
On March 20, the 2024 China Tourism and Leisure Entertainment Industry Annual Conference—2024 China Tourism and Leisure Brand Marketing Forum, hosted by the China Association of Amusement Parks and Attractions (CAAPA),
was held in Beijing.

Mr. Xiong Xiaojie, Director of the China Tourism Association Brand Marketing Professional Committee and Chairman of Times Culture and Tourism (Guangzhou) Brand Marketing Consulting Co., Ltd.

Mr. Guo Hongwei, Party Secretary and Chairman of Harbin Ice and Snow World Co., Ltd.

Mr. Zhao Qiheng, Standing Committee Member and Minister of Publicity of Zhongmu County Committee, Zhongmu County

Ms. Ha Jing, Vice President of Dinosaur Park Culture and Tourism Group Co., Ltd.

Mr. Xiao Di, Chairman of Dalian Botao Culture and Technology Co., Ltd.

Ms. Li Wenjun, Founder of "Creator" Street Scene Dream Factory, a real-life dream-making space
Mr. Xiong Xiaojie, Ms. Guo Hongwei, Mr. Zhao Qiheng, Ms. Ha Jing, Mr. Xiao Di, and Ms. Li Wenjun shared their insights on the themes of "Values, the Ultimate Realm of Cultural Tourism Marketing," "Two-Way Rush: Brand Interaction between Cities and Scenic Spots," "Zhongmu: The Enchanting Path of 'China's No. 1 Theme Park County'," "Focusing on Integration and Innovation—The Path to Growth under Rationalism," "Screaming Aesthetics: IP Empowerment of Scenic Spot and Park Marketing," and "Urban Soft Decoration in the Application of Culture, Commerce, and Tourism and Industrial Digitalization," respectively.