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Sneak Peek: Shanghai LEGOLAND Resort is Taking Shape!

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2024-07-04


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Author | Kira Ke

Editor-in-Chief | Yang Ming

Editor | Jing Xiangyuan

Source | Moju Architecture


Located in Fengjing Town, Jinshan District, the Lego Park Resort project is a core project and a key municipal project leading the transformation and upgrading of northern Jinshan. It aims to help Jinshan establish a vibrant, beautiful, and happy bay area image. The total investment in the future resort area and surrounding related municipal supporting facilities is approximately 10 billion yuan. The currently under-construction Phase I of the resort mainly includes two major parts: the Lego Park and the supporting commercial street, with an investment of approximately 3.6 billion yuan. Two large areas of land are reserved for future development on the west side of Phase I.



Land Use Planning for Jinshan Lego Park Resort



The overall planning and design of the Lego Park Resort is themed "Happy Vacation, Fashionable Life," targeting families with children aged 2-12. The goal is to create the first international IP family tourism integrated resort in the Yangtze River Delta region and establish a new benchmark for one-stop, multi-functional tourism projects.



Overall Conceptual Planning of the Resort


Phased Construction Content of the Resort



The Phase I Lego Park and supporting commercial areas are adjacent but independent of each other. The Lego Park covers an area of approximately 318,000 square meters, with a total construction area of approximately 344,000 square meters; the supporting commercial street covers an area of approximately 82,000 square meters, with a total construction area of approximately 173,000 square meters.


Lego Park General Layout

Supporting Commercial Street General Layout



Lego Park



The main functions of the Lego Park include various amusement facilities, theme hotels, and office service support. The amusement area includes eight themed areas: Imagination World, Lego Castle, Lego Ninjago, Wukong Xiaoxia, and more.



Overall Bird's-Eye View


Overall Lego Model


Master Plan


Themed Area Illustration



The architectural design of the themed areas incorporates and refines elements of traditional Chinese culture, Jiangnan architecture, and Shanghai's local characteristics, integrating them with the Lego brand. The outdoor mini-world features Lego brick constructions of Shanghai landmarks such as the Bund and Lujiazui, creating an immersive experience that is both internationally-minded and familiar for visitors.










Scenes from Different Themed Areas



Wukong Xiaoxia is the world's first themed area featuring classic characters from the famous novel "Journey to the West." It uniquely recreates well-known scenes such as "The Great Monkey King Uprising." Additionally, there is a "Lego version" of an ancient Jiangnan town with Haipai characteristics and Jiangnan elements, as well as Lego world buildings featuring the characteristics of cities in the Yangtze River Delta region.



Wukong Xiaoxia Image


Jiangnan Ancient Town Scene



The theme hotel is 6 stories high and has 250 rooms. The facade uses classic Lego brick colors as its main elements. Through the division and combination of different colors, it presents a unique, fairytale-like image of an enlarged Lego hotel.



Theme Hotel Rendering


Main Entrance and Hotel Lego Model



Supporting Commercial Street



The supporting commercial street is themed "Adventure," including the Adventure Boutique Hotel, Adventure Rooftop Commercial Complex, and Adventure Gate Commercial Street. The business types mainly include family dining, new retail, creative exhibitions, and cultural night markets, creating a diversified integrated experience and achieving mutual supplementation and win-win cooperation with the Shanghai Lego Park Resort.



Overall Bird's-Eye View


Central Bird's-Eye View



The commercial street is divided into north and south sections by the central square. The north section is the hotel and commercial complex, and the south section is the commercial street area. It connects to the Lego Park through the central square, becoming a central node space and a shared vibrant place.



Central Bird's-Eye View


Central Bird's-Eye View


Central Square



The boutique hotel is 7 stories high and has 251 rooms. It is the first Jiayueli Hotel in Shanghai, jointly created with the Hilton Group. Indoor and outdoor children's play spaces are set up, and rooms are equipped with fun children's furniture and other "family-friendly" facilities. The bright and cheerful colors provide visitors with a comfortable and warm living experience.



Hotel Bird's-Eye View


Hotel Square Effect


Hotel Street View



In addition, there are an under-construction five-star Sheraton Hotel and Musho Boutique Inn near the Lego Park, forming a "hotel and inn group" with the Lego theme hotel and Jiayueli Hotel, providing diverse accommodation options for different customer groups.



Latest Progress



Phase I of the project officially started construction in November 2021. Currently, the office and service support buildings in the northeast corner are undergoing interior and exterior decoration and electromechanical work, and are expected to be completed by the end of this year; The main structures of the hotel, amusement facilities, and commercial supporting facilities are accelerating construction. The entire project is expected to begin trial operation next spring and officially open in the summer.




Latest Progress



In the future, the Jinshan Lego Park will become an integrated entertainment theme resort that combines eating, lodging, travel, learning, and shopping, promoting the formation of a theme park layout in Shanghai with "Disney in the east and Lego in the west." It will help Jinshan become a well-known and influential urban leisure and resort destination in the Yangtze River Delta region and even the whole country.


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To further study and implement the spirit of General Secretary Xi Jinping's important directives and instructions on tourism work, implement the work arrangements of the National Tourism Development Conference, promote the integrity, quality improvement, efficiency enhancement, and deep integration of the tourism, leisure, and entertainment industry, and assist in the modernization and high-quality development of the tourism, leisure, and entertainment industry, the China Association of Amusement Parks and Attractions is scheduled to hold the 2024 China Tourism, Leisure, and Entertainment Industry Development Conference in Zhengzhou from October 23-25!


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