Depart immediately ! Shanghai LEGOLAND ® Resort opened grandly today ( 7 Month 5 Day ) Grand opening ， Officially welcoming visitors to a world full of creativity, adventure and imagination LEGO ® world. Shanghai LEGOLAND Resort is located in Fengjing Town, Jinshan District. As the first one LEGOLAND Resort in China and global opening largest LEGOLAND, It is specially designed for 2-12 age parent-child family tailor-made, combining LEGO theme park and hotel as an integrated tourism resort destination 。

Shanghai LEGOLAND Resort covers an area of 31.8 square meters, with eight immersive theme areas, more than 75 interactive rides, performances and play attractions, and more than 8,500 tens of thousands of LEGO models built from LEGO bricks. From adrenaline-pumping adventures experience to hands-on fun building ， park every corner is designed to create visitors unforgettable memories. This great feat of final completion ， thanks to from from 15 countries over teams 300 more than ten thousand construction workers' meticulous craftsmanship.

Picture: Countdown to the grand opening ceremony of Shanghai LEGOLAND

Today's grand opening ceremony was a colorful celebration, accompanied by cheerful music and dance, and the appearance of beloved LEGOLAND characters Mike and Amy. Performers in bright costumes added vitality to the ceremony. From Shanghai City Government, Jinshan District Government, Merlin Entertainments Group, LEGO Group and Xinshan Investment Holding Group representatives, LEGOLAND junior reporters and thousands of invited guests and tourists gathered together to celebrate this exciting milestone.

To commemorate the grand opening, Shanghai LEGOLAND will hold a grand 7 Month 5 from 13 to " opening Celebration Week ” activities. At that time, visitors will enjoy a week-long week-long opening celebration fun, resort will " transform ” into a festive wonderland full of themed decorations, immersive experiences and exclusive offers. Very lively of A welcome show will be performed daily at the LEGO Square Performance , visitors will have the opportunity to interact with their favorite LEGO park characters up close Limited-time mini figure exchange, exclusive merchandise, special discounts and opening-day limited LEGO themed food and other exciting events will be presented one by one , leaving every visitor who enters the park with beautiful unforgettable of memories!

Merlin Entertainment Group CEO Fiona · Eastwood said: " Merlin Entertainment Group's mission is to create unforgettable experiences for families and visitors around the world. Today, we welcome the first LEGOLAND Resort in China, the world's second-largest theme play market. This marks a significant step towards our goal of becoming a global leader in branded entertainment destinations. park 市场迎来了首个乐高乐园度假区，这标志着我们在成为全球品牌娱乐目的地领导者这一目标上迈出了重要一步。”

With our deep understanding of Chinese consumers and over a decade of experience operating in China, we have successfully transformed Shanghai LEGOLAND into an immersive LEGO theme park and hotel complex tourism resort. It not only integrates global classic LEGOLAND experiences, but also combines 了 rich Chinese elements and local culture ， will bring Chinese tourists a destination that is both globally recognizable and resonates locally, play through highly imaginative play experiences connecting children with their history and culture. 。 From the initial blueprints to the final completion, Shanghai LEGOLAND it is the team's years of heartfelt vision, close collaboration and passionate passion , also carrying countless domestic and foreign team's dedication and the unwavering support of all ”

partners. LEGO Group President and CEO Niels   B. Christiansen said: " Shanghai LEGOLAND will undoubtedly become a key link in the LEGO brand's ecosystem in the Chinese market, creating an immersive and interactive LEGO play experience for consumers beyond the existing brand retail network and activities. I look forward to Shanghai LEGOLAND becoming a new cultural landmark for family interaction, bringing unique joy to LEGO fans in China and around the world. ”

On the opening day, LEGOLAND presented commemorative tickets to the first group of visiting families.

Mr. Zhuang Jian, Party Secretary and Chairman of Xinshanjin Investment Holding Group, and Chairman of Shanghai LEGOLAND Co., Ltd., emphasized that the establishment of LEGOLAND in Shanghai has brought advanced international theme park management concepts and rich cultural connotations, injecting new vitality into the tourism market of Jinshan and even Shanghai, and will attract more domestic and foreign tourists to visit.

LEGOLAND character mascots and creative young reporters celebrated the opening with the first batch of visitors.

At the grand opening ceremony ， Shanghai LEGOLAND we solemnly introduced a series of exclusive attractions, aiming to bring Chinese families a world-class play experience, while stimulating unlimited creativity. Visitors can enter the live show theater to watch the world premiere of LEGO Monkie Kid Flower Fruit Mountain Demon Subduing live show Performance. Ride Global debut of LegoLand boat tour ， Roam From enlarged to 25 Times Lego bricks Restoration of the Jiangnan water town And made of Lego bricks Modern Shanghai cityscape . Located in the center of Shanghai LegoLand, LegoLand Imagination World, with the largest ever Giant Lego minifigure Dada ( D ADA ) Photo Leave Memories, let Imagination and creativity reach new heights ！

The first batch of tourists entered Shanghai LegoLand on the opening Sunday.

Shanghai LegoLand has also created a brand-new Brick Street And Wonder Brick City! This is the ultimate destination for Lego enthusiasts, Owning Full of Imaginative Lego themed installations , amazing Lego models and exciting performances. In Lego Phantom Ninja theme area, Challenges and fun Never stop! Thrill-seeking tourists can Here Challenge the three major Riding projects : Lego Phantom Ninja Journey Jay 's gravity training camp And Kai's aerial Competition . Lego City is the perfect place for kids ： Go to Driving school Obtain the first "Driver's license" in life, or participate in a thrilling Firefighting mission with parents. Here, every child can be a hero!

Next, Like playing in the water Tourists must not miss the fun-filled Lego Friends theme area. Here, visitors You can participate in water sports Speed Challenge, drive Jet skis speeding on the water ; or Engage in friendly ship building competitions at the shipyard . Go to the Lego Castle theme area, Tourists will experience Thrilling speed and height of Challenge, Enter an By Knights, wizards and Giant Dragon Composed of a fun world.

Resort includes 10 Retail stores 、6 Home themed Restaurant and Dozens of kiosks and food trucks , providing tourists with a wealth of dining and shopping options. Zhu Dachufang Food City, City Restaurant and Lego Family Restaurant, using building blocks Combination Lego color Cutlery opens up a new culinary adventure, ice cream Meal Car with Ollie Dragon and Lego Wood carving of Ice cream is coming sweetly 。 Shopping time is equally exciting, Asia's largest LEGOLAND " Big store ” And the globally launched Wukong Xia store, hiding many Lego treasures and limited peripheral products, waiting for you to discover!

Wonderful Continues to be staged ! Tourists can also choose to extend their happy time at the LegoLand Hotel. Here, visitors Will be received by Lego Ollie Shenlong of Smoke baptism ， Participate Character meet-and-greet, pajamas Party and nightly surprise activities, magic lasting until bedtime Time 。

Shanghai The grand opening of the LEGOLAND Resort Park is the culmination of years of hard work, creativity, and collaboration. It ushers in a new chapter of the fusion of Eastern and Western cultures, sparking boundless imagination and creativity, bringing visitors a lifetime of unforgettable happy moments. It is worth mentioning that the 36 th Shanghai Tourism Festival Summer travel season activities also kicked off at this important moment, signaling ， that Shanghai LEGOLAND resort will will become the premier tourist destination this summer, where visitors will experience the endless fun and creativity of LEGO adventures. Shanghai LEGOLAND is not just a theme park — it is also a place where families can immerse themselves in imagination, building dreams. 梦想的地方。

Merlin Entertainments Group

Merlin Entertainments Group ( Merlin Entertainments ) is a leading global brand entertainment destination, offering a diverse portfolio of tourism destinations in the UK, USA, Western Europe, China, and the Asia-Pacific region, including theme resorts, city center attractions, and LEGOLAND ® Resorts. Merlin is committed to creating experiences that spark joyful moments and close relationships, attracting over 6200 ten thousand visitors annually to its various attractions across 20 multiple countries. As an expert in bringing world-renowned entertainment brands into daily life, Merlin collaborates with business partners such as LEGO ® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks, and Ferrari to create a rich variety of tourist destinations, immersing visitors in brand entertainment, amusement facilities, and edutainment experiences.

For more information, please visit: www.merlinentertainments.biz

LEGOLAND ® resort

Merlin Entertainments currently operates in 8 countries 10 LEGOLAND Parks ® Resorts, including the recently opened New York LEGOLAND ® Resort ( 2021 year opening), and South Korea LEGOLAND ® Resort ( 2022 year opening).

Shanghai LEGOLAND ® resort

Located in Fengjing Town, Jinshan District, Shanghai LEGOLAND ® Resort is designed for 2-12 year-old families and is a LEGO ® themed park and hotel integrated resort. It features eight themed areas, over 75 interactive rides, shows, and attractions, as well as thousands of LEGO models built from over 8500 ten thousand LEGO bricks, allowing every visitor to unleash their imagination and creativity here, creating unforgettable memories. 2025 Looking forward to seeing you in the summer.

Shanghai LEGOLAND Resort is adjacent to Jinshan North Railway Station, and the high-speed rail takes a maximum of 18 minutes /19 minutes to reach Shanghai Hongqiao Hub and Shanghai South Railway Station.