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Immersive LBE large-space experiences become new favorites in the cultural and tourism industry, leveraging the new trends in the digital cultural and tourism market

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2024-09-15


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With the continued rise in popularity of the cultural and tourism consumption market, the cross-border combination of "digital technology + cultural tourism" has become a new trend in industry development. Especially with the addition of cutting-edge technologies such as the metaverse, VR wearable devices, and virtual reality, experiencers are no longer confined by time and space and can "travel" through ancient and modern times, even the universe. Novel cultural and tourism products have not only stimulated consumer enthusiasm but also leveraged new market trends.


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Editor-in-chief | Yang Ming
Editor | Jing Xiangyuan
Source | City Light Network
LBE technology becomes a new engine for cultural tourism, LBE technology, or Location-Based Entertainment technology, combines cutting-edge technologies such as VR and AR to create a brand-new virtual space for users, allowing them to experience virtual adventures and exploration in the real world.


Currently, large-scale domestic LBE projects are emerging like mushrooms after a spring rain. LBE technology builds an information bridge between reality, virtuality, and users, allowing users to enjoy inaccessible scenes and time and space through comprehensive interaction in vision, hearing, and touch. In recently launched LBE large-space projects such as "Faceless God" and "Pyramid Exploration," many viewers have experienced the novel experience brought by LBE technology.



《Faceless God》


As the first domestic LBE large-space digital performing arts project based on the creative blueprint of world intangible cultural heritage, the VR immersive performing arts new space "Faceless God" creates a 30-minute immersive journey for the audience, leading them through time and space to the Dazu Rock Carvings in ancient Changzhou during the Southern Song Dynasty, allowing them to personally experience the life and experiences of the stone carving craftsmen and fully appreciate the extraordinary charm of this historical period and the real life of the people of that era.



Image source: Time Travel Plan



The core of the project is to use virtual reality technology, with the ancient Changzhou during the Southern Song Dynasty Chunxi period where the world cultural heritage Dazu Rock Carvings are located as the background. The audience is immersed in the experience from the first-person perspective of a stone carving craftsman, experiencing the cultural prosperity and craftsmanship wisdom of that era.



Image source: Time Travel Plan



The "God" in "Faceless God" refers to both the countless craftsmen in history who created artistic treasures as splendid as the Dazu Rock Carvings, and every creator in the brilliant galaxy of five thousand years of Chinese civilization.



Image source: Time Travel Plan



This is not only a visual feast but also a journey of the soul, allowing explorers of technology and art to follow NPCs into a fantasy world full of surprises and emotion.



《Pyramid Exploration》


The immersive exhibition "Pyramid Exploration" is an immersive exploration experience created based on the Great Pyramid of Giza as its IP prototype. Relying on a globally popular IP, the content fully integrates various distinctive cultural elements of ancient Egypt. Using cutting-edge LBE large-space virtual technology, through the perfect fusion of "technology + culture," it presents the audience with an unprecedented unique cultural experience.



Image source: Wenlv Honggutang



"Pyramid Exploration" boasts four significant highlights: a 160-square-meter experience space, a 360-degree viewing angle, 4K ultra-high-definition image quality, and 3D spatial audio. As the audience walks, they can observe and experience from multiple angles. The detailed scenes and shocking sound effects provide a super strong sense of presence, allowing the audience to immerse themselves in an extraordinary feast of light and shadow.



Image source: Wenlv Honggutang



In addition, "Pyramid Exploration" achieves a 1:1 precise replication of the scene, whether it is the internal structure of the pyramid or the surrounding environment, striving for perfect presentation in detail, making the audience feel as if they are in the pyramid, witnessing the glory of ancient Egypt firsthand.



Image source: Ganshang News



Here, the audience can not only observe the construction process of the pyramid up close but also sail on the Nile River in a virtual solar boat and even participate in the parade celebration of Pharaoh Khufu, personally experiencing the customs and social conditions of ancient Egypt four thousand years ago.



《Distant Neighbors》


《Distant Neighbors》 is an LBE-VR experience drama that uses a first-person perspective to travel through the solar system, led by the ancient astronomer "Gan De." Based on real cosmic knowledge, it integrates 3D, art, and other high technologies to highly restore the galaxy scene.



Image source: Publicly available online



Experience a comet hitting Jupiter, travel through wormholes and Saturn's rings, and feel the depth and wonders of the universe. Suitable for those curious about the universe, experience a shocking immersive interstellar journey.


In the "Distant Neighbors" themed experience area, participants put on advanced VR glasses and are instantly transported to a cosmic space full of fantasy colors. Here, it feels like being under the vast starry sky, able to observe and "touch" those once unreachable planets up close. The "Distant Neighbors" VR experience activity is not only a visual feast but also a journey of knowledge exploration.



Image source: National Maritime Museum



Participants freely shuttle between the major planets in the solar system in the virtual world, learning about their running patterns, surface features, and potential signs of life. With the addition of VR technology, the originally abstract astronomical knowledge becomes vivid and concrete, allowing participants to deeply feel the magnificence and mystery of the universe.


With the diversification and quality improvement of cultural and tourism consumption in recent years and the multi-dimensional expansion of consumption scenarios, "digital + cultural tourism" has become an important scenario for attracting consumers. Especially as the public's consumption demand for cultural tourism has risen from traditional "cursory sightseeing" to valuing the sense of experience and participation, digital cultural tourism relying on technologies such as glasses, virtual reality, and augmented reality has quickly become a "hot spot" in the cultural tourism consumption market.


For LBE projects, whether they are two to three hundred square meters or seven to eight hundred square meters, as long as the space is used reasonably to allow visitors to move along the route, they can experience "unlimited" travel in a limited space.


Policy Support

LBE continues to create personalized and high-quality experiences

The rapid implementation of LBE projects in China is driven by the booming tourism and cultural tourism markets, particularly the new consumption scenarios created by the cultural relics boom. Simultaneously, a series of government policies have supported the development of this sector.


For example, the "Action Plan for Innovative Development of Smart Tourism," jointly issued by the Ministry of Culture and Tourism and other departments, promotes the innovative development of smart tourism and the cultivation of diverse smart tourism products. The "Measures on Creating New Consumption Scenarios and Cultivating New Growth Points of Consumption," released by the National Development and Reform Commission and four other departments, mentions the implementation of digital empowerment actions for tourism scenarios and the active development of new formats such as digital art and immersive experiences.



Image source: Time Travel Plan



As user needs become more diverse and personalized, the development of LBE technology will increasingly focus on content innovation and personalized experiences, with content innovation being its core competitiveness. By combining different cultural elements and creativity, LBE technology can provide users with unique experiences. For example, the "Digital No. 1: Journey of the Original Aspiration" project uses VR technology to recreate historical scenes of the founding of the Chinese Communist Party, allowing users to experience the charm of red culture through immersive experiences. Simultaneously, with the application of new technologies such as 5G and cloud computing, LBE technology will be able to provide smoother and higher-quality experiences, further promoting the digital transformation of the tourism industry.


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