Multiple regions roll out tourism incentive policies, injecting much-needed capital to boost industry confidence!
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Release time:
2025-03-27
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Editor | Liu Kaiye
In the beginning of 2025, in addition to the intensive investigations by provincial Party secretaries and governors, provinces such as Beijing, Jiangsu, Fujian, Inner Mongolia, Guangxi, and Hainan, as well as cities such as Chengdu, Ezhou, Ganzhou, Suzhou, Wuxi, and Jiaozuo, have issued a series of policies aimed at promoting the development of the cultural tourism industry. Through policy incentives with "real money," these policies aim to boost tourism consumption and inject strong momentum into the cultural tourism industry.
Policy Name:
《Implementation Details of Rewards and Loan Interest Subsidies for Key Tourism Projects in Beijing》
Reward Effective Period:
Implementation begins February 2025
Scope of Reward Funding Support:
Projects that have obtained national-level tourism-related brands, as well as other tourism brand projects approved by the Municipal Bureau of Culture and Tourism and the Municipal Finance Bureau.
Method of Reward Funding Support:
A post-hoc reward system will be implemented, providing one-time rewards to projects that have obtained national-level tourism-related brands in the past year, as well as other tourism brand projects approved by the Municipal Bureau of Culture and Tourism and the Municipal Finance Bureau.
Reward Funding Support Standards:
1. National-level tourism-related brand projects. A one-time reward of 5 million yuan will be given to newly awarded national whole-region tourism demonstration zones, cultural industry and tourism industry integrated development demonstration zones, or cultural and tourism consumption pilot (demonstration) cities; a one-time reward of 1 million yuan will be given to newly awarded national 5A-level tourist attractions or national-level tourist resorts; a one-time reward of 1 million yuan will be given to newly awarded national key towns for rural tourism or world's best tourism villages; a one-time reward of 150,000 yuan will be given to newly awarded national Class A tourism homestays; a one-time reward of 100,000 yuan will be given to newly awarded national Class B tourism homestays; and a one-time reward of 500,000 yuan will be given to other national-level tourism brands (Ministry of Culture and Tourism certification).
2. Other tourism brand projects. Financial support for other tourism brand projects approved by the Municipal Bureau of Culture and Tourism and the Municipal Finance Bureau will be provided on a case-by-case basis.
Policy Name:
《Several Measures on Further Promoting the Linkage of Culture, Sports, and Tourism to Boost Consumption》
Reward Effective Period:
January 1, 2025 - December 31, 2025
Specific reward measures are proposed in ten areas: concerts and music festivals, excellent theatrical and artistic performances, high-quality and high-traffic temporary and special exhibitions, major sporting events, promoting the recovery and development of inbound tourism, improving the convenience of payment services for foreign nationals, creating high-quality tourism routes, supporting the integration of commerce, tourism, culture, and sports, supporting the development of new tourism formats, and supporting "night economy" brands. A total of 200 million yuan in special funds will be initially allocated for reward payments.
Support for holding concerts and music festivals. Organizers who introduce high-quality, high-level concerts and music festivals from home and abroad will receive rewards based on the cumulative number of tickets sold per event. Events with 30,000-50,000 cumulative ticket sales will receive a reward of 300,000 yuan; 50,000-70,000, 600,000 yuan; 70,000-90,000, 900,000 yuan; 90,000-120,000, 1.2 million yuan; 120,000-150,000, 1.5 million yuan; and over 150,000, 2 million yuan. The reward amount will be increased by 10% if the proportion of out-of-province audience exceeds 55%, and by 20% if it exceeds 65%.
Support for excellent theatrical and artistic performances. Organizers who create or introduce excellent plays from well-known domestic and foreign performing arts groups, with an average ticket sales rate of over 85%, will receive rewards based on the cumulative number of tickets sold. Events with 4,000-6,000 cumulative ticket sales will receive a reward of 100,000 yuan; 6,000-8,000, 150,000 yuan; 8,000-10,000, 200,000 yuan; 10,000-15,000, 250,000 yuan; and over 20,000, 300,000 yuan. The reward amount will be increased by 10% if the proportion of out-of-province audience exceeds 40%, and by 20% if it exceeds 50%.
Support for temporary and special exhibitions. Organizers who hold or introduce high-quality, high-traffic temporary and special exhibitions of cultural relics and art from home and abroad will receive rewards based on the cumulative number of tickets sold. Events with 100,000-150,000 cumulative ticket sales will receive a reward of 300,000 yuan; 150,000-200,000, 500,000 yuan; and over 200,000, 800,000 yuan. The reward amount will be increased by 10% if the proportion of out-of-province audience exceeds 50%, and by 20% if it exceeds 60%.
Support for major sporting events. Support will be provided to social organizations that organize sporting events with significant influence (excluding professional leagues) under the theme of "Following Sporting Events to Travel" and bear the main responsibility for event investment.
① International major competitions. For events with more than 100 participants, rewards of 500,000 yuan, 800,000 yuan, and 1 million yuan will be given for 4-6, 7-10, and 11 or more participating countries (regions), respectively. The reward amount will be increased by 20% if the number of participants exceeds 500.
② Commercial events. Rewards of 500,000 yuan, 800,000 yuan, and 1 million yuan will be given for cumulative ticket sales of 10,000-20,000, 20,000-30,000, and over 30,000, respectively. The reward amount will be increased by 20% if the proportion of out-of-province audience exceeds 40%.
③ Road running events. Rewards of 500,000 yuan and 800,000 yuan will be given for 20,000-30,000 and over 30,000 participants, respectively. The reward amount will be increased by 20% if the proportion of out-of-province participants exceeds 60%.
④ Mass events with widespread public participation (including youth events). For mass events organized by prefecture-level cities with over 60% out-of-city participation, rewards of 200,000 yuan, 300,000 yuan, and 500,000 yuan will be given for 400-600, 600-1,000, and over 1,000 participants, respectively.
Promoting the recovery and development of inbound tourism. Travel agencies that receive at least 5,000 inbound tourists annually will receive a reward of 30 yuan per person. For organizing inbound tourists on fixed passenger flights with a minimum stay of 2 nights and 3 days in Jiangsu and at least 30 inbound tourists per flight, a reward of 5,000 yuan will be given; for at least 50 tourists, 8,000 yuan. Travel agencies that participate in international tourism exhibitions or important tourism promotion activities abroad and organize groups of 20 or more to travel to Jiangsu will receive a 20,000 yuan overseas promotion reward.
Further improving the convenience of payment services for foreign nationals. Promoting key merchants in the tourism sector to open up the function of accepting foreign bank cards, optimizing foreign card payment services. Subsidies will be provided for the portion of foreign card transaction fees that are higher than domestic bank card transaction fees for key tourism merchants. After the subsidy, the foreign card transaction fee for star-rated hotels will be reduced from 3% to 1.5%, and for other key tourism merchants, from 1.5% to 0.6%.
Support the development of high-quality tourism routes. Support online travel companies in creating and prominently featuring Jiangsu tourism-themed sections on their platforms, promoting high-quality tourism routes (two days or more) and new tourism products with Jiangsu characteristics. Online travel companies with a cumulative booking of over 300,000 overnight tourists throughout the year will receive rewards of 200,000 yuan, 300,000 yuan, and 500,000 yuan respectively, based on annual growth rates of 10%-15%, 15%-20%, and over 20%.
Support commercial, tourism, cultural, and sports integration to promote consumption. Support local areas in creating new consumption scenarios that integrate commerce, tourism, culture, and sports, enhancing the experience and interactivity of projects. Continue to issue film consumption vouchers, support new film consumption brand activities, and stimulate the potential of tourism consumption. For tourism consumption promotion activities with the theme of "Water Rhyme Jiangsu, More Beautiful with You" and on-site attendance of 30,000 people, the organizing companies will receive rewards of 200,000 yuan, 300,000 yuan, and 500,000 yuan respectively, based on on-site sales of 3 million-6 million yuan, 6 million-10 million yuan, and over 10 million yuan.
Support the development of new tourism formats. Encourage local areas to develop new formats such as cruise ships and yachts, RV camping, and low-altitude flight according to local conditions. Investment companies will receive rewards of 500,000 yuan, 1 million yuan, and 1.5 million yuan respectively, based on annual investment in infrastructure construction and new equipment of 20 million-50 million yuan, 50 million-100 million yuan, and over 100 million yuan. Rewards of 300,000 yuan and 500,000 yuan will be given to newly rated 4C and 5C self-driving RV camps, respectively.
Support "Night Economy" brands. Leverage the leading role of Nanjing and Suzhou as national cultural and tourism consumption demonstration cities, guide the innovative development of provincial-level and above night-time cultural and tourism consumption gathering areas, encourage local areas to fully tap their resources, build on existing commercial and cultural systems, and actively create "night economy" brands with strong local characteristics, integrating "eating, drinking, playing, and shopping." Provincial-level and above night-time cultural and tourism consumption gathering areas will receive rewards of 500,000 yuan, 1 million yuan, and 1.5 million yuan respectively, based on annual cumulative tourist reception of 10 million-20 million, 20 million-30 million, and over 30 million. For night tour projects in A-level and above tourist attractions with new or expanded investments of over 3 million yuan since 2024, rewards of 300,000 yuan, 500,000 yuan, and 800,000 yuan will be given respectively, based on year-on-year growth in the number of night-time tourists of 10%-15%, 15%-20%, and over 20%.
Policy Name:
Several Measures of Hainan Province to Further Promote the Linkage of Culture, Tourism, Commerce, Sports, and Exhibitions to Expand Consumption
Reward Effective Period:
January 1, 2025 - December 31, 2025
Support large-scale concerts and music festivals. For organizers who introduce internationally renowned or top domestic large-scale concerts and music festivals held in Hainan, rewards of up to 500,000 yuan will be given for a cumulative ticket sales of no less than 20,000; rewards of up to 1 million yuan will be given for a cumulative ticket sales of no less than 30,000; a one-time reward of 2 million yuan will be given for a cumulative ticket sales of no less than 50,000 and an off-island audience ratio exceeding 40%; and a one-time reward of 3 million yuan will be given for a cumulative ticket sales of no less than 100,000 and an off-island audience ratio exceeding 50%.
Support high-quality and excellent theatrical performances. For organizers who introduce internationally renowned or top domestic troupe's excellent plays held in Hainan during national or provincial major cultural and art festivals and exhibitions, rewards of up to 300,000 yuan will be given for a cumulative audience of no less than 3,000; a one-time reward of 500,000 yuan will be given for a cumulative audience of no less than 5,000 and an off-island audience ratio exceeding 40%.
Support high-traffic cultural and art exhibitions. For organizers who introduce internationally renowned or top domestic commercial cultural and art exhibitions held in Hainan, rewards of up to 200,000 yuan will be given for a monthly average audience of no less than 20,000; a one-time reward of 300,000 yuan will be given for a monthly average audience of no less than 30,000 and an off-island audience ratio exceeding 40%.
Support influential sports events. Rewards totaling no more than 40 million yuan will be given to key provincial sports events such as the International Tourism Windsurfing Grand Prix, the Tour of Hainan Island International Sailing Regatta, the Tour of Hainan Island International Road Cycling Race, the Hainan (Sanya) Marathon, and the Hainan Golf Open. For organizers of major international and domestic sports events (excluding professional leagues) held in Hainan, rewards of up to 1 million yuan will be given for a cumulative audience of no less than 10,000 or a cumulative number of participants of no less than 5,000; a one-time reward of 2 million yuan will be given for a cumulative audience of no less than 20,000 and an off-island audience ratio exceeding 10%.
Support high-quality summer camps and study tours. For organizers who receive summer camp study tours from outside the province in Hainan, one-time rewards of 50,000 yuan, 100,000 yuan, and 300,000 yuan will be given for groups of 500, 1,000, and 3,000 people or more respectively, with a stay of 3 days and 2 nights (inclusive) in Hainan.
Support the operation of the Ring Island Tourism Highway transportation projects. For market entities operating Ring Island Tourism Highway transportation projects, rewards of up to 200,000 yuan will be given for an annual cumulative service of no less than 20,000 tourists and an off-island tourist ratio exceeding 30%; rewards of up to 300,000 yuan will be given for an annual cumulative service of no less than 30,000 tourists and an off-island tourist ratio exceeding 40%.
Support cruise tourism. Based on the number of cruise voyages, operating days, and inbound passengers, cruise companies will receive voyage rewards of 50,000-200,000 yuan and daily rewards of 30,000-200,000 yuan (only for homeport cruises). Travel agencies commissioned by cruise companies will receive rewards of 100-150 yuan per inbound tourist. Companies providing ship agency services to cruise companies will receive voyage rewards of 10,000-20,000 yuan per voyage.
Support inbound tourism. Rewards of 100,000-500,000 yuan will be given to receiving travel agencies whose number of inbound tourists ranks among the top three in the province's main source markets. Support tourism operators in inviting overseas travel agents, tourism media, and airlines to conduct product line inspections and field trips in Hainan, with a maximum reward of 100,000 yuan, up to 50% of Hainan's ground handling fees.
Support the cultivation and introduction of exhibition projects. Rewards of up to 5 million yuan will be given to existing brand professional exhibitions or expos included in the provincial government's key cultivation plan. In addition to the above rewards, an additional reward of 2 million yuan will be given to organizers who introduce professional exhibitions or high-end international professional conferences ranked among the top three in the same industry nationwide held in Hainan.
Continue to issue consumption vouchers. Carry out the "Air Ticket as Entrance Ticket" activity, and issue "Air Ticket as Entrance Ticket" vouchers to tourists arriving by air in a timely manner, allowing tourists to enter designated scenic spots without tickets. Issue consumption vouchers in the fields of retail (including duty-free shopping), accommodation, catering, and tourism culture in a timely manner, guiding banks and commercial enterprises to participate together, and stimulating consumption in shopping, catering, and tourism.
Support online travel platforms to promote consumption. For online travel platforms that cooperate with airlines, hotels, tourist attractions, tourism festivals, sports events, performing arts, shopping malls, and duty-free shopping points to carry out consumption promotion activities targeting both domestic and international markets, rewards of up to 1 million yuan, 2 million yuan, and 3 million yuan will be given for a cumulative number of inbound tourists of no less than 1 million, 2 million, and 3 million respectively within the year.
Support catering, accommodation, and retail businesses in reaching the limit for tax registration and increasing revenue scale. Starting from 2024, catering, accommodation, and retail businesses that reach the limit and register for tax purposes in the year will receive a one-time reward of 100,000 yuan; catering businesses whose operating revenue exceeds 10 million yuan, 30 million yuan, 50 million yuan, and 100 million yuan for the first time will receive one-time rewards of 500,000 yuan, 800,000 yuan, 1 million yuan, and 1.5 million yuan respectively.
Support cities and counties in attracting high-quality commercial brands. Encourage cities and counties to introduce supporting policies to attract Michelin, Black Pearl, time-honored Chinese brands, and well-known brands to establish their first stores. The provincial finance department will provide a reward to cities and counties at 50% of the city and county policy standard.
Support offshore duty-free enterprises in promoting consumption. Encourage offshore duty-free operators to benefit consumers through discounts, lotteries, and full-reduction activities. Offshore duty-free enterprises whose registered sales in 2024 increase by more than 15% year-on-year will receive rewards based on their registered sales. Specifically, those with registered sales of no less than 10 billion yuan will receive a reward of 15 million yuan; those with registered sales between 5 billion and 10 billion yuan will receive a reward of 2 million yuan; and those with registered sales between 1 billion and 5 billion yuan will receive a reward of 1 million yuan.
Support joint consumption-promoting activities in culture, sports, tourism, commerce, and exhibitions. Encourage business operators and online platform enterprises to hold consumption-promoting activities such as commercial marketing and catering and leisure during major themed events such as the Happy Festival and the International Film Festival held in our province. Those who achieve an increase of more than 20% in registered retail sales or catering revenue and no less than 20 million yuan, and more than 10,000 transactions from the 1st day of the month of the event to the last day of the month of the event, will receive a reward of up to 1 million yuan.
Strengthen financial support. Optimize and improve the risk compensation policy of "Qiong Travel Insurance Loan," promote guarantee institutions to provide financing guarantee services with an annual guarantee fee rate of no more than 2%, and provide credit enhancement for cultural tourism and sports market entities such as cultural performances, tourism services, scenic spots, accommodation and catering, and sports events to obtain bank loans. Extend the implementation period of the "Qiong Travel Insurance Loan" risk compensation policy, extending the loan disbursement time from November 2023 to December 2025, and adjusting the loan term from 1 year to no more than 3 years. Expand the coverage of guarantee institutions, increasing the upper limit of the compensation rate for admitted guarantee institutions from 1% to 5%. Increase the enthusiasm of guarantee institutions for credit enhancement, cancel the restrictions on counter-guarantee measures; after compensation occurs, the risk compensation fund management institution will prepay and then settle.
Improve the convenience of payment services for foreign nationals. Support the expansion of foreign card accepting merchants in shopping malls, tourist attractions, characteristic streets, airports, stations, and wharves across the province where foreign nationals consume in Hainan, and open foreign card POS machines. Provide a reward of 50% of the cost of each device, up to 400 yuan, to acquiring institutions for replacing or upgrading foreign card POS equipment for merchants.
Improve the international quality of the consumption environment. For market entities such as tourist attractions, tourism resorts, national-level tourism and leisure streets, national-level night consumption gathering areas, rural tourism spots, tourism and cultural venues, sports venues, hotels, and commercial complexes in this province, the construction or upgrading of multilingual service consultation counters, multilingual signage systems, and luggage storage equipment, etc., international, convenient, and multilingual consumer service facilities, will receive a reward of 30% of the investment in facilities and equipment, up to 200,000 yuan.
Strengthen the convenience and service guarantee of entry and exit. Establish a one-stop service point in the airport entry area, implement electronic declaration of health quarantine and baggage for entry and exit personnel, provide integrated convenient services, and shorten passenger clearance time. Simplify the approval procedures for large-scale mass activities, and control the approval time limit within 5 working days. Further optimize the setting of night economic streets, night consumption gathering areas, and nearby public transportation routes, increase the frequency of night bus services, and extend night operation time. Guide taxi companies and online car-hailing platforms to strengthen the night-time vehicle allocation in key night consumption areas, increase night-time public parking spaces and taxi waiting points, allow temporary parking during specific night-time periods, and encourage the exemption or reduction of parking fees.
Strengthen supporting measures in various cities and counties. Encourage various cities and counties to introduce measures to promote consumption in conjunction with cultural, sports, tourism, commerce, and exhibition activities based on their actual conditions, strengthen the support of local resources, and provide good services for promoting consumption.
Policy Name:
《2025 Measures for Rewarding the Attraction of Tourists from Outside the Inner Mongolia Autonomous Region》
Reward Effective Period:
January 1, 2025 - December 31, 2025
Tourism charter flights (including seat sharing)
1. Domestic: Organizing tourists from outside the region to enter Inner Mongolia, with a minimum of 30 people per flight, will receive a reward of 0.5 million yuan; 60 people or more will receive 1.2 million yuan; 90 people or more will receive 2 million yuan; and 120 people or more will receive 3 million yuan.
2. International: Organizing foreign tourists to enter Inner Mongolia, with a minimum of 100 people per flight, will receive a reward of 20,000 yuan per flight hour (flights exceeding 30 minutes but less than 60 minutes will be calculated as 1 flight hour), with a maximum reward of 100,000 yuan per single flight.
Tourism trains
1. Domestic: Organizing 400 or more tourists to travel to Inner Mongolia by train will receive a one-time reward of 50,000 yuan per train.
2. International: Organizing 300 or more tourists to travel to Inner Mongolia by train will receive a one-time reward of 15,000 yuan per train.
High-speed rail (bullet train)
Organizing tourists from outside the region to travel to Inner Mongolia by high-speed rail (bullet train), with a minimum of 50 people per train, will receive a reward of 0.5 million yuan; 100 people or more will receive 1.2 million yuan; and 200 people or more will receive 2.5 million yuan.
Those who organize tourists to Inner Mongolia Autonomous Region through tourism charter flights (including seat sharing), tourism trains, and high-speed rail (bullet trains) will also enjoy the following tourist attraction reward policies.
1. Outside the region: Travel agencies that attract a cumulative total of 500 or more tourists from outside the region, with a stay of at least 2 nights and 3 days, and staying in 3-star (inclusive) or above hotels (green hotels, graded homestays), will receive a reward of 50 yuan per person.
2. Overseas (including Hong Kong, Macao, and Taiwan): Travel agencies that attract a cumulative total of 200 or more overseas (including Hong Kong, Macao, and Taiwan) tourists throughout the year, with a stay of at least 3 nights and 4 days, will receive a reward of 150 yuan per person.
Policy Name:
《Measures of Fujian Province to Promote High-Quality Development of Inbound Tourism and Build a World-renowned Tourist Destination》
The document outlines 12 measures in five aspects: strengthening inbound tourism promotion, smoothing inbound tourist channels to Fujian, enriching high-quality inbound tourism products, improving inbound tourism service quality, and strengthening factor support, to comprehensively promote the improvement and efficiency of inbound tourism work in the province.
Travel agencies that organize and receive no less than 3,000 overnight inbound tourist groups from overseas throughout the year, are equipped with foreign language guides, and rank among the top ten in the province in terms of receiving overnight inbound tourist groups from overseas and have a growth rate among the top five, will receive a reward of 400,000 to 600,000 yuan per agency.
Enterprises that attract overseas institutions to hold cultural performances, study tours, corporate training, etc., in Fujian, and have received a cumulative total of no less than 2,000 overnight guests from Taiwan, Hong Kong, and Macao or no less than 1,000 foreign guests throughout the year, will receive a one-time subsidy of 200,000 to 400,000 yuan for the top ten enterprises.
Encourage travel agencies to participate in major international tourism exhibitions included in the provincial Department of Culture and Tourism's list. For those with annual expenditures of no less than 400,000 yuan on booth purchases, unified exhibition design, and promotional marketing, and an annual growth rate of no less than 15% in overnight tourists from the country (region) where the exhibition is held, a reward will be given according to a certain percentage of the expenditure after approval. The maximum subsidy for each agency shall not exceed 600,000 yuan.
Policy Name:
Implementation Plan for the Tiered Subsidy of National A-Level Tourist Attractions in Guangxi in 2025 (Draft for Comments)
Reward Effective Period:
February 19, 2025 - December 31, 2025
In 2025, Guangxi will implement a tiered subsidy for the attraction of tourists to national A-level tourist attractions. The rewards will be divided into four levels according to the number of tourists received, total tourism revenue, and first-gate ticket revenue: 300,000-600,000 person-times, 600,000-1,000,000 person-times, 1,000,000-1,500,000 person-times, and over 1,500,000 person-times. Financial rewards of varying amounts will be given based on the year-on-year growth in the number of tourists received and the year-on-year growth in tourism revenue.
Municipal Cultural and Tourism Rewards
Policy Name:
Several Measures of Ganzhou City in Support of the Development of the Cultural and Tourism Industry
Reward Effective Period:
March 25, 2025 - March 24, 2027
Supporting the Creation of Tourism Brands
A one-time reward of 3 million yuan and 600,000 yuan will be given to newly rated national 5A and 4A-level tourist attractions, respectively.
A one-time reward of 2 million yuan and 500,000 yuan will be given to newly rated national and provincial-level tourist resorts, respectively.
A one-time reward of 400,000 yuan will be given to newly rated national-level tourism leisure streets and national-level nighttime cultural and tourism consumption gathering areas, respectively.
Supporting the Construction of Supporting Tourism Elements
A one-time reward of 600,000 yuan and 300,000 yuan will be given to newly rated five-star and four-star hotels, respectively.
A one-time reward of 200,000 yuan, 100,000 yuan, and 50,000 yuan will be given to newly rated Class A, Class B, and Class C tourist homestays, respectively.
A one-time reward of 200,000 yuan and 80,000 yuan will be given to newly rated five-star and four-star travel agencies, respectively.
A one-time reward of 1 million yuan, 600,000 yuan, and 400,000 yuan will be given to newly rated five-star, four-star, and three-star homestay gathering areas, respectively.
Supporting the Development of Cultural and Creative Products
A one-time reward of 100,000 yuan, 80,000 yuan, and 50,000 yuan will be given to product manufacturing enterprises that have newly won gold, silver, and bronze awards in national competitions such as the China Tourism Product Competition and the China Characteristic Tourism Product Competition, respectively, for each award.
Supporting the Improvement of Tourism Services
A one-time reward of 10,000 yuan will be given to outstanding contestants participating in national-level tourism industry (scenic areas, hotels, travel agencies, etc.) skills competitions; a one-time reward of 5,000 yuan, 4,000 yuan, and 3,000 yuan will be given to award-winning contestants who have won first, second, and third prizes at the provincial level, respectively.
A one-time reward of 10,000 yuan and 5,000 yuan will be given to tour guides who are engaged in the tour guide profession in our city and have newly obtained the title of senior tour guide and intermediate tour guide, respectively.
A one-time reward of 5,000 yuan and 4,000 yuan will be given to newly rated five-star and four-star tour guides, respectively.
A one-time reward of 10,000 yuan and 8,000 yuan will be given to newly rated national and provincial gold medal tour guides (explainers), respectively.
Supporting the Development of the Performing Arts Economy
For concerts and music festivals held in Zhanggong District, Ganzhou Economic and Technological Development Zone, Rongjiang New Area, Ganxian District, and Nankang District of Ganzhou City:
A one-time reward of 800,000 yuan will be given for a single event with a ticket sales scale of over 30,000 person-times and ticket revenue of no less than 15 million yuan, with the proportion of cross-city audiences from outside Ganzhou City exceeding 50%.
A one-time reward of 500,000 yuan will be given for a single event with a ticket sales scale of over 20,000 person-times and ticket revenue of no less than 10 million yuan, with the proportion of cross-city audiences from outside Ganzhou City exceeding 40%.
A one-time reward of 300,000 yuan will be given for a single event with a ticket sales scale of over 10,000 person-times and ticket revenue of no less than 5 million yuan, with the proportion of cross-city audiences from outside Ganzhou City exceeding 30%.
The above rewards will be given on a "highest amount only, no duplication" basis. A certain amount of funds will be allocated annually from the special funds for the development of the cultural and tourism industry to support the development of the performing arts economy, and the rewards will be given in order of the event's occurrence until the funds are exhausted.
For concerts with a seating capacity of over 10,000 seats as determined by the public security organs, half-price discounts on tickets will be offered at all state-owned scenic areas in the city from the day of the concert to two days later, based on the approved prices.
Policy Name:
Several Measures of Chengdu City to Further Promote the Development of the Tourism Industry
Reward Effective Period:
January 2025 - January 2030
In terms of brand building, a one-time reward of 5 million yuan will be given to those newly rated as "National 5A-level tourist attractions" and "National-level tourist resorts." A one-time reward of 5 million yuan will be given to those newly rated as tourism counties. A one-time reward of 2 million yuan will be given to those newly rated as "World's Best Tourism Villages" by the United Nations World Tourism Organization. A one-time reward of 1 million yuan will be given to those newly rated as "National-level tourism leisure streets."
The Measures also propose: a one-time reward of no more than 500,000 yuan will be given to those newly rated by the Municipal Bureau of Culture, Broadcasting, Tourism and Sports as "Chengdu's characteristic projects of new cultural and tourism consumption formats," such as digital light and shadow, digital entertainment, and low-altitude tourism. A subsidy of no more than 500,000 yuan will be given to each enterprise that newly opens and actually operates a low-altitude manned sightseeing route.
Policy Name:
Implementation Plan for the Tourism Incentive Policy of "Attracting Tourists to Ezhou" (Trial)
Reward Effective Period:
November 1, 2024 - October 31, 2025
Tourism Group Award
Tourism group activities carried out between April 1, 2025 and October 31, 2025 will be rewarded according to the following reward standards. The reward standards for tourism group activities carried out between November 1, 2024 and March 31, 2025 will be increased by 50% based on the following reward standards.
1. Chartered Flight (Train) Tour Group Award: For travel agencies organizing or receiving 30 or more out-of-province tourists from the same domestic origin, traveling on the same flight to Ezhou for tourism via Ezhou Huahu International Airport, or travel agencies arranging flight slots to organize or receive out-of-province tourists to Ezhou for tourism with an annual cumulative total of 2000 or more (awards not repeated for each flight group); chartering passenger trains to organize or receive 200 or more out-of-province tourists at one time. Travel agencies will be rewarded at a standard of 100 yuan/person. For each additional night's stay in Ezhou, and for each additional 3A-level (inclusive) or above scenic spot visited, an additional reward of 20 yuan/person·night will be given.
2. Chartered Bus Tour Group Award: For travel agencies organizing or receiving 80 or more tourists from outside the city at one time using tourist buses, travel agencies will be rewarded at a standard of 60 yuan/person. For each additional night's stay in Ezhou, and for each additional 3A-level (inclusive) or above scenic spot visited, an additional reward of 20 yuan/person·night will be given.
3. "Small Tour Group" Award: For travel agencies organizing small tour groups of no less than 20 out-of-province tourists at one time using tourist buses, trains, or other means of transportation, a reward of 40 yuan/person will be given. For each additional night's stay in Ezhou, and for each additional 3A-level (inclusive) or above scenic spot visited, an additional reward of 10 yuan/person·night will be given; for organizing no less than 20 tourists from within the province (excluding the city itself) at one time, a reward of 30 yuan/person will be given to the travel agency. For each additional night's stay in Ezhou, and for each additional 3A-level (inclusive) or above scenic spot visited, an additional reward of 10 yuan/person·night will be given.
4. Self-driving Tour Group Award: For travel agencies organizing self-driving tours with 30 or more vehicles and 100 or more tourists, a reward of 20 yuan/person will be given (self-driving tour groups are groups with unified itineraries from outside Ezhou at the same time, based on highway invoices for vehicle arrival and departure from Ezhou City). For every additional 100 people, an additional reward of 10 yuan/person will be given.
Outstanding Contribution Award
Travel agencies with a cumulative total of 2000 or more tourists from outside the city will be rewarded 50,000 yuan for the first, second, and third places in the number of tourists attracted, and 30,000 yuan for the fourth, fifth, and sixth places.
Study Tour Group Award
Study tour group travel agencies do not participate in the "Tourism Group Award" and "Outstanding Contribution Award." For study tour groups with a cumulative total of 1000 or more participants, travel agencies will be rewarded at a standard of 10 yuan/person. (4) Tourism Goods (Cultural and Creative Products) Contribution Award: Encouraging tourism goods (cultural and creative products) to enter A-level scenic spots, star-rated hotels, and museums (sports) venues, establishing tourism goods shopping points, and achieving the standard of "Tourism Shopping Demonstration Point" (based on GB/T26356-2010, "Service Quality Requirements for Tourism Shopping Venues"), a one-time reward of 50,000 yuan will be given to relevant operating enterprises.
New Media Promotion Award
College students (with student ID and ID card) can promote designated scenic spots in Ezhou (11 A-level scenic spots in Ezhou City, Wudu Qiao Street, Ezhou Ocean World, Ezhou Shiqiao Reservoir Water Conservancy Scenic Area, hereinafter the same) through Douyin, Xiaohongshu, Bilibili, Kuaishou, etc., and exchange student tickets at the Ezhou Ocean World Visitor Center with proof of personal work publication. Families with minors (under 18 years old) can promote designated scenic spots in Ezhou through WeChat Moments, Xiaohongshu, Bilibili, Douyin, etc., and enjoy free tickets for minors or a 50% discount on the standard room price of star-rated hotels in Ezhou City at the Ezhou Ocean World Visitor Center with proof of personal work publication. The finance department will provide a 50% subsidy to Ezhou Ocean World for the tickets, with a limit of 20 people on weekdays and 50 people on holidays, one ticket per person, first come, first served; a 50% subsidy will be provided to star-rated hotels based on the online standard room price of the star-rated hotel on the day.
Large-scale Commercial Performance Contribution Award
A subsidy of 100% of the contribution made by the organizer of a large-scale commercial performance to the local area will be provided for each performance.
Policy Name:
Opinions of Suzhou City on Further Promoting the Linkage of Culture, Tourism, and Sports to Enrich Product Supply
Reward Effective Period:
November 1, 2024 - April 30, 2025
Support for large-scale concerts and music festivals
For organizers who hold large-scale concerts and music festivals in a market-oriented manner, a reward of 15 yuan per ticket will be given for each event with more than 50,000 ticket sales; for each event with more than 100,000 ticket sales, a reward of 20 yuan per ticket will be given for the exceeding part. (Responsible unit: Suzhou Municipal Bureau of Culture, Radio, Television and Tourism)
Support for influential major sporting events
For organizers who hold major international and domestic sporting events with significant influence in a market-oriented manner (excluding professional leagues), a reward of 10 yuan per ticket will be given for events with more than 10,000 ticket sales; in addition to the above rewards, for international events (signed with international sports organizations, with more than 6 participating countries, and at least 10 participants ranked in the top 100 in the world or well-known athletes), the reward amount will be increased by 30%. (Responsible department: Suzhou Municipal Sports Bureau)
Support for e-sports events, animation games, book exhibitions, and other large-scale activities
A one-time reward will be given to organizers who hold internationally or domestically renowned e-sports events, animation game exhibitions, and book exhibitions in a market-oriented manner. Among them, for e-sports events held in Suzhou, a reward of 20 yuan per person will be given for events with 5,000 spectators; for animation game exhibitions with an exhibition area of no less than 20,000 square meters and a cumulative ticket sales of 30,000, a reward of 15 yuan per person will be given; for book exhibitions with an exhibition area of no less than 20,000 square meters, a cumulative number of visitors of 50,000, and book sales revenue of 50 million yuan, a reward of 10 yuan per person will be given. (Responsible departments: Suzhou Municipal Bureau of Culture, Radio, Television and Tourism; Suzhou Municipal Sports Bureau)
Support for high-quality excellent theatrical performances
For organizers who introduce internationally renowned or first-class domestic troupes' excellent theatrical performances in a market-oriented manner, a one-time reward of 20 yuan per person will be given for individual projects with a cumulative audience of no less than 3,000, an average ticket occupancy rate of over 90%, and box office revenue of no less than 1 million yuan. (Responsible department: Suzhou Municipal Bureau of Culture, Radio, Television and Tourism)
Support for museums and art galleries to hold high-quality temporary and special exhibitions
Support for museums and art galleries to hold high-quality temporary and special exhibitions in a market-oriented manner, meeting the public's personalized and multi-level spiritual and cultural needs. For museums and art galleries that hold such exhibitions with a cumulative audience of 100,000, a reward of 1 yuan per person will be given. (Responsible department: Suzhou Municipal Bureau of Culture, Radio, Television and Tourism)
Support for creating high-quality tourism routes
Support online travel platforms in prominently featuring Suzhou tourism-themed content, launching and promoting high-quality Suzhou-themed tourism routes (two days or more) and new tourism products; regularly launch Suzhou tourism-themed content, collaborating with airlines, hotels, and scenic areas to conduct promotions and stimulate consumption; provide tourism promotion and consumption-stimulating activities for concerts, music festivals, artistic performances, and sporting events; during major holidays, quarters, and annual periods, conduct intelligent analysis of tourism data and provide accurate data analysis reports; for domestic overnight tourists to Suzhou reaching 5 million, a one-time reward of no more than 2 million yuan will be given. (Responsible Department: Suzhou Municipal Bureau of Culture, Radio, Television and Tourism)
Support Tourism Enhancement Action
Support the development of distinctive and differentiated tourism in scenic areas and ancient towns in our city, strengthen resource integration, and improve management levels. For new tourism investment projects in scenic areas and ancient towns, with actual investment amounts reaching 2 billion yuan, 1 billion yuan, and 500 million yuan or more, subsidies of no more than 4 million yuan, 2 million yuan, and 1 million yuan will be given to the market entities of the investment projects respectively. Encourage scenic areas and ancient towns to create immersive, experiential, and interactive high-quality performing arts projects, cultivate innovative resident performing arts and experiential scenes. For actual investment amounts reaching 10 million yuan or more, a subsidy of 10% of the actual investment amount will be given to the market entities of the investment projects, with a maximum of 5 million yuan per project. (Responsible Department: Suzhou Municipal Bureau of Culture, Radio, Television and Tourism)
Support Low-Altitude Application Scenarios for Culture, Tourism, and Sports
Encourage enterprises to carry out low-altitude flight performances and other activities related to culture, tourism, and sports. After registration with relevant departments, for single events with drone flight performances of no less than 500 units and generating a certain amount of passenger flow, a reward of 20,000 yuan will be given to the organizer. Support low-altitude manned sightseeing. For enterprises that open sightseeing routes (starting and ending points in Suzhou and flight duration exceeding 5 minutes), for each newly added route that sells tickets through public channels to more than 100 people and actually flies, a subsidy of 20,000 yuan will be given per new route, with a maximum of 500,000 yuan per enterprise. (Responsible Department: Suzhou Municipal Bureau of Culture, Radio, Television and Tourism)
Support the Creation of a "Night Economy" Brand
Comprehensively create a "Night Economy" brand, support cultural venues, gardens, and scenic areas in providing extended services, encourage market entities to launch more night-time leisure consumption products and activities such as night tours, night entertainment, night dining, and night shopping, creating an integrated night-time consumption scene of "eating, drinking, playing, and shopping". (Responsible Department: Suzhou Municipal Bureau of Culture, Radio, Television and Tourism, Suzhou Municipal Gardening Bureau)
Support Consumption Welfare Activities
Target local residents and tourists from other places, through the issuance of cultural and tourism consumption vouchers, ticket discounts, discounts, and discount packages, innovate cultural and tourism consumption scenarios, enrich personalized and customized product supply, and meet diversified consumption needs. (Responsible Department: Suzhou Municipal Bureau of Culture, Radio, Television and Tourism, Suzhou Municipal Gardening Bureau, Suzhou Municipal Sports Bureau)
Policy Name:
Several Policy Measures for the Prosperity of the Culture and Tourism Industry in Wuxi City
Reward Effective Period:
April 1, 2025 - December 31, 2025
Develop High-Quality Cultural and Tourism Routes
Support the development and promotion of distinctive high-quality cultural and tourism routes such as "Following the Spring Festival Gala to Tour Wuxi" (2 days or more) and new tourism products such as Taihu Lake sightseeing, low-altitude flights, and research-study tours. Guide and support online travel platforms in prominently recommending Wuxi, regularly launching Wuxi tourism-themed content, and conducting promotions and consumption-stimulating activities in collaboration with airlines, hotels, and scenic areas through platform ordering methods. For the introduction of domestic overnight tourists to Wuxi (with at least one paid scenic spot in the itinerary) reaching 2 million, 3 million, and 5 million, one-time rewards of no more than 500,000 yuan, 1 million yuan, and 2 million yuan will be given respectively.
Promote the Development of Water Tourism
Centering on the natural scenery and historical and cultural characteristics of Taihu Lake and the Grand Canal, effectively and orderly promote the construction of a number of new projects with Wuxi characteristics. Encourage integration and linkage with land resources such as scenic areas, cultural streets, and cultural venues along the line, creating a chain effect, and connecting consumption scenes from boats to shore. Create high-quality water tourism routes. For newly opened river-lake linked routes and cross-city, cross-provincial water tourism routes, a one-time reward of no more than 100,000 yuan will be given for each newly opened route that has been in operation for more than 6 months and has more than 20,000 tourists, with a total amount not exceeding 500,000 yuan.
Expand Low-Altitude Cultural and Tourism Scenarios
Support low-altitude manned sightseeing, opening up multiple air helicopter and eVTOL tourism sightseeing routes such as Nanchang Street, the ancient Grand Canal, around Taihu Lake, and Lihu Lake. Reward enterprises that open regular manned routes that have obtained approval from the industry regulatory authorities and sell tickets through public channels (at least one starting or ending point is within Wuxi, and the straight-line distance between the starting and ending points is not less than 20 kilometers). A one-time reward of 150,000 yuan will be given for each newly opened route within the city (operating no less than 200 flights per year and a total flight time of no less than 30 hours). Support the development of air sightseeing and flight experience consumption projects through the issuance of flight vouchers.
Promote Night-time Cultural and Tourism Consumption
Encourage market entities to launch new formats and models such as experiential performing arts and immersive entertainment, develop "water night tours" projects in a way that suits local conditions, continuously enrich night-time leisure consumption products and activities, and create a "night IP" centered on the night economy. Orderly promote the normalization of extended opening hours for cultural venues and tourist attractions, and strive to create immersive tours and situational performing arts and other night-time cultural and tourism consumption scenarios. Support night-time cultural and tourism consumption gathering areas in holding large-scale activities with wide social influence, providing a subsidy of 20% of the activity's investment, with a maximum of 200,000 yuan.
Support Concerts, Music Festivals, and Other Performances
For organizers who hold concerts and music festivals in a market-oriented manner, for each event with ticket sales exceeding 13,000 people in venues and 40,000 people outdoors, and with sales of tickets to audiences from outside the city accounting for no less than 50%, a one-time reward of no more than 500,000 yuan will be given to the organizer. For those meeting the above conditions, internationally renowned or top domestic large-scale concerts with a certain scale of performances nationwide and with Wuxi as the only performance location in Jiangsu Province will be given an additional one-time reward of no more than 200,000 yuan.
Stimulate the Vitality of Sports Consumption
Support the construction of embedded public ball courts in parks and green spaces in the main urban area. Cage football fields will be given a funding subsidy of no more than 300,000 yuan, cage basketball fields no more than 250,000 yuan, and cage tennis courts no more than 200,000 yuan; badminton courts, volleyball courts, and other venues will be given a funding subsidy of no more than 100,000 yuan. Issue sports consumption vouchers to fully stimulate the vitality of national fitness and sports consumption. Include the number of participants in the assessment factors for subsidies for high-level sports events in our city. For international and domestic high-level sports events held in a market-oriented manner, subsidies of no more than 1.2 million yuan will be given based on the level of the event, funding input, and number of participants.
Support Major Cultural and Tourism Events, Exhibitions, and the Development of Cultural and Creative Products
Support the holding of major cultural exhibitions and high-quality events with brand influence. Awards of up to RMB 2 million will be given based on actual investment and effectiveness. Support cultural enterprises in developing cultural and creative products that reflect the characteristics of Wuxi, promoting the development of joint-branded cultural and creative products in the fields of clothing, luggage, and jewelry, creating national brand "trendy brands" and "trendy products." Awards of up to RMB 500,000 will be given based on 5% of the actual sales revenue of their original cultural and creative products.
Optimize the supply of cultural and museum venues
Support cultural and museum venues in innovating organizational forms, integrating online and offline, and carrying out a variety of public performances, public lectures, special exhibitions, intangible cultural heritage experiences, etc., to create a well-known cultural venue activity brand in the Yangtze River Delta region. Promote the prosperous development of museum economy, etc., support museums, art galleries and other cultural venues to cooperate with social forces, and hold internationally renowned or first-class high-quality special exhibitions and temporary exhibitions in a market-oriented manner to meet the public's cultural needs. For the above-mentioned exhibitions, museums, art galleries and other cultural venues with a cumulative audience of 100,000 will be given subsidies of up to RMB 300,000 based on RMB 1 per person on-site, with preferential treatment given based on tiers.
Activate the team tourism market
Encourage travel agencies to attract more tourists from outside the city (abroad) to Wuxi for tourism and consumption. Support and subsidies will be provided to travel agencies that receive more than 50,000 (inclusive) overnight tourists from outside the city or 1,000 (inclusive) overnight tourists from abroad, and whose itinerary includes at least one paid scenic spot. For overnight tourists from outside the city, the top 30 travel agencies will receive a one-time reward based on the number of person-days, with a standard of no more than RMB 4/person-day. For overnight tourists from abroad, the top 20 travel agencies will receive a one-time reward based on the number of person-days, with a standard of no more than RMB 30/person-day. In conjunction with the 240-hour visa-free transit policy, convenient measures will be introduced, expanding multilingual shopping guides, tax refund services, and a full-product-system international tourism shopping center.
Encourage the development of cultural brokerage
Introduce internationally renowned or first-class domestic performing arts groups' excellent programs in a market-oriented manner. For single projects with a cumulative audience of no less than 1,000 people, an average ticket occupancy rate of over 75%, and box office revenue of no less than RMB 200,000, a one-time reward of RMB 20 per person will be given to the brokerage agency. For brokerage agencies with great influence and high contribution, a one-time reward of up to RMB 500,000 will be given based on their performance introduction and transaction situation.
Support key cultural and tourism projects
Increase support for the attraction and construction of emerging projects with high technological content and high added value. For newly introduced cultural industry projects with an actual investment of more than RMB 20 million, and whose investment entity is a cultural enterprise, support will be given at no more than 10% of the actual investment, with a maximum of RMB 10 million per project.
Strengthen the construction of carrier platforms
Promote the creation of national and provincial tourism and leisure districts in areas with conditions, such as historical and cultural blocks, tourist attractions, urban leisure functional areas, and entertainment venues gathering areas. One-time rewards of up to RMB 2 million and RMB 500,000 will be given to newly selected national and provincial demonstration parks (bases) of cultural industry, demonstration zones of integrated development of culture and tourism industry, and night-time cultural and tourism consumption gathering areas, respectively. Encourage cultural and tourism enterprises to build display and transaction platforms, creative or digital technology R&D service platforms, and give one-time rewards of up to 20% of the actual project investment, up to RMB 1 million.
Support the development of leading enterprises
Cultural enterprises that are selected for the "Top 30 Cultural Enterprises Nationwide" for the first time or nominated will be given one-time rewards of up to RMB 10 million or RMB 2 million, respectively. Enterprises or projects that are rated as national-level digital cultural industry demonstration for the first time will be given one-time rewards of up to RMB 5 million or RMB 2 million, respectively. Cultural enterprises that are included in the "Unicorn" enterprise list for the first time will be given a one-time reward of up to RMB 2 million.
Incentivize the production of high-quality cultural products
Awards will be given to cultural enterprises as the first producers of high-quality stage art, TV series, animation, etc. (including micro-short dramas). If the city name "Wuxi" appears or famous Wuxi buildings and scenic spots appear cumulatively for more than 15 seconds, and have a positive promotional effect on the city image, an additional reward of up to RMB 500,000 will be given.
Increase the intensity of consumer benefits
Based on the loading of cultural and tourism functions on social security cards, we will fully promote the use of social security card cultural and tourism one-card access, realizing the same-city treatment for tourism sightseeing and cultural experiences throughout the province. Cultural and tourism consumption vouchers and film consumption vouchers will be issued to residents and tourists inside and outside the city, and benefit activities such as platform live streaming and preferential promotions will be carried out to create a friendly and convenient cultural and tourism consumption environment. Encourage tourism enterprises to improve the construction level of tourism public infrastructure. For tourism enterprises that newly build or expand and renovate tourism distribution centers, tourist consultation service centers (points), tourism transportation facilities, parking lots and other key tourism infrastructure projects, subsidies of up to 10% of the investment amount will be given, up to RMB 1 million, with preferential treatment given based on tiers.
Reward the promotion of cultural and tourism scenarios
Those who use major well-known new media platforms to promote original videos or pictures of Wuxi cultural and tourism scenarios (excluding those created using Wuxi fiscal funds and administrative organs) will be rewarded based on the comprehensive network dissemination index of each video or picture. Scenic spots participating in joint tourism advertising investment will be given subsidies of up to 10% of the actual advertising costs, up to RMB 500,000.
Policy Name:
Jiaozuo City Tourism Market Marketing Incentive Measures 2025
Reward Effective Period:
January 1, 2025 - December 31, 2025
The following reward standards apply to tourist trains organized and received by travel agencies: For trains with 500 or more people, visiting 2 or more (including 2) paid A-level tourist attractions in Jiaozuo and staying in hotels in Jiaozuo's urban areas for 1 night, a reward of RMB 20,000 per train will be given; for trains visiting 3 or more (including 3) paid A-level tourist attractions in Jiaozuo and staying in Jiaozuo's urban areas for 2 nights, a reward of RMB 30,000 per train will be given. For high-speed rail (soft sleeper) trains organized and received by travel agencies, with 150 or more people, and hard sleeper trains with 200 or more people, visiting 2 or more (including 2) paid A-level tourist attractions in Jiaozuo and staying in Jiaozuo's urban areas for 1 night, a reward of RMB 10,000 per train will be given; for trains visiting 3 or more (including 3) paid A-level tourist attractions in Jiaozuo and staying in Jiaozuo's urban areas for 2 nights, a reward of RMB 20,000 per train will be given.
For domestic chartered flights organized and received by travel agencies, with 40 or more people, visiting 3 or more (including 3) paid A-level tourist attractions in Jiaozuo, staying in Jiaozuo's urban areas for 2 nights, and spending more than RMB 10,000 during their stay, a reward of RMB 10,000 per flight will be given; for international chartered flights organized and received by travel agencies, with 40 or more people, visiting 2 or more (including 2) paid A-level tourist attractions in Jiaozuo and staying in Jiaozuo's urban areas for 1 night, a reward of RMB 10,000 per flight will be given.
For bus fleets organized and received by travel agencies, with 500 or more people, visiting 2 or more (including 2) paid A-level tourist attractions in Jiaozuo and staying in Jiaozuo's urban areas for 1 night, a reward of RMB 5,000 per trip will be given; for bus fleets visiting 3 or more (including 3) paid A-level tourist attractions in Jiaozuo and staying in Jiaozuo's urban areas for 2 nights, a reward of RMB 10,000 per trip will be given.
Self-driving tour groups organized by travel agencies, with 30 or more vehicles and 100 or more people, visiting two or more (including two) A-level paid tourist attractions in Jiaozuo and staying at hotels in Jiaozuo city for one night will receive a reward of 0.50,000 yuan per trip; visiting three or more (including three) A-level paid tourist attractions in Jiaozuo and staying at hotels in Jiaozuo city for two nights will receive a reward of 10,000 yuan per trip.
For receiving overseas groups, travel agencies that send 500 to 1000 overseas tourists to Jiaozuo annually will receive a one-time reward of 10 yuan per person at the end of the year; those that send 1001 to 2000 overseas tourists will receive a reward of 20 yuan per person for the number exceeding 1000; those that send more than 2000 overseas tourists will receive a reward of 30 yuan per person for the number exceeding 2000.
If a travel agency promotes Jiaozuo's two-day or three-day tour products in any country or region overseas, invests no less than 100,000 yuan in publicity and promotion annually, sends more than 500 tourists to Jiaozuo, and ranks first in reception, it will receive an overseas market promotion contribution award. Among them, travel agencies that send more than 500 overseas tourists to Jiaozuo will receive a reward of 50,000 yuan, and those that send more than 1000 will receive 100,000 yuan.
In addition, Jiaozuo cultural and tourism enterprises that introduce large-scale events such as conferences, exhibitions, business talks, academic exchanges, and corporate annual meetings from outside the Jiaozuo area, with a scale of 100 or more people and consumption exceeding 100,000 yuan, will receive a one-time reward of 10,000 yuan.
County-level cultural and tourism rewards
Policy Name:
Changxing Cultural Tourism New Media Million Co-creation Plan (Trial Implementation)
Reward Effective Period:
Trial implementation starting January 1, 2025
Cultivating local cultural and tourism influencers. Supporting enterprises in cultivating their own cultural and tourism new media influencers. Annual newly cultivated influencers with at least 2000 followers on Douyin, with account attributes related to tourism and travel, who publish at least 20 original works strongly related to Changxing's cultural and tourism resources, with a total viewership of at least 2 million; at least 500 followers on Xiaohongshu, with account attributes related to tourism and travel, who publish at least 20 original works strongly related to Changxing's cultural and tourism resources, with a total viewership of at least 1 million; at least 2000 followers on Video Account, who publish at least 20 original works strongly related to Changxing's cultural and tourism resources, with a total viewership of at least 2 million; will receive a reward of 10,000 yuan per person, with a maximum of 30,000 yuan per enterprise. The same influencer publishing the same content on multiple platforms will not receive duplicate rewards; the highest data from a single platform will be used for rewards.
Encouraging high-quality content output. Encouraging new media influencers and enterprise blue V verified accounts to create high-quality topic events for Changxing cultural tourism on new media platforms such as Douyin, Video Account, Xiaohongshu, and Weibo, reaching the platform's hot list and lasting for more than 72 hours, with a single reward of 30,000 yuan. Encouraging the release of works showcasing the unique characteristics, youthful fashion, and one-stop vacation image of Changxing's cultural and tourism products, with the hashtag #OneStopVacation AlwaysGatherChangxing and @AlwaysGatherChangxing. Single works with 2000 or more likes and at least 20,000 views will receive a reward of 500 yuan; 5000 or more likes and at least 50,000 views will receive 1000 yuan; 10,000 or more likes and at least 100,000 views will receive 2000 yuan. This reward is capped at a maximum of 15,000 yuan per new media influencer or enterprise. The same work published on multiple platforms will not receive duplicate rewards; the highest reward will be given.
Supporting cultural and tourism e-commerce live streaming. Encouraging new media influencers and enterprise blue V verified accounts to open live streams on platforms such as Douyin, Xiaohongshu, and Video Account, focusing on the sales of scenic spots, "hotel + scenic spot," and "homestay + scenic spot" products, with products distributed across two or more market entities. For new media accounts registered and filed with the county's cultural, tourism, sports, and broadcasting bureau, annual live stream frequency of no less than 20 times, single session duration of no less than 2 hours, and live stream sales (excluding returns) reaching more than 1 million yuan will receive a one-time reward of 50,000 yuan. A market expansion new star award will be established for enterprise accounts that have been verified as blue V after October 1, 2024. The top three cultural and tourism enterprises in terms of new media market expansion effectiveness and total online live stream sales during the reward period will receive 80,000 yuan, 50,000 yuan, and 20,000 yuan respectively.
Key words:
CHINA ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS
Copyright: China Association of Amusement Parks and Attractions
E-mail:cae@caapa.org
Tel:+86-010-57690332
Address: Room405 Building#5 Gucheng South Street Shijingshan District Beijing China
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