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On-site exploration of the Wangwang Special Experience Hall: How different is it from the online theme park?

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2025-07-18


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Author丨Pure Fruit

Editor-in-chief丨Yang Ming

Editor丨Jing Xiangyuan

Source丨Fast-moving Consumer Goods Elite Club


The Wangwang Paradise, which has been repeatedly delayed, is finally coming. It is reported that the Wangwang Special Experience Hall is expected to officially open to the public in October, and 2,000 opening tickets were sold in limited quantities during the 6.1 period.





However, compared to the delays, this Wangwang Special Experience Hall is significantly smaller than the amusement park sketches previously circulated online. This time, we bring you close-up photos; the project has basically entered the final stage.





Main project topped out

Red Wangzai plane has arrived



Recently, many local Changsha residents have been braving the heat to check in and remotely supervise construction near the Wangwang Special Experience Hall construction site on Puri Avenue in Wangcheng District, Changsha.




In the exposed pictures, a "giant Wangzai milk can"! The red and black milk can is three stories high, and each tile of differently colored glazed earthenware is being carefully installed by workers.

According to Genius Factory, a self-media outlet, in order to reproduce Wangzai's image on the huge cylindrical surface with a diameter of 16 meters and a height of 22 meters, they used 14,957 glazed earthenware tiles to precisely calculate the splicing angles, not only providing the best visual presentation but also inheriting and developing the existing factory facade materials. The pixelated effect formed by the glazed earthenware tiles gives Wangzai a more dynamic and captivating presence.

A few days later, another netizen updated the completed "Wangzai milk can," showing that the main project has been topped out, and the next stage will involve road paving, landscaping, and interior decoration.



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The main building, consisting of several large cans, is basically complete, and the interior should still be under intense renovation.



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The roads outside are still dirt, and workers are transporting materials.



A large open space behind the building is still all yellow earth, with a few scattered green plants. According to the renderings, there will be many small children's amusement facilities here in the future for children to play.



Wangwang Special Experience Hall rendering



In addition, the considered a treasure by the chairman of Wangwang, has accompanied him and the company's growth red Gulfstream small plane with the Wangzai logo was slowly lifted by a giant crane, and the "Wang" on the wings was particularly eye-catching in the wind.



Wangwang plane arrives


As the treasure of the experience hall, "how to display this plane" became a key consideration for the designers. Finally, they came up with a great idea: point the nose towards Wangwang's birthplace—Yilan, Taiwan!





A circular ramp extending from the nose of the plane allows visitors to view the plane 360 degrees, and combined with the corporate values of "fate, confidence, and unity," the treasure conveys happiness and beauty of the two sides being one family.



Has the "theme park" shrunk?


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It is worth noting that the entire Special Experience Hall covers only 10,000 square meters. Aerial photos also show that the entire Special Experience Hall consists of only five large cans as exhibition halls. The Wangwang Paradise previously circulated online is not included in the current planning and construction.

According to previous revelations from the Wangzai Club Weibo, the Wangwang theme park will combine classic and trendy amusement facilities, integrating AI, 5D and other technological experiences, and combining natural scenery. Unlimited snacks, food, drinks, entertainment, and photo opportunities are all available in one stop.



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Even an aerial view of the entire Wangwang Paradise was revealed. The entire Wangwang Paradise is the head of Wangzai, and the Wangwang Special Hall currently under construction is only a small part of the entire park. There are also 12 other amusement facility design concept drawings, reminiscent of Disney!



Wangzai Milk Rapids, Happy Langweixian, Flying Langweixian, Rotating Potato Chip Slide, Spicy Ghost House, Beibei Indoor Children's Theme Park, Bond Coffee Lab, Xiaoxiaosu Gold Mine Adventure, Xiaomantou Grand Theater, Snow Cake Moonlight Ferris Wheel, O Bubble Crazy Roller Coaster, each one evokes childhood memories, classic IP combined with amusement facilities, it would not be an exaggeration to call it the Wang version of Disney.

However, in reality, these theme game projects, except for the Wangzai Museum ( Wangwang Special Experience Hall), none of the others exist.


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No wonder some netizens say, you should also consider when Wangzai released these design sketches. Therefore, judging from the current progress, don't think about the Wangzai theme park. Let's get the Wangwang Special Experience Hall up and running. In the eyes of children, as long as there is something to play with, size doesn't matter much.


Factory + tourism, it's not bad either


In fact, the experience hall is located next to the Wangzai milk factory in Wangcheng District, Changsha, Hunan Province, covering an area of about 10,000 square meters. First, the area is not large, and second, it is originally connected to the factory area. After all, industrial land and tourism land are not something that can be changed at will.

Moreover, factory + tourism is also very popular now. In my impression, Yili, Master Kong, Yuanqi Forest, Starbucks, Tsingtao Beer, and Oryokin all have such factory sites and projects.




Back to Wangwang, Wangwang Group has 31 production bases, 69 independent factories, and as many as 1163 production lines nationwide. Because the factories were built earlier, none of the numerous factories currently have interactive game facilities for children to participate in, so Wangwang Special the birth of the experience hall is very timely.

Previously, Want Want had invited media and fans to visit their factories across various locations, showcasing the production process of their products. They even produced an animation to illustrate the manufacturing process of various Want Want products, allowing consumers a more intuitive understanding of their production process.


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For example, every bottle of Want Want milk you drink makes its grand entrance on a rollercoaster, leaving a trail of blurs as it races along the production line.



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Before donning their red shirts, each unwrapped milk candy must first enter a large turntable, undergoing a centrifugal force treatment to ensure even sweetness.


Milk Candy Single-Piece Packaging Machine



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The packaged Want Want milk candies, resembling caterpillars, climb onto the conveyor belt, continuing their factory line adventure.



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Among the scenes, the most impressive was the Want Want milk's rotating ascent, as if ascending their own Tower of Babel. Perhaps in the sky city of the Want Want factory, there's nothing but Want Want milk.



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However, Want Want Crackers don't receive such preferential treatment. The factory reveals why its English name is Lonely God; only after experiencing the crowds can one truly appreciate solitude.



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At the Want Want headquarters in Guangzhou, you can witness firsthand the life cycle of Want Want mini-buns.


Regarding the question of which came first, the chicken or the egg, we needn't dwell on it; without chickens and eggs, there would be no Want Want mini-buns.



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Eggs, before transforming into mini-buns, must first take a bath. I've never seen such crystal-clear eggs before; you can see the heartbeat through the eggshell.



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After their bath, the eggs are sent to a carousel. After a spin, they begin their first step in the cycle of life; a few more steps, and they become Want Want mini-buns.



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The evolved mini-buns continue their thrilling journey; to allow you to savor their deliciousness, they must first overcome dizziness.



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Similarly, overcoming trypophobia are the snow cakes from the Anqing rice cracker factory. As the flagship product that taught children nationwide to shout "Want Want," maintaining both a uniform shape and pure color is a complex process.



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Conclusion


Want Want Construction Special The experience center has a vision: "If consumers want to befriend Want Want, this is the most interesting place."

After all, when children bake snow cakes by hand in the mini-factory, when parents see 1990s Want Want commercials in the brand history exhibition hall, when the whole family travels through the snack world in the VR "Want Want Universe"—this is not just a game, but also a collective awakening of memories about childhood and the "Want Want" culture.


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