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China Tourism Scenic Spot Development Report Overview (2023-2024)

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2025-07-24

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Editor-in-chief | Yang Ming

Editor | Jing Xiangyuan

Source | Resource Development Department, Ministry of Culture and Tourism

This report was released by the Resource Development Department of the Ministry of Culture and Tourism. The "China Tourism Scenic Spot Development Report Handbook (2023-2024)" reviews data on the number of A-level tourist attractions in China, the number of tourists received, tourism revenue, ticket prices, tourism investment, and direct employment.

As of the end of 2023: There are a total of 15,721 A-level tourist attractions nationwide, including 318 5A attractions, 4,863 4A attractions, and 8,717 3A attractions; the total number of tourists received was 5.754 billion, with a growth rate of 118.53%; the average number of tourists received was 383,000, with a growth rate of 99.69%; total tourism revenue was 406.866 billion yuan, with a growth rate of 123.74%; average revenue was 27.0829 million yuan, with a growth rate of 104.50%; the average ticket price was 22 yuan, with the average ticket price for 5A attractions being 68 yuan and 39 yuan for 4A attractions; total tourism investment was 308.897 billion yuan, with a growth rate of 20.12%; the average investment per attraction was 20.5616 million yuan, with a growth rate of 9.79%; the number of people directly employed in the scenic spots was 1.6071 million, with an average of 107 people directly employed per scenic spot.

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