Fan Chenghua: It can be said that anyone who has read books is familiar with Handan. Idioms such as "learning to walk in Handan," "harmony between generals and ministers," and "Mao Sui recommending himself" are well-known. However, not many people have actually been to Handan. Handan has a long history and rich cultural context. We have always hoped to create some distinctive articles around culture and tourism, but we have been exploring for many years and have not found a particularly suitable direction. Therefore, Handan's tourism development has been lukewarm. Especially since last year, under the careful guidance and instruction of Dean Dai Bin, the Municipal Party Committee and Municipal Government have further focused on cultural and tourism development. We realize that to build an industrial system, we must take the path of innovative development. Handan has so many profound cultural resources, and ultimately we chose to focus on "idiom culture." After all, no city in China has more idioms than Handan—in the "Chinese Idioms Dictionary," of the more than 5,000 idioms, about 1,584 originate from or are related to Handan. We decided to use creativity and enthusiasm to take the road of "idioms + tourism." After a year of exploration, we have indeed achieved considerable results. We have established an innovation system and done a lot of specific work around idiom culture, such as creating an idiom street and developing idiom-related cultural and creative products. We also attracted a large number of teenagers to Handan for study tours during the summer vacation. Now it seems that these efforts have begun to show results.

Dai Bin: In the process of local development, everyone pays close attention to history and culture. Handan has such a rich history; what can be shared? For example, Weifang's kites are always labeled as "kites." As for Handan, we have many idioms; the most familiar is "learning to walk in Handan," and recently the popularity of "Warring States robes." But I am more concerned about the city's openness. This year during the Spring Festival, the Handan Municipal Government opened its doors to tourists for free, unconditionally allowing everyone to enter. Parking lots were directly open, parking barriers were automatically raised, security personnel stepped back, and parks had no tickets or barriers, allowing free entry and exit. This approach not only facilitates tourists but also reflects the city's enthusiasm and inclusiveness. Of course, some people worry about safety issues and management pressure, but I think this openness is the best way to showcase the city's confidence and attractiveness. Why did the government take such measures? Are they not afraid of safety incidents? Will it increase the burden?

Fan Chenghua: There is no burden. Manpower and electronic equipment are monitoring, so there will be no problems. Moreover, we have also learned from the successful experiences of other popular cities in practice. Their common characteristic is that they are "friendly cities." If the Party committee and government are good to the citizens, the citizens will be good to the tourists. Therefore, the initial intention of opening up party and government organs to citizens and tourists and providing free parking is to create a harmonious atmosphere. If even the locals feel uncomfortable and unhappy living here, who would want to come? Even if they come, they won't stay. Handan has been trying to become popular for so many years but hasn't succeeded. If it really becomes popular in the future, we hope to maintain the "heat." Therefore, behind these measures are our long-term thinking and efforts.

Dai Bin: Then next, what other places will the government open to the public? In addition to opening the municipal government, the Spring Festival is approaching; are there any other places, such as the People's Congress or the Chinese People's Political Consultative Conference?

Fan Chenghua: The Party committee, government, People's Congress, and Chinese People's Political Consultative Conference can all be opened. Of course, confidential institutions, such as the security bureau, cannot be opened. This year, we have planned more than 30,000 free parking spaces, and they are free of charge. However, some people do not follow the rules, occupying multiple spaces, which is unacceptable. We have also taken some measures to regulate this. In addition to party and government organs, we have also opened more than 40,000 free parking spaces, hoping that everyone can enjoy convenience, but the premise is to follow the rules.

Dai Bin: Before this, for example, in Yangzhou, they even opened their government canteens to the public, and you could even buy meals at the government canteen. Our county government is also free and opens to the public during holidays. I always hope that one day, all places with the words "people" will truly allow the people to enter and exit freely. This is a truly tourist-friendly and shared city. Mayor Zhang, what are your thoughts on this?

Zhang Yaqiang: In fact, many people may not know that some district and county governments in Huangshan have long been open on a regular basis. Citizens and tourists can drive to the county government at any time; there are no security guards blocking the entrance, and they can enter and exit freely. We haven't publicized this much. During major holidays, the Huangshan Municipal Government also faces the problem of tight parking spaces in the main urban area. To solve this problem, we have integrated the parking resources of various levels of government departments and opened them to the public for free. At the same time, we also call on local citizens to drive less during holidays and leave parking spaces for tourists from other places. Last year, we specifically issued an appeal letter to citizens, and the effect was quite good.

Dai Bin: You have worked in the diplomatic sector for a long time and have rich international experience. Regarding the construction of a world-class tourist city, what foreign experiences do you think are worth learning from?

Zhang Yaqiang: First, the issue of payment convenience. Many scenic areas have not realized that attracting inbound tourists, payment is a crucial aspect. For example, Huangshan, as a world-class scenic area, many foreign tourists find that they cannot use Alipay or WeChat. They carry cash but cannot find an ATM, which was once a major pain point. This year, we have specifically improved our services to address this issue. We have installed ATMs at airports and scenic areas that support foreign tourists using credit cards, and even cooperated with the People's Bank of China to promote the convenience of foreign card payments. This step has solved the payment problems of foreign tourists. Second, internationalized tour guide signs. In the past, many scenic areas only had Chinese signs, which foreign tourists could not understand, and they did not know how to get around. Now, we are gradually improving the tour guide signs, adding English, Japanese, Korean, and even Arabic signs to make it easier for foreign tourists. In addition, hotels and restaurants also need to reach international standards. When foreign tourists see a comfortable environment, they are willing to stay and consume. This is very important for improving the overall tourism experience.

Dai Bin: Huangshan holds a unique position in China's tourism development, from Comrade Xiaoping's talks on Huangshan to the construction of the Greater Huangshan tourism destination today. What do you think is the biggest challenge facing the government in this process? What should the government and enterprises do respectively to build a world-class tourism destination?

Zhang Yaqiang: The biggest challenge is that supporting facilities are not yet complete, especially the lack of high-end tourism services. For example, there are very few five-star hotels in Huangshan, only one in the main urban area. High-end consumers are often unwilling to come to Huangshan because the accommodation is not comfortable enough. This year, we have introduced world-class hotel brands such as Kempinski and Indigo, and currently 8 have signed and landed. At the same time, we are also working hard to attract high-end catering brands such as Michelin restaurants. In addition to "food and accommodation", entertainment facilities also need to be improved. For example, where do high-end tourists go in the evening after climbing Huangshan or visiting Xidi and Hongcun during the day? Our nightlife and parent-child entertainment formats are still very weak. We are now actively attracting investment, hoping to introduce more high-quality performing arts, parent-child tourism and night-time consumption projects to make the tourist experience richer and more attractive.

Dai Bin: Speaking of performing arts, Mr. Zhou, you have done a very good project in Qingdao. Do you have any projects in Huangshan? Or do you have any suggestions for a place to develop into a tourism destination?

Zhou Anbin: We did have exchanges with the Huangshan local market some time ago, but no projects have landed yet. However, my hometown is also in Anhui, and I hope to have the opportunity to have in-depth communication and cooperation in the future. From our perspective, the development of the cultural tourism industry has several important directions:

First is the national strategy. For example, the current national policy of "both parties agree, fax and scanned documents have the same legal effect" is a particularly good policy support point.

Second is technology-driven. We believe that the upgrading of the cultural tourism industry is essentially driven by technology, especially in the past two years, innovative technologies such as AI and XR (extended reality) are having a profound impact on the direction of technological integration in cultural tourism.

Third is market demand. In the past, when tourists went to a place, their first choice was the scenic spot, such as climbing Huangshan or Taishan. But now, people are more inclined to choose the city first. The underlying logic is that when a country's per capita GDP exceeds US\$10,000, it will enter the leisure and vacation era. In the past ten years, many cities in China have successively entered this stage. Therefore, tourism has transformed from traditional sightseeing tourism to cultural leisure and vacation tourism.

In this process, the two core elements of cultural experience are technology and innovation. We need to use technological means and innovative forms to make culture "come alive" and thus form new formats. This is an important trend for the cultural tourism development of various cities. Currently, parent-child tourism and young people (especially young women) dominate the mainstream tourists, so it is crucial to create cultural and innovative products around their needs, so as to better drive the development of the cultural tourism industry.

Dai Bin: You mentioned the Qingdao project, such as "Seeing Qingdao from the Sea". What do you think are the specific impacts of these efforts on the local social and economic benefits?

Zhou Anbin: I feel this very deeply. In 2022, we did an AR show in Qingdao. Although this show was not large-scale and was self-invested, it had 400 million views online. At that time, the spokesperson of the Ministry of Foreign Affairs also forwarded this event, and many Chinese people around the world were also spreading it. Although the investment was small, through innovative technology, this project greatly enhanced Qingdao's urban influence nationwide, and even made people feel that Qingdao is a city with particularly strong technological innovation. Therefore, innovative technology can use small investments to bring very good expression effects to a city's brand promotion.

Dai Bin: Why did I mention this? Because I think a good city should not only allow people to see its cultural heritage, but also allow people to feel its future development. The modernized and vibrant scenes created by technology can actually attract more people. Mayor Fan, what do you think?

Fan Chenghua: I strongly agree. I also hope that Mr. An will have the opportunity to visit Handan. For example, we are now making many attempts around "parent-child tourism" and "idiom culture", which are very good carriers. If we further utilize digital and artificial intelligence technologies, we can definitely make culture more attractive. We can have a more in-depth chat at another time to discuss how to cooperate.

Dai Bin: Minister Bai Xiaoyun, a city like Fuyang with a population of over 10 million, especially Linquan County, a large county in the country with a population of over 2.3 million, may not be as well-known as Huangshan. What do you think are the advantages of Fuyang in developing tourism?

Bai Xiaoyun: The tourism characteristics of the northern and southern regions are indeed quite different. In the past, when talking about tourism, it generally involved three points: first, mountains and rivers; second, humanities; and third, the acceptance of the people. Fuyang can be said to be a place where "God feeds you", with good natural conditions and profound cultural heritage. For example, we have 10 national-level cultural relics protection units and dozens of provincial-level cultural relics protection units in Fuyang, which are the foundation of our development. Fuyang is a somewhat "wronged" city, or even an "underestimated" city. Why wronged? There used to be a saying, "Walking thousands of miles is not as good as the banks of the Huaihe River." Before the Yellow River diverted into the Huaihe River, the Huaihe River once had its own independent estuary, fertile land, and abundant water resources, so the population here was dense because "there was food to eat". The large population of Fuyang is precisely because of the richness of this land.

Our advantages are, first, the large population base, which is undeniable. Second, Fuyang's culture is like a blank sheet of paper. It is a "late-developing region" with a relatively weak economic foundation and a late start in the cultural tourism industry, but this also means great development space. Finally, the local government of Fuyang has a sincere heart for cooperation. Enterprises coming to Fuyang are not doing charity or poverty alleviation, but coming to the market to make money. We always say that if enterprises don't make money, they shouldn't come, because it's unsustainable, and all that's left is a mess. In the past, many places grabbed land indiscriminately, leaving many unfinished projects. Fuyang hopes to attract enterprises to develop in a market-oriented way. In addition, there is now a major water conservancy project, "Introducing the Yangtze River to benefit Huaihe River", which shortens the time for the Yangtze River water to enter the sea through our area, which is also a great opportunity in the future.

Dai Bin: You just mentioned that "enterprises don't want to come if they don't make money", and I particularly agree with this point. Only when enterprises make money can they stay for a long time, and the project can be sustainable. Mr. Wang, what do you think?

Wang Qunfu: Dean Dai, distinguished leaders, hello. I particularly agree with Minister Bai's point of view. We are a local tourism enterprise in Guizhou, and we have made deep investments in the tourism industry chain in Guizhou, including scenic spot operation, fleet services, and performing arts projects. For example, our "Longli Water Town" project is 15 minutes away from Guiyang Longdongbao International Airport and is operated by our group. This year, we have also made some attempts in travel photography, the integration of medicine and tourism, and the integration of wine and tourism. The performing arts sector has attracted 700,000 tourists this year, which has achieved a balance between income and expenditure. We have also initiated the "All-China Federation of Tourism Industry Chambers of Commerce", a branch of the All-China Federation of Industry and Commerce, which brings together the top three tourism enterprises in each province, mainly to provide a platform for project exchange and resource integration.

Dai Bin: If you were to give Minister Bai some advice on Fuyang tourism, what would you do? If you were to invest, what projects would you choose?

Wang Qunfu: My suggestions are twofold: First, support local tourism enterprises. Local tourism enterprises are the drivers of traffic and consumption, and can bring about short-term prosperity through promotion and operation. For example, industries such as transportation, accommodation, and catering will benefit from this. My hometown is in Shangqiu, Henan, which is very close to Fuyang. Fuyang has a very profound historical background. Although it started late, it has great development potential.

Second, we can try to develop overseas markets, especially in Southeast Asia, Japan, and South Korea. Since the beginning of this year, the number of overseas tourists has increased significantly in various provinces, and Fuyang can also seize this opportunity to attract more international tourists.

Dai Bin: Mr. Wang, travel agencies are your core competitiveness, especially your ability to organize customer sources. So, in today's trend of "individual travelers," what role can travel agencies still play in urban development?

Wang Qunfu: The role of travel agencies is still irreplaceable, especially in terms of resource integration. Take Guizhou as an example, travel agencies play a "connecting" role. For example, in group tours, we can integrate transportation, accommodation, catering, and goods in a one-stop shop, a service that other industries cannot replace. Although independent travel is very popular now, many tourists' independent travel actually cannot do without the support of travel agencies, such as some "scenic spot + hotel" or "transportation + scenic spot + hotel" packages, which are supported by travel agencies in resource allocation. Therefore, travel agencies are still an important link in the entire tourism industry chain.

Dai Bin: Mr. Wen, Guangzhou Tours is a top travel agency in China and a trusted brand in Guangdong and even South China. Mr. Wang Qunfu just talked about the role of travel agencies in urban development. What's your opinion? In the new era, how can we promote the construction of a strong tourism city or destination through travel agencies? What are your insights?

Wen Qian: First of all, thank you Dean Dai for your affirmation. Regarding the unique advantages of travel agencies, I think they mainly lie in the following three aspects:

The first is excellent resource integration capabilities. Although independent travel satisfies the fragmented needs of some people, there are also a large number of consumers who pursue worry-free and cost-effective travel experiences, which is the strength of travel agencies. With years of accumulated experience, travel agencies can integrate resources, provide cost-effective products, and create better services for high-end consumers.

The second is the professional ability of ground services. No matter what mode of transportation tourists choose, ground services are always an indispensable part. In fact, many "independent travels" are not truly independent travels in the true sense, but what I call "pseudo-independent travels." To this end, we have proposed a "dual-location strategy," deploying in both the destination and the source of customers. After tourists arrive at their destination, they still rely on travel agencies for ground services and product support. For example, many products sold on online platforms are supplied by travel agencies.

The third is risk management capabilities. Whether it is an epidemic, natural disasters, or the recent Antarctic cruise accident, travel agencies have strong professionalism in dealing with emergencies and risk management. As regulated enterprises, the reputation and stickiness of travel agencies allow us to respond faster and provide better service when facing risks, which is irreplaceable by other forms of tourism.

In addition, travel agencies are constantly making progress in product innovation. For example, small group, niche high-quality tourism has become mainstream. The past model of "getting on the bus to sleep, getting off the bus to take pictures" is no longer suitable for the current market demand. Our small group business (20-30 people) now accounts for more than 80%. A few years ago, we launched the "1+1" boutique small group model, specially designed for friends or small families, which is very popular. In addition, we divide according to customer groups, rather than simply being destination-oriented. For example, we have launched "same-age travel" products, specifically designed for young people aged 18-39. They love to try new things, but also hope to get cost-effective experiences. We also add aerial photography and other gameplay to tourism, while improving the quality of tour guide services. These innovative products have received positive feedback from the market.

Dai Bin: Your analysis is very enlightening. In fact, many local governments pay more attention to the development of scenic spots, resorts, and hotels when attracting investment, but often ignore the role of travel agencies. Without attracting tourists, the subsequent operation of these projects may face problems. Therefore, I hope that leaders responsible for the construction of tourism destinations, such as Mayor Fan and Minister Bai, can pay more attention to the role of travel agencies. For example, in South China, you can ask Guangzhou Tours how many tourists they can bring; in the Beijing market, you can look at the situation of inbound tourists. Mayor Fan, what do you think is the role of travel agencies in building world-class tourist destinations?

Fan Chenghua: That's a very good question. Tourism is now undergoing a transformation from traditional landscape tourism to cultural tourism and in-depth tourism, and the modes of transportation are becoming increasingly diversified. After the epidemic, we found that the proportion of self-driving tours is as high as 90%. Therefore, at present, the role of travel agencies seems not as significant as before. However, I believe that as tourists' travel becomes more rational, the value of travel agencies will reappear. Especially in the increasingly segmented market demand, the professional organizational ability of travel agencies will be indispensable. For example, I studied in Switzerland for a year in 2002, and the tourism segmentation there is very mature. For example, there are products specifically designed for housewives, where women in their 40s can rent a jeep to drive on the highway, and there are also organizations that help organize similar themed activities. The more segmented the tourists' needs are, the more they need professional institutions like travel agencies to match and organize. In the future, travel agencies will not simply connect scenic spots, but will tailor-made precise travel experiences for different groups, starting from interests, and truly achieving "personalized group travel".

Dai Bin: I would like to ask Mayor Lin this question: How do you view the relationship between government and market in the process of tourism development?

Lin Fei: I have worked in the tourism industry for 17 years, and I am still in charge of tourism work. From the market perspective, it is mainly about product creation, business development, and service improvement, while the government's role is more about building a platform. As Mayor Fan mentioned, the current tourism market is more consumer-driven, with more refined needs and higher requirements for norms and standards. In this process, the government should provide policy guarantees, such as low-altitude flight projects, which require the government to study the implementation of policies. The combination, packaging, and planning of products should be left to the market to complete, so that they can be played creatively and excitingly. The government's role is to provide guarantees, while the specific market operation is driven by the invisible hand.

Dai Bin: Wuyi Mountain, like Huangshan, is a well-known tourist destination city. What bottlenecks do you think Wuyi Mountain currently faces in its development?

Lin Fei: Actually, I am quite envious of Fuyang, which has a large population. Wuyi Mountain has a small population. Although we have brands such as World Heritage and National Park, we do not have the population support of Shanghai and surrounding large cities like Huangshan. The population base of Wuyi Mountain is indeed small, but we have always insisted on the development direction of whole-region tourism, and we have always maintained our determination and clear goals, and have never changed. The Yangtze River Delta is one of our important source markets, such as the Guangdong market, which is a key area, and our tea tourism projects have been deeply cultivated.

Dai Bin: How many guests can Guangzhou Tours bring to Wuyi Mountain in a year?

Lin Fei: Before the epidemic, the agreement we signed with Guangzhou Tours was that we could bring about 50,000 people every year. Through the organization of travel agencies, the Guangdong market has indeed provided us with many sources of customers.

Dai Bin: Aside from drinking tea, buying a box of Da Hong Pao tea, rafting, and sightseeing, what new attractions are there for tourists visiting Wuyi Mountain? After all, it's a consumer-driven market now.

Lin Fei: Today's tourists are more focused on spiritual enjoyment, such as understanding the local lifestyle, tea culture, and immersive cultural experiences. Travel agencies need to change their thinking, achieve true interconnection with tourists' needs, and provide services and products that are closer to tourists' mentality.

Dai Bin: Let me introduce Zhao Ying, the head of Ningxia Manpu Town. Ms. Zhao, have you been to Wuyi Mountain?

Zhao Ying: Yes.

Dai Bin: If you were to invest, what would you invest in?

Zhao Ying: From our company's perspective, projects like "Manpu · Seeing Helan," which have been developed for ten years, are born from the in-depth excavation of local culture. For example, if our project cannot reflect the story of Ningxia and lacks the cultural core of Ningxia, it will be difficult to thrive locally. Wuyi Mountain has rich tea culture, customs, and historical resources. We can revitalize them in various ways, such as intangible cultural heritage displays and folk experience. Enterprises need to build a reasonable business model, achieving sustainable cultural development while also being profitable.

Dai Bin: I heard that the film and television city next to you is very famous. Is it a competitive or cooperative relationship with your project?

Zhao Ying: It's a cooperative relationship. The Western Film and Television City was founded by Mr. Zhang Xianliang. The influence of "A Chinese Odyssey" is known throughout the country, attracting 1.8 to 2.3 million tourists annually. Our project focuses on the night-time economy. During the day, tourists can visit the film and television city or other scenic spots, and in the evening, they can come here to watch an immersive performance, creating a true complementarity.

Dai Bin: If this town model were to be invested in Fuyang, Huangshan, or Handan, would you be interested?

Zhao Ying: Of course, if the local government hopes to cooperate with us to create cultural content, we are very willing to participate.

Bai Xiaoyun: We warmly welcome you to Fuyang! Fuyang has a large population and a significant transportation hub status, but the current tourism industry is relatively low-end, with great potential for development. Our urban circle covers 21 counties, with a total population of 30 million, and there is even more potential within a 150-kilometer radius. The government is very supportive of policies regarding travel agency management, support, and mutual benefit, and we hope you will learn more and consider cooperation.

Dai Bin: Indeed, population is an advantage. We often say that tourism development must first meet the leisure needs of local residents. If the local market does not pick up, it will be difficult to sustain it by relying on tourists from other places. A large population base and strong market demand can create an endogenous driving force.

Wang Zaorong: As a veteran in the tourism industry, I have observed that the demand for short, family-oriented vacations nearby exploded during the pandemic, and this trend continues post-pandemic. For example, some travel agencies in the Yangtze River Delta region have driven the development of the entire industrial chain through digital transformation. In the future, urban tourism needs to closely follow changes in consumer demand, combining technological empowerment with cultural excavation to achieve continuous upgrading.

Dai Bin: Can you explain in simpler terms what exactly Shenzhen University Intelligent Technology is doing?

Wang Zaorong: Shenzhen University Intelligent Technology is actually a technology company that combines hardware and software integration with multi-level capabilities. Our goal is to provide comprehensive digital support for tourist destinations. From basic ticketing systems to integrated online and offline management, we use artificial intelligence and big data technologies to create smarter and more efficient services for scenic areas and tourism groups. We have created a vertical large model for Shang culture in Anyang, integrating local cultural data such as oracle bone inscriptions to help achieve data management and tourism experience upgrades. In addition, we have developed "Fu Hao Zhi Ren" as a new traffic entry point in the mobile internet era, making historical culture more vibrant and accessible. In this way, tourists can experience local culture more deeply through precise recommendations.

Dai Bin: I understand. Shenzhen University Intelligent Technology uses these technological means to not only improve management efficiency but also help tourists better immerse themselves in culture and tourism. This process can indeed create more value. Mayor Fan said we're halfway there; can Mr. Zhou take us home?

Zhou Anbin: We mainly apply it in two aspects: First is intelligent digital production. With large models, we can improve the quality and efficiency of cultural content production. This is a key point mentioned by the General Secretary in his speech, and it is feasible. We use local culture as a training set, and when developing cultural products, we can achieve improved quality and efficiency, with low cost and high efficiency. This is the first aspect.

The second aspect is to enhance customer experience. We launch digital products and services. Previous audio-visual products were fixed, and the content could not be changed; each time it was the same. Now, digital products can better interact with users. With the support of the underlying model, the product can "think" and have a dialogue with consumers. Each interaction with the user enhances its learning ability and continuous growth. In this way, the interaction between the user and the product forms a training set and an intelligent body. For example, Handan's city tour guide (now called NPC), after digital training, can more deeply understand and explain the city's culture. This is the first aspect of quality and efficiency improvement. After training it into an intelligent body, it can more effectively promote and publicize Handan, connecting online and offline. At the same time, the user's experience and understanding of Handan's culture will also form data feedback, helping us accurately understand user needs and preferences, so as to continuously iterate and optimize our cultural tourism products. This is the digital integration mechanism we mentioned, the "cultural digitalization" mentioned by the state, including the supply side, demand side, resource side, production side, scene side, and cloud side. Through digitalization, based on cultural big data at the source of tourism products, rather than fixed, rigid old data, combined with digital production to improve quality and efficiency, we build smarter products and services on the scene side, put production on the cloud, and distribute on the cloud, achieving a closed loop, making our cultural tourism products more "active".

Bai Xiaoyun: For those of us in the tourism industry, we are in the initial stages and especially need this kind of technical support. Young people like scenario-based experiences; it's not just about experiencing the scene, but also about spreading and marketing it to attract more tourists.

Dai Bin: Now that we've arrived home, what if, with big data and high technology, local tourism develops, but tourists don't come? For example, how can a classic travel agency combine with these high technologies to help local development? Why has Mingcun Ancient Village been so successful?

Wen Qian: I'm deeply touched by the two shares on intelligent technology. Guangzhiyou has a technology company focusing on the travel agency's cultural tourism sector. As Mr. Wang said, the current application of technology is still in its early stages. For example, machine-based backend data visualization and real-time monitoring have improved work efficiency and reduced manual work that needs to be collected. In addition, we are exploring more precise marketing strategies. In the first group launched last year, half were organized by us. All this is thanks to the combination of manual screening and machine assistance. Through the data of tourists who have consumed multiple times in the system, we can accurately predict their travel needs. Some groups even quickly became the first group nationwide within a few days, visa-free for hundreds of people; colleagues thought we were faking it.

Travel agencies, by embracing technology, can unlock limitless possibilities. For example, data mining can reveal customer needs and consumption patterns, enabling predictions of future trends and directions—information of immense value. I concur with Mr. Wang's perspective that human oversight remains crucial; combining manual screening with machine assistance allows for more precise market insights. Guang Zhi You is internally promoting a strategy integrating human expertise with AI, where front-end marketing assistants, empowered by back-end systems, provide timely reminders to customers, especially during peak travel periods like Golden Week. As a smaller company, we also hope to collaborate with more data-driven companies, leveraging our years of accumulated industry experience and expertise to develop diverse content and products, offering differentiated services to destinations nationwide. This is a field brimming with creativity and growth potential.

Dai Bin: Thank you, Mr. Wen. Today, we've focused on a key concept—'consumption.' Consumption is the key to understanding the tourism economy. Without tourists, destinations cannot truly thrive. We possess rich culture and advanced technology, but the crucial question is how to translate these assets into actual consumption. This is our primary focus. Colleagues here and online may envy Mayor Fan and Minister Bai, who benefit from substantial local consumption, possessing not only deep local ties but also immense consumption potential. Like a plot of land, 5 meters of fertile soil yields vastly different results compared to 0.5 meters. A sufficient consumption base is paramount.

Tourism undoubtedly boosts consumption, but to truly transform a place into a shared space of beautiful life for both residents and visitors, it must be integrated with existing local leisure consumption. Our emphasis on 'shared by hosts and guests' highlights the 'hosts'—the regular, repeated consumption of local urban and rural residents. This is the core focus when developing tourism destinations, leading tourism enterprises, and building top-tier tourism groups.

Secondly, whether leveraging technology or through travel agency operations, understanding consumption is fundamental to building successful tourism destinations and enterprises. Past consumption might have focused solely on scenic views, but today's consumers seek a better life beyond the scenery. Why do people flock to Ningxia Manpu Town at night? Previously, evenings were for rest, but now, there's a desire for rich nighttime experiences. Only by deeply understanding such shifts can we develop targeted tourism products.

Thirdly, creating consumption. Needs like eating and drinking are inherently economic activities. But did we have these needs before smartphones? For example, the naked-eye 3D technology you mentioned was previously nonexistent; technological innovation has created entirely new consumption spaces. This is how technology empowers tourism, generating new consumer demands.

For cities developing tourism, a tailored approach is necessary. For cities in their early stages, Minister Bai should focus on the basic consumption needs of local residents. Collaboration with travel agencies is also crucial; while their reach may be limited, their target consumers are typical and possess sustained consumption potential. Tourism initiatives like railway tours along the Beijing-Kowloon line and various tourism development conferences serve as important channels for consumption conversion.

For exceptional tourism cities like Huangshan and Wuyi Mountain, with their dual heritage status, we must focus on developing experiences beyond the scenery itself. This is the next stage. Creating compelling experiences requires in-depth discussions with partners like Mr. Wang. Mayor Fan's concerns reflect the need to address these specific directions. We hope technology companies will become more 'down-to-earth,' collaborating with local governments and businesses to create new cultural spaces and attract more tourists.

In conclusion, tourism development requires the synergistic efforts of government, market forces, and commercial entities to drive high-quality growth. Only through shared understanding and practice can we achieve more meaningful and sustainable tourism experiences. Thank you for your participation, and I wish all tourism sectors continued success!