On May 21, the 2026 Water Park “Quality Enhancement and Efficiency Improvement” Symposium, hosted by the China Amusement Park Association (CAAPA), was successfully held at the Tianmu Future Valley Water Park in Hangzhou. The conference focused on innovation in water park products and operations, exploring new models for transforming water parks into multifunctional, themed, and smart destinations. It aimed to help water parks break free from entrenched patterns, reinvent their product strategies through innovative thinking, and cultivate new scenarios and business formats, thereby better meeting the public’s aspirations for a higher quality of life.

Yao Jun, former president of the China Amusement Ride and Park Association, stated in his address that, At present, the cultural and tourism industry is deeply integrated into the national strategy of “expanding domestic demand and boosting consumption.” The State Council has issued the “Opinions on Promoting Capacity Expansion and Quality Improvement in the Service Sector,” explicitly calling for “innovating cultural, tourism, and sports service models, revitalizing existing tourism projects, and strengthening refined management,” thereby providing clear policy guidance to shift water parks from scale‑driven expansion toward quality‑oriented growth. With the launch of the 15th Five‑Year Plan period, policies, technological advancements, and market demand are converging to drive profound transformation across the sector. The water park industry has entered a new phase of deep restructuring and upgrading, as consumers increasingly demand richer experiences, higher‑quality settings, and smarter, more intelligent services—reshaping the very foundations of competition in the industry. Reinventing Ultimately, enhancing the quality and efficiency of water parks hinges on ensuring a safe guest experience, optimizing operational efficiency, and refining service standards. We hope this seminar will serve as a pragmatic starting point, fostering clearer insights and more resolute action across the industry in areas such as innovation-driven development, safe operations, and high‑quality service, thereby propelling the sector toward greater intelligence, sustainability, and higher‑quality growth.

Secretary of the Party Committee of Zhejiang Guoxing Investment Group Co., Ltd., Chairman of the Board Mao Guangxu delivered a welcome address.

Li Jian, Chairman of Ala’s Sea Culture and Tourism Group

Tao Shaolong, General Manager of Wenzhou Water and Land Amusement Park

Yao Jian, Director of Huaqiang Fantawild Culture Technology Group

Li Jian, Chairman of the Ala Sea Culture and Tourism Group, Tao Shaolong, General Manager of Wenzhou Water and Land Amusement Park, Yao Jian, Director of Huaqiang Fantawild Culture Technology Group Respectively with “ New Breakthroughs, New Products: Innovation and Transformation in Water Parks ”“ New Development and Incremental Growth: How Can Water Parks Empower Other Resort‑Type Businesses? ”“ New customer segments, new initiatives: innovative operations and management for water parks “shared on the theme of.”

Group Discussion Session

Wang Wei, Vice President of the China Amusement Ride and Theme Park Association and Chief Product Officer of Haihe’an Culture & Tourism; Tan Zhongshan, General Manager of Hengtong Resort Park; Yuan Man, Deputy General Manager of Scenic Areas at Zhejiang Hengdian World Studios Co., Ltd.; Liu Qing, Executive Director and General Manager of Junzhiqingzuo Business Consulting (Shanghai) Co., Ltd.; Xu Zongzhen, Director at Fantawild Technology; Zhang Yanjun, Deputy General Manager of Shanghai Happy Valley; Li Dongfang, Deputy General Manager of Guangdong Haishan Amusement Technology Co., Ltd.; and Ding Jinzhi, Deputy Marketing Director of Zhejiang Aladehai Cultural Tourism Co., Ltd., each represented their respective working groups in sharing insights on topics such as off-season operations for water parks, cultural‑creative product development, secondary‑consumption enhancement, technological innovation in the AI era, safety management, equipment innovation, and media literacy improvement.

Visiting guests conduct an inspection. Hangzhou Tianmu Future Valley Water Park

At the event, Hangzhou Tianmu Future Valley Water Park was officially unveiled. Zhang Kai, Deputy District Mayor of Lin’an District, Hangzhou, and Han Ying, Party Secretary and Director of the Lin’an District Bureau of Culture, Radio, Television, Tourism, and Sports, along with other leaders, attended the launch ceremony. The conference also arranged for attendees to tour and inspect Hangzhou Tianmu Future Valley Water Park.