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CAAPA New Member Introduction: Tangshan City Cultural Tourism Investment Group Co., Ltd.

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2024-04-25

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This is regularly updated member information from the China Amusement Machine and Amusement Park Association. The China Amusement Machine and Amusement Park Association (hereinafter referred to as "China Amusement Association") was established in 1987. It is a national industry organization across industries, regions, and ownership systems, composed of enterprises, institutions, and units involved in investment, research, design, manufacturing, sales, and education in China's tourism, leisure, and entertainment industry. It is a national first-level association. The registration department is the Ministry of Civil Affairs of China, and the competent authority is the State-owned Assets Supervision and Administration Commission of the State Council. Click here to learn more about the association Details 。This article introduces new members of the China Amusement Association Tangshan Culture and Tourism Investment Group Co., Ltd. 。

Introduction of New Member Units

Tangshan Culture and Tourism Investment Group Co., Ltd. (Abbreviated as: Tangshan Culture and Tourism Group), established in 2008, formerly known as Nanhu Investment Group, was established as a key state-owned enterprise in Tangshan in 2018, and is the Tangshan cultural and tourism asset integration platform and cultural and tourism industry investment platform. Currently, it has total assets of 97.5 billion yuan and 31 subsidiaries. It has won numerous honorary titles, including National Civilized Unit, National May 1st Labor Medal, Advanced Collective of the National Culture and Tourism System, Top 30 Cultural Enterprises in China (Nominee), Advanced Collective of Hebei Province, Top 30 Cultural Enterprises in Hebei Province, Advanced Collective of Tangshan City, and the Third Tangshan Mayor's Special Award.

Tangshan Investment Holding Group and Tangshan Culture and Tourism Group launched special promotions during the May Day holiday to meet the diverse, personalized, and high-quality recreational needs of citizens and tourists to Tangshan, creating a good holiday atmosphere and stimulating consumer vitality. With the theme of "Flowers Blooming Along the Way, Tangshan in Full Bloom," the event will excavate Tangshan's historical and cultural resources, showcase its profound cultural connotations, innovate the supply of cultural and tourism products, and create new cultural and tourism experience scenarios. At the same time, it will deeply develop the advantages and characteristics of its cultural and tourism industry, creating more popular products that meet the new trends in tourism.

As one of the key projects of Tangshan Investment Holding Group and Tangshan Culture and Tourism Group, Tangshan Nanhu Kaiyuan Tourism Scenic Area launched a large-scale outdoor live-action show. Based on the millennial cultural heritage and century-old industrial foundation of Tangshan, it integrates the most cutting-edge stage audio-visual technology to present an ultimate "cyberpunk" style live-action show, showcasing the new brilliance of Tangshan, making the Tangshan culture represented by the "Three Flowers of Jidong" shine brightly, and allowing more Tangshan citizens and tourists from other places to understand, love, and choose Tangshan.

This time, Tangshan Nanhu Kaiyuan Tourism Scenic Area has more than 400 large-scale outdoor live-action shows, 2,000 drone performances, light and shadow water shows, twelve flower gods, "Flower as a Matchmaker" matchmaking events, and other special activities. Among them, the large-scale outdoor live-action show relies on an ultra-wide curved giant screen and an innovative stage style to present a panoramic view of the "most Tangshan" live-action performance to tourists, showcasing the unique character of this steel city and heroic city.

Tangshan Flower Sea created the "2024 Flower Sea Youth Travel Season" with the theme of "I am your oxygen" and "Flowers in Full Bloom, Good Luck Together" plant adoption activities. With the concept of "Camping+" as its theme, it launched a series of activities such as "Camping+Music," "Camping+Market," "Camping+Parent-Child," "Camping+Cute Pets," and "Camping+Sports," creating more down-to-earth and life-oriented activities to enrich tourists' experiences and fully activate the consumption potential of tourists' "camping fever," stimulating new growth points for the city's economy.

During the May Day holiday, Zunhua Qingdongling, based on its inherent essence of traditional culture and the core of the new era's revival of Chinese culture, "Li," created a new chapter, "Li Enjoying the Prosperous Age," Qing Dynasty national style cultural market, presenting tourists with a curious, market-like, elegant, and people-friendly new market scene, promoting the high-quality development of the cultural tourism industry through the integration of inheritance and innovation.

In addition to the "Li Enjoying the Prosperous Age" Qing Dynasty national style cultural market, exploring the imperial tombs and the national style banquet are also popular projects in Qingdongling. Among them, exploring the imperial tombs is a large-scale film and television interactive drama lasting two nights with more than 100 participants. With film-level immersive scenery, role-playing, and NPC interaction, it brings tourists a deep exploration experience. The national style banquet restores dishes based on six different categories such as princely banquets, court banquets, and seasonal banquets, inheriting the essence of Eastern cuisine. Each dish is carefully selected, exquisitely styled, with both sweet and savory flavors, and a combination of meat and vegetables. Each dish contains profound cultural rituals. The national style banquet is quite exquisite, with a story behind each dish and a culture behind each table. Every diner will change into costumes to enter, and everything they see will be the luxurious and elegant scene of the imperial palace. Tangshan Investment Holding Group and Tangshan Culture and Tourism Group are innovating in their development, creating a new experience that integrates the past and the present for tourists, and using diverse forms to attract more young people to pay attention to Dongling and the world's cultural treasures.

As a vibrant and potential rural tourism demonstration project, Shanli Gezhuang created a unique spring outing project during the May Day holiday based on the rural tourism industry. This time, Shanli Gezhuang's event is themed "Spring Outing Garden Party," focusing on the four sections of "appreciating," "playing," "watching," and "visiting," and carrying out various activities such as "kite flying, cute pet paradise, and large-scale performances," creating a spring outing garden party model that combines appreciation and play, tradition and innovation, to meet the diverse needs of tourists and innovate new tourist experiences.

Based on the Beijing-Tianjin-Hebei customer group and the current trend of niche, unique, relaxed, and in-depth local tourism, combined with the characteristics of Qingshanguan's remoteness from the city, birdsong and flowers, and ancient Great Wall castles, and taking "Great Wall+" as the core carrier, Qingshanguan launched the Qingshanguan Great Wall Folk Culture Festival, creating a landmark festival for Qingshanguan.

This Qingshanguan Great Wall Folk Culture Festival includes three key contents: firstly, the Qingshan Great Wall Folk Market, restoring the border market 500 years ago, allowing tourists to experience intangible cultural heritage and folk culture; secondly, Qingshan Great Wall Folk Arts, creating a cultural atmosphere of intangible cultural heritage everywhere in Qingshan; finally, Qingshan Great Wall Folk Meeting, which plans to hold a Qingshanguan Great Wall Culture Summit Forum in mid-to-late May to enhance the political influence of Qingshanguan's brand culture.

Taking full advantage of the "May Day" holiday and the peak season for spring outdoor tourism, Dacheng Mountain's "Sports Mountain" May Day holiday will feature sports as its theme, launching various activities. Combining "fun and exploration," it aims to awaken tourists' dopamine, ignite the festive atmosphere, and create a dopamine-fueled fun event at the Sports Mountain. Main activities include hot fitness exercises, a trendy market, and supporting activities for the Sports Mountain dopamine fun event. Dacheng Mountain's "Sports Mountain" will use its all-encompassing activities to attract crowds, using parent-child interactive activities and marketing events to increase citizen participation and coverage, attracting a large number of tourists to visit, check in, and experience, allowing tourists to share in youth sports.

The Peiren Historical and Cultural Street's May Day activities will focus on creating an atmosphere that matches the seasonal theme, combined with regular performances, to create a vibrant, lively, beautiful, and enthusiastic atmosphere, inviting tourists to have a date with spring. At the same time, it will introduce trendy activities popular among young people, such as folk song singing, retro costume photography, urban camping, and open-air cinemas, attracting more tourists to Peiren to start their "mini-vacation" mode.

To stimulate citizens' enthusiasm for sports and achieve a work-life balance during the May Day holiday, Tangshan's New Sports Center is also launching a number of preferential fitness opening policies. Outdoor basketball and tennis courts are available by appointment, while skateboarding, aerobics, and family entertainment areas are open to the public without appointments. On May 4th, the 2024 Fang Qingping Crosstalk Special Performance National Tour Tangshan Station is coming, bringing laughter. Tangshan New Sports Center will continuously meet the refined cultural consumption needs of people from various backgrounds through flexible performance formats, excellent service content, and affordable ticket prices.

The activities will run from May 1st to May 5th, covering various areas including Lunan District, Lubu District, Kaiping District, Zunhua City, and Qianxi County. While launching exciting cultural and tourism activities, Tangshan Investment Holding Group and Tangshan Cultural Tourism Group highlight the linkage of all-encompassing activities and all-scenario consumer benefits, comprehensively integrating resources from scenic spots, hotels, and sports venues to create many characteristic tourism routes and launch various cultural and tourism benefits for the people, allowing tourists to enjoy a wonderful holiday and a cultural and tourism feast.

Tangshan Investment Holding Group and Tangshan Cultural Tourism Group are committed to people's livelihood, continuously tracking and grasping changes in the times, and working together in multiple dimensions such as urban image building, tourism infrastructure construction, and the promotion of characteristic culture. During the May Day activities, they fully tap into the characteristics of local culture, create high-quality activity projects, and further play the role of tourism for the people and tourism driving force, not only improving the supply of high-quality tourism products but also creating a high-quality and warm tourism destination.

China Tourism Association Activity Cooperation: 18810272514

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CHINA ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS

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