▲ Number of National-level Tourism Resort Areas Selected and Cumulative Number from 2015-2023

In recent years, in order to promote the development of the tourism industry, the national level has successively introduced supporting policies and incentive measures, focusing on promoting the common development of the tourism and cultural industries, building a tourism supply system with diverse types, balanced distribution, distinct characteristics, and high quality, promoting the integration of culture and tourism formats, products, and markets. Cultural and tourism integration has risen to become an important direction for the development of the national culture and tourism industry.

Summary of Industrial Development Policies

The tourism industry is a key industry that the country focuses on, and the country continues to issue policies to promote the development of the tourism industry. In 2021, the State Council issued the "14th Five-Year Plan for Tourism Development," and the Ministry of Culture and Tourism issued the "14th Five-Year Plan for Cultural Industry Development," pointing the way for the development of the culture and tourism industry.

Subsequent national policies have increased in intensity, with the release of a series of important documents promoting the development of the culture and tourism industry, such as "Measures for Restoring and Expanding Consumption," "Notice on Carrying Out Pilot Programs for Cultural Industry Empowerment of Rural Revitalization," and "Notice on Carrying Out the Construction of National Cultural Industry and Tourism Industry Integration Development Demonstration Zones." Under the favorable policy environment, China's tourism industry has developed rapidly.

Summary of Cultural and Tourism Brand (Case) Policies

National-level cultural and tourism brands are an important symbol of high-quality development in the tourism industry. They help promote the image of tourist destinations, drive the economic development of tourist destinations, serve as an important support for China's tourism product system, and are an important lever for promoting supply-side structural reforms in the tourism industry.

Since 2022, new national-level cultural and tourism brands have emerged continuously, such as pilot programs for cultural industry empowerment of rural revitalization and national cultural industry and tourism industry integration development demonstration zones. At the same time, "old brands" of national-level cultural and tourism brands are also improving, expanding, and upgrading, marking a further improvement in the construction of China's multi-level tourism product system. The quality and quantity of the "national-level" tourism product system have improved, and its structure has been optimized, better meeting the multi-level and three-dimensional needs of tourists for sightseeing, leisure, vacation, study tours, and education.