A happy childhood heals a lifetime

One meter height to see the world, everything is novel in the children's world, they are like blank chips, every One interaction from family, society, and school is writing their growth code. We say that a happy childhood heals a lifetime, and an unhappy childhood takes a lifetime to heal. Childhood experiences have a huge impact on a person's life journey. A childhood filled with love, security, and happiness is building a strong inner security base for them, this base is like a haven for the soul, when they face setbacks in their future growth failures and challenges, there will be a continuous stream of energy empowerment 。

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This is Gaza The only swing on the ruins, the children swinging on it very happily, as if at this moment they will ， all their fears and pains are thrown behind them We hope for world peace, Please be kind to children ， and hope they still have the ability to choose to gently love this world!

Happiness is the nature of children, friendliness is the world's essential need

Children's rights include five major rights: the right to survival, the right to development, the right to protection, the right to participation, and the right to equality. Respecting and protecting children is becoming our social consensus.

Due to the fragmentation of urban space, children's social skills gradually weakened, children usually are addicted to electronic devices ， or have emotional control problems, myopia and so on Therefore, we suggest that parents should take their children to explore nature more often, and visit parent-child parks, turning the immersion in electronic games into time spent interacting with peers.

Market Research and Positioning Strategy

The development of parent-child parks is very rapid now, and we are constantly creating new human settlements and entertainment scenarios and new experiences Rural revitalization 、 Child-friendly cities 、 Tourism and cultural attractions, etc. all need parent-child parks to participate 。 So how to create a child-friendly parent-child park ? First we must look at market research and positioning strategies, the target market location is very important, address selection is 50% of success, In addition, ， convenient transportation, stable traffic flow and surrounding supporting facilities should be as complete as possible 。 especially parking lots, because parent-child families travel basically drive, if the parking lot is too small, it will create a certain degree of limitation. In addition need To understand our target customer group, we need to rely on industry reports and statistical data to understand these areas Whether there are competing products, and The distribution density and customer overlap of competing products.

We apply this analytical data, To effectively Summarize the market, and then find the opportunities and pain points in the target market. Determining the project positioning should be based on the target market and resource advantages, determining the positioning of the park Very Important, for example Is it planned as a Cultural theme park or agricultural, cultural, tourism and parent-child Park , ensuring the park Can Accurately attract the target customer group 。

In addition, Differentiated positioning, And It's not about participating in competition, but about avoiding competition. Differentiated design concepts Should Have its own characteristics, Focus on children's immersive participation experience in spatial layout and functional planning.

Secondly, it is the implementation of the positioning strategy. For children, safety is very important, the product Quality, Safety factor 、 Appearance, to Park Operation Development has a great impact 。In addition ， How does the product With Local culture Carry out Innovative integration ？ So We Will Should Take the initiative to Understand the local cultural characteristics 、 Intangible cultural heritage inheritance, Excavate some representative cultural elements, This will Provide inspiration for park design. We should Will Local Cultural elements And equipment, building appearance and the entire project's activity content are integrated ， This can better cultivate the next generation's sense of identity and pride in local culture, achieving a win-win situation of commercial value and social value.

Product innovation and integration

Product innovation In terms of Market Development, many products can be combined with AI, we 's parent-child Park should have its own characteristics, focusing on the needs of children's growth, creating sports exploration Or Is Parent-child interaction Type Product ， Our project Should Has Cultural value and social attributes fears and pains are thrown Sedimentation, Achieve "Space is education" concept, Make Park Become a common emotional memory point for three generations of families.

Full-process empowerment of operations, building a new driving force for sustainable development

Build a highly efficient Operations team And through standardized training, consolidate service capabilities, build an online and offline integrated marketing matrix, and use short videos and community activities to achieve traffic conversion; we need to create an atmospheric and immersive aesthetic space that integrates the needs of families and young people, creating emotional value through online celebrity check-in points, and relying on word-of-mouth to build brand awareness.

In terms of sustainable development ， According to Four seasons 、 Festival Do Corresponding Theme scenes, Interactive experience ， Want to Create a Successful child-friendly Parent-child park, safety and customer experience Are Very important. Accurate fears and pains are thrown Positioning 、 Careful design, High-quality operational services, every link is Key , we must truly understand the core needs of parent-child families, Can Establish a good reputation, Thus achieving Sustainable Development 。Amusement park Also Need to regularly update some products and activity items Update and upgrade to Maintain Park fears and pains are thrown Freshness and attractiveness.

Amusement parks are full of laughter and joy

We are honored to have chosen This Industry that creates happiness, Kechi Group was founded in 1995, this year marks our 30th anniversary of being rooted in the amusement industry, we Have Shanghai and Wenzhou's two major industrial bases, Is an amusement park planning, design, production, and operation integrated service provider, Export More than 100 Overseas countries and regions For 30 years, we have been 。 Professional and focused Deeply cultivating this industry, Also obtained 也获得 Many recognitions from all walks of life, such as 社会各界的许多认可，像“ China's leading enterprise in unpowered amusement equipment ”、“ China's outstanding contribution enterprise in parent-child cultural tourism ”， Participating unit of the "National Safety Standard for Unpowered Equipment" ， So, These honors And standards are Condensed Kechi people's pursuit of quality Persistent pursuit.

Next, please watch our product demonstration video.

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In the future, we will Continuously innovate ， Taking the happy growth of children as our responsibility, For a strong youth And Never Give up Efforts!

Slides across the years, swings sway memories, time passes and never Return , can you still remember the someone from your childhood? ？