First, let’s talk about the project’s highlights.

The innovativeness of the Hailuo Island project is first and foremost reflected in its groundbreaking planning concepts and product designs. It’s not merely about adding another attraction—it’s about creating an entirely new type of destination:

The unique experience of the artificial island and the cross-sea bridge: The project was created by land reclamation through stone dumping, forming an island that resembles a seashell, connected by... 1.65 A kilometer-long cross-sea bridge connected to an artificial island on land. This... “ Land on the island ” The process itself constitutes a highly ritualistic and conversation-worthy first-time travel experience, instantly setting it apart from traditional coastal tourism.

Building a closed-loop all-season, all-time vacation ecosystem: The planned Central Four-Season Constant-Temperature Commercial Canyon, multiple themed hotel complexes, and an array of indoor venues are designed to fundamentally break through the seasonal limitations of northern coastal tourism. The goal is to create a self-contained system that offers a complete vacation experience regardless of weather or season—whether it’s sunny, rainy, winter, or summer.

The deep integration of theme park complexes with distinctive accommodations: The seven major theme parks do not exist in isolation but are deeply integrated with three signature accommodation offerings—hot spring hotels, yacht hotels, and cruise ship hotels. For example, the healing park can be paired with a hot spring hotel to create wellness packages, while the marine park can seamlessly connect with yacht itineraries. This... “ Accommodation is an experience; the park is your living room. ” The design has significantly boosted the average transaction value and dwell time.

Benchmark Layout for High-End Business Formats: Under Planning 300 The yacht marina, marine museum, and convention and exhibition facilities are specifically targeted at the high-end leisure, educational research, and business convention markets. These diverse business formats will effectively enhance the quality of the visitor base, boost overall consumption, and position the project as a leader in the region’s upgrade of cultural and tourism consumption.

Next, let’s talk about the project’s challenges or points to note.

1 “Full-format” operational challenges

The most prominent feature of the Hailuo Island plan is... A “large and comprehensive” mosaic of business formats. From theme parks to convention centers, from sports facilities to wellness parks—this offering virtually encompasses all the hottest concepts currently trending in the cultural and tourism market. The design logic behind this approach is crystal clear: by providing an exceptionally diverse range of options—some of which are indoors or climate-controlled (such as the Four Seasons Commercial Street)—the itinerary can be extended from a half-day beach excursion to a multi-day, immersive island getaway, thereby maximizing both the average transaction value and length of stay.

However, for the industry, the richness of business formats is directly proportional to operational complexity. Multiple theme parks, hotel complexes, commercial streets, and museums are not independent operating units; rather, they need to form an organic whole in terms of brand image, visitor flow management, and event coordination. This demands that operators not only possess strong multi-format management capabilities but also continuously demonstrate robust content creation and event-planning skills—lest the project, after its initial surge of popularity, fall into a slump. The predicament of “having facilities but lacking vitality.” The “all-season, all-time” goal of its planning precisely tests this soft power—the ability to keep spaces consistently brimming with content.

2 , to Regional pattern the impact of

The sudden emergence of Hailuo Island, or We will redraw the cultural and tourism map of Qinhuangdao—and even eastern Hebei. This map will no longer be a mere supplement to traditional historical sites such as Beidaihe and Shanhaiguan; rather, it will become a destination with robust internal circulation capabilities. “Destination-oriented” projects. This creates a dual effect:

On the one hand, it serves as an engine for a leap in regional tourism sophistication. The project is expected to attract mid-to-high-end vacationers who might previously have headed to Sanya, Qingdao, or even farther destinations, thereby elevating Qinhuangdao’s position in the broader northern coastal resort market. Moreover, the venue’s capabilities for hosting conventions, exhibitions, and wedding events will bring in entirely new segments of business and event-oriented visitors, helping to optimize the composition of its visitor base.

On the other hand, it could trigger a reallocation of passenger flows within the region. In the short term, its novelty and comprehensiveness will inevitably create a powerful siphon effect. This calls for Qinhuangdao’s existing cultural and tourism offerings to accelerate their iterative upgrades, differentiating and complementing Hailuodao in terms of historical culture and ecological experiences, so that together they can expand the overall market pie—rather than... Stock game . The government’s plan mentions the with This is precisely the idea behind the coordinated efforts of projects such as “Love Island” and “Grape Town.”

3、 A Double-Edged Balancing Act Between Ecology and Economy

As a large-scale artificial island project, Hailuo Island has been subject to even more rigorous scrutiny from the very beginning than land-based projects.

Ecological balance is the lifeline. Project The plan emphasizes “Scientific use of the sea, ecological protection of the island,” So The impact of stone dumping and land reclamation projects in nearshore areas—on marine hydrology, surrounding shorelines, and ecosystems—will remain a sustained focus of public and professional attention. Whether the project can truly deliver on its environmental commitments and set a green benchmark for nearshore development will determine its social reputation and long-term sustainability.

Economic models serve as a touchstone. Heavy asset investments entail long payback periods and high financial costs; therefore, projects must ensure that, once operational, they can consistently attract high foot traffic and achieve robust conversion rates from visitors to consumers. The planned amenities—such as yacht marinas and upscale hotels—are directly targeted at high-net-worth individuals. Cultivating and competing for this segment of the market... Has a certain Challenging.

Finally, The commencement of construction on Hailuo Island, is to promote Qinhuangdao Culture and Tourism Towards The transformation toward “all-season, all-time, integrated resort” An important force It demonstrates a boldness that breaks with tradition. But The real test begins after the opening: How to integrate diverse business formats. “Come alive” and trigger chemical reactions? How can we coexist and thrive with the region? How can we walk a tightrope between ecological and economic benefits?

Every step it takes—whether in terms of experience or lessons learned—will provide crucial reference for future heavy-asset investments in China’s coastal cultural and tourism sectors.

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