Total investment of 2.87 billion! Multiple billion-level tourism performing arts projects have been signed or are about to start construction.
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2024-09-03
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Editor-in-Chief | Yang Ming
Editor | Jing Xiangyuan
Source | City Light Network
In recent years, with the continuous integration of advanced technology, immersive performances have gradually become a new favorite in the market. Data from the China Performance Industry Association shows that in the first half of this year, the number of performances of large and medium-sized tourism performing arts projects nationwide increased by 26.37% year-on-year, with more than 100,000 performances on sale from July to August. Numerous wonderful tourism performances have injected new impetus into the in-depth integrated development of culture and tourism, becoming a powerful engine driving the development of the cultural and tourism industry.
In the market, in addition to the continuous updating of large-scale real-scene performances, new spaces and projects for tourism performances are emerging endlessly. Recently, three major tourism performance projects have been signed and landed in Quanzhou. At the same time, the project record for the renovation and upgrading of the Yuanchengji Nanchang Urban Cultural Street District in Nanchang County by Xiaoma Cultural Tourism has been approved. The Yuanchengji Nanchang Urban Cultural Street District is expected to start construction in September, creating a full-scenario immersive performance.
Taishang District - "Song and Yuan China: Oriental Great Port" Performing Arts City Project: Created by Mei Shuaiyuan, the creator of China's tourism performing arts industry, and his team from Shanshui Shengdian, after 4 years of work. The project takes the Song and Yuan China Maritime Silk Road trade culture as its core, integrating Song and Yuan World Heritage culture and Song and Yuan food culture. It uses the tourist as the "first-person perspective" and uses diversified performing arts products and technology to create a cluster of interactive entertainment performing arts spaces shared by both hosts and guests. With a total investment of 2 billion yuan, it will create an exemplary city for the revitalization of intangible cultural heritage and the protection and utilization of World Heritage, contributing to the creation of a new world maritime Silk Road cultural tourism landmark and injecting a world-class original performing arts IP into Quanzhou.
Fengze District - "Drama Ancient House" Large-scale Cultural and Tourism Performing Arts Project: With a total investment of 300 million yuan, it is a deep collaboration between the Quanzhou Cultural Tourism Group and various counties (cities and districts). Using the Maritime Silk Road International Study Camp at the foot of Qingyuan Mountain (formerly Jinyuanzhuang) as the stage, and taking Quanzhou intangible cultural heritage and drama culture as its core, it integrates modern high-tech digital technology to create an immersive high-quality resident cultural and tourism performance, further enriching the city's tourism products.
Fengze District - "My Love: Quanzhou" Performing Arts Project: With a total investment of 200 million yuan, it is a joint cooperation between the Fengze District Culture, Sports and Tourism Bureau and Quanzhou Aidaocao Cultural Development Co., Ltd. It plans to hold more than 10 concerts by well-known domestic musicians in Fengze District's Haixia Gymnasium and Jinjiang City's Second Gymnasium in 2024, attracting more than 200,000 people and forming a large-scale performing arts economy, driving the development of hotels, catering, and other industries in the central urban area, and promoting the improvement of the quality and quantity of the cultural and tourism market in the entire district.
Recently, the Jiangxi Provincial Investment Project Online Approval and Supervision Platform has publicized the project record information for the renovation and upgrading construction project of the Xiaoma Cultural Tourism Nanchang County Yuanchengji Nanchang Urban Cultural Street District, project number 2408-360121-04-01-937921.
The total investment of the project is 370 million yuan. The construction scale and content involve the renovation and upgrading of the Yuanchengji Nanchang Urban Cultural Street District. The content includes: creating a full-scenario immersive performance; purchasing stage, audio, lighting, immersive light and shadow, laser projection, and other audio-visual equipment needed for outdoor and indoor theaters throughout the street district; hotel and homestay decoration; introducing brand IPs such as M1 Coffee Dream Factory, Love Workshop, Earth Light Museum, Crazy McG Le Park, and Natural Creation Folk Arts Park; improving and upgrading landscape greening, children's playgrounds, outdoor strong and weak electricity, parking lots, charging piles, and other infrastructure. The project covers an area of 81.57 mu.
From a location perspective, the detailed address of the project is located at No. 277, Yinsanjiao Avenue, Nanchang County, Nanchang City, Jiangxi Province, Yuanchengji Nanchang Urban Cultural Street District. The project construction unit is Jiangxi Xiaoma Cultural Tourism Development Co., Ltd. The project is expected to start construction in September 2024 and be completed in May 2025.
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