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Shaping tourism with culture and showcasing culture through tourism: Two major projects of Shenzhen Window of the World 2025 are about to debut

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2024-12-23

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Chief Editor | Yang Ming

Editor in Charge | Liu Kaiye

Source | Jinxiu China Folk Village

With the upcoming 2025 New Year, Shenzhen Jinxiu China National Folk Culture Village proudly announces the imminent debut of two major projects: the immersive national-style entertainment theme area, "Jinxiu Shengshi • Meng Hua Lu," and the grand华夏综艺史诗 (Huaxia variety show epic) "Dragon and Phoenix Dance China." A series of new spring cultural events will also be launched successively. The creation of these multiple cultural feasts marks a new stage of innovative development for Shenzhen Jinxiu China, China's first theme park!

"Literature is the soul of travel, and travel is the wings of literature." As China's first cultural theme park—Shenzhen Jinxiu China—we have joined forces with Tencent Video, a leading domestic video brand, in a deep collaboration, with the official IP authorization of "Meng Hua Lu" signed and implemented. This IP is a highly influential ancient-style film and television IP in recent years, with a total playback volume of nearly 6 billion times, and it once won the first place in the film and television category of the "Xinhua News Agency Annual Cultural Industry IP Value List." The addition of the "Meng Hua Lu" IP injects youthful and diversified vitality into Shenzhen Jinxiu China, conveying traditional culture to a wider audience in a more vivid way.

The 20,000㎡ "Jinxiu Shengshi • Meng Hua Lu" theme area, through ten group scenes including Jinxiu Building, Goulan Was, Half-Veiled Tea House, Fanlou, Huangcheng Si, Persian Fanfang, Menghua Garden, Zhouqiao Night Market, Jinxiu West Market, and Jinxiu East Market, highly restores the national style aesthetic lifestyle in the drama. Using the character "Zhang Haohǎo" (张好好) as the core IP, it combines national-style performances, ancient-style trendy toys, creative cultural products, and themed food, carefully presenting a "Haohǎo Recommendation List" cultural consumption feast. Upon entering the theme area, visitors can embark on a national-style journey of "taking good photos," "eating well," "drinking well," "having fun," and "watching well."

Shenzhen Jinxiu China uses IP empowerment as an opportunity to provide an innovative model for cross-border cooperation in the cultural and tourism industry and drives the upgrading of cultural and tourism entertainment consumption with new creativity!

At the beginning of the new year, Shenzhen Jinxiu China's large-scale华夏综艺史诗 (Huaxia variety show epic) "Dragon and Phoenix Dance China" will also be presented in a new way, showcasing the magnificent charm of Huaxia culture in a variety of artistic forms with a stronger sense of technology, fashion, and immersion.

As a 35-year classic performing arts representative of Shenzhen Jinxiu China, the new "Dragon and Phoenix Dance China," led by the innovative team of famous masters, will create a time and space spanning from the prehistoric era to a fantastical future. This epic production uses Chinese history and culture as its context, with "dragon and phoenix" symbolizing the spiritual totem of the Chinese nation. It is newly arranged to present the profoundness of Chinese civilization. In terms of spatial exchange, the new "Dragon" drama passionately interprets the diverse arts from Chinese folk customs to Lingnan culture—Sichuan opera face-changing, Chaozhou Yingge, Lingnan lion dance… the fusion of national culture and local characteristics creates a wonderful collision. Intangible cultural heritage is also revitalized in the new "Dragon" drama: fire pots, Tai Chi, Wing Chun… leading the cultural confidence of the younger generation. At the same time, the newly renovated stage and beauty, introducing new technological elements such as naked-eye 3D and cyberpunk, combined with specially made exquisite costumes, props, and settings, perfectly showcases the symbiosis and resonance of performance effects and cultural emotions, bringing an unprecedented audio-visual shock to tourists.

The new "Dragon and Phoenix Dance China" not only provides tourists with a new aesthetic experience and emotional resonance but also polishes the golden signboard of Shenzhen Jinxiu China's performing arts, recreating the "Pengcheng No. 1 Show"!

Along with the opening of the two new projects, Shenzhen Jinxiu China is also actively responding to the relevant activities of China Travel International's "Binsnow Happy Season," OCT Group's "Reunion Season," and Happy Valley's "Shining Huanxi Festival," carefully planning a cultural feast of tradition and innovation for the 2025 Spring Festival series of cultural activities. Starting from New Year's Day, intangible cultural heritage iron flower and fire pot stunts will continue. From New Year's Eve to the Lantern Festival, fire pot steel flowers, grand parades, Lingnan temple fairs, and the 530,000㎡ Jinxiu Xi Yue Lantern Festival will be staged in turn. There will also be the official IP landing of "Black Myth: Wukong," with a seven-day "Wukong" e-sports carnival to celebrate the new year together.

As a disseminator of Chinese culture, Shenzhen Jinxiu China will always adhere to the core concept of "using culture to shape tourism and using tourism to highlight culture." It will continuously expand the expression forms of traditional Chinese culture. Throughout 2025, the scenic area will continue to launch new national tide themed festivals, such as the Jinxiu Fanghua National Tide Season, Water Splashing Carnival, and Jinxiu Lantern Festival Carnival, and plan a series of activities around traditional festivals such as Dragon Boat Festival and Mid-Autumn Festival, showcasing traditional Chinese festivals from multiple angles and aspects, bringing a year-round cultural experience that is both profound and interesting to tourists, making traditional culture truly "come alive," and continuously contributing more cultural and entertainment feasts to the Shenzhen cultural tourism market!

Investment Special Survey of the Tourism Industry

To gain a deeper understanding of the investment and development of the tourism industry, the China Tourism Academy, in conjunction with the China Amusement Machine and Amusement Park Association and other units, is conducting a special survey on investment in the tourism industry. We sincerely invite all member units and tourism enterprises to participate in the survey.

▲Scan the QR code to fill out the questionnaire

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CHINA ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS

E-mail:cae@caapa.org

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