May 19th China Tourism Day Theme Month Activities Focus on Benefiting the People
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2025-04-24
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Recommended Important Cultural and Tourism Events
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Editor-in-Chief | Yang Ming
Editor | Jing Xiangyuan
Source | Voice of Culture and Tourism
On April 21, the Ministry of Culture and Tourism held a press conference to introduce the relevant situation of the 2025 "May 19 China Tourism Day" activities. This year's "May 19 China Tourism Day" will be themed "Beautiful Mountains and Rivers, Wonderful Journey," and will hold a series of activities including a themed day and a themed month.
On May 19, the day of the themed day activities, the Ministry of Culture and Tourism and the Zhejiang Provincial People's Government will jointly hold the main venue activities in Ninghai County, Ningbo City. Branch venues in various provinces (autonomous regions and municipalities) will also carry out a series of activities in line with local characteristics. The themed month activities will last from April 21 to May 31. Various provinces (autonomous regions and municipalities) will emphasize benefiting the people and encouraging tourism scenic spots, travel agencies, hotels, homestays, and performing arts groups to launch preferential promotional activities such as ticket reductions, discount packages, and combined ticket discounts, and will collectively launch cultural and tourism consumption vouchers. Partner units such as Meituan, Alipay, Gaode, Ctrip, Huazhu, and Himalaya are expected to invest over 1 billion yuan in subsidies for the people, and local governments plan to introduce over 6,000 measures to benefit the people, further stimulating public participation and tourism consumption potential.
This year's "May 19 China Tourism Day" activities have expanded to more than 60 partner units, covering industry associations, railways, airlines, communication operators, financial institutions, OTA platforms, e-commerce platforms, transportation platforms, and media units. Through cross-border cooperation, the coverage of the "May 19 China Tourism Day" activities has been expanded. Local governments will guide nighttime cultural and tourism consumption gathering areas, tourism and leisure streets, tourism resorts, and various cultural and tourism businesses to actively participate, widely benefiting residents and tourists.
The Ministry of Culture and Tourism will also cooperate with relevant departments to continuously enrich the supply of inbound tourism products, improve convenience levels, and widely carry out the "Hello! China" national tourism image promotion work globally, focusing on enhancing China's tourism image and the influence of China's tourism resources internationally, and further enhancing the international reputation and recognition of China's cultural and tourism brand.
Recommended Important Cultural and Tourism Events
2025 Water Park Quality Improvement and Efficiency Enhancement Senior Executive Training Class
May 8-9, Hangzhou Kaiyuan Senbo Water Park
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