As of 11 Moon 30 On the fifth day of its release, “Zootopia”... 2 》The country's cumulative box office has exceeded 19 With box office receipts reaching 100 million yuan, it has become the single-day box office champion for imported animated films in Chinese film history. This phenomenal movie not only ignited box office success but also directly sparked enthusiasm among visitors to Shanghai Disneyland.

Since the movie's release, Shanghai Disney Resort has... “ Zootopia ” The themed park has become a physical extension of the film’s popularity through a series of synchronized updates. Meanwhile, Shanghai Disney is accelerating its expansion amid record-breaking visitor numbers.

Box office explosion

Zootopia 2 On its opening day, the film’s advance ticket sales and midnight show box office have already surpassed... 3.1 100 million yuan, setting a new box-office预售 record for animated films in Chinese cinematic history. This sequel, which has been awaited for nine years, is seen by many viewers as... “ Childhood White Moonlight ” A typical existence.

The film’s excellent reviews and high popularity have directly translated into a strong demand from audiences for in-person experiences. On social media, many parents have already begun planning trips to Shanghai Disneyland with their children to enjoy the real-life experience. “ Zootopia ”。

At the time of the film's release, Shanghai Disney Resort quickly seized this opportunity. “ Golden window period ” . Since 11 Moon 18 Starting from that day, the park launched a deep collaboration with movies.

Park revitalization

Before and after the film's release, Shanghai Disney's “ Zootopia ” The park conducted a comprehensive... “ Change of clothes ” , the core is Let the movie story seamlessly extend from the screen into reality. 。

To highlight these changes, let’s first take a quick look at the major new or updated experience offerings within the park via the list below.

A List of New Experience Activities in the Park

Story Details and Easter Eggs

Location: In the setting of the “Thermal Tracking” project

Main content A “confidential file” about the new case involving Snake Gary appeared on Judy’s desk; Nick’s workstation was adorned with a new pink shirt, a new tie, and a new photo taken together with Judy.

New character unveiled

Location: Daytime show “Zootopia Life Show”

Main content: The new character Snake Gary makes his debut in the amusement park, joining the interactive show.

Brand-new entertainment show

Location: Park and Castle Projection Show

Main content: Judy and Nick made their debut in two brand-new looks, one of which—a “Zootopia Centennial Celebration” gown—is an exclusive design for Shanghai Disney; Xie Qi Yang’s new song “The Zoo” had its global premiere in the park.

Scene extension

Location: Signposts, posters, and billboards throughout the park

Main content: New signposts have been added pointing to the film’s new scene, “Wetland Market,” and key new characters have “made their debut” through posters and other promotional materials.

Themed Dining and Merchandise

Location: Theme dining outlets and shops in the park

Main highlights: Launching gourmet treats inspired by the “Wetland Market,” such as the three brothers of taiyaki and the Yu-Yu Burger; limited-edition merchandise, including Snake Garry-themed crossbody bags, quickly sold out.

These updates have received a warm response from the market. On social media, “ Look for the Easter eggs. ” Becoming a hot topic, many tourists said they would come to discover new details. “ Second watch ” The park. The shelf life of limited-edition items is even measured in minutes.

Game-Video Collaboration

Shanghai Disney's "Zootopia" 2 The swift response of 》 is Disney. “ Game-Video Collaboration ” A classic reinvention of the business model. While a film’s theatrical lifespan may last only a few months, through theme parks, it can be extended into an immersive experience lasting several years—or even longer.

This model has proven to be efficient and profitable. “ Zootopia ” As the eighth themed land of Shanghai Disneyland, since its opening last year, the park welcomed over one million visitors in its first year of operation, with an average visitor stay duration reaching— 4.2 In the hour, the proportion of secondary consumption exceeded the park average. 35%。

This success is far from an isolated case. Globally, from “Frozen” to “Star Wars,” Disney has consistently leveraged its theme parks to bring popular franchises to life. IP Converted into long-term assets. Its financial data also supports this point: at Disney. 2025 Fiscal year, centered on theme parks “ Experience Department ” Operating profit reached a record high. 100 hundreds of millions of dollars, becoming the company’s most stable “ Cash cow ”。

Continuous expansion

Zootopia 2 The surge it has sparked is coinciding with an important milestone for Shanghai Disney. This year... 11 At the beginning of the month, Shanghai Disneyland just celebrated its grand opening. 9 The first in over a year 1 100 million tourists 。

With passenger flow continuing to grow ( 2024 Annual reception 1470 Against the backdrop of reaching a record high of 10,000 visitors per day, Shanghai Disney’s pace of expansion has not slowed down—it has, in fact, accelerated.

The business logic behind these expansion plans is very clear: to attract more tourists. The length of stay has been extended from one day to two days or even longer. Staying one extra night means increased spending on dining, accommodation, and shopping, thereby directly boosting the average transaction value and total revenue.

IP Localization

Zootopia IP The success in the Chinese market is inseparable from Disney’s long-term and deep-rooted localization efforts. This animal world, free of cultural barriers, has forged a profound emotional connection with Chinese audiences through its meticulously crafted world-building and vivid characters.

The localization strategy is reflected at multiple levels:

Content Collaboration : In "Zootopia" 2 Before the film’s release, Disney collaborated with the Shanghai Animation Film Studio to launch a promotional short film titled “Zootopia: Day and Night in Zootopia,” which features traditional Chinese animation techniques such as ink wash painting and paper-cutting.

Offline expansion ： IP Long since stepping out of the paradise, it has permeated Shanghai’s local consumption scenes through initiatives such as city-wide limited-time pedestrian streets and themed exhibitions in commercial districts. For example, this past summer, Maoming North Road in Jing’an District was transformed into... “ Zootopia ” Themed district.

Language adaptation The first high-quality Chinese dubbing—featuring actors like Zhang Zhen voicing Nick—made the film even more popular in family settings, and this sequel continues that tradition.

This comprehensive, localized approach has enabled "Zootopia" to transcend being merely a movie. IP becoming one that combines global appeal with local familiarity. “ Nationality IP 。

In Shanghai Disneyland, heading toward the new scene. “ Wetland Market ” The road sign stands quietly. This is from the movie "Zootopia." 2 The fictional locations brought forth by [the work] have now become real coordinates that can be found on the park’s map. Next door, at the construction site, preparations are underway for the ninth major themed area. “ Spider-Man Park ” Construction is proceeding simultaneously.

From the silver screen to paradise, from animation to reality, the bridges Disney has built ensure that stories never truly come to an end. When visitors stroll down neon-lit streets, holding dori-yaki treats themed after Zootopia, they’re not just indulging in amusement park attractions—they’re immersing themselves in a world they’re willing to believe in and fully embrace. In this world, happiness is certain, and the ways we create it are constantly being reshaped and expanded with each new film release and every new brick laid in each fresh theme park area. , this is IP The power of 。