List of newly signed cultural and tourism projects in July is here! Including multiple theme park projects with investments exceeding 2 billion.
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Release time:
2024-08-02
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Editor-in-Chief | Yang Ming
Editor | Jing Xiangyuan
Source | Travel World
105 newly signed tourism projects in July were compiled and edited (incomplete statistics). From the regional distribution, Zhejiang Province has the most signed projects, with 26, followed by Jiangsu Province; from the perspective of the signed amount, there are a total of 9 projects with an investment of 1 billion yuan or more, including the Mianning County Satellite Launch Base Tourism Project with an investment of 3.3 billion yuan, the Nayunhe Lake Whole Region Tourism Project with an investment of 3 billion yuan, and the Shenyang Qipan Mountain National Comic "Dream Journey" Digital Creative and Integrated Development Project with an investment of 2.7 billion yuan.
In addition, the construction content of 23 tourism projects, including the Qianwan Haichang International IP Park Project, the Shenyang Qipan Mountain National Comic "Dream Journey" Digital Creative and Integrated Development Project, the Erlongshan Scenic Area Comprehensive Development Project, and the Liandu Nanming Lake Ice and Snow World Project, will all include a park section.
Newly Signed Tourism Projects in July
Park Project Details
Gengshan Xiaozhai Seaside Flying Theme Park Project
Signing Time: July 3
Project Location: Maoming, Guangdong
Investment Amount: 60 million yuan
Investor: Guangdong Gengshan Xiaozhai Tourism Investment Co., Ltd.
The project covers an area of approximately 152 mu. The preliminary plan includes an aviation sports experience area, a flight performance viewing area, a parent-child theme park, a parent-child playground, a beach happy kingdom, a beach theme camp, folk culture performances, Dianbai seafood food street, and a Dianbai local products and agarwood exhibition hall, etc. By combining marine element IP culture, it will create an integrated tourism project including amusement parks, accommodation, food, and education.
"Winter and Summer Together · Ice and Snow World" Project
Signing Time: July 5
Project Location: Zhongshan, Guangdong
Investment Amount: 80 million yuan
Investor: Zhongshan Xiaolan Town Yongning Shareholding Cooperative Economic Union
The main venue of the project is approximately 20,000 square meters, creating a one-stop ice and snow theme park integrating ice and snow culture display, viewing, experience, ice and snow sports enlightenment, ice and snow wedding photography, and research and study. The venue will have the effect of summer water play and winter ice and snow; outdoors will be a non-powered playground and other public leisure facilities, parking lots, etc.
Nayunhe Lake Whole Region Tourism Project
Signing Time: July 5
Project Location: Lishui, Zhejiang
Investment Amount: 3 billion yuan
Investor: Zhejiang Nayun Tourism Co., Ltd.

The project plans to use approximately 196 mu of land, with a total planned construction area of approximately 100,000 square meters. The planned investment and development projects are composed of blocks such as Yunhe East (Shitang) - Xiaoshun Island - Sanjiangkou (Jucun) - Shipu - Jinshuitan. The main constructions include a parent-child resort town in the pharmaceutical factory area, a hidden luxury resort in the Santan area, cruise ships and yachts, an orbital train from Yunhe East to Shitang Wharf, and an orbital train from Santan to the pharmaceutical factory area.
Liandu Nanming Lake Ice and Snow World Project
Signing Time: July 5
Project Location: Lishui, Zhejiang
Investment Amount: 2.5 billion yuan
The Nanming Lake Ice and Snow World project covers an area of approximately 180 mu, including approximately 120 mu in Phase I and approximately 60 mu in Phase II. The main construction content includes an indoor ice and snow hall, a branded resort hotel (referencing a four-star hotel standard), supporting properties, a water and electricity research and study hall, Nanming light and shadow night painting, and supporting facilities.
Huaxigugu National Tourism Resort Construction Project
Signing Time: July 8
Project Location: Enshi Tujia and Miao Autonomous Prefecture, Hubei
Investment Amount: 3 billion yuan
Investor: Hubei Dingsheng Agricultural Development Co., Ltd.
Earth Art Park
Signing Time: July 11
Project Location: Langfang, Hebei
Investor: Linqigu Forest Resort
As an earth art park with a forest as its background, this project will integrate natural aesthetics and earth art, using various art forms such as giant earth art sculptures, interactive earth art installations, and immersive interactions to showcase the wonders of nature and the perfect combination of human wisdom.
Ideal Country · Tongguan Forest Valley Health and Wellness Resort Project
Signing Time: July 17
Project Location: Changsha, Hunan
Investment Amount: 300 million yuan
Investor: Hunan Ideal Country Cultural Tourism Development Co., Ltd.

The project will rely on the original ecological landforms and ecological planning positioning of Tongguan, and will use the model of "forest health care + rural comprehensive body + tourism resort" to create a new characteristic scene of "agricultural culture, tourism, and health care". The main construction projects include health care wooden houses, hot spring hotels, infinity pools, romantic flower seas, landscape agriculture, aerobic exercise parks, children's parks, ecological restaurants, and wooden walkways, providing tourists with a micro-vacation and weekend rural cultural tourism destination.
Erlongshan Scenic Area Comprehensive Development Project
Signing Time: July 17
Project Location: Harbin, Heilongjiang
Investment Amount: 2.02 billion yuan
Investors: Bin County People's Government, Harbin Xuegu Culture & Tourism Development Co., Ltd.
Phase I of the project involves an investment of 380 million yuan for the construction of Snow Village Phase I, Suoli Kingdom Museum, Pet Kingdom, Children's Paradise, Cartoon Ice & Snow Park, etc.; Phase II involves an investment of 340 million yuan for the construction of Snow Village Phase II, cruise ships, bamboo rafts, glass skywalks, etc.; Phase III plans an investment of 1.3 billion yuan for the construction of a health and wellness town, a five-star hotel, a health and wellness hospital, etc.
Mangrove Future City International Resort Project
Signing Date: July 17th
Project Location: Urumqi, Xinjiang
Investor: Xinjiang Mangrove Future Investment Co., Ltd.
The project plans to build five distinctive theme parks: Xinjiang Folk Culture Industrial Park, Central Asian Countries Style Park, Chinese Food Culture Gathering Park, Kunlun Mountain Culture Industrial Park, and Metaverse Culture Industrial Park, aiming to create a paradise for domestic and international tourists for dining, accommodation, travel, entertainment, and leisure.
Grape Garden Natural Camp
Signing Time: July 17
Project Location: Urumqi, Xinjiang
The project is located in the core of Yingbin Road in the High-tech Zone (New Urban Area). It plans to build a healthy lifestyle urban resort camp, featuring camping sites, dining areas, bar areas, fishing areas, product display areas, children's entertainment areas, accommodation areas, breeding areas, night markets, a comprehensive entertainment plaza, a pet park, an RV camp, etc.
Weiyuan Culture & Tourism New City "Exclusive Potato" Kingdom Theme Park
Signing Date: July 18th
Project Location: Dingxi, Gansu
Investors: Zhongjin Hongda Group, Weiyuan County People's Government of Dingxi City
The project will focus on the cooperative development and operation of a "super IP for the potato industry," highlighting Dingxi City's unique cultural industry advantages. It will deeply explore the diversification of the cultural industry to cover the entire industrial chain, thereby achieving IP-driven industry, industry-promoted development, and development-created economic and social benefits, reinvigorating the multi-polar development of Dingxi's culture and tourism, and promoting the Weiyuan Culture & Tourism New City "Exclusive Potato" Kingdom Theme Park project.
Hengyuan Haimeng Cube Aquarium Project
Signing Date: July 18th
Project Location: Zhongshan, Guangdong
Investor: Zhongshan Haimeng Travel City Tourism Development Co., Ltd.
The Haimeng Travel City project is the first large-scale indoor marine culture theme amusement venue in the West Pearl River Delta region. It is a marine theme park integrating marine life viewing, marine interactive performances, children's quality education, children's entertainment, and parent-child interaction. It provides rich marine parent-child park experiences for study tour groups in the Greater Bay Area, Zhongshan citizens, and surrounding tourists. It directly drives consumption in surrounding tourism accommodation, catering, tourism souvenirs, local specialties, and cultural and creative products, and indirectly promotes local employment and entrepreneurship for surrounding residents, boosting the vigorous development of Zhongshan's culture and tourism industry.
Shenyang Qipanshan Guoman "Dream Journey" Digital Creative and Integrated Development Project
Signing Date: July 18th
Project Location: Shenyang, Liaoning
Investment Amount: 2.7 billion yuan
Investor: Shenyang Qipanshan International Scenic Tourism Development Zone Management Committee

The Shenyang Qipanshan Guoman "Dream Journey" Digital Creative and Integrated Development Project is planned to cover an area of 432,900 square meters. The project, centered on Aofei series' leading national animation IPs, aims to create Shenyang's first national animation culture theme tourist resort park. The project's overall plan includes six major themed experience spaces: Aofei Theme Parent-Child Hotel Area, Aofei Dream Circle Plaza Area, Aofei Super Sense Space Area, Scarlet Forest Area, Super Fantasy Factory Area, and Code Passage Exploration Area, covering business forms such as theme resort hotels, indoor water parks, outdoor museums, and boutique aquariums. It is an immersive, vibrant film and television national animation IP cultural experience park suitable for all ages.
Qianwan Haichang International IP Park Project
Signing Date: July
Project Location: Ningbo, Zhejiang
Investors: Haichang Ocean Park, Ningbo Qianwan Holding Group Co., Ltd.
The "Qianwan Haichang International IP Park" project is located in Ningbo Qianwan New Area, with a proposed site of approximately 800 mu to the east of Hangzhou Bay Bridge. It will focus on international IP entertainment experiences, theme tourism consumption, theme resorts, and commercial supporting facilities. With international first-class planning, design, construction, and operation standards, it aims to become an internationally aligned and Asia-leading international IP theme park. Upon completion, the project will promote Ningbo Qianwan New Area to become a domestic first-class all-for-one tourism destination, and in the future, it will establish a new core for international tourism resorts in the Yangtze River Delta.
Huizhou Wildlife World Project
Signing Date: July 18th
Project Location: Huizhou, Guangdong
Investment Amount: 750 million yuan
Investors: Huidong County Tourism Development Group Co., Ltd., Jiulongfeng Tourist Area Management Committee, Dongqu (Hangzhou) Animal Tourism Industry Development Co., Ltd.
Jiangsu Yizheng Expo Garden Culture and Tourism Project
Signing Date: July 22nd
Project Location: Yangzhou, Jiangsu
Investment Amount: 240 million yuan
Investor: Yangzhou Garden Expo Investment Development Co., Ltd.
The project involves the renovation and upgrade of the Expo Garden, mainly including the Finless Porpoise Water Park, Performance Hall, Entrance Commercial Street, Panda Pavilion, and themed night tours, while simultaneously improving the Ice and Snow Pavilion, parking lot, beach, and Rose Garden Pet Park.
Liuyeh Lake Morston Micro-Power Park Project
Signing Date: July 23rd
Project Location: Changde, Hunan
Investment amount: 1 billion yuan
The project features novel and unique immersive interactive experiences, empowered by AI intelligent technology, customizing non-powered amusement equipment, constructing children's parent-child roller coasters, marshmallow bouncing machines, crazy spinning cups, low-power lakeside sightseeing track cars, custom themed castles, etc. It aims to create an entertainment and amusement complex integrating various play items such as large-scale low-power amusement parks, themed non-powered amusement, aerial experiences, leisure camps, and dining businesses.
Big Windmill Animation Animal City Project
Signing time: July 26
Project location: Rongcheng, Shandong
Investor: Rongcheng Weixiakou Culture Tourism Service Co., Ltd., CCTV Weihai Film and Television Base
The project integrates CCTV's "Big Windmill" renowned brand and animation IP with the rich and diverse wildlife resources of Weixiakou Wildlife Park, aiming to create a new type of tourist destination that combines cultural and creative entertainment, parent-child beach activities, animation, and animals.
Chikan District Starry Rainbow Paradise Mechanical Theme Non-powered Park
Signing time: July 26
Project location: Zhanjiang, Guangdong
Investment amount: 37 million yuan
Investor: Guangdong Shengshi Culture Tourism Development Co., Ltd.
The Starry Rainbow project is located south of Lan Hai Li She on Haifeng Road, with a land area of no less than 15 mu, invested in three phases. The project constructs non-powered parent-child sports facilities. The main steel frame welding adopts new processes such as international standard steel combined with electrostatic spraying and baking paint. New materials include three-layer laminated ultra-white tempered glass, petrochemical fiber nets, PVC inner lining, and PVD outer film.
Shanwei Guanshanhai Tourism Project
Signing time: July 26
Project location: Shanwei, Guangdong
Investor: Hubei Tianzhai Tourism Development Co., Ltd.
21. Mianning County Satellite Launch Base Cultural Tourism Project
Signing time: July 28
Project location: Liangshan, Sichuan
Investment amount: 3.3 billion yuan
Investor: Sichuan Beidou Empowerment Digital Technology Co., Ltd.
22. Zhuhai Youran Valley Cultural Tourism Project
Signing time: July 30
Project location: Zhuhai, Guangdong
Investor: Savile Cultural, Business and Tourism Group
The Youran Valley Cultural Tourism Project is a theme park showcasing indigenous South American culture, located on the Pingsha section of Zhuhai Avenue. It consists of two main parts: the Amazon tropical jungle natural landscape and the Indian tribal cultural landscape. The project's natural landscape integrates rivers, lakes, islands, and tropical jungles, bringing together many rare South American plants and animals. Visitors can also take "Totora" Indian boats for tours, and watch and participate in various performances, such as ancient Mayan altar culture, welcome performances, tribal folk dances, tribal parades, and indigenous bonfire parties.
23. Wuyuan Bay Starry Sea Bay Micro-vacation Project
Signing time: July 30
Project location: Xiamen, Fujian
Investor: Xiamen Wuyuan Bay Culture, Sports and Tourism Development Co., Ltd., Xiamen Starry Sea Bay Culture Tourism Media Co., Ltd.
The Wuyuan Bay Starry Sea Bay Micro-vacation Project is located on the north shore of Wuyuan Bay's inner bay. It plans to include a Star Capsule Leisure Micro-vacation Base, a Beach Ecological Leisure Area, a Children's Playground, an Under-bridge Music Theme Block, a Wooden Plank Road Scenic Lighting Leisure Area, and a New Ecological Camping Leisure Area. The first phase will prioritize the construction of the Star Capsule Leisure Micro-vacation Base and the Beach Ecological Leisure Area, enriching Wuyuan Bay's leisure industry and products by introducing highly renowned and influential online celebrity brands for casual dining, coffee, and beverages.
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To further study and implement the spirit of General Secretary Xi Jinping's important instructions and directives on tourism work, implement relevant arrangements of the National Tourism Development Conference, promote the integrity, innovation, quality improvement, efficiency enhancement, and deep integration of the tourism, leisure, and entertainment industry, and assist in the modernization and high-quality development of the tourism, leisure, and entertainment industry, the China Association of Amusement Parks and Attractions (CAAPA) has decided to hold the 2024 China Tourism, Leisure, and Entertainment Industry Development Conference in Zhengzhou from October 23-25!
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