“Camping + Countryside” unlocks a new model for rural campsite development
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2024-09-11
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Driven by tourism demand trends and leisure consumption patterns, the opportunities in the camping market have been infinitely stimulated. Many companies and capitals have begun to expand rural campsites, combining the advantages of the rural ecological environment and integrating rural tourism resources, continuously exploring rich and diverse new consumption scenarios, and the "camping +" immersive model is also constantly evolving.
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Campsite + Ecological Environment Model: Pastoral Leisure Campsite
Rural campsites, located in the countryside, have beautiful natural scenery, which has a natural attraction for urban tourists. Depending on the resource environment, there are approximately waterfront rural campsites, mountain rural campsites, forest rural campsites, and field rural campsites.
This type of campsite is closest to the traditional self-service campsite. In the selection and construction, it will retain and utilize the local characteristic natural environment, creating unique natural landscapes within the campsite. Functional divisions generally include service areas, entertainment areas, supply areas, self-service barbecue areas, and children's development areas.
Tourists of this type of campsite have characteristics such as wide population coverage, mainly self-driving tours, short stay times, and high repeat visitation rates. With the purpose of leisure and relaxation, the campsite operator will launch characteristic grassland barbecues, afternoon tea with music, and outdoor activities.
Campsite + Farm Model: Agricultural Experience Rural Campsite
This type of farm-style rural campsite, relying on agricultural ecological parks and fruit and vegetable bases, is characterized by generally complete infrastructure and service facilities, and higher tourist participation and stronger experience.
This type of campsite often needs to pay attention to resource integration in the early stages, with the purpose of enriching the farm experience or achieving a win-win situation. Because camping activities focus on picking and working, and enjoying the fun of the countryside, systematic farming projects can be added, enriching campsite education, and also driving the income of village collectives or farmers. Most importantly, it solves the problems of significant seasonal impact and low repeat visitation rates through innovative other camping activities.
Campsite + Characteristic Homestay Model: Food and Accommodation Extension Rural Campsite
The development of this type of campsite can start with a homestay and then a campsite, or it can start with a campsite and then integrate idle homesteads or old rural living spaces. The key is that, on the one hand, the campsite construction should be integrated into the rural living space and play its community attributes well. In fact, there are already some homestay-style campsites with tea tasting and Zen cultivation as their characteristics. On the other hand, it is a supporting element that promotes the exchange of local or characteristic cultures, and the service quality standards must be guaranteed.
Multiple Campsite Collection Model: Compound Development Rural Campsite
The compound development rural campsite is based on different types of idle resources and undeveloped spaces within a village or town, creating two or more different themed campsite projects. Relying on site characteristics and village culture, it forms a multi-campsite complex with diverse activity content and clear experience routes.
The construction of this type of campsite focuses on scientific planning and layout and phased development. The government will also play a leading role, with village collectives and enterprises cooperating to do a good job in campsite investment promotion, good connections between campsites, and reasonable route arrangements. This type of campsite is more refined in terms of site infrastructure construction, space function integration, and service level, and has higher requirements for the comprehensive abilities of staff, but it can significantly drive the environmental quality, village vitality, and villagers' income.
Camping allows nine-to-five urbanites to experience the natural scenery of the countryside on the edge of the city. The "utopian" nostalgic experience space built by camping is a transitional space between urban modern life and rural slow life, allowing more urban residents to return to and integrate into the local rural lifestyle through "rural experience" camping tourism, bringing more vitality and productivity to the countryside. Integrating camping into rural tourism is a powerful supplement to rural tourism, and it also provides a new path for cities to support the countryside and promote rural revitalization.
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