Top 10 Innovative Cases of the 2024 Cultural and Tourism Economy
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2024-12-25
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As China's tourism industry has entered the fast lane, various regions and departments have actively promoted the deep integration of culture and tourism, continuously exploring innovative models such as "tourism+" and "+tourism," creating numerous highlights and consumption hotspots in the tourism industry. While constantly refreshing the local tourism economy's performance, it also provides a rich carrier for the people to meet the needs of a better life. Recently, the "Top Ten Tourism Economy Innovation Cases" released at CCTV's "Tourism Economy Gala" successfully broke through with their strength. Let's uncover the innovative approaches behind their popularity.
Case One: Represents "Innovative Culture+"
Quanzhou Xмпу•Zhanhua Wei, Fujian
Highlight One: Creating a new "Intangible Cultural Heritage+" cross-border combination tourism approach
The boom in Quanzhou Xмпу•Zhanhua Wei in Fujian has driven Fujian's tourism and given rise to various new "Intangible Cultural Heritage+" approaches. Celebrities and stars experiencing hairpin flower styling have helped to sustain the popularity; combining with new Chinese national trends, promoting the development of intangible cultural heritage hairpin flowers; hairpin flower elements appearing in fashion events, enhancing influence. Since 2024, Quanzhou Xмпу Zhanhua Wei has attracted over 4.5 million tourists, with online topics exceeding 10 billion and spreading to multiple countries.
It can be said that the colorful hairpin flowers carry the emotions and hopes of the former fisherwomen, and have also become a "fashionable item" for young people to take photos and check in today, attracting tourists from all over to experience it.
Highlight Two: Pioneering the exploration of marketing methods with female elements nationwide
The Fujian Tourism Bureau pioneered the exploration of marketing with female elements, promoting Fuzhou's "Three Hairpins," Quanzhou's "Zhanhua Wei," and Putian's "Sailboat Head," promoting the combination of national trends and intangible cultural heritage. Utilizing new media platforms to increase the awareness of traditional culture, Fuzhou's "Three Hairpins" has over 10 million followers on Douyin, and Quanzhou's "Zhanhua Wei" has over 1.5 billion topic views.
Case Two: Represents "Innovative Culture+"
Gansu Provincial Museum Cultural and Creative Products
Highlight One: Perfect Combination Rich Cultural Heritage and Modern Design
The cultural and creative products of the Gansu Provincial Museum have delved deeply into Gansu's rich historical and cultural resources, such as the Silk Road, Dunhuang murals, and painted pottery art. Through modern design concepts and technical means, these traditional elements have been reinterpreted and integrated into the products.
For example, the cultural and creative team of the Gansu Provincial Museum created a cultural and creative doll based on the prototype of the "Bronze Galloping Horse," the symbol of Chinese tourism, which has become a "net-red" product. By the end of 2023, the sales of this series of cultural and creative products reached 7 million yuan. In 2024, the relevant team followed the "Tianshui tourism boom" and launched a series of "Gansu (not) local products" plush cultural and creative products based on Gansu's regional and food culture, becoming a new "net-red" product.
Highlight Two: Cross-border cooperation and diversified integration
The Gansu Provincial Museum's cultural and creative products actively seek cross-border cooperation with other industries and brands, such as establishing partnerships with fashion brands, technology companies, and educational institutions to jointly develop new products, hold events, or launch joint products. This not only broadens the application fields of cultural and creative products but also enhances the museum's brand influence and market recognition.
Case Three: Represents "Innovative Concept+"
Tangshan Banquet, Hebei
Highlight One: Innovation in the integrated model of tourism, commerce, and culture
Multi-functional Integration
Tangshan Banquet is a tourism, commerce, and culture complex integrating characteristic catering, folk tradition inheritance, cultural display, leisure sightseeing, and research and practice, realizing the deep integration of catering, culture, tourism, and commerce.
Innovative Consumption Scenarios
By restoring historical scenes, displaying real objects, and performing traditional culture, it innovatively integrates three consumption sectors: catering, tourism, and shopping, creating a new consumption scenario that combines "catering + performance + culture."
Highlight Two: Immersive Cultural Experience
Unique Design
Tangshan Banquet uses "five streets, two alleys, and one river" as its design theme, cleverly integrating ancient buildings with modern elements to create a unique immersive consumption scenario.
Integrating Local Culture
It integrates Tangshan's characteristic cuisine, folk customs, cultural exhibitions, real-scene experiences, and educational research and study, allowing tourists to experience Tangshan's local culture while enjoying the food.
Highlight Three: Revitalization of intangible cultural heritage
Integrating into Consumption Scenarios
Tangshan Banquet integrates intangible cultural heritage elements such as shadow puppetry, Pingju opera, and Le Ting big drum, which are the three branches of Jidong art, into the consumption scenario. Through dynamic display and experience, tourists can deeply feel Tangshan's cultural heritage while enjoying tourism consumption.
Protection and Inheritance
It has protected and excavated more than 20 intangible cultural heritages, such as paper-cutting, sugar painting, shadow puppet carving, and characteristic food-making techniques, providing a platform for the display and inheritance of these precious cultural heritages.
Highlight Four: Brand building and development of cultural and creative products
Brand Cultivation
Tangshan Banquet has cultivated and created nearly 100 brands such as Tangshan Banquet Youli, Grandma's House, Mingyuanzhai, and Zuifulou, enhancing the project's reputation and influence.
Development of Cultural and Creative Products
By researching and promoting a series of cultural and creative products with strong cultural characteristics, personality, and warmth, it has successfully achieved a win-win situation in cultural inheritance and commercial development.
Highlight Five: Significant economic and social benefits
Economic Benefits
Since its opening in 2018, Tangshan Banquet has continued to be popular, receiving more than 5 million domestic and foreign tourists annually, with a peak daily reception of over 50,000 people, and an annual revenue exceeding 100 million yuan, promoting the diversified and integrated development of shopping consumption. Within three years, it has driven more than 3,500 people into direct employment, achieving a remarkable 30% increase in per capita income and effectively promoting the steady development of the regional economy.
Social Benefits
It has provided a large number of employment and entrepreneurial opportunities for the local area, promoting economic and social development. At the same time, by inheriting and promoting intangible cultural heritage, it has enhanced people's cultural confidence and national pride.
Case Four: Representing “Innovative Concept +”
Harbin Ice and Snow Culture and Tourism, Heilongjiang
Highlight 1: The Integration of Ice and Snow Scenery with Digital Technology
Light and Shadow Show
Snow Reflecting Light Projection Show: Relying on advanced technology, it highly integrates the virtual and the real, using digital new media to assist, with the theme of “Dragon Soaring Ice and Snow, Chasing Dreams of the Asian Winter Games,” using digital technology to construct a grand light and shadow show of the “Chinese Ice and Snow Painting.”
Dragon Soaring Rhyme Light and Shadow Show: Using the snow sculpture of the Chinese dragon in the Year of the Dragon as the background, using 3D Mapping technology, and employing artistic means that combine the virtual and the real, it shapes a digital Chinese dragon landscape from an innovative and diverse new perspective.
Interactive Landscape
Romantic Ripple: Using induction ice surface technology, it forms a romantic ripple of colorful ice surface, increasing the interactivity and fun of the landscape.
Colorful LOGO: An interactive induction ice surface specially designed for tourists, using the Harbin Ice and Snow World LOGO as the display pattern, using vibration wave sensor technology, allowing the ice surface to interact with tourists. When tourists walk across the induction ice surface, the colors of the colorful LOGO will change synchronously, which is very interesting.
Snow City Movement: Designed and built using digital projection and interactive capture technology, when tourists walk on the ice surface of the Snow City Movement, various light and shadow scenes will be projected onto the ice surface, allowing tourists to experience the interactive feeling of being surrounded by ice and snow.
Highlight 2: The Combination of Ice and Snow Culture and Music Art
Ice Piano
Deeply portraying the cultural heritage of Harbin as the “World Music City,” using ice and snow to “carve” melodies, using ice blocks as piano keys to create an ice piano landscape. When tourists step on the ice blocks, beautiful melodies will be produced, playing the beautiful movement of the century-old music city.
Highlight 3: Diversification and Personalization of Ice and Snow Tourism Products
Ice and Snow World
Continuously expanding its scale and enriching its product content. For example, the 26th Harbin Ice and Snow World includes nine subdivisions, seven major internet celebrity hotspots, 24 super ice slides, and a 300-meter-long windproof and warm shed, providing tourists with diversified ice and snow tourism experiences.
Ice and Snow Carnival
Focusing on specific themes, upgrading the park, launching more entertainment projects and bilingual signs, etc., to create a world-class carnival ice and snow park that integrates tourism sightseeing, leisure and entertainment, cultural exchange, and ice and snow appreciation.
Sun Island Snow Sculpture Expo
Constructing competition and art snow sculptures within the planned area, and creating a “2+6” planning layout, setting multiple expansion areas and theme landscape areas, carrying out traditional festivals, interactive experiences, sports competitions, and other cultural activities, providing a variety of viewing modes and entertainment projects.
Highlight 4: Deep Integration of Ice and Snow Tourism and Sports Events
Asian Winter Games
As the host city of the Asian Winter Games, Harbin has not only improved its ice and snow tourism facilities and service levels, but also attracted a large number of domestic and foreign tourists through events, promoting the development of ice and snow tourism.
Ice and Snow Sports Park
For example, the “Heartbeat” Ice and Snow Sports Park, featuring ice and snow sports, mainly targets teenagers and children, allowing them to experience the thrill of ice and snow sports through individual competitions and team cooperation.
Highlight 5: The Development of Smart Ice and Snow Tourism
Digital Transformation
Promoting the digital transformation of ice and snow tourism scenic spots. For example, popular scenic spots such as Central Street have laid 5G-A networks to ensure smooth mobile network access for tourists and launched more digital products and services.
New Technology Application
Harbin has introduced new technologies such as 5G-A and artificial intelligence in ice and snow tourism to provide tourists with faster, more convenient network services and a more intelligent tourism experience.
Case Five: Representing “Innovative Technology +”
Huangshan AI Tour Guide, Anhui
Highlight 1: Full AI Tour Guide, Enhancing Tourist Experience
The AI travel assistant launched by the Huangshan Scenic Area, such as “Huang Xiaosong,” can provide tourists with full AI tour guide services. From the moment tourists enter the scenic area, the AI assistant can proactively provide strategies, explanations, car-hailing, nearby food, and merchant recommendations based on the changes in the tourists’ spatial location.
Highlight 2: Intelligent Services, Meeting Personalized Needs
The Huangshan AI tour guide service not only provides basic tourism information services, but also meets the personalized needs of tourists through intelligent technical means. For example, the AI assistant can recommend suitable routes and attractions based on the tourists’ preferences and interests. At the same time, the AI assistant can also provide real-time weather and traffic information to help tourists better plan their itineraries.
Highlight 3: Innovative Technology Application, Promoting the Upgrading of the Cultural and Tourism Industry
The launch of the Huangshan AI tour guide service is the product of the deep integration of the cultural and tourism industry and artificial intelligence technology. By applying advanced AI technology, the Huangshan Scenic Area has achieved an intelligent upgrade of tourism services. This application of innovative technology has not only improved the service quality and efficiency of the scenic area but also promoted the transformation and upgrading of the cultural and tourism industry, injecting new vitality into the development of the cultural and tourism industry.
Highlight 4: Demonstration and Leading Role, Promoting Industry Development
The successful practice of the Huangshan AI tour guide service has set a new benchmark for the cultural and tourism industry. Its innovative service model and advanced technical means have provided other scenic areas with valuable experience and models to learn from. It has promoted the exploration and innovation of the cultural and tourism industry in terms of intelligent and personalized services, playing a positive role in promoting the development of the entire industry.
Highlight 5: Case Honors and Recognition
The Huangshan AI tour guide service was successfully selected as a typical case of smart tourism for the elderly in 2024, reflecting its unique advantages in serving elderly tourists.
Among the 2024 "Top Ten Tourism Economy Innovation Cases," Huangshan AI tour guide service, as the only selected case in the internet industry, demonstrates its outstanding achievements in tourism economy innovation.
Case Six: Representing "Innovative Technology+"
Zhejiang Xinchang Shan Hai Jing Qi Immersive Fantasy Show
Highlight One: The Integration and Application of Cutting-Edge Technology
Laser radar, depth sensing, RFID radio frequency, decibel sensing, infrared sensing, etc.: These technologies work together in the tourist experience, triggering corresponding special effects or sound effects when tourists approach certain scenes, greatly enhancing their sense of participation and experience.
Mountain projection technology: As a major highlight of the project, mountain projection technology projects onto mountains hundreds of meters wide and high, presenting realistic 3D effects.
Highlight Two: Unique Tourism Resources and Night Tour Experience
Relying on the natural ecology of Chuanyan Nineteen Peaks: Chuanyan Nineteen Peaks boasts typical Danxia landforms, one of the largest Danxia groups in China, and is also a national petrified wood geological park, known as the "Little Guilin of the South." Such natural scenery provides an unparalleled backdrop for the "Shan Hai Jing Qi" project.
A 2.6-kilometer-long fantasy night tour route: The project has created six major scenes, including "Chaotic World," "Anger at Buzhou Mountain," "Hero's Appearance," "Fighting Water as a Bear," "Origin of Qingqiu," and "Naming Mountains," allowing tourists to experience an ancient world full of fantasy along this route.
Highlight Three: Deep Integration of Culture and Technology
Using the story of Yu the Great controlling the floods from "Shan Hai Jing" as the main storyline: The project delves into the essence of "Shan Hai Jing," a treasure of traditional Chinese culture, presenting it to tourists through modern technological means, allowing them to appreciate the charm of technology while also experiencing the profoundness of traditional Chinese culture. The all-around integration of light and shadow, scenery, images, and music provides tourists with a comprehensive visual, auditory, and tactile experience. This comprehensive integration makes tourists feel as if they are in a mysterious and fantastic world.
Highlight Four: Interactivity and Fun
Online and offline game interaction experience: The project not only provides offline physical scenes for tourists to visit and experience, but also incorporates online game elements, allowing tourists to interact and play games during their visit, increasing the fun and interactivity of the experience.
Rich interactive elements: For example, tourists can receive a "耒耜" (a type of ancient farming tool) prop in the novice village and use it to participate in interactions in multiple scenes, such as controlling the reverse flow of water and summoning water spirits from the elf tree house. These interactive elements not only increase the tourists' sense of participation but also make the entire experience more vivid and interesting.
Case Seven: Representing "Innovative Space+"
Ningxia Manpu Town · See Helan
Highlight One : Northwest Cultural Experience
As a major tourist destination in the Yinchuan area, Ningxia Manpu Town · See Helan Scenic Area is located in the core area of the Helan Mountain East Foot Tourism Belt. By excavating the local Helan Mountain culture, it creatively integrates Northwest cultural elements into the local space.
Highlight Two: Performing Arts Experience
Performing arts experience is the core of the town, awakening Helan culture through immersive performances. The town's creative team consists of the Yinchuan Art Theatre and teams from other places. Local writers and screenwriters mine historical and literary themes, while teachers from other places artistically process them, producing 16 wonderful performances, 36 consecutive plays, 168 characters spanning ancient and modern times, and 268 minutes of immersive night tours, such as the indoor epic drama "Helan Mountain Ceremony," the special show "The Swordsman," and the 40-minute Tang Dynasty drama "Lingzhou Alliance," etc.
Highlight Three: Rich Spatial Functions
In terms of functional planning, the block has eight functional groups: the Zhujiu leisurely walk food street, the cultural and creative art street, the Helan Mountain · Manpu Town Sports and Competition Base, Tianmu Beauty Spa, Tianmu Beauty Hotel + Helan Mountain Art Hotel, "Helan Mountain Ceremony" performance, Helan Mountain East Foot Wine Culture Interactive Experience Hall No. 1, and Manpu · Music Base.
Case Eight: Representing "Innovative Space+"
Chongqing 1949 Grand Theatre
Highlight One: Rich Storylines
One storyline tells the story of the Lin family's three brothers' flesh-and-blood affection, conflicts, and patriotism; another tells the story of communists and democratic activists, represented by Jin Xiu and Hong Jie, who were imprisoned in the渣滓洞 prison, remained loyal to their beliefs, and bravely sacrificed themselves in the end; and another tells the story of the Chongqing underground party actively rescuing comrades in prison while organizing forces to protect Chongqing's important production facilities.
Highlight Two: Technology-Enhanced Content "Sound, Light, and Image" Immersive Stage Experience
For example, the stage at the Magic Stone Port is built with 72 steps made of bricks and stones, a 18-meter-high world's largest indoor stilt building complex built with about 2,000 pillars, a lighting and stage design device composed of 160 independent top-suspended motors, and more than 20 aerial rotating and lifting light vehicles... The deep sense of space and realistic scenes perfectly reproduce the urban landscape of Chongqing in the 1940s. The performance space and viewing space are interwoven. The audience and the performance merge into one, experiencing a unique and immersive viewing experience.
Case Nine: Representing "Innovative Integration+"
My Altay Film and Tourism
Highlight One: Showcasing a Beautiful Picture of Pastoral Life and Poetry and Distance
"My Altay" is different from most TV series. It is an innovative exploration of adapting and filming a TV series based on prose works. The content does not have strong conflicts and contradictions, but focuses on cinematic aesthetics and emotional flow, giving the audience a unique viewing experience and magnifying the tranquility of nature and the simplicity of the characters, showing a vision of pastoral life, poetry, and distance. At the same time, Li Wenxiu's growth is a young person's experience of being in distress and getting along with her hometown. Her journey from conflict to reconciliation, from confusion to clarity, and finally to self-acceptance, reflects the common psychological motivations of most young people.
Highlight 2: Proactive Planning by the Local Tourism Department
The drama "My Altay" has sparked public interest in traveling to Altay. The local tourism authorities responded swiftly by launching themed travel routes, recreating scenes from the drama and showcasing culturally rich folk activities, effectively converting drama fans into fans of Altay. Data from Tongcheng Travel shows that in the week following the drama's premiere, searches for "Altay" surged by 562%, ranking among the top ten most searched terms on the Tongcheng Travel mini-program, while overall searches for "Xinjiang" increased by 323%.
Case Study Ten: Representing "Innovative Integration+"
Black Myth: Wukong and the Volcanic West Linfen Ancient Architecture Tour
Highlight 1: Launch of Three "Following Wukong to Tour Linfen" Travel Routes
On August 25, the official new media platform of the Linfen Municipal Bureau of Culture and Tourism released three "Following Wukong to Tour Linfen" travel routes, designed for tourists with two-day, three-day, and five-day itineraries. These routes connect 12 classic ancient buildings in the city, including Xiaoxitian in Xi County, Guangsheng Temple in Hongtong, Fencheng Ancient Town, Tiefo Temple, and Dongyue Temple, and also recommend local delicacies and accommodations, providing a comprehensive travel guide for Linfen.
Highlight 2: Increased Tourist Shuttle Buses
Following the game's launch, scenic spots like Xiaoxitian in Xi County and Guangsheng Temple in Hongtong were trending on social media. To meet the increased demand, both scenic spots quickly added tourist shuttle bus routes and publicized the changes through various media platforms. Newly added direct shuttle buses from Linfen city to Xiaoxitian and from Hongtong County to Guangsheng Temple provide greater convenience for tourists.
Highlight 3: Opening of Cultural Relic Protection Units
To ensure that out-of-town tourists do not leave disappointed, the Linfen Municipal Bureau of Culture and Tourism made active preparations, mobilizing personnel to open cultural relic protection units to tourists while ensuring the safety of the relics, enhancing the overall tourist experience on the "Following Wukong to Tour Linfen" routes.
Highlight 4: Extended Opening Hours
Scenic spots, attractions, and cultural relic protection units along the route extended their closing times to meet tourist expectations. A security guard from Xiaoxitian in Xi County appeared in a tourist's video, sincerely stating, "When guests arrive, we don't turn them away." Netizens praised the people of Shanxi for "sacrificing their lunch breaks to welcome tourists."
Highlight 5: 360-Degree Promotion, Showcasing a More Comprehensive Linfen
On August 20, the day "Black Myth: Wukong" was released, the Linfen Bureau of Culture and Tourism quickly responded by releasing articles and videos. In eight days, 15 videos and 6 articles were posted on the bureau's official new media accounts. Using "Black Myth: Wukong" as a starting point, the content comprehensively promoted Linfen's rich tourism resources and cuisine, covering food, accommodation, transportation, sightseeing, shopping, and entertainment, showcasing the beauty of Linfen to potential tourists.
Special Survey on Investment in the Tourism Industry
To gain a deeper understanding of the investment and development of the tourism industry, the China Tourism Academy, in collaboration with the China Amusement Machine and Amusement Park Association and other organizations, is conducting a special survey on investment in the tourism industry. All member units and tourism enterprises are invited to participate.
▲Scan the QR code to fill out the questionnaire
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