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General Secretary's remarks on culture and tourism: 31 key takeaways for learning

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2024-11-07


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Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has attached great importance to cultural and tourism work, delivering numerous important speeches and instructions. He has emphasized integrating culture and tourism, promoting their deep fusion, and cultivating the cultural tourism industry into a pillar industry in various provinces and cities.


Today, let's study General Secretary Xi's important statements, speeches, and thoughts on culture and tourism.



Editor-in-chief | Yang Ming
Editor | Liu Kaiye
Source | Chuangce Culture and Tourism


01


Tourism is an important channel for exchange and mutual learning between different countries and cultures, an effective means of economic development and job creation, and an important industry for improving people's living standards.

——September 13, 2017, Xi Jinping's congratulatory message to the 22nd General Assembly of the United Nations World Tourism Organization held in Chengdu, Sichuan


02


China attaches great importance to the development of the tourism industry, and its comprehensive contribution rate to China's economy and employment has exceeded 10%. In the next 5 years, 700 million Chinese people will travel abroad. China boasts a long history, brilliant culture, magnificent mountains and rivers, and diverse customs. We warmly welcome tourists from all over the world to visit China for sightseeing and vacations. The United Nations World Tourism Organization plays a positive role in promoting the development of the global tourism industry and strengthening international tourism exchange and cooperation. We hope that all countries will take this meeting as an opportunity to jointly promote greater development of the global tourism industry.

——September 13, 2017, Xi Jinping's congratulatory message to the 22nd General Assembly of the United Nations World Tourism Organization held in Chengdu, Sichuan


03


We should encourage the development of rural farmhouses, but also analyze and predict rural tourism, and formulate measures in advance to ensure the sustainable development of rural tourism.

——October 19, 2017, Xi Jinping's speech at the discussion of the Guizhou Provincial Delegation of the 19th National Congress of the Communist Party of China


04

The establishment of the Ministry of Culture and Tourism. Developing Chinese-style socialist culture, upholding the position of Chinese culture, basing ourselves on the realities of contemporary China, combining with the conditions of the present era, and developing a socialist culture that is oriented towards modernization, the world, and the future, and that is national, scientific, and popular, is an important task of our Party. In order to better strengthen the construction of advanced socialist culture and promote excellent traditional Chinese culture, the responsibilities of the Ministry of Culture and the China National Tourism Administration have been integrated to establish the Ministry of Culture and Tourism.

——February 2018, Xi Jinping's explanation of the "Draft Decision and Plan on Deepening the Reform of Party and State Institutions" at the Third Plenary Session of the 19th Central Committee


05


We must attach importance to the protection and inheritance of historical and cultural heritage, protecting the roots of the enduring spirit of the Chinese nation.

——August 20, 2019, Xi Jinping emphasized during his inspection of Jiayuguan Fortress


06


Relying on rich red cultural resources and green ecological resources to develop rural tourism has revitalized the rural economy and is a good practice for rural revitalization.

——September 2019, Xi Jinping's speech during his inspection and research in Henan


07


Historical and cultural heritage is an irreplaceable and precious resource that cannot be reproduced. Protection must always come first. Tourism development must be premised on protection and cannot be overly commercialized. Tourism should be a process for people to understand Chinese culture and enhance cultural confidence.

——May 11, 2020, Xi Jinping emphasized during his inspection in Shanxi


08


The cultural and tourism industries are inseparable. We must adhere to the principle of "using culture to shape tourism and using tourism to showcase culture," promoting the integrated development of culture and tourism, allowing people to appreciate the beauty of nature while experiencing the beauty of culture and cultivating their minds.

——September 22, 2020, Xi Jinping's speech at a symposium with experts from the fields of education, culture, health, and sports


09


We must protect old urban areas with historical and cultural value, highlighting the city's unique characteristics, enhancing the cultural and tourism connotation, and providing more education for the people.

——October 12, 2020, Xi Jinping emphasized during his inspection in Guangdong


10

Regarding the development of tourism projects in revolutionary base areas, we must grasp two concepts. One is patriotic education in red base areas; the other is the development of red tourism. These two aspects must be coordinated.

——February 16, 2021, an important article by Xi Jinping published in the journal "Seeking Truth"


11


We must practice agriculture where it is suitable, forestry where it is suitable, animal husbandry where it is suitable, and develop ecological tourism where it is suitable, truly giving full play to our own comparative advantages, so that the development of impoverished areas is solidly based on our own favorable conditions.

——February 16, 2021, an important article by Xi Jinping published in the journal "Seeking Truth"


12


We must adhere to the people-centered approach, integrate culture and tourism, enhance quality and taste, strive to create a good environment that is suitable for work, living, leisure, and tourism, and build a world-class tourist city.

——April 26, 2021, Xi Jinping emphasized during his inspection in Guangxi


13


We must respect history, culture, and ecology, comprehensively protect historical and cultural heritage, coordinate tourism development, characteristic operations, and ancient city protection, safeguard the bottom line of cultural relic safety, and protect the precious wealth left to us by our ancestors.

——January 27, 2022, Xi Jinping emphasized during his inspection and research of Pingyao Ancient City, a world cultural heritage site in Shanxi.


14


Cultural relics and cultural heritage carry the genes and bloodline of the Chinese nation, and are irreplaceable and non-renewable resources of excellent Chinese civilization. We must bring more cultural relics and cultural heritage to life, creating a strong social atmosphere for inheriting Chinese civilization. We must actively promote the protection and utilization of cultural relics and the protection and inheritance of cultural heritage, excavating the multiple values of cultural relics and cultural heritage, and disseminating more value symbols and cultural products that carry Chinese culture and the Chinese spirit.

——May 27, 2022, Xi Jinping emphasized at the 39th collective study of the Political Bureau of the 19th Central Committee


15


Adhere to the principle of "using culture to shape tourism and using tourism to showcase culture," and promote the deep integration of culture and tourism.

——October 16, 2022, Xi Jinping's report at the 20th National Congress of the Communist Party of China


16


Increase the protection of cultural relics and cultural heritage, strengthen the protection and inheritance of historical culture in urban and rural construction, and build and utilize national cultural parks well.

——October 16, 2022, Xi Jinping's report at the 20th National Congress of the Communist Party of China


17


In the new era of rural revitalization, we must develop characteristic agricultural products and rural tourism well. You are a good example. I hope that everyone will continue to work hard, strive for greater progress, achieve new and greater achievements in rural revitalization, and work together towards common prosperity, with a more prosperous life.

——January 18, 2023, Xi Jinping's speech during a video call with grassroots cadres and the masses before the Spring Festival


18


At a new starting point, continuing to promote cultural prosperity, build a strong cultural nation, and build a modern Chinese civilization is our new cultural mission in the new era.

——June 2, 2023, Xi Jinping's speech at the Symposium on Cultural Inheritance and Development


19


Developing the tourism industry is a key driver of high-quality development. Protecting the Greater Khingan Range forests is crucial for attracting tourists. The area boasts unparalleled tourism resources; local party committees and governments should provide policy support, adhering to a dual approach of forest-based economy and tourism, ensuring that the scenery of the northern border and ice and snow resources generate continuous income for local residents.

——Remarks made by General Secretary Xi Jinping during an inspection tour of Heilongjiang in September 2023


20


Holiday travel saw a surge in visitors, the film market thrived, and "village super leagues" and "village evenings" were vibrant and energetic.

——As noted by General Secretary Xi Jinping in his 2024 New Year's address


21

China is a great nation, inheriting a great civilization. On this vast land, the desolate smoke of the desert and the gentle rain of the south always evoke thoughts of millennia past and stir the imagination; the meandering Yellow River and the surging Yangtze River always inspire a surge of emotion and pride. The dawn of civilization at Liangzhu and Erlitou, the written legacy of oracle bones from Yin Ruins, the cultural treasures of Sanxingdui, the continuous cultural heritage of the National Library of China… the vastness of China, its history so long, its civilization so vast, this is the foundation of our confidence and the source of our strength.

——As noted by General Secretary Xi Jinping in his 2024 New Year's address


22

We must prioritize the development of characteristic and advantageous industries, adapting to local conditions to develop emerging industries, and accelerating the industrial transformation and upgrading of the western region. We should strengthen the deep integration of scientific and technological innovation and industrial innovation, actively cultivate and attract high-level scientific and technological innovation talents, and strive to overcome a number of key core technologies. We should deepen scientific and technological innovation cooperation between the east, central, and west regions, and build national demonstration zones for independent innovation and technology transfer and transformation. We should accelerate the technological transformation of traditional industries, promote the upgrading of key industry equipment, promote the upgrading, improvement, and efficiency enhancement of traditional advantageous industries, and improve the comprehensive utilization efficiency of resources and the degree of deep processing of products. We should promote the integrated development of central enterprises and the western region. We should develop tourism and other service industries into regional pillar industries. We should develop new types of productivity according to local conditions, explore the development of modern manufacturing and strategic emerging industries, plan and construct future industries, and form new driving forces for regional development.

——Important remarks made by General Secretary Xi Jinping at the symposium on promoting the development of the western region in the new era, which he chaired in Chongqing in April 2024


23

We must persist in promoting the organic combination of new-type urbanization and comprehensive rural revitalization, and ensure and improve people's livelihoods in the course of development. We should deeply implement the rural revitalization strategy, increase support for key counties supported under the national rural revitalization strategy, establish a normalized support mechanism for low-income populations and underdeveloped areas, and resolutely prevent large-scale poverty relapse. We should learn from and apply the experience of the "Ten Million Project," creating rural construction models with regional characteristics. We should develop county economies with distinctive characteristics, cultivate a number of strong agricultural counties, large industrial counties, and famous tourism counties, promote the nearby employment and income increase of farmers, and promote urbanization in accordance with local conditions. We should advance the construction of high-standard farmland, shoulder the responsibility of ensuring stable production and supply of important agricultural products, and make due contributions to ensuring national food security. We should strengthen rural spiritual civilization construction, promote the transformation of social customs, and actively cultivate new trends and appearances of the times.

——Important remarks made by General Secretary Xi Jinping at the symposium on promoting the development of the western region in the new era, which he chaired in Chongqing in April 2024


24

The national music of both China and Russia are brilliant flowers in the garden of world civilization.

——Remarks made by General Secretary Xi Jinping at the opening ceremony of the China-Russia Year of Culture in 2024 and the special concert celebrating the 75th anniversary of the establishment of diplomatic relations between China and Russia


25

Since the reform and opening up, and especially since the 18th National Congress of the Communist Party of China, China's tourism development has entered the fast lane, forming the world's largest domestic tourism market, becoming the largest source of international tourists and a major destination, growing from small to large and from weak to strong, increasingly becoming a new strategic pillar industry and a people's industry and happiness industry with significant characteristics of the times, successfully forging a unique path of Chinese tourism development.

——Important instructions on tourism work made by General Secretary Xi Jinping in May 2024


26

We should focus on improving the modern tourism system, accelerate the construction of a strong tourism country, and enable the tourism industry to better serve a better life, promote economic development, build a spiritual home, showcase China's image, and promote cultural exchanges. All regions and departments should earnestly enhance their sense of responsibility and mission, cooperate in their division of labor, and resolutely implement policies to promote the steady and far-reaching high-quality development of the tourism industry.

——Important instructions on tourism work made by General Secretary Xi Jinping in May 2024


27

The enthusiasm for cultural tourism and museums is on the rise. Witnessing these lights of civilization and art fills us with national pride.

——Remarks made by General Secretary Xi Jinping during an inspection tour of Gansu in September 2024


28

Promoting ecological protection and high-quality development in the Yellow River Basin requires persistent efforts, implemented year after year. Great protection is a prerequisite for great development; lucid waters and lush mountains are invaluable assets. The Yellow River is beautiful, and it will be even more beautiful in the future.

——Remarks made by General Secretary Xi Jinping during a cordial exchange with citizens and tourists relaxing by the Yellow River during an inspection tour of Gansu in September 2024


29

Internal contradictions among the people should be resolved through mediation. The Six-Foot Lane embodies the historical wisdom of our ancestors in resolving conflicts. It should serve as an educational site for promoting excellent traditional Chinese culture, playing a role in promoting the traditional Chinese virtues of courtesy and harmony, and creating a harmonious social environment where people live and work in peace and contentment.

——Remarks made by General Secretary Xi Jinping during a cordial exchange with local residents and tourists during an inspection tour of the Six-Foot Lane in Tongcheng City, Anqing, Anhui Province in October 2024


30

We should further promote the integrated development of culture and tourism, develop whole-region tourism, and develop the cultural tourism industry into a pillar industry. We should deeply excavate and utilize the educational function and tourism value of red cultural resources. We should strengthen the protection, inheritance, and utilization of traditional villages and traditional buildings, and promote the creative transformation and innovative development of excellent traditional culture. Guided by the core socialist values, we should widely carry out mass spiritual civilization creation and promote the transformation of social customs. We should deepen cultural system reform, improve the cultural industry system and market system, and create more cultural masterpieces.

——Remarks made by General Secretary Xi Jinping during an inspection tour of Anhui in October 2024


31

Cultural heritage is a precious treasure left by our ancestors, and we must protect and inherit it. We must make persistent efforts to enhance cultural influence and showcase Fujian's new image. We should inherit and carry forward red culture, build the Longting and Ninghua Long March National Cultural Park, and deepen the research and interpretation of revolutionary historical materials and revolutionary cultural relics. We should strengthen the protection and inheritance of cultural heritage, persistently do a good job in educating people with culture, and actively promote the transformation of social customs. We should promote the deep integration of culture and tourism, and cultivate the cultural tourism industry into a pillar industry. We should promote cross-strait cultural exchanges, jointly promote Chinese culture, and enhance the national identity, cultural identity, and national identity of Taiwan compatriots. We should widely gather the hearts of overseas Chinese by relying on the ties of kinship, hometown, and ancestral land culture.

——Emphasis made by General Secretary Xi Jinping during an inspection tour of Fujian and Xiamen in October 2024




Recommended Cultural and Tourism Events

2025 China (Beijing) International Amusement Facilities and Equipment Expo
2025 Beijing International Tourism, Leisure and Entertainment Industry Expo
March 19-21, held in Beijing!



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