On June 6, hosted by the China Association of Amusement Parks and Attractions (CAAPA), the 2024 China Theme Park Strategic Marketing Summit and the 8th Enlarged Meeting of the 7th Standing Council of the China Association of Amusement Parks and Attractions (CAAPA), organized by CAAPA's Theme Park Brand Marketing Professional Committee, Shidai Wenlv, and Haihean Group, were successfully held in Wuhan, Wu Chao'an, Standing Committee Member of Wuhan Municipal Party Committee and Head of Publicity Department, Yao Jun, President of the China Association of Amusement Parks and Attractions (CAAPA), and other leaders attended and delivered speeches.

Yao Jun, President of the China Association of Amusement Parks and Attractions (CAAPA)

President Yao Jun pointed out in his speech that theme parks, as an important force in promoting the modernization and high-quality development of the tourism industry, have, after more than 30 years of development, seen increasingly diverse content formats, richer cultural connotations, wider application of technology, and more evident internationalization trends. They have effectively enhanced the investment, construction, operation management, equipment manufacturing, and smart, technological, and international levels of the entire tourism industrial chain, making them an important engine for achieving sustainable, modern, and high-quality development in the tourism industry.

President Yao Jun stated that currently, with the strategic adjustment and continuous deepening of the national economic structure, the tourism industry has entered a new stage. Theme parks face new development opportunities. As tourism and leisure products that are the most capital-intensive, innovation-converging, technologically advanced, and market-consumer-active in the modern tourism industry, we should not limit theme parks to merely being a tourist product. Instead, they should represent a series of new quality productive forces in cultural tourism, including excellent culture, creative innovation, cutting-edge technology, high-quality capital, efficient management, and quality service. Theme parks should not only focus on strategic marketing but also comprehensively grasp national strategies, economic trends, industry dynamics, enterprise development, and product market rules from a higher macro level, aiming for high-quality development goals, formulating sustainable development strategies, and adhering to market principles, to jointly promote optimized industrial layout, innovative business models, and enhance the new quality productive forces and core competitiveness of theme park products.

President Yao Jun emphasized that he hopes everyone, through today's meeting, will further thoroughly study and implement General Secretary Xi Jinping's important directives and a series of important discourses on tourism development, deeply grasp the guiding principles, basic concepts, and key tasks that must be upheld to promote high-quality development of the tourism industry, adhere to integrity and innovation, improve quality and efficiency, and integrated development, continuously increase the supply of high-quality tourism products and services, promote synergistic empowerment and industry integration between theme parks and fields such as culture, technology, education, and rural revitalization, and contribute to perfecting the modernization of the tourism industry and achieving the goal of building a strong tourism nation.

Guest Speeches

Director of the Theme Park Marketing Professional Committee of the China Association of Amusement Parks and Attractions, Xiong Xiaojie, Chairman of Shidai Wenlv, Chen Miaolin, Founder of Kaiyuan Tourism Group, Shen Zhijun, Director of Nanjing Hongshan Forest Zoo, Gao Jie, CEO of Haihean Group, Ren Li, Party Working Committee Secretary of Zhengzhou Zhongmou County Modern Service Industry Development Zone, Ren Li , Zhou Jie, Deputy General Manager of Wuhan Culture & Tourism Group and other guests respectively with "Strategic Marketing of Theme Parks in the New Cultural Tourism Era," "From Parent-Child Hotels to Parent-Child Resorts: The Innovation Path of Kaiyuan Tourism and Culture," "Building a Warm-hearted Zoo," "Haihean's International Vision and Local Sentiments," The Fantasy Fun Road of China's No. 1 Theme Park County " and "Cultural Tourism Exploration of Wuhan's Zhiyin Culture" 、 and other themes shared their insights.