CAAPA

Universal Studios' latest haunted house theme park: "Universal Horror Outbreak" officially opens

Source:

Author:

Release time:

2025-08-20


Click to view details


Come here ↓ to discover great cultural and tourism content


500+ Exhibiting companies assist you One-stop Create, upgrade Culture and tourism Project


Source | Amusement Industry
Editor-in-chief | Yang Ming
Editor | Liu Kaiye


On August 14th, Universal Studios' latest project—"Universal Horror Unleashed"—opened in Las Vegas. The project covers 110,000 square feet (about 9,000 square meters) and is located in a standalone building at the southern end of Area15.





"Universal Horror Unleashed" is a standalone haunted house theme park entirely based on horror experiences. It is inspired by Universal Studios' successful seasonal haunted house event "Halloween Horror Nights." This is Universal Studios' first permanent horror experience.



What is "Universal Horror Unleashed"?





"Universal Horror Unleashed" is a unique horror experience combining haunted houses, live entertainment zones, and themed dining experiences in specific areas. From the moment visitors step in, they are immersed in the atmosphere—everywhere from floor to ceiling is filled with horror.


Entering "Universal Horror Unleashed," you find yourself in Warehouse 25, an abandoned production warehouse filled with cursed and haunted sets, movie props, and other mysterious items. As visitors continue exploring this themed environment, they will enter four thrilling immersive haunted houses inspired by:


  • Universal Monsters

  • Scarecrow: The Reaping

  • The Texas Chainsaw Massacre

  • Blumhouse’s The Exorcist: Believer


At the same time, around the haunted houses there will be four distinct live entertainment zones each placing guests at the center stage of horror with opportunities to interact with characters for an immersive experience. This thrilling experience extends to dining services— themed bars and dining venues offering carefully crafted cocktails and creepy snacks in specific areas, with retail shops selling unique collectibles, and more.





Highlights:


  • Featuring over 40 unique scenes and rooms, each environment is one of a kind. For example, the team plans to let visitors choose their horror mode through themed bars (partly scare zones, partly safe zones) and performance elements;


  • Emphasizing "continuous immersion," a storyline runs throughout, weaving together the houses and interactive elements, allowing visitors to be immersed in the horror throughout the experience while also giving them more time to truly appreciate the characters and delve into the deeper stories behind the scares.

  • "Universal Horror Unleashed" uses a "black box" design supporting IP rotation and seasonal adjustments, such as Christmas or Valentine's Day themes, to keep content fresh. Additionally, Universal emphasizes ongoing improvements based on visitor feedback after opening.



Universal Monsters

Universal Monsters





The Universal Monsters haunted house reintroduces visitors to classic Universal horror films from the 1920s to 1950s featuring Frankenstein, Dracula, the Werewolf, and the Mummy. Visitors will pass through the famous monster hunter Van Helsing’s crumbling tomb, from Dracula’s castle’s dark halls to the sandy graves guarded by mummies, and finally to Frankenstein’s monster’s laboratory.


  • Death Warehouse One of the themed areas inside the venue, featuring stories and stunt performances. It is home to Gothic vampires and werewolves undergoing transformation.


  • The Boiler Bar is located at the center of the site where multiple horror zones converge. Guests can enjoy carefully crafted cocktails under a massive generator.



Scarecrow: The Reaping

Scarecrow: The Reaping





This haunted house is inspired by the 1930s dust storm era when severe dust storms hit the American Midwest. Visitors find themselves in a storm over barren farmland, where bloodthirsty vengeful scarecrows roam. Visitors then enter an abandoned farmhouse and encounter bizarre giant creatures made from dried human flesh, beast bone fragments, burlap, and vines, with the sole mission to avenge the ravaged land.


  • Next door is Jack’s Alley Bar offering guests themed specialty cocktails, acrobatic performances, and more, set in a circus-like hellish scene where the crazy clown Jack and his mischievous evil partner Chance showcase their talents.


  • In the twisted dark carnival atmosphere, guests face Jack’s evil lunatic and a group of vicious jugglers, dancers, and fortune tellers, experiencing creepy chaos during interactive performances.



The Texas Chainsaw Massacre

The Texas Chainsaw Massacre





This haunted house is adapted from the classic 1974 horror film "The Texas Chainsaw Massacre." Visitors will follow the footsteps of those ill-fated teenagers, passing through the gas station and the infamous dilapidated house, coming face to face with "Leatherface" and his deranged family and victims, while the chilling sound of the chainsaw lingers in their ears.


  • Experience continues until Kill Vault Surrounded by rusty knives and machetes, the eccentric surgeon and the deranged killer interact with everyone in sight, trying to lure the next victim.


  • This area also features the Rough Cuts restaurant, where visitors can enjoy "chainsaw" carved small plates while watching various exciting performances.



Blumhouse’s The Exorcist: Believer

Blumhouse’s The Exorcist: Believer





The haunted house "Blumhouse’s The Exorcist: Believer" is adapted from the latest work in the classic film series, immersing visitors in the film’s chilling demonic possession journey.


It all begins with a violent earthquake. Visitors find themselves in a dark forest where best friends Catherine and Angela mysteriously disappear. When they reappear, they have no memory of what happened. From the hospital to the girls’ home, and witnessing the real exorcism process, everyone is surrounded by supernatural chaos.


  • Guests can explore the abandoned production warehouse, where they will encounter Prop Graveyard , one of the four themed immersive areas. Visitors see a series of haunted items from abandoned film sets, including dismembered human models and disturbing dolls.


  • Next door is Premiere House is a horror movie-themed snack bar. In a bizarre atmosphere filled with movie props and twisted decorations, Premiere House offers a variety of signature cocktails and selected shareable snacks.



Come here ↓ to discover new trends in cultural tourism


2025 China Tourism Leisure and Entertainment Industry Development Conference

Join over 1000 leading cultural tourism enterprises in this grand event

See you in Zhengzhou from October 21-23!


Key words: