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More than 35 new tourism projects started in May, with over 10 projects exceeding 100 million yuan in investment, including the Disney Spider-Man themed area and Qingdao Fantasticland. These projects cover various sectors such as amusement parks, rural tourism, and health tourism.

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2025-05-30


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In May 2025, the national cultural tourism industry ushered in a new wave of construction. Among them, the Spider-Man themed area of Shanghai Disneyland and the Qingdao Fantasi QD2 park construction project have attracted significant attention. More than ten projects have investments exceeding 100 million yuan, promoting the deep integration of culture and tourism with diversified formats and innovative models, reflecting the industry trend of "culture + ecology + technology". According to incomplete statistics, 37 new cultural tourism projects started construction in May 2025.


Editor-in-chief | Yang Ming
Editor | Jing Xiangyuan
Source | Maidian


May 2025 Cultural Tourism Projects Started





Major Project Details



Shanghai Disneyland Spider-Man Themed Area



Start Date: 2025/5/19

Project Location: Shanghai

Investment: Over 10 billion yuan

Investor: Involves multiple investors





The Spider-Man themed area is the ninth themed area of Shanghai Disneyland, adjacent to "Zootopia." It features the park's first large-scale Marvel-themed attraction—a thrilling high-speed roller coaster featuring Spider-Man. Visitors will also immerse themselves in the world of Spider-Man and his companions through shopping, dining, and entertainment experiences, experiencing the unique charm of superheroes firsthand.



Qingdao Fantasi QD2 Park Construction Project



Start Date: 2025/5/13

Project Location: Qingdao, Shandong

Investment: Total investment of approximately 2 billion yuan

Investor: Huachang Fantasi Culture and Technology Co., Ltd.





The Qingdao Fantasi QD2 park construction project aims to create the largest and highest-level "Boonie Bears" themed park and a coastal tourism parent-child theme park in China. Relying on well-known animation brand IPs such as "Boonie Bears" and "Miracle Girls" under Huachang Fantasi, after completion, it will bring immersive fun experiences to tourists and add a highly attractive new cultural tourism landmark to the coastal city of Qingdao.



Guangxi Fanmu Baise Waterside City Project



Start Date: May

Project Location: Baise, Guangxi

Investment: 2.5 billion yuan

Investor: Guangxi Baise Urban Industrial Development Group Co., Ltd.





The Guangxi Baise Fanmu Waterside City project covers a planned area of approximately 118,000 square meters and a renovation and new construction area of approximately 115,000 square meters. Through the coordinated construction of four core sub-projects: Jiefang Street, Baitong Factory, Red Army Valley, and Art Exhibition Center, it will build a three-in-one cultural tourism ecosystem of "red research and study, intangible cultural heritage experience, and trendy consumption."



This Has Water Commercial Complex



Start Date: 2025/5/8

Project Location: Changchun, Jilin

Investment: 2.25 billion yuan

Investor: China Railway Changchun Expo City





"This Has Water" continues the gene of integrating natural landscapes into commercial spaces from "This Has Mountain," while upgrading and iterating. With an operating area of 200,000 square meters, it plans innovative scenes such as "indoor canyons" and "light and shadow water screens," integrating Northeast folk culture with international trendy elements. In addition to traditional retail, it plans to introduce immersive theaters, science and technology art exhibitions, and parent-child research and study bases to create a "24-hour non-stop" micro-vacation destination.



Comprehensive Improvement Project of Basic Supporting Facilities in the Nan Yandang Mountain Cultural Tourism Area



Start Date: Mid-to-late May

Project Location: Wenzhou, Zhejiang

Investment: Total investment of 2.27 billion yuan

Investor: Pingyang County Xingyang Holding Group Co., Ltd.





The project takes the Dongxi Cave Scenic Area in Nanyan Town as its core, covering parts of Chunsan Village, Lihu Village, and Nanyan Village, with a planned area of approximately 9.03 square kilometers and a total investment of 2.27 billion yuan. The construction includes ten sub-projects, including the basic supporting facilities improvement of the Dongxi Cave Scenic Area and the Lion Ridge area. By comprehensively promoting the construction of beautiful countryside in the entire Yandang area, extending and integrating the whole tourism industry chain, enhancing the attractiveness of cultural tourism, helping local people increase their income, and becoming a new engine for the transformation and upgrading of famous mountains. As of now, 5 of the ten sub-projects of this project have started construction, and the other 5 sub-projects are also actively promoting preliminary work, with an overall project completion rate of 18%.



International Time-Honored Brand Cultural Street



Start Date: 2025/5/12

Project Location: Yangzhou, Jiangsu

Investment: Total investment of 1.26 billion yuan

Investor: Yangzhou Canal Cultural Investment Group, China National Digital Library, Jiangsu Time-Honored Brand Industry Investment Fund





The International Time-Honored Brand Cultural Street project is a renovation and upgrading project of the original 486 intangible cultural heritage gathering area. It is a core project of the North City Wall Cultural Tourism Gathering Area and another cultural landmark of Yangzhou carefully created by the Yangzhou Canal Cultural Investment Group after the Yangzhou Grand Canal Theater and the Yangzhou Intangible Cultural Heritage Museum.



Ninghuiyuan Culture, Education, and Tourism Complex



Start Date: 2025/5/22

Project Location: Zhongshan, Guangdong

Investment: Planned total investment of approximately 1.5 billion yuan

Investor: Lanyu Group, Shenzhen Huachuang Culture, Guangdong Ninghuiyuan, Zhongshan Chongde Education, Beijing Fugu, and many other well-known enterprises





The Ninghuiyuan Culture, Education, and Tourism project covers a planned area of approximately 480 mu and a total construction area of approximately 180,000 square meters, and is expected to achieve an annual passenger flow of over 1 million. The project mainly includes four modules: high-quality private schools, museums, tourism resorts, and aerospace biology science popularization. The Ninghuiyuan Tourism Resort and Aerospace Biology Science Popularization Base, two core sections, have been started. It is expected that some businesses will be trial-operated by the end of this year, and all businesses will be completed and accepted next year, and fully opened. The other two core sections—high-quality private schools and museums—will also start construction this year and be completed and put into use next year.



Qinh Lake InterContinental Hotel Project    



Commencement Date: 2025/5/24

Project Location: Taizhou, Jiangsu

Investment: Total investment of 1 billion yuan

Investor: Zhejiang Jinyindao Company, InterContinental Hotels Group





The Qinh Lake InterContinental Hotel project is located in the core area of Qinh Lake Bay, adjacent to the 5A-level Qinh Lake National Wetland Park, forming a golden linkage zone for ecological and cultural tourism. The project is implemented by Zhejiang Jinyindao Company, a cultural tourism enterprise, with full-cycle development. It specially invites the chief designers of the world's top five luxury hotels to plan the project, using original immersive aesthetics to reconstruct the spatial narrative logic.



Xinjiang Kunlun International Building Construction Project



Commencement Date: Planned for May

Project Location: Urumqi, Xinjiang

Investment: Total investment of 965 million yuan

Investor: Xinjiang Cultural Tourism Investment Group





The Xinjiang Kunlun International Building Construction Project is located east of Youhao North Road and south of Xin Yi Road in Shayibake District, Urumqi, adjacent to the Bailou Station of Metro Line 1. The project covers an area of approximately 14.82 mu and has a building height of 104.9 meters. The project will adopt a diversified business model of "guest rooms + meetings + catering", creating a high-end service base integrating business, meetings, and tourism reception, complementing the Kunlun Hotel and jointly building an "international reception room" for Xinjiang's external exchanges.



Xinjiang Intangible Cultural Heritage (Mukam Art) Protection, Inheritance and Development Project



Commencement Date: Planned for May

Project Location: Urumqi, Xinjiang

Investment: Total investment of 400 million yuan

Investor: Xinjiang Cultural Tourism Investment Group





The Xinjiang Intangible Cultural Heritage (Mukam Art) Protection, Inheritance and Development Project, relying on the dual advantages of the Jiujiawan Reservoir water resources and the urban core location, deeply excavates the cultural and historical heritage of Xinjiang, using "Xinjiang Mukam intangible cultural heritage" as a characteristic IP, integrating intangible cultural heritage inheritance with modern experience, constructing a three-in-one innovative cultural tourism new industry format of "cultural display, immersive experience, and ecological leisure", creating a comprehensive cultural tourism industry integrating cultural protection, artistic interpretation, scenario interaction, and leisure tourism.



Guangdong Guangning County Luxurious Fantasy Treehouse Tourism Industry Project



Commencement Date: 2025/5/16

Project Location: Zhaoqing, Guangdong

Investment: Planned total investment of 390 million yuan

Investor: Hunan Lushan Residential Industrial Technology Co., Ltd., Guangning County Huiye Asset Operation Co., Ltd.





The project is adjacent to the Bamboo Sea Ecological Scenic Area and Baoding Mountain, facing the Sui River, and is a ten-minute drive from the Guangning exit of the Erguang Expressway. It enjoys both the ecological secret realm of ten thousand acres of green screens and the convenient advantages of the Greater Bay Area's 1.5-hour economic circle; based on Guangning's beautiful natural mountains and rivers and with tree houses as the core theme IP, it actively explores the integrated development path of "ecological protection + rural revitalization + consumption upgrading", creating an immersive ecological resort destination with diverse experiences and friendliness for all ages, integrating the functions of "fantasy adventure, wild luxury vacation, and nature education".



Yongping County Wancheng Cultural Tourism · Bonan Kaiping Hotel Construction Project



Start Date: 2025/5/13

Project Location: Dali, Yunnan

Investment: Total investment of approximately 360 million yuan

Investor: Yongping Wancheng Tourism and Culture Investment Co., Ltd.





The Bonan Kaiping Hotel construction project is located at the intersection of Yongxing Road and Yinhe West Road. It is a new Chinese architectural style, with a total land area of 38.27 mu and a construction area of nearly 25,000 square meters, with a total investment of approximately 360 million yuan. The project mainly constructs two hotel main buildings and a courtyard hot spring leisure area, equipped with 230 guest rooms, 175 parking spaces, a dining area, a business conference center, a cultural display space, and other full-业态 supporting facilities.



Jimu Nai County Huating · Garden International Hotel Cultural, Commercial and Tourism Integrated Project



Commencement Date: 2025/5/21

Project Location: Altay, Xinjiang

Investment: Total investment of 350 million yuan

Investor: Huating Holdings Group Co., Ltd.





The project leverages the location advantage of Jimu Nai County in the China-Kazakhstan border area to create a new model of "cultural tourism + commerce + port economy". Among them, the 8,000-square-meter cultural experience area will focus on showcasing intangible cultural heritage skills and holding cross-border cultural exchange activities. In addition, the project introduces intelligent technological elements, such as multilingual AI room stewards, 10-second contactless check-in systems, and luggage robots, to improve service efficiency; the international conference center is equipped with AI simultaneous interpretation and 5G live broadcast systems to meet the needs of multinational business.



Shitai Guniujiang Scenic Area Passenger Ropeway and High-altitude Drifting Project



Start Date: Mid-to-late May

Project Location: Chizhou, Anhui

Investment: The passenger ropeway and forest trail project has a total investment of 270 million yuan; the high-altitude drifting project has a total investment of 30 million yuan.

Investor: Anhui Shitai Tourism Development Co., Ltd.





The passenger ropeway and forest trail project is designed as a single-line circulating detachable grip 8-person gondola ropeway with a maximum capacity of 1600 people/hour; the simultaneously constructed forest trail includes three types: ground-level, column-type, and cantilever-type, and is equipped with two fire water storage pools, which will form a "land and air linkage" sightseeing loop with the passenger ropeway. The high-altitude drifting project utilizes the terrain of Shuanglong Valley and the existing track foundation to construct a glass water slide double track of approximately 1.8 kilometers and four sections of "flying magic carpet" uphill lines, with a total investment of 30 million yuan. Among them: the vertical drop of the glass water slide is 135 meters, and it can transport 600 tourists per hour; the lengths of the four sections of the "flying magic carpet" are 286 meters, 365 meters, 343 meters, and 313 meters, respectively.


After the project is completed, the scenic area will break through the traditional mode of mountain and water tourism through the three-dimensional linkage of "ropeway sightseeing + trail exploration + drifting entertainment", achieving seamless connection between "mountain tourism" and "water drifting", improving accessibility and sightseeing efficiency, contributing to the creation of a national 5A-level tourist attraction, and injecting new impetus into the high-quality development of Shitai County's tourism industry.



Pilo Site Protection and Utilization Project



Commencement Date: 2025/5/11

Project Location: Ganzi, Sichuan

Investment: Total investment of 240 million yuan

Investor: Daocheng County Bureau of Culture, Radio, Film and Tourism





The project encompasses exhibition venues, research and study facilities, and visitor service areas, combining exhibition and research preservation with visitor reception and supporting services. The total construction area is 13,581 square meters, with a planned completion date of December 2027. Upon completion, it will significantly improve the conditions for cultural relic protection, promote the research and application of archaeological findings, and enable multi-level display and utilization of cultural relics.



Hengshan Dalezhiye Rural Tourism Project



Start Date: 2025/5/22

Project Location: Ganzi, Sichuan

Investment Amount: Total investment of 200 million yuan

Investors: Shanghai Yeshe Hotel Management Co., Ltd., Guangdong Yongming Investment Co., Ltd.





The Dalezhiye project is another milestone in Hengshan's implementation of its "cultural tourism revitalization" development strategy. With a total investment of 200 million yuan and a total planned area of 386.8 mu, the project will be developed in two phases. The first phase, covering approximately 240 mu, leverages the ecological secrets of Zigaifeng and the cultural heritage of Hengshan to create a rural tourism complex integrating boutique homestays and rural experiences. Planned facilities include clifftop starry sky resort rooms, mountain bars, KTV, coffee bars, infinity pools, children's playgrounds, specialty restaurants, gyms, sweat steam rooms, and health and wellness centers.


Recommended Important Cultural Tourism Events

2025 China Family Tourism Innovation Development Forum

June 12-13, Shanghai Jinshan Crowne Plaza Hotel



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