Over 8 billion investment! Progress updates & signings for cultural and tourism projects in Zhongshan, Quanzhou, Lijiang, Liaoning and other places
Recently, several new cultural and tourism projects have been announced across various regions, including immersive cultural and tourism projects, theme parks, and tourism resorts, with a total investment exceeding 8 billion yuan. Let's take a look!
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Editor-in-Chief | Yang Ming
Source | City Light Network
Lijiang "Xu Shanhai" Immersive Cultural Tourism Project
On September 5th, the Xu Shanhai immersive cultural tourism project was officially launched in Junliang Village, Lashi Town.
Located at the southern foot of Jade Dragon Snow Mountain and adjacent to the Lashihai Scenic Area, the Xu Shanhai immersive cultural tourism project is the first immersive themed village in China. Based on the Ming Dynasty tea-horse trade culture, the project uses a large-scale, real-life immersive 100-person script-based tour as its presentation format. It features 3 storylines, 30+ hours of performances, 50+ performance spaces, 100+ performers, full-time, multi-ethnic film-level costumes, makeup, and props, as well as immersive technology shows, interactive light and shadow bars, art exhibitions, IP cultural and creative products, and experiential commerce, integrating "eating, lodging, travel, sightseeing, entertainment, and shopping." It truly achieves "cultural tourism + multiple industries," a deep integration of culture and tourism, where poetry and the distance are complementary and perfectly integrated.
Image source: Micro Lijiang
Using the village as its presentation medium and inspired by the tea-horse trade culture of the Ming Dynasty, the project carefully crafted a layout of "one street and five courtyards." Each courtyard contains profound historical and cultural connotations, allowing tourists to feel as if they have traveled back to the prosperous era of the ancient tea-horse road.
The entire immersive script consists of three storylines: Naxi wedding customs, the legend of the horse gang, and the fantasy Classic of Mountains and Seas. Whether it's a small performance lasting less than 30 minutes or a two-day, one-night script tour that includes dining, accommodation, and transportation, it will leave tourists with unforgettable memories.
Image source: Micro Lijiang
By deeply exploring Lijiang's historical and cultural resources, the project cleverly integrates the cultural traditions of the Naxi people, the historical stories of the ancient tea-horse road, and the mysterious elements of Dongba culture, allowing tourists to enjoy a cultural feast while experiencing the unique historical and cultural charm of the Lijiang region.
Image source: Lijiang Tongcheng Network Media Co., Ltd.
Immersive Night Tour Project "Just in Ningyuan"
On September 5th, the launch conference for the large-scale immersive night tour cultural tourism project "Just in Ningyuan" was held at the Jiliao Governor's Mansion in Ningyuan Ancient City, Liaoning Province. The project is scheduled to premiere on September 27, 2024.
Image source: Liaoshen Business Weekly
It is understood that the large-scale immersive night tour cultural tourism project "Just in Ningyuan" utilizes the existing Jiliao Governor's Mansion for renovation and upgrading, and integrates the idle old newspaper printing factory area. It aims to create an unforgettable spiritual journey for tourists. Based on the Ningyuan Great Victory, the play vividly reproduces the heroic deeds of the people in the city uniting as one to defend their homes and country, and profoundly extracts the unbreakable and hardworking city spirit that has been passed down by the people of Xingcheng for hundreds of years.
Currently, the renovation of the ancient city's infrastructure is in full swing. With the upcoming premiere of "Just in Ningyuan," the entire ancient city scenic area will have fully open interactive performances in different time periods.
Hubei Dahua Xiyou Project
Recently, Wuxue Cultural Tourism Company released the construction progress of the Hubei Dahua Xiyou project: The excavation work for the Flamingo Restaurant in the Pantao Meeting area is proceeding according to the design elevation, with 70% completion; the clearing work in the Yuma Garden area is underway, with 80% completion; the mountain removal work in the pet hospital area is underway, with 70% completion; and the earthwork filling for the performance stage in the Pantao Night Banquet area is underway, with 60% completion.
Hubei Dahua Xiyou is the first animal companion theme park in China based on the theme of Journey to the West, offering six animal companion experience modes: accompanying sleep, accompanying meals, accompanying travel, accompanying observation, accompanying entertainment, and night companionship.
Image source: Wuhan Urban Construction Group
Located in Luhe Village, Yuquan Town, Wuxue City, the project is divided into two phases of construction, with a total land area of 1161 mu (approximately 77.4 hectares), a construction area of 162.5 mu (approximately 10.8 hectares), and a total investment of 500 million yuan. It is a key cultural tourism project invested by the Wuxue Municipal Party Committee and Municipal Government.
Image source: Wuhan Urban Construction Group
The project innovatively combines the Journey to the West culture in Wuxue's history with the animal companion model, creating ten animal "Xi" (playful) tour interaction methods: "dancing with birds," "floating with capybaras," "walking with alpacas," "growing taller with giraffes," "calling with tree frogs," "jumping with squirrels," "running with zebras (ATV)," "encountering deer," "climbing with monkeys," and "digging holes with spiders." This forms an extreme and interesting animal "Xi" tour brand IP.
Image source: Hubei Daily
Combining Journey to the West culture and relying on natural lakes, mountains, slopes, hills, fields, rivers, bays, and forests, the project cleverly arranges aquatic, herbivorous, bird, pastoral, cave, wetland, and other different animals and venues according to local conditions. It focuses on the "183" key construction content: creating a "King's Mountain Patrol" Journey to the West story animal real-life interactive drama; constructing eight major Xiyou gardens, including Huoniao Zhou (aquatic animal viewing garden), Fangmapo (herbivorous animal companion area), Luminggu (animal companion accommodation village), Yeyanwan (companion dining restaurant and themed performance), Huaguoshan (Monkey Mountain and themed slide car park), Gaolaozhuang (pastoral pet park), Pansidong (cave animal museum and Journey to the West park), and Liushahe (wetland animal rafting); and creating three personalized animal experience routes: the night light forest animal exploration path, the Huaguoshan themed slide car path, and the Liushahe animal rafting path.
Image source: Hubei Daily
"Maritime Quanzhou" Large-scale Immersive Cultural Tourism Integration Performing Arts Complex
On the morning of September 8th, the "Maritime Quanzhou" project was officially announced at the 2024 Quanzhou City Cultural Tourism Industry Special Investment Promotion Conference. Relying on the main land plots of Quanzhou's Houzhu Port area, the project has a total investment of 2.5 billion yuan, covers an area of 571 mu (approximately 38.1 hectares), has a total construction area of 49,538.6 square meters, and plans to attract investment and cooperation to develop and construct an immersive real-life performance and theme park project.
Image source: Maritime Silk Road Quanzhou Cultural Tourism Voice
The project plans to create a multi-dimensional Song and Yuan Quanzhou cultural experience world through a 3D animated film combining A1 technology and digital creativity. It will utilize the latest 3D animation technology and real-scene reproduction techniques to allow audiences to gain a preliminary understanding of the prosperous scene and cultural characteristics of Quanzhou during the Song and Yuan dynasties. Leveraging existing port area buildings, it will strengthen the dissemination and protection of historical culture. Through the design and transformation of a series of supporting facilities, a large-scale immersive scenic area will be built, achieving seamless online-to-offline connectivity. This will create a sustainable new cultural tourism industry model, promoting the development of Fengze's tourism industry, generating economic benefits, and building a national cultural park along the Maritime Silk Road.
Luoyang Bridge "Song and Yuan World Heritage Town" Tourism Project
Image source: Maritime Silk Road Quanzhou Cultural Tourism Voice
On August 22, at the Quanzhou City Cultural Power City Construction and 2024 Cultural Tourism Economic Development Conference, the Luoyang Bridge "Song and Yuan World Heritage Town" tourism project was officially signed. By introducing business formats such as "immersive real-scene performances, art and cultural flagship stores, Haijie bars, and resort courtyards," it aims to create a composite tourism destination integrating urban leisure and cultural tourism resorts. This will establish a new model for Quanzhou World Heritage resort tourism and become a new cultural salon along the Maritime Silk Road.
Song and Yuan China Oriental Port Performing Arts City Project
Image source: Maritime Silk Road Quanzhou Cultural Tourism Voice
The "Song and Yuan China Oriental Port" performing arts city project, officially signed at the Quanzhou City Cultural Power City Construction and 2024 Cultural Tourism Economic Development Conference, takes the Song and Yuan China Maritime Silk Road trade culture as its core. It integrates Song and Yuan World Heritage culture and Song and Yuan food culture, using the tourist as the "first-person perspective" to create a cluster of interactive entertainment performance spaces using diversified performing arts products and technology.
Jinzhong Lake International Cultural Tourism Resort Project
Image source: Dongqu Release
On [Month] 23, the Zhongshan Municipal People's Government signed a strategic cooperation framework agreement with the US Vigo Capital Holdings Group, the Hong Kong Jiaolong Group, and China Cultural Tourism Investment Co., Ltd. Among these, the Jinzhong Lake International Cultural Tourism Resort Project is invested and constructed by China Cultural Tourism Investment Co., Ltd.
The Jinzhong Lake International Cultural Tourism Resort Project has a total construction area of approximately 362,000 square meters and an investment exceeding 5 billion yuan. Relying on the beautiful environment of the Jinzhong Lake area, it plans to create a national-level and international tourism resort project in the Jinzhong Lake area, integrating elements such as ice and snow entertainment, urban parks, commercial streets, high-end hotels, and characteristic homestays.
The project plans five functional zones: Zhongshan Children's Park & B.DUCK and Xin'an Old Village renovation, Jinzhong Lake landscape hotel, high-end homestay cluster, ice and snow world and cultural tourism commercial street, and high-end residential area. This will form a new cultural tourism attraction in the Guangdong-Hong Kong-Macao Greater Bay Area, further "lighting up" Zhongshan's tourism night economy.
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