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This week, 63 key cultural and tourism projects were newly signed, with the highest investment reaching 6 billion yuan | CAAPA Cultural and Tourism Investment Weekly Report

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2024-09-14


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According to incomplete statistics from the China Association of Travel Agencies (CAAPA), 63 key domestic tourism projects were signed this week (September 7-13), with the highest signed amount being 6 billion yuan. The signing briefing is as follows:


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Editor-in-chief | Yang Ming
Editor | Jing Xiangyuan
Source | Internet



Total investment exceeding 6 billion

Anhui International Cultural Tourism Festival 12 tourism projects Concentrated signing





On September 10, the 14th Anhui International Cultural Tourism Festival was grandly opened. At the opening ceremony, 12 projects with a single amount exceeding 500 million yuan were selected for on-site signing, including the Heyunzhu high-end homestay and health care project, the Zongyang Fushan Tourism Comprehensive Development Project, the Android Meda Hotel Project, the Fexi "This is the Mountain" Commercial Tourism Comprehensive Project, the Chuzhou Yutu Mansion Imperial Hot Spring Resort Project, and the Hefei Xinzhan District Digital Tourism Comprehensive Project and Urban Smart Multimedia Project.


It is understood that the Zongyang Fushan Century Yuan Tourism Resort is jointly invested and constructed by Century Yuan Hotel Group and the People's Government of Zongyang County, Anhui Province. The first phase of the project is planned to invest 500 million yuan. It mainly takes the "China's No. 1 Literary Mountain" and "Rare Asian Volcano" - Fushan Scenic Area as its core, and strives to create a characteristic tourism comprehensive body integrating tourism sightseeing, 5D night tour, leisure vacation, hot spring entertainment, wedding travel banquets, health care, intangible cultural heritage food, parent-child research, cultural commerce, ecological agriculture, outdoor expansion, conferences and team building. In the first phase of the project, 600 resort hotels with different themed styles, characteristic catering, themed weddings, and multi-functional banquets are planned to open for trial operation on September 28, 2024, and all business types will be officially opened on April 28, 2025.



Total contract amount of 2.5 billion

Shaanxi Tourism (Shenzhen) Promotion Event

15 projects successfully signed





On the afternoon of September 6, the Shaanxi Tourism Promotion Event was successfully held in Shenzhen City Successfully held Shaanxi Tourism Group's digital payment phase two project, Baoji urban tourism improvement project, urban cube cultural and sports complex, Chang'an Twelve Hours themed street project brand output, AI artificial intelligence scenic area guide improvement project, etc. 15 projects successfully signed with a total contract amount of 2.5 billion yuan.



Total investment exceeding 1 billion

Ankang City Tourism, Health and Wellness Digital Industrial Park Project Signing





On September 6, the "Qinba Pearl, Shining Bay Area" Ankang City Open Development and International Economic Cooperation Project Promotion Conference was held in Zhuhai. At the meeting, a tourism, health and wellness digital industrial park project with a total investment exceeding 1 billion yuan was signed.


It is understood that the tourism, health and wellness digital industrial park project focuses on the tourism, health and wellness field, with tourism, health and wellness equipment manufacturing and upstream and downstream industrial chains, and tourism, health and wellness resource development as the core, striving to build a complete tourism, health and wellness industrial chain. After the project is completed and put into production, it will expand the scale of the Hengkou tourism, health and wellness industry and improve the industrial level, injecting stronger impetus into the high-quality development of the regional economy and society.



Total contract investment of 1.98 billion

Pingtan signs 4 tourism projects





9 On August 8, the 2024 Pingtan Comprehensive Pilot Zone Investment Promotion Conference was held in Xiamen. A total of 8 projects were signed, including 4 tourism projects: Tourism medical and health industry park, Hanhai Xingchen resort project, Pingtan Chongwenfu comprehensive commercial project, and Pingtan Jinchang aviation town.


The Tourism Medical and Health Industry Park project plans to invest 1.4 billion yuan. It is jointly developed by Shenlan Pharmaceutical Machinery (Fujian) Biotechnology Co., Ltd., Yicheng Science and Technology Park, Xiamen University Pingtan Research Institute, Fuzhou University College of Biological Sciences and Engineering, and the Institute of Medicinal Plants of the China Medical University. It will introduce internationally renowned medical institutions, organically integrating tourism, biomedicine, and health preservation to create a tourism medical and health industry demonstration base integrating TCM health preservation, rehabilitation medicine, healthy aging, biopharmaceutical research and development and manufacturing, and TCM cultural tourism.


The Hanhai Xingchen Resort project plans a total investment of 500 million yuan. It is planned to be located in the Pingtan waters to build a sea hotel project. The construction content includes an underwater world, an oceanarium, underwater rooms, a yacht club, an underwater restaurant, sea view rooms, a sea amusement park, a sea cafe, and a sea bar. The planned construction area is 50,000 square meters, with 300 rooms.


The Pingtan Chongwenfu comprehensive commercial project is located in the Lancheng group, with a construction area of about 1300 square meters and an outdoor garden area of about 1000 square meters, with a total investment of 50 million yuan. The project aims to combine Pingtan's profound cultural heritage to create a diversified commercial area integrating offline e-commerce platforms, tourism experiences, leisure and entertainment, and cultural displays. Among them, the e-commerce experience center will combine the convenience of online shopping with the realism of offline experiences, setting up a VR/AR shopping experience area to allow consumers to try on and use products in virtual reality, enhancing shopping fun; the cultural theme area incorporates Pingtan fishing village culture, marine culture, and other elements, showcasing Pingtan's characteristic handicrafts, seafood delicacies, etc.


The Pingtan Jinchang Aviation Town project plans a total investment of 30 million yuan. It is planned to be located in the Tannan Bay group, covering an area of about 66 mu. It will build a comprehensive base integrating low-altitude flight research and study, aviation knowledge popularization, aviation model exhibitions, VR experiences, UAV research and study, flight license training, emergency rescue, and low-altitude tourism sightseeing experiences, with supporting aviation-themed homestays and hotels, as well as characteristic catering with Pingtan traditional culture.



Investment of 628 million

Wuliangsuhai International Leisure Fishing Competition Base Project Signing





September 9, The Urat Front Banner People's Government, Perfect Life (Hainan) Homestay Health and Wellness Tourism Group, and Inner Mongolia Wuliangsuhai Industrial Development Co., Ltd. signed a strategic cooperation agreement for the Wuliangsuhai International Leisure Fishing Competition Base project.


It is reported that the signed projects include sports programs such as water, ice, and aerial sports by the General Administration of Sport of China, and various national fitness programs; low-altitude flight industry, low-altitude flight sightseeing and tourism projects, Wuliangsu Sea, aerial tourism routes and projects; multi-functional multi-industry leisure fishing competition bases, as well as highly popular and attractive entertainment projects like amphibious sightseeing buses, flyboarding, water homestays, ziplines, yachts, and jet skis, with a signed amount reaching 600 million yuan.


The "Dancing with Wolves" ecological leisure camping base construction project has a planned total investment of approximately 28 million yuan. The project's functional areas are planned to include a wolf culture exhibition area, animal rescue and observation area, interactive experience area, eco-camping area, and unique rock viewing area, aiming to provide visitors with an excellent place to get close to nature and experience wild fun through innovative eco-tourism models, while also committing to the diverse integration of wildlife protection, ecological education, and cultural heritage.



Anhui Culture and Tourism Industry Investment and Financing Conference

28 Culture and Tourism Projects Successfully Signed





On September 9, the Anhui Culture and Tourism Industry Investment and Financing Conference was held in Hefei. Yuejia Lake Trend-Creative Park Project, Jinzi Village Boutique Homestay Project in Dahang Town, Jieshou City, Wuwangdun Archaeological Site Park Exhibition Hall and Museum Project, Nangang Town Health and Wellness Project Yangtze River Caishiji Area Leisure Culture and Tourism Cooperation Project Jixi Longchuan Scenic Area Comprehensive Improvement Project, etc. 28 culture and tourism projects were successfully signed.



Total Investment 150 Million

Wuwei City Agriculture, Culture, and Tourism Complex Project Signed





On the morning of September 6, the agriculture, culture, and tourism complex project, invested and constructed by Anhui Zhongpeng New Energy Technology Development Co., Ltd., was signed.


It is reported that the project has a total investment of 150 million yuan, with a land transfer area of 500 mu and a building area of 10,000 square meters. It plans to create an agriculture, culture, and tourism complex project integrating cultural and sports entertainment, leisure sightseeing, ecological picking, and technology services. After completion, it is expected to generate new sales revenue of 60 million yuan and tax revenue exceeding 3 million yuan.



Feitian Town, Leiyang, Hunan Rural Sightseeing

Complex Project Signed





On September 10, the strategic cooperation signing ceremony for the Feitian Town Rural Sightseeing Complex Project in Leiyang, Hunan, was held at the Feitian Town Government.


It is reported that the project will leverage Feitian's rich local historical culture and ecological resources, introduce a professional tourism operation system, and jointly develop and construct a large rural sightseeing complex that includes multiple attractions such as Red Beautiful Villages, riverside scenic belts, thousands of acres of lotus ponds, ancient villages, Guantangbian, under the soapberry trees, and farming and reading schools. This initiative aims to promote the integrated development of primary, secondary, and tertiary industries, satisfy diverse tourist demands, and create a rural culture and tourism demonstration project integrating rural sightseeing, leisure living, agricultural experiences, and study tours.



Project Progress Update


Total Investment 15.3 Billion

Xiaomeisha Ocean World Grand Opening on National Day (Trial Operation)





On September 9, according to Shenzhen Release, the brand new Xiaomeisha Ocean World is set to begin trial operation on October 1, 2024, when it will be unveiled to the public with a completely new look.


It is reported that Xiaomeisha Ocean World covers an area of 60,200 square meters, with a building area of 132,500 square meters, and a total water volume of 40,000 cubic meters. Adhering to the core concept of "ocean culture," the new Xiaomeisha Ocean World is dedicated to providing visitors with a diversified experience space that integrates popular science education, entertainment, and leisure, through the display of rare marine animals and plants and the deep integration of high technology.


The park encompasses over 200 species of rare and precious animals and plants, including not only terrestrial animals, pinnipeds, cetaceans, birds, and fish, but also innovatively features science-popularization technology interactive experience shows, combining traditional biological exhibits with modern multimedia technology. Furthermore, the establishment of the first polar ocean-themed flying theater in China offers visitors an unprecedented visual feast.



Total Investment Exceeds 10 Billion

The First K11 Select in Greater Bay Area to Open in 2025





On September 10, the "World Towards New • Enjoy This SMART - Yaosheng New World Plaza Global Leading Debut" press conference was held in Guangzhou Chimelong Wanbo CBD. The first K11 Select in the Greater Bay Area will grandly open in 2025 as the commercial format of Yaosheng New World Plaza, creating a living experience space that blends local culture with modern commerce under the name "Future Living+", offering consumers an immersive creative journey.


It is reported that, centered on the positioning of "Future Living+", Guangzhou K11 Select will adhere to K11's core brand elements of "Art, Humanity, Nature," and partner with K11 Craft & Guild Foundation, an art and cultural charity organization under the group dedicated to preserving traditional handicrafts, to wholeheartedly present the nation's first HERITAGE by K11, which will take the form of an immersive Lingnan culture experience district, stimulating new vitality in the intangible cultural heritage industry.



Total Investment Approximately 10 Billion

Shanghai Legoland Supporting Commercial Street Project Hotel Topped Out



On the morning of September 10, the hotel for the Shanghai Legoland Supporting Commercial Street Project, constructed by China Energy Engineering Group Gezhouba No. 1 Engineering Co., Ltd., was successfully topped out, marking the completion of all main structural construction along the project's critical path, setting the stage for the start of hotel interior renovation in October Laying a solid foundation for the project.


It is reported that the commercial street project covers an area of approximately 80,000 square meters, with a total above-ground building area of 90,000 square meters. After completion, it will connect the entire commercial ecosystem of the Shanghai Legoland Resort, providing international high-quality play experiences for visitors to the Shanghai Legoland Resort and promoting the resort to become a new landmark for leisure tourism in the Yangtze River Delta.



"Wanli", Vertex Park, Beijing Haichang Ocean Park Projects

Progress Announced





On September 12, the Beijing Municipal People's Government Information Office held a special press conference for Tongzhou District as part of the "Welcoming the 75th Anniversary of the Founding of New China" series of themed press conferences. According to reports, to enrich the supply of cultural and tourism products, a batch of key projects have been launched in the cultural tourism zone of Beijing's sub-center.


The "Wanli" project covers a total development area of approximately 500,000 square meters and is scheduled to open in the second half of next year. It features Beijing's largest outlet mall, the nation's first art-themed outlet mall. The commercial design incorporates numerous metaverse elements, including a 30-meter-high water curtain in a central atrium. The entire space is visually striking and artistically engaging.


The Dingdian Park project incorporates top international IPs such as Peppa Pig, Barbie, and Thomas the Tank Engine, and will notably feature the nation's first Peppa Pig indoor ice and snow world. The main structure is currently under construction, with a planned opening in the summer of 2026.


The Beijing Haichang Ocean Park project will be the first new ocean park built in Beijing since 2000. It will include a themed oceanarium and a themed hotel, featuring a diverse range of marine and polar animals, including dolphins, beluga whales, sharks, sea lions, walruses, and penguins, offering visitors a new type of ocean resort experience combining ecology, entertainment, and leisure. The land for the project was officially purchased on September 11th and construction will begin this year.



Total investment: 690 million

Henan Huaifu Dinosaur Park project nearing completion





Recently, the Qinyang Municipal Bureau of Culture, Tourism and Radio, Film and Television announced that the Huaifu Dinosaur Park project, with a total investment of 690 million yuan this year, is entering its final stages. Various entertainment facilities are being tested, some have been installed, and the main structures of various venues are basically complete. Construction workers are busy laying lawns and paving roads.


It is understood that the Huaifu Dinosaur Park covers a construction area of 200,000 square meters. It features areas such as a non-powered amusement area, a scenario performance area, a Jurassic period experience area, a water park, a pet park, and a youth research and study area. It adopts a comprehensive scientific layout across the sky, underground, caves, water systems, and forests. Attractions include a "Dream Eye" Ferris wheel, a roller coaster, and a high-tech 4D animation cinema. It is a one-stop tourist resort integrating display, science education, entertainment, leisure, and performance.



Total investment: approximately 900 million

SM Commercial City Phase IV, Plots A and B, successfully completed





September 6, The SM Commercial City Phase IV, Plots A and B project was completed. The two commercial districts, SM Xiamen Wangjie and SM Xiamen CHAOjie, with a total construction area exceeding 18,000 square meters, will open in the near future and next year, respectively.


SM Xiamen Wangjie, a new lifestyle district featuring food and retail, is located underground on Plot A. As an extension of SM Xiamen Phase I, it seamlessly connects with Metro Line 1. SM Xiamen CHAOjie, a youthful and trendy district, is located on the podium and floors 1-2 of the tower on Plot B. It will break down the boundaries between indoor and outdoor spaces and floors, highlighting features such as an immersive urban stage, a fashion code zone, a sports track, and a pet park.



Total investment: 500 million

Lingshui Jimeng Sports Park project commences





September 9, The groundbreaking ceremony for the Hainan Lingshui Jimeng Sports Park project was held in Tian Tang Village, Yingzhou Town. The project will introduce Asia's top street basketball events through the construction of a basketball park, a variety show live broadcast base, and a commercial complex, creating a unique "event + live broadcast + tourism" model for Lingshui.


It is understood that the Lingshui Jimeng Sports Park project covers a total land area of approximately 89.3 mu (approximately 5.95 hectares) with a total investment of 500 million yuan. The project includes commercial buildings, themed hotels, indoor and outdoor sports fields, and logistics and warehousing centers, aiming to create a modern tourism complex integrating sports, culture, and entertainment. The project is expected to be completed by April 2027.



Total investment: 500 million

Hebei Neiqiu Shayu Shileyuan Project Phase I

Expected opening: August 2025





September 10, according to the Neiqiu County Integrated Media Center, the construction of Phase I of the Hebei Neiqiu Shayu Shileyuan Project is accelerating. Before the opening of the 3rd Bian Que Culture Festival, they aim to complete the exterior construction of the health sleep hotel and specialty restaurants. Phase I of the project is expected to open in August 2025.


It is understood that the project has a total construction area of 52,000 square meters and a total investment of 500 million yuan. It mainly constructs a health sleep hotel, an air library, restaurants, a commercial center, a visitor service center, an art exhibition hall, and related supporting facilities, creating a themed park integrating healthy sleep, fitness, travel and health care, and leisure and entertainment.



Total investment: 310 million

Zengcheng Happy Bay Tourism Project Ferris wheel nearing operation





September 11, according to reports, the Guangzhou Zengcheng Happy Bay Tourism Project is under intensive construction. An 80-meter-high Ferris wheel is currently being built, with the main structure, including the tower and support columns, and part of the wheel structure completed.


It is understood that as a key tourism project in Lihu Street, the first phase of the Zengcheng Happy Bay Tourism Project covers an area of 95,000 square meters, with a total construction area of approximately 19,300 square meters and a total investment of 310 million yuan. The project includes a non-powered amusement park, a water park (already open), a motorized amusement park (opening soon), an ice and snow kingdom (opening soon), a Ferris wheel (opening soon), and a food street (actively recruiting businesses), aiming to create a comprehensive urban tourism and cultural industry complex integrating tourism, leisure, research and study, outdoor sports, specialty dining, themed hotels, and commercial streets.



Investment: 230 million

Shanhai Xingqiu Project officially starts





On the morning of September 12, the Liandu District Agriculture, Culture, Tourism and Group learned that the Shanhai Xingqiu project officially started.


According to the project plan, Shanhai Xingqiu consists of five themed areas: Shanhai Secret Realm, Lulu Home, Elf Canyon, Youyou Continent, and Fairy Tale Square. It also features seven situational performances and more than 100 types of Shanhai Mengbao. Integrating animal interaction, parent-child entertainment, science education, and scene performances, it is scheduled to open in May next year, aiming to create a new refined urban parent-child resort experience.



Total investment: 129 million

Chongqing Fuling Tongle Jiajia Original Power Parent-Child Park opens





September 10, Chongqing Fuling Tongle Jiajia Original Power Parent-Child Park opened.


It is understood that this project, themed around family and parent-child activities, has a total investment of approximately 129 million yuan and covers an area of approximately 200 mu. The park is divided into five major areas: "Civilization Source Area, Colorful Sky Area, Beach Coast Area, Brave Explorers Area, and Mountain Soaring Area." There are nearly 50 recreational projects, creating a parent-child tourism destination that integrates a parent-child park, research and study camp, nature education, and leisure dining, providing citizens with a place for education, entertainment, and leisure.



Total investment: 110 million

Sichuan Ya'an Shili Fangfei Wild Rose Village officially opens





On September 9, Sichuan Ya'an Shili Fangfei Wild Rose Village officially opened. This project integrates diverse cultural elements, themed around "rose life, hot spring bathing," blending natural scenery, historical culture, and modern life aesthetics, becoming a new landmark for ecological tourism and cultural creativity.


It is reported that Wild Rose Village is located in Zhougongshan Town, Yucheng District, Ya'an City, Sichuan Province. It is a fairytale village surrounded by wild roses, centered around the unique lifestyle of "hot spring bathing." The entire village is distributed in a flower-stem-like structure across 300 mu of valley in Zhougong Mountain, with 92 guest rooms, 161 beds, 8 business formats, 2 wildlife training bases, 9 biodiversity gardens, and multiple public shared spaces.



Total investment: approximately 50 million

Jiangxi Fengcheng Golden Childhood Parent-Child Park commences construction





On September 10, according to news from Fengcheng Release, the Golden Childhood Parent-Child Park in Fengcheng, Jiangxi Province, has commenced construction.


It is reported that the project covers an area of 103,230 square meters, divided into nine major areas, with a total investment of approximately 50 million yuan. In the future, it will be developed into a comprehensive park integrating parent-child entertainment and expansion training, adding another new option for citizens' leisure and entertainment.



Total investment: 33 million

Zhongshan Lanxi Secret Realm Comprehensive Cultural Tourism Project commences construction





On September 11, the groundbreaking ceremony for the Lanxi Secret Realm Comprehensive Cultural Tourism Project in Nanlang Street, Zhongshan, was held.


It is reported that the Lanxi Secret Realm Comprehensive Cultural Tourism Project has a total investment of 33 million yuan and a total land area of approximately 33 mu. It will combine the natural and cultural resources of the Lanxi River, including streams, green bamboo, rice paddies, forests, and music culture, to create a comprehensive cultural tourism project featuring tourism and leisure, farming culture, rice paddy music, internet celebrity cafes, forest oxygen bars, and TCM health preservation.



Cumulative investment: 15.5 million

Shandong Weihai Wangdao River Park Child-Friendly Renovation Project completed





On September 11, according to news from the Weihai Municipal Housing and Urban-Rural Development Bureau, the Shandong Weihai Wangdao River Park Child-Friendly Renovation Project has been completed and is open to the public free of charge. The project has built water parks and children's playgrounds, creating a water park suitable for teenagers and children.


The Wangdao River Park Child-Friendly Renovation Project is 660 meters long and has a landscape area of 16,600 square meters. With the design concept of "one river, two banks, and nine major nodes," it aims to create an immersive waterfront scene and an all-ages recreational venue. The unique water park uses interactive foot-powered bicycles and Archimedes devices to extract water from the Wangdao River to the playground, feeding into streams. The project also features gates, water wheels, and interactive foot-powered fountains in the streams to add interest.



Beijing Tongzhou Van Mall Large-scale Commercial Complex

To open on September 20





On September 11, according to news released by Beijing, a large-scale commercial complex project in the Tongzhou sub-center of Beijing will officially open on September 20. This project is a large-scale commercial complex integrating canal culture, with seven floors above ground and two floors underground, covering a commercial area of 95,000 square meters and is expected to attract nearly 300 stores.


The opening of Van Mall will provide residents of the Tongzhou sub-center with a high-quality social venue integrating shopping, dining, and entertainment, and will also become a landmark building in the area. Currently, the opening preparations for Van Mall have entered the final stage.



Shanghai Happy Valley launches

The world's first "Egg Party" themed park





September 12 Shanghai Happy Valley's 15th Anniversary On that day, Shanghai Happy Valley launched the world's first "Egg Party" themed park, bringing visitors to a wonderful world where games and reality intertwine. Claw machines, portals—these familiar elements are no longer virtual pixels but tangible scenes within reach. The combination of game interactivity and real-world sensory experiences allows every visitor to find their own fun in the Egg Island park.



Shaoxing Yellow Wine Town Cultural Tourism Project

Renovation project of the Republic of China Quarter and Red Makeup Quarter launched





Recently, the renovation project of the Republic of China Quarter and Red Makeup Quarter of the Yellow Wine Town Cultural Tourism Project was launched, and is expected to be completed by the end of October.


It is reported that the Republic of China Quarter, located next to the Xu Xilin Former Residence, covers an area of over 30,000 square meters. As Xu Xilin's hometown, the development of the Republic of China Quarter has unearthed local architectural features, Republic of China culture, and industrial remains, restoring the architectural style of the Republic of China period and deeply integrating it with cultural creation, allowing visitors to have a more immersive experience.


In addition to the construction of the Republic of China-style scene, the Republic of China Quarter will also feature core business products such as the Happy Twist Theater, the Jiu'an Experience Hall, and the "Jiu'an Jiu'an" immersive disaster prevention and mitigation game field.



MELAND Zhongshan's first store

Opens in Zhongshan Fuyi City TopPark





On September 8, MELAND's first store in Zhongshan opened in Zhongshan Fuyi City TopPark.


It is reported that the MELAND in Zhongshan Fuyi City has a 5,000 square meter play space, featuring three themed venues (petting zoo, crazy karting hall, super parent-child park), 30+ play scenes, and 100+ super popular and novel gameplay options, meeting the diverse needs of parent-child families of different ages. The opening of the first Zhongshan store will further enrich Zhongshan's parent-child entertainment market, bringing more fun and growth opportunities for children, and is also another important milestone in the development history of MELAND CLUB.


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