On March 28, 2025, the launch ceremony for the renovation project of the "Nailong Magic Time Theme Area" at Suzhou Huayi Brothers Movie World was successfully held.

At the launch ceremony, relevant leaders from Haihe'an Group, Suzhou representatives from the Huayi Brothers Movie World project, and Shanghai Mais Construction Group relevant persons in charge etc. A total of more than 100 people attended the event ，together witnessing Suzhou Huayi Brothers Movie World's important moment of upgrading.

Haihe'an Group Wang Zan, Senior Director of Planning, Design Management and Product Innovation, as a representative of Haihe'an Group, delivered a speech ，he said ： “ Nailong Magic Time Theme Area " project is another innovative masterpiece of the cooperation between Haihe'an Group and Nailong IP, This project investment nearly 100 million yuan, covering an area of nearly 30,000 square meters ， will create the first domestic Nailong IP-based theme live entertainment area ， After completion, it will become currently the largest theme entertainment complex in this field. This project's implementation marks Haihe'an's contribution to Suzhou Huayi Brothers Movie World with young and family-oriented fresh blood ， helping the project become a new landmark in East China's theme parks ， At the same time it provides the Yangtze River Delta tourism industry with a new paradigm for cultural IP activation 。

Zhu Zhengzheng, general manager of Shanghai Mais Construction Group, said: “It is a great honor to participate in ‘ Nailong Magic Time Theme Area ’ the renovation project's design and construction. As the construction party, we will set up a professional team ，build a zero-accident safety management system, and deliver the project on time and with quality. At the same time ， he also introduced the relevant design concepts of the product ： “ Nailong Magic Time Theme Area ” will revolve around the fantasy storyline of "Mysterious magic dragon eggs discovered at the bottom of Yangcheng Lake," leading tourists into a fairy tale world where Nailong, Xiaoqi, and Yangcheng Baby jointly guard the magic energy.

“Nailong Magic Time Theme Area” presentation, is Suzhou Huayi Brothers Movie World since opening in 2018, an important product of the first upgrade. This project will focus on the needs of family groups, integrating existing park film academy area ，Yangcheng Lake Baby Area and part of the "If You Are the One" area, through Nailong IP integration, scene reconstruction 、 story content innovation, building interactive scenes for all ages. It is understood that “ Nailong Magic Time Theme Area ” it is divided into three areas, will be launched in two phases, the first phase will meet with everyone on this year's May Day, and the second phase is planned to officially welcome guests during the summer vacation 。Tourists can enjoy Nailong The joy brought by IP, and the unique memories created through participation in creation, truly realizing "learning through play, joy through creation".

At the event site, a loud command to "start work" was given, and fireworks exploded, Suzhou Huayi Brothers Movie World The "Nailong Magic Time Theme Area" project officially commenced, and workers quickly engaged in intense and orderly construction work.

In the future, Haihe'an Group will continue to uphold “ building urban tourism landmarks and becoming a world-class theme park with the best visitor experience ” of development vision continuously launching more innovative excellent products 、 introduce high-quality IP resources, providing visitors with a full-scene immersive entertainment ecosystem, creating dual value of healing and growth, for urban cultural tourism development inject "new" vitality contributing to the internationalization process of China's cultural tourism industry, "Haihe'an strength".