March 20, China Association of Amusement Parks and Attractions (CAAPA) The 2024 China (Beijing) International Amusement Facilities and Equipment Expo and the 2024 Beijing International Tourism, Leisure and Entertainment Industry Expo, hosted by CAAPA, successfully opened at the China International Exhibition Center (Shunyi Hall) in Beijing.

Zhang Rui Rui, Deputy Director of the Resource Development Department of the Ministry of Culture and Tourism, Zhang Tao, former director of the Industry Association and Chamber of Commerce Bureau of the State-owned Assets Supervision and Administration Commission; Chen Xuesen, Standing Committee Member and Vice President of the China Nonferrous Metals Industry Association; Yuan Lixin, Director of the China Children's Center; Liu Chunxiao, Second-level Inspector of the Henan Provincial Department of Culture and Tourism; Yao Jun, President of the China Association of Amusement Parks and Attractions; Rong Zhigang, Vice President; Vice President Li Shengzong; Vice President Wang Wei; Vice President Gu Junfa, Vice President and President of Dinosaur Park Culture and Tourism Group; Xu Xiaoyin, Vice President, Member of the Party Committee and Deputy General Manager of Harbin Madiel Culture and Tourism Investment Group; Zhao Jingtao, Vice President and Chairman of Guangdong Jinma Amusement Equipment Co., Ltd.; Deng Zhiyi, Vice President and Chairman of Zhongshan Jinlong Amusement Equipment Co., Ltd.; Ye Weitang, Vice President and Chairman of Zhejiang Southern Culture and Tourism Technology Co., Ltd.; Chen Jian Sheng, Vice President and General Manager of Chengdu Tailong Amusement Industry Co., Ltd.; Pei Li, Secretary-General Xu Ping, IAAPA (International Association of Amusement Parks and Attractions) Asia Pacific Executive Director and Vice President Jack Chan (Chen Lieqiang), Tong Lin, Vice President and Secretary-General of the China Cuisine Association; Ye Wenzhi, Vice President of the China Tourism Scenic Area Association and Chairman of Tianxia Phoenix Culture and Tourism Group; Murray King (Wang Kai), Vice President of Public Affairs and Communications, Shanghai Disney Resort; Li Kehui, Senior Vice President of Haichang Ocean Park Holdings Co., Ltd.; Chen Zuy ao, Vice President of Huachang Fant Group, and other leaders and guests attended the opening ceremony.

Yao Jun, President of the China Association of Amusement Parks and Attractions

Yao Jun, President of the China Association of Amusement Parks and Attractions, delivered a speech, stating that this year is a crucial year for achieving the goals and tasks of the 14th Five-Year Plan. General Secretary Xi Jinping pointed out at the 14th National People's Congress that "we must firmly grasp high-quality development as the primary task and develop new productive forces according to local conditions." This year's Two Sessions Government Work Report also proposed "vigorously promoting the construction of a modernized industrial system and accelerating the development of new productive forces. "It emphasizes "promoting the optimization and upgrading of industrial and supply chains. Giving full play to the leading role of innovation, using technological innovation to drive industrial innovation, accelerating the advancement of new industrialization, improving total factor productivity, continuously shaping new development momentum and advantages, and promoting a new leap in social productivity. Recently, the State Council also issued a notice on the "Action Plan to Promote Large-Scale Equipment Renewal and Consumer Goods Trade-in for New Ones," clearly stating, " By 2027, the investment scale of equipment in the industrial, agricultural, construction, transportation, education, culture and tourism, and medical sectors will increase by more than 25% compared to 2023 "," Promoting the renewal and upgrading of cultural and tourism equipment such as cable cars, amusement equipment, and performing arts equipment ” provides policy guidance and financial support for the modernization and high-quality development of the cultural and tourism industry in the new era.

President Yao Jun introduced that the China International Amusement Facilities and Equipment Expo, hosted by the China Association of Amusement Parks and Attractions, has been successfully held for 39 sessions, building a huge industrial cluster ecosystem with strong endogenous market driving force. It is an international trade and exchange platform for cultivating new productive forces in the cultural and tourism industry and promoting high-quality industrial development. Every year, it attracts thousands of companies from the domestic and international cultural, tourism, leisure, and entertainment industry supply chains to exhibit, with exhibits covering digital technology, smart tourism, cultural creativity, cultural and tourism equipment, sports and entertainment equipment, and scene creation. Professional audiences cover various cultural and tourism and leisure and entertainment formats such as resorts, theme parks, tourist attractions, museums, public cultural centers, municipal parks, commercial complexes, themed blocks, and zoos. There are approximately 100,000 professional buyers, and the transaction volume is nearly 100 billion yuan.

Jack Chan (Chen Lieqiang), Asia Pacific Executive Director and Vice President of IAAPA

Jack Chan (Chen Lie Vice President Jack Chan (Chen Lieqiang), Asia Pacific Executive Director of IAAPA (International Association of Amusement Parks and Attractions) extended warm congratulations on the holding of this expo. He stated, Over the years, IAAPA has deeply felt the huge influence of the China Amusement Parks and Attractions Association in China's tourism and leisure and entertainment industry, as well as its positive efforts and outstanding achievements in promoting industry development over the years. The China International Amusement Facilities and Equipment Expo, hosted by the China Amusement Parks and Attractions Association, has become one of the most important trade and industry exchange and learning platforms in the international attractions and leisure and entertainment industry, playing an irreplaceable important role in the high-quality development of the attractions and leisure and entertainment industry in China and even the world. As the world's largest international attractions association, IAAPA will continue to strengthen cooperation and exchanges with the China Amusement Parks and Attractions Association, strengthen cooperation in exhibition trade, industry safety, standardization construction, and intellectual property protection, with the aim of jointly promoting the development of China's tourism industry, promoting international exchanges in China's tourism and leisure and entertainment industry, and improving the international cooperation level of Chinese cultural and tourism enterprises, and jointly contributing to the prosperity and development of the attractions industry in China and the world.

‍‍ In recent years, the products exhibited at the China International Amusement Facilities and Equipment Expo have seen rapid growth in categories, accelerated expansion in application scenarios, continuous enrichment of cultural connotations, and continuous improvement in technological content. It has become an important window for showcasing the market competitiveness and brand influence of Chinese cultural tourism equipment and cultural creative enterprises. Products from the expo are continuously exported to developed countries and regions such as the United States, Canada, Japan, and the European Union, and are widely used in international projects such as Disney, Universal Studios, and Legoland. The expo brand created by the China Tourism Association has become one of the most influential high-quality and professional international exhibition events in the industry.

Over the next two days (March 21-22), the 2024 China (Beijing) International Amusement Facilities and Equipment Expo and the 2024 China Tourism Leisure and Entertainment Industry Annual Meeting Sub-forum will be held — 2024 China Tourism Leisure Development Trend Research Association, Wen Tourism Enterprise Crisis Management and Media Literacy Improvement Exchange Meeting, 2024 China Tourism Leisure "Trendy Entertainment New Species" Creation Forum, 2024 China Cultural Tourism Planning and Creative Conference, 2024 China Immersive Entertainment and Cultural Tourism Digital Technology Innovation Development Forum, 2024 China Tourism Leisure Scene Improvement Forum, 2024 China Culture, Sports, Tourism and Non-powered New Business Development Forum will continue to be held at the China International Exhibition Center (Shunyi Hall).

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