Zhang Ruirui, Deputy Director-General of the Resource Development Department of the Ministry of Culture and Tourism

Yao Jun, President of the China Association of Amusement Parks and Attractions

Yao Jun, President of the China Association of Amusement Parks and Attractions, delivered a speech, stating that for many years, the China Association of Amusement Parks and Attractions has thoroughly implemented the relevant instructions of the Ministry of Culture and Tourism, the Ministry of Science and Technology, and other national ministries and commissions, attaching great importance to digital technology, smart intelligence, and immersive tourism. In 2016, the China Association of Amusement Parks and Attractions established the China Association of Amusement Parks and Attractions Virtual Reality Branch, opening up the extensive integration of theme parks and related tourism and leisure entertainment formats with the virtual reality industry.

President Yao Jun introduced that theme park products have high technological content, strong market competitiveness, and wide demonstration effects, which have promoted the rapid expansion of digital technology application scenarios in the cultural tourism industry. Since 2018, the China Association of Amusement Parks and Attractions has successively established expert think tanks such as the Digital Technology Entertainment Professional Committee, the Immersive Entertainment Professional Committee, the Tourism Performance Professional Committee, and the Night Tourism Professional Committee. Every year, it holds events such as the Immersive Entertainment and Digital Technology Forum, the Smart Tourism Forum, and the Seminar on Upgrading Cultural Tourism Equipment Technology, and has set up a special area for cultural tourism digital technology enterprises at multiple exhibitions, attracting hundreds of leading technology companies such as Huawei, China Mobile, and iQiyi to participate in and exhibit. Over the years, the China Association of Amusement Parks and Attractions has, through exhibitions and forums, cultivated and witnessed the development of a large number of excellent cultural tourism digital technology enterprises, greatly promoting the digitalization, technological advancement, and intelligence of the cultural tourism and leisure entertainment industry, and making due contributions to promoting the high-quality development and modernization of the cultural tourism industry.

President Yao Jun emphasized that it is hoped that through today's meeting, the relevant spirit and requirements of the three ministries and commissions on the cultivation of new spaces for smart tourism immersive experiences will be further implemented, promoting the deep integration of the digital economy and the tourism industry, cultivating the development of new smart tourism products and new consumption scenarios, and better meeting the new needs of the people for tourism and leisure. It is hoped that everyone will use this meeting to grasp policies, improve technology, enhance communication, discover opportunities, and achieve sustainable development.

Wang Dong, Executive President of the Cultural Tourism Committee of the China Cultural Management Association; Xiao Di, Chairman of Dalian Botao Culture and Technology Co., Ltd.; Lu Dinggang, General Manager of NEON China; Yang Nan, Deputy General Manager of Jinding Digital Creative Co., Ltd.; Li Fangyue, Co-founder, Director, President, and Chief Innovation Officer of Aoya Shares; and Jiang Jie, CEO of Huanjing International Immersive Industry Platform, respectively shared their insights on the topics of: Screaming Aesthetics, IP Empowerment of Scenic Spot and Park Marketing "Digital Creativity Empowering City Cultural Tourism", "A Two-Way Journey Between Cultural Tourism and IP", "Digital-Real Integration, Activating New Cultural Scenarios", "IP Empowerment and Creative Drive: Aoya's Immersive Innovation in the New Cultural Tourism Era", and "2023 China's Immersive Economy's Counter-Trend Growth Journey" as their themes.