What current cultural and tourism projects lack the least is... “ scene ”。

Mountains and waters, ancient towns, and antique-style buildings can be seen everywhere. But why is it that in some places, Tourist As soon as the photos are taken, they just want to leave; yet in some places, they can... Tourist You stay for a whole day and still can’t get it out of your mind—recommending it to everyone you meet?

The gap in between is— “ Scene Power ”。

Many people put “ Scene Power ” Simply put, “ Film yield ” I thought all it took was finding a good angle and setting up a few internet-famous props. That’s seriously underestimating it. “ Scene Power ” Not a static wallpaper, but a work that lets you step right in and become the protagonist. “ Movie ” It is an invisible magnetic field that can attract people, retain them, and make them willingly become its ambassadors.

So, this... “ Movie ” How exactly should we shoot it? How can we truly create... “ Scene Power ”？

Step 1: Inject into the scene “ Soul — A good story.

Every impressive scene has a story behind it. A scene without a story is merely an empty shell.

Think about it—Anaya’s Lonely Library wouldn’t have become a sensation if it were just another building by the seaside. It’s become popular precisely because behind it lies a story about... “ Loneliness, Reading, Spirituality ” The story precisely strikes at the heart of urban dwellers.

Therefore, the first step in building scene-setting capability isn't drawing blueprints—it's writing a script.

What is your core story? Yes “ The exhilarating joys and sorrows of heroes from the rivers and lakes. ” , or “ The Elegant Life of Jiangnan Literati ” ? Yes “ The psychedelic future of cyberpunk ” , or “ The innocence of a fairy-tale world ”？

Who is the protagonist of this story? It’s the tourists themselves. What you need to design is how to help them... “ Play the role of ” Great role.

How will the storyline unfold? From the moment a visitor steps into the project, everything they see, hear, and experience should serve this story.

A scene without a story’s core is like an actor without a script—no matter how good-looking the actor may be, the performance will still feel hollow. But with a story, every brick and tile, every blade of grass and tree, takes on emotion and meaning.

Step 2: Let the scene come alive. “ Flesh and blood — Engage the five senses for an experience

The story is the soul, but to engage tourists... “ Believe it to be true ” Then, you’ll need to engage all of their senses. The sense of immersion must be total.

Vision (eyes): This is the most fundamental aspect, but it’s not just about looking good. The interplay of light and shadow, the emotional resonance of colors, and the texture of materials—all must align with the tone of your story. One... “ Mysterious ” In that scene, the lighting cannot be bright and warm.

Auditory (ears): What would you like visitors to hear? The gentle murmur of flowing water, the distant tolling of bells, the lively cries of street vendors, or subtle background music that’s barely perceptible? Sound is a powerful tool for setting the mood—it can instantly immerse people in the atmosphere.

Olfaction (nose): This is the most efficient. “ Memory switch ” Is it the earthy fragrance after the rain, the aroma of a bakery on the street corner, or the subtle scent of sandalwood in a temple? The right scent can make a scene feel incredibly real and three-dimensional.

Taste (mouth): Catering in a setting shouldn't just be about satisfying hunger—it should be an extension of the story. “ Jianghu ” In the scene, there should be the boldness of hearty meat-eating and drinking from big bowls; in... “ Court ” In the scene, there should be exquisite and delicate palace-style pastries.

Tactile (skin): Is it the roughness of touching the ancient city walls, or the smoothness of silk? Is it the cool breeze blowing through the mountains, or the warmth of a campfire? It is through touch that visitors establish the most direct physical connection with the scene.

When all five senses are fully engaged, the visitor is no longer... “ Bystander ” , but rather the real one “ Attendees ”。

Step 3: Assign the scene “ Life ” —— Create purposeful interactions

A perfect scene, if it can only be viewed but not touched, is essentially lifeless. True scene-setting power lies in guiding visitors to... “ Interaction ” Moreover, this interaction is meaningful and serves the story.

This is what we often talk about. “ Experiential consumption ” Different. A simple merry-go-round, a basketball-shooting machine—those are called... “ Entertainment ” , don't call “ Interaction ”。

“ Purposeful interaction ” It's like this:

In one “ Ancient-style Mystery Investigation ” In the scene, visitors need to follow clues and interact with... NPC (The actor in costume) engages in dialogue, searches for specific props, and ultimately solves the puzzle. Every single one of his actions propels the plot forward.

In one “ Magic Academy ” In this scenario, instead of simply buying a magic wand, visitors need to go and learn. “ Spell ” , facing a specific device “ Cast a spell ” Only then can the mechanism be triggered and the light effects be seen.

In this kind of interaction, tourists are no longer merely consumers—they become participants in the story, even its creators. Their actions receive feedback, and their engagement alters the outcome. This... “ Sense of control ” and “ Sense of accomplishment ” It’s something that no mere scenic beauty could ever provide.

Meanwhile, your staff are no longer waiters—instead, they are... “ Part of the scene ” Their costumes, language, and behavior should all be consistent with the story’s setting; they are what bring the scene to life. “ Live ” The key to getting up NPC 。

Step 4: Let the scene learn. “ Breathing — Pay attention to details and dynamics.

A static scene is best appreciated in a single viewing. But a vibrant, living scene—well, it’s one that will... “ Breathing ” Yes.

The devil is in the details: A handwritten note, an open old book, mottled light and shadow on the wall, a patch of green moss on the windowsill. …… These seemingly insignificant details are the setting. “ Realism ” The source—these silently tell the stories that once unfolded here.

The scene should change dynamically:

The alternation of day and night: During the day and at night, the scene should present completely different visuals and atmospheres. The moment the lights come on, the scene should— “ Transformation ”。

The changing of the seasons: Spring flowers, summer shade, autumn leaves, and winter snow—each season should have its own unique theme and activities.

Festival event: Regularly organize markets, performances, and festive events that align with the ambiance of the locale, ensuring the setting always feels fresh and giving visitors a compelling reason to return.

A meeting “ Breathing ” It’s a scene that leaves people lingering and reluctant to leave, because it always has new surprises in store for you next time.

Finally, I’d like to say that... We’re not building a landscape—we’re directing a dream. 。

At the end of the day, building “ Scene Power ” , is a from “ Architectural Thinking ” Transform into “ Film Director's Thinking ” the process.

You’re no longer just piling up elements—you’re meticulously orchestrating an immersive dream. You need a script (a story), a setting (the five senses), and actors (employees and... NPC ), you also need to guide your protagonist (the tourist) into the role and provide them with a stage where they can freely express themselves.

When a visitor leaves your project, what they take away isn't just a few photographs—it's a complete, vivid memory that they can relive again and again.

This, this is... “ Scene Power ” The ultimate charm.