CAAPA

The 2024 China Culture, Commerce and Tourism Project Innovation and Development Forum was successfully held

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2024-03-20


The 2024 China Culture, Commerce and Tourism Project Innovation and Development Forum was held in Beijing




On March 20, the 2024 China Tourism, Leisure and Entertainment Industry Annual Conference - 2024 China Cultural, Commercial and Tourism Project Innovation and Development Forum was held in Beijing.



Feng Hui, Executive Director, Party Secretary, and General Manager of Shenzhen OCT Commercial Management Co., Ltd.


Tan Guangwei, Deputy General Manager of Haichang Ocean Park Enterprise Development Center


Lu Hong, Vice President of Zhengjia Group and President of Zhengjia Cultural Tourism Group


Fan Wei, Founder and Chairman of Duoyuan Baby World Brand


Shenyang Laobeishi National Person in charge of the commercial reconstruction of the Nighttime Cultural and Tourism Consumption Gathering Area, Founder of Xi'an Kuan Yun Zhai Yu Tourism Development Co., Ltd., Zhang Yuanyi


Zhu Zhengzheng, President of Maiswen Tourism Group



Feng Hui, Executive Director, Party Secretary, and General Manager of Shenzhen OCT Commercial Management Co., Ltd., Tan Guangwei, Deputy General Manager of Haichang Ocean Park Enterprise Development Center, Lu Hong, Vice President of Zhengjia Group and President of Zhengjia Cultural Tourism Group, Fan Wei, Founder and Chairman of Duoyuan Baby World Brand, Zhang Yuanyi, Person in charge of the commercial reconstruction of the Shenyang Laobeishi National Nighttime Cultural and Tourism Consumption Gathering Area and Founder of Xi'an Kuan Yun Zhai Yu Tourism Development Co., Ltd., and Zhu Zhengzheng, President of Maiswen Tourism Group, respectively shared their insights on "Refined Operation and Practice of Characteristic Cultural and Tourism Commerce," "Sanya Haichang Dream Ocean Night City: Cultural, Commercial and Tourism Integration and Practice," "The Right Way to Open the "Experiential Economy" of Cultural, Commercial and Tourism," "Using Theme Amusement Thinking to Create Cultural and Tourism Projects," "Commercial Reconstruction Achieves a Win-Win-Win-Win Model - More Than Just Traffic and Retention!," and "Boutique IP to Help the Innovative Practice Sharing of Cultural and Tourism Projects." Themed sharing was conducted.



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