Click the video to start boarding the island

Time-space Port of Rebirth

Here gathers popular games & anime IPs. It's not only a reunion but also a test to repair the dimensional rift of RED LAND—in your favorite game world, together with your comrades-in-arms, retrieve the scattered light of memory. In addition, the mysterious waters shimmer, hiding unknown surprises; the equipment area is full of dazzling items, waiting to put on your battle armor.

Rebirth Trial Field

Here, every encounter with your favorite game & anime IP is a resonance of the heartstrings, mending the dimensional rift of RED LAND, proving that love is the strongest bridge connecting us. You can also enter the "Stubborn Museum," experience the "large-scale true fragrance scene" of contemporary players, use the harshest quit-gaming flag to prove the deepest love for the game.

Daydreaming Little Forest

Here are scenes unique to RED LAND, corners of fantasy nurtured by love. Stroll through the forest park and trigger scenes of sealed memories. Familiar game levels, famous scenes from animations, and characters you long for are beckoning you.

In addition, there are multiple hidden check-in points

Starry, Surprising Travelers Together

You are not adventuring alone! Many companions like you will become islanders and travel with you. The game producer you like may also be in a corner, sharing bits and pieces about love with you.

In addition to gathering many popular global IPs, Xiaohongshu will also create a large-scale immersive game and anime music festival high-point stage, RED LAND Echo Project, for anime and game enthusiasts that evening.

This music festival will invite well-known domestic and foreign artists and game and anime guests, and with the help of stage design, building mapping, giant dynamic projections, etc., it will restore the scene atmosphere of popular RPG games and classic animations on site, creating a fully immersive music live for enthusiasts.

Conclusion

Atmospheric slogan "Welcome home, eternal protagonist": Reinforces the sense of belonging among participants and resonates with the emotional needs of the anime community.

In July this year, Xiaohongshu officially upgraded its brand slogan from "Your Life Guide" to "Your Life Interest Community." One by one, interest gathering places are forming on Xiaohongshu. Among them, anime and games, as important interests and lifestyles of young people today, have shown a rapid development trend in Xiaohongshu. In the past year, the number of Xiaohongshu notes published ranked third and fourth among all categories, with year-on-year growth of 175% and 168%, respectively.

RED LAND breaks the traditional indoor comic exhibition model, using the natural space of the island to create a new scene of "pain culture," and is called the "comic exhibition ceiling" and "anime Next Level" by netizens. Its "open world + task system" design is considered a milestone breakthrough in offline anime experiences.