CAAPA

Summit Forum

In order to further deepen the study and implementation of President Xi's important instructions on tourism work, implement the relevant work deployment of the National Tourism Development Conference, promote the tourism, leisure, and entertainment industry to uphold integrity and innovation, improve quality and efficiency, and achieve deep integration, and assist in the modernization and high-quality development of the tourism, leisure, and entertainment industry, China Association of Amusement Parks and Attractions (CAAPA) is scheduled to hold the 2026 China Tourism Leisure and Entertainment Industry Development Conference in Beijing from March 19 to 21.The overall schedule of the event is now released as follows:

 

01

Agenda

 
 

2026 China Tourism Leisure and Entertainment Industry Annual Conference Main Forum

Date: March 18th 2026

Venue: Capital International Exhibition & Convention Center Hotel

Time

Topic

09:00AM- 09:10AM

Welcome Address

09:10AM- 09:20AM

Speech By the Organizer

Speaker: Yao Jun | President of CAAPA

09:20AM- 12:00PM

CAAPA Council Meeting

Lunch Break

02:00PM - 02:30PM

High-quality Development Pathway for the Tourism Industry During the 15th Five-year Plan Period

Speaker: Dai Bin| President, China Tourism Academy

02:30PM - 03:00PM

 Seminar on Tourism Destination Development in the New Era

Speaker: Lu Xiaoliang| General Manager, Zhejiang Tourism Investment Group

03:00PM - 03:30PM

Shaanxi Tourism Group's Practice: Empowering Industrial Integration and Innovation with Cultural IP

Speaker: Wang Hanlin| Deputy General Manager, Shaanxi Tourism Group

03:30PM - 04:00PM

Creating New-Era Tourism Destinations with Culture and Technology

Speaker: Ni Minjing| Director, Shanghai Science and Technology Museum

04:00PM - 04:30PM

Innovative Development Practices of "Cultural Tourism + All Industries”

Speaker: Wang Yachuan|Party Secretary & Chairman, Guangzhou Lingnan Group Holdings Co., Ltd

04:30PM - 05:00PM

Product as the Anchor, Operation as the Sail: Creating Phenomenal Resort Destinations that Transcend Market Cycles

Speaker: Ye Jianping | General Manager, Hangzhou SENBO Nature Park and Resort

05:00PM - 05:20PM

Release and Interpretation of the "2026 Q1 Amusement Equipment and Investment Procurement Index"

Presented by: Joint Research Group of China Tourism Academy and China Association of Amusement Parks and Attractions (CAAPA)

 

 

2026 China Tourism Leisure and Entertainment Industry Annual Conference Sub-forum

Date: March 19th to 20th 2026

Venue: Capital International Exhibition & Convention Center A3 Hall

 

                                         Schedule on March 19th :

Time

Topic

Venue

10:00AM - 12:00PM

Cultural Tourism Innovation Forum with a theme of Small and Beautiful

Forum Area A

Forum on Cultural Tourism New Projects and Forms

Forum Area B

Seminar on Artificial Intelligence Application in Cultural Tourism

Meeting Room 401

Seminar on Safety in Cultural Tourism

Meeting Room 402

02:00PM - 05:00PM

Forum on Creative Planning in Cultural Tourism

Forum Area A

Forum on Operation Enhancement

Forum Area B

Forum on Local Tourism Groups Innovation and Development

Meeting Room 402

 

                                         Schedule on March 20th :

Time

Topic

Venue

10:00AM - 12:00PM

Forum on IP Empowerment in Cultural Tourism

Forum Area A

Expert Consultation Session for Cultural Tourism Projects

Forum Area B

Launch Conference for Cultural Tourism Innovative Product

Meeting Room 401

02:00PM - 05:00PM

Forum on Innovation and Development of Immersive Cultural Tourism

Forum Area A

Forum on Urban Parks Quality and Efficiency Improvement

Forum Area B

 

 

02

Concurrent Events

 

The 43th CAE - China (Beijing) Attractions Expo 2026 will be held on March 22-24, at Zhengzhou International Convention and Exhibition Center. With a scale of over 60,000 square meters, it is expected to have more than 600 exhibition companies and 60,000 professional buyers. China Attractions Expo (CAE), hosted by CAAPA, has been successfully held for 42 times, It attracts over 100,000 professional buyers from more than 40 countries and regions worldwide annually, making it one of the most reputable and influential exhibitions in the international tourism and leisure industry.