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Investing 2 billion yuan! Shanghai's Action Plan for Cultural and Tourism Equipment Upgrades (2024-2027)

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2024-07-12

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Editor-in-Chief | Yang Ming

Editor | Jing Xiangyuan

Source | Le You Shanghai, Shanghai Municipal Bureau of Culture and Tourism

In order to implement the Shanghai Municipal Government's "Action Plan for Promoting Large-Scale Equipment Upgrades and Consumer Goods Trade-in for New Ones", the Shanghai Municipal Bureau of Culture and Tourism recently issued the "Shanghai Action Plan for Promoting Equipment Upgrades in the Culture and Tourism Sector (2024-2027)". This plan was jointly formulated by the Municipal Bureau of Culture and Tourism, together with the Municipal Development and Reform Commission, the Municipal Housing and Urban-Rural Development Commission, the Shanghai Film Bureau, the Shanghai Municipal Bureau of Cultural Relics, and the Shanghai Municipal Radio and Television Bureau. The plan proposes to actively seek support from national extra-long-term special government bonds by supporting qualified high-quality projects. It encourages the municipal and district tourism and cultural and creative special funds to increase support for projects involving equipment upgrades, achieving high-quality development of Shanghai's cultural tourism industry and undertakings.

Notice on Issuing the "Shanghai Action Plan for Promoting Equipment Upgrades in the Culture and Tourism Sector (2024-2027)"

Hu Wenlv Fa [2024] No. 79

To the Culture and Tourism Bureaus of each district, and all relevant units:

The "Shanghai Action Plan for Promoting Equipment Upgrades in the Culture and Tourism Sector (2024-2027)" is hereby issued to you for your earnest implementation.

This is hereby notified.

Attachment: "Shanghai Action Plan for Promoting Equipment Upgrades in the Culture and Tourism Sector (2024-2027)"

Shanghai Municipal Bureau of Culture and Tourism

July 3, 2024

(Contact person: Ye Ziquan Contact number: 23118173)

Shanghai Action Plan for Promoting Equipment Upgrades in the Culture and Tourism Sector (2024-2027)

In order to implement the State Council's "Action Plan for Promoting Large-Scale Equipment Upgrades and Consumer Goods Trade-in for New Ones" (Guo Fa [2024] No. 7) and the requirements of the National Development and Reform Commission, the Ministry of Housing and Urban-Rural Development, the Ministry of Culture and Tourism, etc., "Implementation Plan for Promoting Equipment Upgrades in the Culture and Tourism Sector" (Development Reform Society [2024] No. 701), and the municipal government's "Action Plan for Promoting Large-Scale Equipment Upgrades and Consumer Goods Trade-in for New Ones (2024-2027)" (Hu Fu Fa [2024] No. 5), to expand effective investment in the city's culture, tourism, and other fields, stimulate potential consumption, cultivate new productive forces, and promote high-quality development of the culture and tourism industry, this plan is specially formulated.

I. Overall Requirements

(I) Guiding Ideology

Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, we will thoroughly implement the spirit of the National Tourism Development Conference and the work arrangements of the Municipal Party Committee and Municipal Government, adhere to the principles of upholding the right path while seeking innovation, improving quality and efficiency, and integrated development, coordinate government and market, supply and demand, development and security, guide and promote the upgrading of a batch of equipment in the city's culture and tourism sector, comprehensively improve service quality, promote high-quality development of culture and tourism, and contribute to making Shanghai the best practice place for Xi Jinping Thought on Culture.

(II) Working Principles

——Adhere to market-oriented and government-guided principles. Follow market laws, rely on the market to provide diversified supply and services, and guide enterprises to increase equipment upgrades. Better play the role of government, play a combination of policies, promote the benefit of enterprises and people, and stimulate the maximum multiplier effect.

——Adhere to standard-led and service-improvement principles. Adhere to the simultaneous improvement of equipment level and service level, based on standards such as technology, quality, and energy consumption, establish a long-term mechanism that combines incentives and constraints. Adhere to encouraging advanced technology, eliminating inferior ones, implementing precise policies, and effectively stimulating the internal driving force of enterprises and institutions to upgrade and replace equipment.

——Adhere to policy coordination and rolling promotion. Make comprehensive use of fiscal, financial, and investment policies, focus on key areas, solve bottlenecks, and ensure that policies are precise, services are convenient, enterprises feel the benefits, citizens benefit, and tourists benefit. In accordance with the rolling mechanism of "reserving a batch, upgrading a batch, constructing a batch, and investing a batch", orderly promotion will be carried out in stages and levels.

(III) Main Objectives

In 2024, the city-wide action to upgrade and improve equipment in the culture and tourism sector will be fully deployed and carried out, and the work of upgrading and improving equipment will be promoted in a classified and orderly manner. By 2027, it is hoped to complete a cumulative investment of 2 billion yuan in cultural tourism equipment upgrades, promoting high-quality development of the cultural tourism industry.

II. Key Tasks

1. Implement the Sightseeing Facilities Upgrade and Improvement Action. Promote the upgrading of elevators and other transportation equipment in key tourist attractions, national-level tourist resorts, and public cultural venues, improving visitor reception capacity and service levels. Focus on promoting the upgrading of water tourism sightseeing equipment in the city's "one river and one lake", updating a batch of advanced equipment with high technology, high efficiency, high reliability, and low energy consumption.

2. Implement the Amusement Facilities Upgrade and Improvement Action. Promote the updating of a batch of highly reliable advanced amusement equipment in key tourist attractions, amusement parks, and urban parks, improving the safe operation level of facilities. Promote the renewal and upgrading of theme parks in the city, promote the use of equipment with high technological content, high energy efficiency, and immersive experience, upgrade and replace low-altitude performance equipment, and better meet the cultural and entertainment needs of consumers.

3. Implement the Performing Arts Equipment Upgrade and Improvement Action. Promote the updating of stage lighting, sound, display, mechanical, and special effects equipment and corresponding control system equipment in performing arts and tourism performing arts venues, encourage major concert halls and new performing arts spaces in the city to update a batch of performing arts equipment with high safety, excellent stage effects, strong stability, and high energy efficiency, and better meet the needs of audiences.

4. Implement the Smart Cultural Tourism Transformation and Improvement Action. Promote the updating of smart service equipment such as exhibition and display equipment and visitor and reader service equipment in key tourist attractions and public cultural venues, improving the level of intelligent services. Promote high-quality cultural and tourism enterprises and institutions to update a batch of equipment around the technical aspects of "metaverse" content, storage and calculation, transmission, and terminals, reducing the cost of constructing and operating "cultural tourism metaverse" scenarios.

5. Implement the Action to Improve the Ability to Protect and Utilize Cultural Relics. Promote museums to upgrade and iterate packaging facilities such as acid-free paper bags and boxes for precious cultural relics, dense storage cabinets for cultural relics, and constant temperature low-reflection glass display cabinets. Promote key research bases and key archaeological institutions to upgrade and improve exhibition and display facilities and equipment, and large-scale laboratory equipment. Support the city's red cultural tourism venues to update a batch of exhibition and display equipment, enhancing the attractiveness and influence of red venues.

6. Implement the High-tech Promotion Action for the Film Industry. Encourage film production-related enterprises and equipment leasing companies to upgrade photographic equipment, lighting equipment, storage devices, etc., that meet the requirements of high-tech formats. Promote the upgrading and transformation of the film post-production equipment system, achieving high-tech and standardization. Promote the new generation of cinema equipment systems, implement a large-scale update plan for cinema LED screen projection systems, and encourage upgrades to "Dolby Theatre" and "IMAX cinemas".

7. Implement an action plan to upgrade high-definition and ultra-high-definition equipment. Encourage the accelerated promotion and popularization of high-definition and ultra-high-definition televisions and set-top boxes, as well as intelligent upgrades and iterations. Accelerate the upgrading and transformation of broadcasting, transmission, and transmission equipment and facilities, and improve the supply and coverage of high-quality audio-visual content. Promote the construction of 4K ultra-high-definition acquisition and shooting systems, post-production systems, media asset systems, broadcasting systems, and transmission and distribution systems. Be the first to build 4K ultra-high-definition television channels, and gradually promote the ultra-high-definition of channels.

8. Implement an action plan for the protection of historically and culturally significant cities and districts. Relying on historically and culturally significant cities, towns (ancient towns), villages, districts, and historical buildings, promote the upgrading and transformation of public services and infrastructure equipment such as fire protection and display. Strengthen the application of energy-saving technologies, improve the configuration of ultra-low-energy-consumption equipment, and achieve green operation and maintenance of the protection and utilization of historical buildings. In conjunction with the problems raised and the work action plans formed in the annual special assessment requirements for historically and culturally significant cities, towns, and villages, orderly carry out infrastructure and equipment upgrades. Update the deployment and application of related sensing equipment such as video surveillance, drones, and IoT perception, strengthen the promotion of the application of big data and artificial intelligence technologies, improve intelligent management and maintenance levels, and improve the safety monitoring and management levels of historical buildings.

III. Supporting Measures

(I) Strengthen Organizational Leadership. All districts and relevant units should attach great importance to this, carefully organize, do their best within their capabilities, and accelerate the progress of equipment upgrade surveys and overall planning. Establish and improve a dynamic project database for equipment upgrades, implement project list management, and effectively promote the implementation of various tasks.

(II) Coordinate Policy Support. Encourage enterprises to actively use their own funds for equipment upgrades to improve service quality. Support high-quality projects that meet the conditions and actively strive for support from extra-long-term special government bonds. Encourage tourism, cultural and creative, and other special funds to increase support for projects involving equipment upgrades. Strengthen bank-enterprise docking and guide policy-based and commercial financial institutions and cultural investment funds to strengthen support. For projects that do not increase land and mainly involve equipment upgrades, appropriately simplify pre-approval procedures and optimize the approval process. Strengthen financial supervision to ensure the safe and effective use of fiscal funds.

(III) Increase Publicity and Guidance. All districts and relevant units should widely publicize relevant policies on the upgrading and transformation of facilities and equipment in the cultural and tourism sector, expand the coverage of policy publicity, and achieve the effect of "wanting to upgrade." Strengthen organization and coordination, provide policy interpretation and guidance, and achieve the results of "being able to upgrade." Summarize and sort out good experiences and practices in promoting the upgrading and transformation of facilities and equipment in the cultural and tourism sector in a timely manner, and achieve the results of "easy upgrading."

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In order to further study and implement General Secretary Xi Jinping's important instructions and directives on tourism work, implement the relevant work arrangements of the National Tourism Development Conference, promote the steady innovation, quality improvement, and efficiency enhancement, and deep integration of the tourism, leisure, and entertainment industry, and help the modernization and high-quality development of the tourism, leisure, and entertainment industry, the China Amusement Machine and Amusement Park Association will hold the 2024 China Tourism, Leisure and Entertainment Industry Development Conference in Zhengzhou from October 23-25!

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Tel:+86-010-57690332

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