China Tourism Academy
President Dai Bin delivered a keynote speech titled "Tourism Investment and Creation Logic in the Prosperous Stage," analyzing industry development from three perspectives: market entities, investment logic, and development strategy. He pointed out that tourism investment institutions and market entities are the decisive forces in the high-quality development of the prosperous era, and that a tourism industry that uses technological research and development, product iteration, and service upgrades to meet the people's aspirations for a better life is the true future tourism industry serving the "national priorities."
Zhang Jiayi, Assistant Researcher at the Data Analysis Institute of the China Tourism Academy, released the 2024 First Quarter Survey Report on Investment in the Cultural Tourism Industry and Amusement Equipment Procurement 》
At the conference, the China Tourism Academy and the China Association of Amusement Parks and Attractions jointly released the
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2024 First Quarter Survey Report on Investment in the Cultural Tourism Industry and Amusement Equipment Procurement
》。
Xu Hong, Dean of the School of Tourism and Service, Nankai University
Zong Lina, Head of the Business Development Department of the China Children's Center, and expert on child-friendly city construction
Zhang Shumin, Executive Director, Party Secretary, and General Manager of OCT (Shenzhen) Tourism Development Group Co., Ltd.
Wang Heng, Chairman of Xiangyuan Cultural Tourism
Lu Mengxi, General Manager of Meituan's Government and Enterprise Cooperation Center, and Dean of Meituan Cultural Tourism Research Institute
Ye Wenzhi, Chairman of Tianxia Phoenix Cultural Tourism Group and Vice President of the China Tourism Scenic Area Association
Li Yongqi, Deputy Secretary of the Party Committee and General Manager of Hainan Tourism Investment and Development Co., Ltd.
Liu Daohong, Vice President of Huachang Fantasi Group and Dean of Fantasi Design Institute
Zhang Jianbin, Executive President of Fosun Tourism Culture Group
Li Yichong, Joint Chief Planner, Director, and Commander of China's Guizhou "Village BA," and founder of the Chinese cultural tourism "scenario collection" style performance brand
Zou Linfeng, Assistant General Manager of Shaanxi Cultural Investment Group and Chairman of Shaanxi Cultural Tourism
Zeng Jun, General Manager of Theme Entertainment Management, K11 Group
Xu Hong, Dean of the School of Tourism and Service, Nankai University; Zong Lina, Head of the Business Development Department of the China Children's Center, and expert on child-friendly city construction; Zhang Shumin, Executive Director, Party Secretary, and General Manager of OCT (Shenzhen) Tourism Development Group Co., Ltd.; Wang Heng, Chairman of Xiangyuan Cultural Tourism; Lu Mengxi, General Manager of Meituan's Government and Enterprise Cooperation Center, and Dean of Meituan Cultural Tourism Research Institute; Ye Wenzhi, Chairman of Tianxia Phoenix Cultural Tourism Group and Vice President of the China Tourism Scenic Area Association; Li Yongqi, Deputy Secretary of the Party Committee and General Manager of Hainan Tourism Investment and Development Co., Ltd.; Liu Daohong, Vice President of Huachang Fantasi Group and Dean of Fantasi Design Institute; Zhang Jianbin, Executive President of Fosun Tourism Culture Group; Li Yichong, Joint Chief Planner, Director, and Commander of China's Guizhou "Village BA," and founder of the Chinese cultural tourism "scenario collection" style performance brand; Zou Linfeng, Assistant General Manager of Shaanxi Cultural Investment Group and Chairman of Shaanxi Cultural Tourism; Zeng Jun, General Manager of Theme Entertainment Management, K11 Group
respectively shared their insights on topics such as "Exploring Changes in Tourism and Leisure Demand and Promoting High-Quality Development of Tourism and Leisure Consumption," "New Momentum in Cultural Tourism under the Background of Child-Friendly City Construction,"
"Cultural Tourism Investment and High-Quality Development in the New Era," "Innovative Integration, Digital Cultural Tourism Core Driving Force," "Interpretation of the 'Scenario Power' of China's Tourism, Leisure and Entertainment Industry in 2024," "Cultural Tourism Planning and Resource Revitalization under the New Situation ", "Opportunities and Challenges of Highway Tourism - Taking Hainan as an Example," "Seeking Truth and Being Pragmatic, Promoting the Sustainable Development of Theme Parks," "Focusing on Leisure and Vacation, Upgrading a Better Life," "Igniting the Traffic of Regional Cultural Exclusive IPs and Creating a New Scene of Chinese Sports and Tourism," "Cultural Commerce Tourism + Film and Television IP, Creating New Urban Landmarks," "TOD Cultural Commerce Tourism Project Development Strategy" 为主题进行了分享。
This year's annual conference boasted a wide range of exchanges and in-depth discussions, attracting thousands of guests from government agencies, investment institutions, cultural tourism groups, theme parks, resorts, scenic spots, museums, public cultural centers, and commercial real estate. Topics covered numerous dimensions, including cultural tourism safety, digital intelligence, urban renewal, cultural IPs, smart immersion, ice and snow economy, and the integration of sports and tourism. It is hoped that the conference will better support the development and prosperity of the cultural tourism and leisure entertainment industry, thoroughly implement the policy spirit of the Ministry of Culture and Tourism, and that the China Tourism Association will continue to play its role as a connector in the cultural tourism and leisure entertainment industry. Through annual conferences, exhibitions, and other activities, it will continuously enrich and improve the industrial ecosystem, expand the application scenarios of member companies' products, promote supply-side structural reforms, and contribute to the high-quality development of the cultural tourism industry and the construction of Chinese-style modernization.
China Deputy Director of the Institute of Art and Technology Tuo Zuhai, Liu Chunxiao, Second-Level Inspector of the Henan Provincial Department of Culture and Tourism, 刘春晓、 Chen Xiaohe, Second-Level Inspector of the Guangxi Zhuang Autonomous Region Department of Culture and Tourism, 陈效和、 Zhao Wenjing, Rong Zhigang, Li Shengzong, and other vice presidents of the China Amusement Park Association Gu Junfa, Vice President of the China Amusement Park Association Wang Wei, China Amusement Park Association Xu Xiaoyin, Vice President of the China Amusement Park Association Zhao Jingtao, Deng Zhiyi, and Ye Wei Tang, Vice Presidents of the China Amusement Park Association Zhao Jingtao, Vice President of the China Amusement Park Association Deng Zhiyi, Vice President of the China Amusement Park Association Ye Wei Tang, Chen Jiansheng, and Pei Li, Vice Presidents of the China Amusement Park Association Chen Jiansheng, Vice President of the China Amusement Park Association Pei Li, Vice President of the China Amusement Park Association Xu Ping, Secretary-General of the China Amusement Park Association, and other leaders attended the meeting.
From March 20-21, a series of sub-forums for the 2024 China Tourism, Leisure and Entertainment Industry Annual Conference will be held at the China International Exhibition Center (Shunyi). These include: the 2024 China Tourism Industry Safety Conference; the Smart Tourism Immersive Experience New Supply and New Product Exchange and Sharing Conference; the 2024 China Tourism and Leisure IP Empowerment Forum; the 2024 China Tourism and Leisure Brand Marketing Forum; the 2024 China Cultural, Commercial and Tourism Project Innovation and Development Forum; the 2024 China Urban Park Transformation and Upgrading Forum; the 2024 China Indoor Amusement Park Innovation and Development Forum; the 2024 China Amusement and Entertainment Innovation and Development Forum; the 2024 China Tourism and Leisure Development Trend Research Conference; the Cultural and Tourism Enterprise Crisis Management and Media Literacy Improvement Exchange Conference; the 2024 China Tourism and Leisure "Trendy Entertainment New Species" Creation Forum; the 2024 China Cultural and Tourism Planning and Creative Conference; the 2024 China Immersive Entertainment and Cultural Tourism Digital Technology Innovation and Development Forum; the 2024 China Tourism and Leisure Scene Improvement Forum; and the 2024 China Sports, Culture and Tourism Non-powered New Business Development Forum.
