Vitalization, Experientialization, Technologization, Artistization, Cultural and Creative Industrialization, Gamification, Festivization, Holization.
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Editor-in-Chief | Yang Ming
Editor | Jing Xiangyuan
Source | Junlan Cultural Tourism
China has a vast territory and a long history and culture. Rich and diverse agricultural cultural heritages with distinct characteristics have been formed in different regions. In the new era of rural revitalization, we cannot continue to shelve these legacies left to us by our ancestors. Presenting folk arts and agricultural art works in a vitalized way is the best choice.
Nowadays, most young people, children, and a large number of urban populations have long been detached from rural life and are ignorant of traditional rural agricultural culture. However, our agricultural culture and some agricultural activities are very attractive to them. Therefore, we need to deeply explore agricultural culture, combine farming activities with leisure tourism and vacation, and inherit agricultural civilization through original rural and folk agricultural experiences.
Technological advancements are also promoting the continuous development of agricultural culture, such as using advanced technology for crop planting and management.
For example: intelligent greenhouses, modern agricultural parks, soilless cultivation technology, etc. Of course, we can also use high technology to create agricultural landscapes or experiential tourism projects, such as: farm trains, 3D wheat field rafting, VR wheat fields, robot wheat field keepers, unmanned intelligent restaurants, high-simulation farming sculptures, food processing processes, rice paddy light and sound art, greenhouse agriculture, space agriculture, three-dimensional agriculture, and sensory plants. These new generation of leisure agricultural products can allow tourists to experience diverse agricultural cultures.
Our traditional agricultural culture and art have a natural origin. For example, our ancient agricultural tools, daily necessities, sacrificial activities, folk songs, and performances are all the results of the diligent Chinese people constantly summarizing, creating, and transforming in the long process of labor practice. In today's world that pays more attention to tourism aesthetics, agriculture has become an important source of artistic landscaping. Examples include colorful flower fields, rice paddy paintings, crop circles, tea sea terraces, and rice paddy mazes, with a large number of agricultural landscapes full of artistic atmosphere emerging.
Cultural and Creative Industrialization
Deep integration of agriculture and cultural creativity promotes "going global." The integration of cultural creativity and agricultural elements can vividly and richly present the regional characteristics of agricultural culture to consumers, and can also enhance the emotional and multiple consumption values of agricultural products. This is an effective means to extend the agricultural industry chain, increase the added value of agriculture, and shape the brand image of agriculture.
Using agricultural cultural theme parks for education and entertainment. China's agricultural culture embodies the production and life wisdom of the Chinese people for thousands of years. Rich agricultural technology and agricultural tools can be transformed and innovatively utilized to become popular tourism products today.
A multi-participatory agricultural carnival. The agricultural carnival is a leisure agricultural activity that takes agricultural production activities as its theme and carnival activities as its form of expression. It is a new exploration and practice to expand the forms, development methods, and operation models of urban modern agriculture. The content includes characteristic agricultural product sales, boutique agricultural competitions, agricultural technology exhibitions, creative agricultural experiences, picking experiences, farm music festivals, small trains, bumper cars, shuttles, farm fun activities, rural stages and float parades, 3D magic maze, Egyptian exploration, 5D dynamic cinema, food, creative handicrafts, characteristic residential houses, and other agricultural experiences and entertainment activities.
Holographic agriculture is the organic combination of high-tech such as geographic information, network communication, and artificial intelligence with conventional agricultural sciences such as ecology, botany, and soil science. While respecting the natural growth laws of various organisms, it fully explores and utilizes the natural mechanisms of the interaction between all things, aiming to strengthen the life memory information of human beings and plants and animals, thereby creating a biological internal circulation ecological chain agricultural development model. Plant internet celebrities, smart planting, complete breeding, and four-season health preservation are all typical applications of holographic agriculture.
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