Successful Holding of the Communication Meeting on Crisis Management and Media Literacy Improvement for Cultural and Tourism Enterprises
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2024-03-21
A communication meeting on tourism enterprise crisis management and media literacy improvement was held in Beijing
On March 21, the 2024 China Tourism, Leisure and Entertainment Industry Annual Conference, hosted by the China Association of Amusement Parks and Attractions (CAAPA), successfully held a seminar on crisis management and media literacy improvement for tourism enterprises in Beijing.
Zhang Zhi'an, Professor of the School of Journalism, Fudan University, and Director of the Research Center for Communication and National Governance
Xiong Xiaojie, Director of the China Tourism Association Brand Marketing Professional Committee and Chairman of Times Tourism (Guangzhou) Brand Marketing Consulting Co., Ltd.
Liu Lei, Vice President of AllyThink Tank
Qiao Dawang, Independent Film Producer
Wang Zijiao, author of the best-selling book "Content Explodes Growth" and marketing consultant
Zhang Zhi'an, Professor of the School of Journalism, Fudan University, and Director of the Research Center for Communication and National Governance; Xiong Xiaojie, Director of the China Tourism Association Brand Marketing Professional Committee and Chairman of Times Tourism (Guangzhou) Brand Marketing Consulting Co., Ltd.; Liu Lei, Vice President of AllyThink Tank; Qiao Dawang, Independent Film Producer; and Wang Zijiao, author of the best-selling book "Content Explodes Growth" and marketing consultant, respectively shared their insights on the topics of "Crisis Management and Communication in a Complex Media Environment," "The Media-Oriented Survival of Tourism Enterprises," "The Laws and Responses to Tourism Public Opinion in the Stage of High-Quality Development," "Discussion on the Underlying Content Support of Theme Park Brand Crisis Public Relations," and "New Trends in the Creation and Marketing of Tourism Brand IPs." The presentations concluded.
On March 22, the 2024 China (Beijing) International Amusement Facilities and Equipment Expo
and the 2024 Beijing International Tourism, Leisure and Entertainment Industry Expo
will continue to be held at the China International Exhibition Center (Shunyi Hall)!
▼ Scan the QR code to register for free exhibition visits
(The March 22nd Expo will close at 12:00 noon.)
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