On January 3, in order to implement the "Overall Layout Plan for the Construction of Digital China," in accordance with the "14th Five-Year Plan for the Development of the Information and Communication Industry" and the "Action Plan for the Coordinated Development of "Dual Gigabit" Networks (2021-2023)" and other work arrangements, to accelerate the promotion of deep coverage of mobile networks, improve network quality, optimize user perception, continuously meet the growing needs of the people for a better life, support the digital transformation needs of key industries, promote high-quality economic and social development, the Ministry of Industry and Information Technology and ten other departments decided to launch the "Signal Upgrade" special campaign.

On January 9, in order to implement the "National Standardization Development Outline" and better promote the implementation of the construction project of the basic public service standard system, and to provide technical support for the rolling implementation of the "National Basic Public Service Standards," the State Standardization Administration, the National Development and Reform Commission, the Ministry of Culture and Tourism, and 16 other departments jointly formulated the "Construction Project Work Plan for the Basic Public Service Standard System."

On January 9, in order to thoroughly implement the important expositions of General Secretary Xi Jinping on the development of the digital economy, and to use cloud computing and other digital technologies to promote the transformation and upgrading of internet access service business venues, according to the "Notice of the Office of the Ministry of Culture and Tourism on Issuing the "Work Plan for the Cloud Action of the Internet Access Service Industry" deployment, after local application and recommendation by provincial cultural and tourism administrative departments, the Ministry of Culture and Tourism has determined the second batch of national internet access service industry cloud service pilot cities, which are now announced.

On January 12, in order to thoroughly implement the spirit of the National Conference on Propaganda and Ideological Culture, the Central Economic Work Conference, and the National Conference of Propaganda Ministers, strengthen the guidance of micro-short drama creation and the demonstration and guidance of excellent programs, promote innovation in the themes and genres of micro-short dramas, actively explore in-depth cross-border integration with industries such as culture and tourism, promote cultural inheritance and economic and social development, and better meet the spiritual and cultural needs of the people, in accordance with the micro-short drama creation improvement plan, from the date of the issuance of this notice, the State Administration of Radio and Television will organize the "Travel with Micro-Short Dramas" creation plan nationwide.

On January 16, the Ministry of Culture and Tourism, together with the State Ethnic Affairs Commission, organized the selection of excellent projects for the 2023 "Spring Rain Project." Through the stages of recommendation by various localities and units, expert review, and public announcement, a total of 50 excellent projects with clear directions, effective mechanisms, significant achievements, strong innovation, and wide influence were selected.

On January 18, seven departments including the Ministry of Industry and Information Technology, the Ministry of Education, the Ministry of Science and Technology, the Ministry of Transport, the Ministry of Culture and Tourism, the State-owned Assets Supervision and Administration Commission of the State Council, and the Chinese Academy of Sciences jointly issued the "Implementation Opinions on Promoting the Innovative Development of Future Industries." It proposes that by 2025, China's future industrial technological innovation, industrial cultivation, and safety governance will be comprehensively developed, with some fields reaching internationally advanced levels and the industrial scale steadily increasing. A number of future industry incubators and pilot zones will be built, hundreds of cutting-edge key core technologies will be broken through, hundreds of iconic products will be formed, and a future industrial development model that suits China's actual conditions will be initially formed.

On January 24, according to the "Implementation Work Guidelines for the (GB/T 41648-2022)," 59 tourism homestays meet the national Class A tourism homestay standards, and 52 tourism homestays meet the national Class B tourism homestay standards.

On January 25, according to the "Notice of the Office of the Ministry of Culture and Tourism on the Recommendation of Support Projects for Rural Cultural and Tourism Leaders in 2023" (Ban Ren Fa [2023] No. 123), based on the recommendations of cultural and tourism departments (bureaus) at all levels, after qualification review, expert panel review, and public announcement, 485 people were determined as selected personnel for the 2023 support projects for rural cultural and tourism leaders, of which 45 were funded personnel.

On January 25, in order to fully implement the spirit of the 20th National Congress of the Communist Party of China, implement the relevant deployments of the General Office of the State Council's "Several Measures to Unleash Tourism Consumption Potential and Promote High-Quality Development of the Tourism Industry" (Guo Ban Fa [2023] No. 36), cultivate new consumption growth points, and promote the continuous expansion of cultural and tourism consumption, according to the requirements of the "Notice on Carrying Out the Construction Work of the Third Batch of National-Level Nighttime Cultural and Tourism Consumption Aggregation Areas" (Ban Chan Ye Fa [2023] No. 151), based on the applications of provincial cultural and tourism administrative departments, after research, the third batch of national-level nighttime cultural and tourism consumption aggregation areas have been determined and are now announced.

On February 1, in order to implement the decisions and deployments of the CPC Central Committee and the State Council, implement the spirit of the Central Economic Work Conference, and promote the innovative development of time-honored brands, according to the "Management Measures for the Demonstration Creation of Time-Honored Brands of China," after enterprise application, local recommendation, and public announcement, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration for Market Regulation, the State Intellectual Property Office, and the State Administration of Cultural Heritage decided to recognize 382 brands as the third batch of "Time-Honored Brands of China."

On February 3, the 12th Central No. 1 document guiding the work on "agriculture, rural areas, and farmers" since the 18th National Congress of the Communist Party of China (CPC) was released, putting forward a "roadmap" for vigorously and effectively promoting the comprehensive revitalization of rural areas. The document, titled "Opinions of the CPC Central Committee and the State Council on Learning from and Applying the Experience of the "Thousand Villages Demonstration, Ten Thousand Villages Improvement" Project to Vigorously and Effectively Promote the Comprehensive Revitalization of Rural Areas," consists of six parts, including: ensuring national food security; ensuring that no large-scale return to poverty occurs; improving the level of rural industrial development; improving the level of rural construction; improving the level of rural governance; and strengthening the Party's overall leadership over the work on "agriculture, rural areas, and farmers." The document outlines six key areas: ensuring national food security, preventing large-scale poverty relapse, upgrading rural industrial development, improving rural infrastructure, enhancing rural governance, and strengthening the Party's overall leadership in rural affairs.

On February 6, the Ministry of Culture and Tourism, in accordance with the People's Republic of China's national standards "Classification and Evaluation of Tourism Scenic Area Quality Grades" and "Management Measures for Tourism Scenic Area Quality Grades," and based on recommendations from relevant provincial (autonomous region, municipal) culture and tourism administrative departments, organized a comprehensive evaluation and completed the announcement on February 1, 2024, designating 21 tourist attractions as national 5A-level tourist attractions.

On February 7, based on recommendations from provincial (autonomous region, municipal) culture and tourism administrative departments and sports administrative departments and the Xinjiang Production and Construction Corps, the Ministry of Culture and Tourism and the General Administration of Sport, after material review, expert review, and public announcement, designated 7 resorts as the third batch of national ski tourism resorts.

On February 9, in accordance with the relevant provisions of the "Labor Law of the People's Republic of China," the Ministry of Human Resources and Social Security and the Ministry of Culture and Tourism jointly formulated three national occupational standards for hotel service personnel, etc., which are now promulgated and implemented.

On February 20, in order to fully implement the spirit of the 20th National Congress of the CPC, thoroughly implement Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era, implement the relevant deployments of the "Opinions of the General Office of the CPC Central Committee and the General Office of the State Council on Strengthening the Protection and Inheritance of Historical Culture in Urban and Rural Construction" and the "14th Five-Year Plan Outline," strengthen the management of protection and improvement projects for national historically significant cities and districts, and further improve the level of project planning, construction, implementation, and management, the General Office of the Ministry of Housing and Urban-Rural Development and the General Office of the National Development and Reform Commission formulated this guide.

On March 15, the State Administration for Market Regulation (National Standardization Management Committee) approved the release of 406 national standards. Two national standards under the supervision of the Ministry of Culture and Tourism and under the purview and execution of the National Tourism Standardization Technical Committee, namely "Operational Management Standard for National Ecological Tourism Areas" (GB/T 26362-2024) and "Setting Standard for Public Information Guidance System in Tourist Scenic Areas" (GB/T 31384-2024), were among them and will be implemented from July 1, 2024.

On March 17, the Ministry of Culture and Tourism carried out the recommendation and selection of typical cases of national culture and tourism market management innovation in 2023. After the application, selection, and announcement processes, the list of the top ten innovative cases and excellent cases of national culture and tourism market management innovation in 2023 was determined and is now announced.

On March 20, in accordance with the "14th Five-Year Plan for the Protection of Intangible Cultural Heritage" and the work requirements of the "Notice on Promoting the High-Quality Inheritance and Development of Traditional Crafts" issued by the Ministry of Culture and Tourism and ten other departments, based on recommendations from various localities, after expert review, on-site inspections, and public announcements, the Ministry of Culture and Tourism identified 99 enterprises and units as "2023-2025 National Intangible Cultural Heritage Productive Protection Demonstration Bases," which are now announced.

On March 21, in order to implement the decisions and deployments of the CPC Central Committee and the State Council on the construction of a strong country in terms of quality, and to promote the establishment of a tourism market service quality evaluation system, the Ministry of Culture and Tourism decided to carry out pilot work on the construction of a tourism market service quality evaluation system in 13 regions: Beijing, Inner Mongolia Autonomous Region, Jiangxi Province, Shandong Province, Ningxia Hui Autonomous Region, Dalian City, Liaoning Province, Yangzhou City, Jiangsu Province, Hefei City, Anhui Province, Enshi Tujia and Miao Autonomous Prefecture, Hubei Province, Foshan City, Guangdong Province, Changjiang Li Autonomous County, Hainan Province, Lijiang City, Yunnan Province, and Bortala Mongolian Autonomous Prefecture, Xinjiang Uygur Autonomous Region.

On March 25, in order to further strengthen the regional overall protection of intangible cultural heritage and promote the construction of national cultural ecological protection zones, in accordance with the "Management Measures for National Cultural Ecological Protection Zones" (Ministry of Culture and Tourism Order No. 1), the Ministry of Culture and Tourism will organize the acceptance work for the construction achievements of national cultural ecological protection experimental zones.

On March 26, in order to fully implement the spirit of the 20th National Congress of the CPC, stimulate the vitality of cultural market entities, and promote the high-quality development of the cultural industry, in accordance with the "Management Measures for National Cultural Industry Demonstration Parks (Bases)" (Wenlvchanye Fa [2023] No. 45), after enterprise applications, recommendations from provincial culture and tourism administrative departments, review, and public announcements, the Ministry of Culture and Tourism decided to name 219 enterprises as a new batch of national cultural industry demonstration bases; 165 demonstration bases passed the review and retained their designations.

On March 29, to thoroughly implement the spirit of the Central Talent Work Conference, implement the tasks of the "14th Five-Year Plan" for the Development of Cultural and Tourism Talents, and give full play to the exemplary, leading, and radiating role of rural cultural and tourism leaders in the comprehensive revitalization of the countryside, in accordance with the "Implementation Plan for the Support Project for Rural Cultural and Tourism Leaders (2023-2025)", the Office of the Ministry of Culture and Tourism decided to launch the 2024 Rural Cultural and Tourism Leaders Support Project Recommendation Program.

On April 1, in order to fully implement the spirit of the 20th National Congress of the Communist Party of China and comprehensively promote the implementation of the Rural Revitalization Strategy, in accordance with the relevant requirements of the "Notice of the Office of the Ministry of Culture and Tourism on Soliciting Typical Cases of Cultural and Tourism Empowerment for Rural Revitalization" (Ban Zheng Fa Fa [2023] No. 148), the Ministry of Culture and Tourism organized the collection and selection of typical cases of cultural and tourism empowerment for rural revitalization, and determined the list of top ten cases and excellent cases of cultural and tourism empowerment for rural revitalization.

On April 1, the People's Bank of China, the Ministry of Culture and Tourism, the State Administration of Foreign Exchange, and the State Administration of Cultural Heritage jointly issued the "Notice on Further Optimizing Payment Services in Key Cultural and Tourism Venues and Enhancing Payment Convenience." It clearly states that three-star and above tourist hotels, national 5A and 4A tourist attractions, etc., should achieve full coverage of domestic and foreign bank card acceptance. Relevant operators of key cultural and tourism venues should retain manual ticket windows and support cash payments, ensuring smooth cash payment channels and consumer payment choices.

On April 29, after the stages of collection, preliminary examination, expert review, and project announcement, the Ministry of Culture and Tourism determined the "Top Ten Excellent Performance Projects Unifying Social and Economic Benefits in the 2023 National Performing Arts Market" and the "Excellent Performance Projects Unifying Social and Economic Benefits in the 2023 National Performing Arts Market," which are now announced.

On May 6, in order to promote the implementation of the "Management Measures for Cultural and Tourism Standardization Work" and further standardize cultural and tourism standardization work, the Ministry of Culture and Tourism formulated the "Detailed Rules for Cultural and Tourism Standardization Work".

On May 13, in accordance with the requirements of the "Notice of the Resource Development Department of the Ministry of Culture and Tourism on Recommending Excellent Cases of Domestic Tourism Promotion and Publicity in 2023," after recommendations from provincial-level cultural and tourism administrative departments, relevant subordinate units of the Ministry of Culture and Tourism, and relevant associations, and based on the principle of establishing benchmarks and setting examples, the Resource Development Department of the Ministry of Culture and Tourism determined 10 top ten cases and 34 excellent cases of domestic tourism promotion and publicity in 2023 after expert selection.

On May 21, in order to implement the Party Central Committee's decision on promoting large-scale equipment upgrades and the trade-in of consumer goods, in accordance with the "Action Plan for Promoting Large-Scale Equipment Upgrades and the Trade-in of Consumer Goods" (Guo Fa [2024] No. 7) issued by the State Council, the National Development and Reform Commission, the Ministry of Housing and Urban-Rural Development, the Ministry of Culture and Tourism, the State Film Administration, the State Administration of Radio and Television, and the State Administration of Cultural Heritage jointly issued the "Implementation Plan for Promoting Equipment Upgrades in the Cultural and Tourism Field".

On May 31, in order to thoroughly implement the important expositions of General Secretary Xi Jinping on inheriting and carrying forward the excellent traditional Chinese culture and strengthen the management of national key protected units for ancient books to ensure the physical safety of ancient books, the Ministry of Culture and Tourism organized the rechecking of a total of 180 national key protected units for ancient books from the first to fifth batches. After self-examination and evaluation, supervision and verification by provincial-level cultural and tourism administrative departments, spot checks by the Ministry of Culture and Tourism and other relevant departments, and expert review meetings, all 180 national key protected units for ancient books from the first to fifth batches passed the rechecking.

On June 5, in order to promote the improvement of cultural and tourism equipment technology, guide high-end cultural and tourism equipment as a landmark product of future industries to innovate and develop, and effectively play an important supporting role of new productive forces in meeting the diverse and multi-level cultural and tourism needs of the people, the Ministry of Culture and Tourism and the Ministry of Industry and Information Technology organized the collection and selection of excellent cases of national cultural and tourism equipment technology improvement in 2024. After application, review, and announcement, 47 cases were determined as excellent cases of national cultural and tourism equipment technology improvement in 2024.

On June 12, in accordance with the national standards of the People's Republic of China, "Grading of Tourist Resorts" and "Management Measures for National-level Tourist Resorts," after recommendations from relevant provinces (regions, municipalities), and the Xinjiang Production and Construction Corps cultural and tourism administrative departments, the Ministry of Culture and Tourism organized the identification and completed the announcement according to the procedures, determining 22 tourist resorts as a new batch of national-level tourist resorts.

On June 17, in order to scientifically promote the construction of pocket parks, improve supporting service functions, and enhance maintenance and management levels, the Ministry of Housing and Urban-Rural Development organized the compilation and issuance of the "Construction Guide for Pocket Parks (Trial Implementation)." The Guide applies to the planning, design, construction, and management of pocket parks within cities and is for reference and implementation by local governments based on their actual situations.

On June 24, the National Development and Reform Commission, together with the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the Ministry of Culture and Tourism, and the State Administration for Market Regulation, jointly issued the "Measures for Creating New Consumption Scenarios and Cultivating New Consumption Growth Points." It requires focusing on traditional consumption and service consumption such as residents' food, clothing, housing, transportation, and other aspects, cultivating six new consumption scenarios including catering, cultural tourism and sports, shopping, bulk commodities, health, elderly care, childcare, and communities, and cultivating and expanding new consumption growth points. This includes 17 key tasks, such as developing catering consumption sub-sectors, deepening the integration and innovation of tourism formats, and promoting the diversified and integrated development of shopping consumption.

On July 2, to implement the requirements of the “14th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Long-Range Objectives Through 2035” and the “'14th Five-Year' Tourism Development Plan,” and to create a batch of national-level tourist and leisure blocks with distinct cultural characteristics, the Department of Resource Development of the Ministry of Culture and Tourism decided to launch a new round of certification work for national-level tourist and leisure blocks.

On July 3, to implement the spirit of the 20th National Congress of the Communist Party of China, deeply advance the implementation of the “Outline for Building a Nation with Strong Transportation” and the “'14th Five-Year' Tourism Development Plan,” and better promote the integrated development of transportation and tourism, the Ministry of Culture and Tourism, the Ministry of Transport, the National Railway Administration, the Civil Aviation Administration of China, the State Post Bureau, and China State Railway Group decided to jointly carry out the recommendation and selection work for the second batch of demonstration cases of transportation and tourism integrated development.

On July 8, to implement the “Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy” issued by the General Office of the CPC Central Committee and the General Office of the State Council, to advance the implementation of the “'Data Elements ×' Three-Year Action Plan (2024-2026),” strengthen cultural and tourism digitalization construction, accelerate the development of new quality productive forces, and empower high-quality development of culture and tourism, the Ministry of Culture and Tourism decided to launch the collection and selection of innovative demonstration cases for cultural and tourism digitalization in 2024.

On July 16, the Ministry of Finance allocated a budget of 967 million yuan for local projects subsidized by the 2024 Tourism Development Fund to various regions. The budget table for local projects subsidized by the Tourism Development Fund released by the Ministry of Finance shows that the budget for local projects subsidized by the 2024 Tourism Development Fund is 967.29 million yuan.

On July 24, the cultural industry standards “Guidelines for Library Volunteer Service Management” (WH/T 101-2024), “Specifications for Animation Information Classification and Description” (WH/T 102-2024), “Guidelines for Preparation and Disclosure of Cultural Center Annual Reports” (WH/T 103-2024), and tourism industry standards “Guidelines for Social Supervision Volunteer Service in Tourism Market” (LB/T 087-2024), “Specifications for Cultural and Tourism QR Code Information Encoding and Exchange” (LB/T 088-2024) have been approved by the Ministry of Culture and Tourism and are now announced. The above standards will be implemented from October 22, 2024.

On July 25, the Cyberspace Administration of China, the Ministry of Agriculture and Rural Affairs, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs, the Ministry of Ecology and Environment, the Ministry of Commerce, the Ministry of Culture and Tourism, the People's Bank of China, the State Administration for Market Regulation, and the National Data Administration jointly issued a notice, announcing the list of the second batch of national digital village pilot areas and putting forward specific requirements for organizing and carrying out pilot work.

On August 1, 14 departments including the National Health Commission, the National Patriotic Health Campaign Committee Office, the National Development and Reform Commission, and the Ministry of Culture and Tourism jointly formulated the “Guiding Opinions on Promoting the Construction of Healthy Villages.” It proposes to develop rural health industries according to local conditions. Actively promote the integration of health with elderly care, tourism, the internet, fitness and leisure, and food, and guide eligible regions to explore the development of rural health industries around rural tourism, traditional Chinese medicine planting and processing, etc.

On August 3, the “Opinions of the State Council on Promoting High-Quality Development of Service Consumption” (Guo Fa [2024] No. 18) was released. The “Opinions” proposes 20 key tasks in 6 areas. The content related to culture and tourism includes: stimulating the vitality of improving consumption in cultural entertainment, tourism, sports, education and training, and residential services.

On August 5, the Ministry of Culture and Tourism's official website released a notice stating that the Ministry of Culture and Tourism and nine other departments issued the “Guiding Opinions on Promoting High-Quality Development of Tourism Public Services,” proposing that within 3 to 5 years, a tourism public service system that is well-structured, standard-compliant, smoothly operating, high-quality, efficient, and compatible with the high-quality development of the tourism industry will be basically established. The effective supply of tourism public services will be significantly expanded, service efficiency will be markedly improved, service guarantee capabilities for weak areas, peak periods, and special groups will be significantly strengthened, and public satisfaction with tourism public services will be significantly enhanced.

On August 21, the official website of the Ministry of Housing and Urban-Rural Development released a notice stating that, to implement the decisions and deployments of the Party Central Committee and the State Council on the protection and inheritance of historical and cultural heritage, the Ministry of Housing and Urban-Rural Development summarized typical experiences and practices from various regions in four aspects: strengthening protection and renovation, improving living environment, leveraging heritage value, and innovating institutional mechanisms in the protection and utilization of historical and cultural blocks, forming the “List of Replicable Experiences and Practices for the Protection and Utilization of Historical and Cultural Blocks (First Batch).”

On August 23, the State Administration for Market Regulation (Standardization Administration of China) approved and released 335 national standards. Among them is the national standard “Classification of Quality Grades for Tourist Attractions” (GB/T 17775-2024), led by the Ministry of Culture and Tourism and managed and implemented by the National Tourism Standardization Technical Committee. This standard is a revision of the original national standard and will be implemented from March 1, 2025.

On August 30, in accordance with the deployment arrangement in the “Smart Tourism Innovation and Development Action Plan” jointly issued by the Ministry of Culture and Tourism, the Cyberspace Administration of China, and other 5 departments regarding “regularly selecting and releasing a batch of smart tourism aging-adaptation cases to strengthen demonstration and guidance,” and to effectively solve the difficulties faced by seniors in using smart technology during travel, enabling a wide range of elderly people to share the fruits of tourism development, the Ministry of Culture and Tourism, the Ministry of Industry and Information Technology, and the Ministry of Civil Affairs decided to jointly carry out the collection of typical cases for smart tourism aging-adaptation in 2024.

On September 5, to implement the important achievements in the humanities field of the China-Japan-ROK Leaders' Meeting, align with the relevant requirements for cultural and tourism work during the “14th Five-Year Plan” period, and promote the brand building of “East Asian Cultural Capital,” the Ministry of Culture and Tourism decided to launch the application and selection work for the 2026 “East Asian Cultural Capital.”

On September 18, based on the "Opinions of the Ministry of Culture and Tourism, the Ministry of Education, the Ministry of Natural Resources, the Ministry of Agriculture and Rural Affairs, the National Bureau of Rural Revitalization, and the State Development Bank on Promoting the Empowerment of Rural Revitalization by the Cultural Industry" (Wenlvchanye Fa [2022] No. 33) and the "Notice of the Office of the Ministry of Culture and Tourism, the Office of the Ministry of Education, the Office of the Ministry of Natural Resources, the Office of the Ministry of Agriculture and Rural Affairs, and the Comprehensive Department of the National Bureau of Rural Revitalization on Carrying Out Pilot Programs for the Empowerment of Rural Revitalization by the Cultural Industry" (Wenlvchanye Fa [2023] No. 8), the Ministry of Culture and Tourism, the Ministry of Education, the Ministry of Natural Resources, and the Ministry of Agriculture and Rural Affairs decided to jointly launch the second batch of pilot programs for the empowerment of rural revitalization by the cultural industry.

On September 29, to further study and implement Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era and General Secretary Xi Jinping's important expositions on comprehensively deepening reforms, implement the central government's decisions and deployments on comprehensively deepening reforms, summarize the new achievements and experiences in the reform of the cultural and tourism sector, and strengthen the sharing and exchange of achievements, the Ministry of Culture and Tourism selected 20 top cases and 38 excellent cases of reform and innovation in the cultural and tourism sector in 2022-2023. The list is now announced.

On October 9, to thoroughly implement the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, earnestly implement the "14th Five-Year Plan for Tourism Development" and the "Action Plan for Innovative Development of Smart Tourism," steadily promote the development of smart tourism characterized by digitalization, networking, and intelligence, strengthen supply and demand docking, and promote the transformation and implementation of solutions, the Ministry of Culture and Tourism decided to launch the 2024 National Smart Tourism Solution Recommendation and Selection Work.

On November 6, to consolidate and expand the achievements of "involving 300 million people in ice and snow sports," using ice and snow sports as a leader, driving the development of the entire industrial chain of ice and snow culture, equipment, and tourism, and promoting the ice and snow economy to become a new growth point, with the approval of the State Council, the "Several Opinions of the General Office of the State Council on Stimulating the Vitality of the Ice and Snow Economy through the High-Quality Development of Ice and Snow Sports" is now put forward.

On November 13, according to the "Notice of the Office of the Ministry of Culture and Tourism, the Office of the Ministry of Transport, the Comprehensive Department of the National Railway Administration, the Comprehensive Department of the Civil Aviation Administration of China, the Office of the State Post Bureau, and the General Office of China State Railway Group on Carrying Out the Second Batch of Demonstration Cases of Integrated Development of Transportation and Tourism" (Ban Ziyuan Fa [2024] No. 111), the Ministry of Culture and Tourism, the Ministry of Transport, the National Railway Administration, the Civil Aviation Administration of China, the State Post Bureau, and China State Railway Group jointly selected 68 demonstration cases of integrated development of transportation and tourism in the second batch, which are now announced.

On November 14, after recommendations from various units and expert evaluations, the Office of the Ministry of Culture and Tourism and the Office of the State Administration of Cultural Heritage determined 8 cases, including the "Digital One - The Spiritual Home of Chinese Communists in the Digital World" Metaverse service matrix, as the first batch of excellent cases of new technology applications in national red tourism, which are now announced.

On November 18, in accordance with the deployment arrangements of the "Action Plan for Innovative Development of Smart Tourism" jointly issued by the Ministry of Culture and Tourism, the Central Cyberspace Administration of China, and 5 other departments, regarding the "regular selection and publication of a batch of smart tourism cases for the elderly to strengthen demonstration and guidance," effectively solving the difficulties of elderly people using intelligent technology during travel, the Ministry of Culture and Tourism, the Ministry of Industry and Information Technology, and the Ministry of Civil Affairs jointly selected 9 typical cases of smart tourism for the elderly in 2024, which are now announced.

On November 22, to promote the healthy and orderly development of research and study tourism business operated by travel agencies and effectively improve product quality and service levels, the Ministry of Culture and Tourism issued a relevant work notice.

On December 6, to implement the "Opinions of the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council on Promoting the Implementation of the National Cultural Digitalization Strategy" and promote the implementation of the "Three-Year Action Plan for Data Element × (2024-2026)" and strengthen the digital construction of culture and tourism, the Ministry of Culture and Tourism collected and selected the top ten demonstration cases of cultural and tourism digital innovation in 2024 and the excellent demonstration cases of cultural and tourism digital innovation in 2024, and the list of cases is now announced.

On December 16, the Ministry of Culture and Tourism determined 12 routes, including "Winter Olympics City, Ice and Snow Great Wall," "Jinmei Ice and Snow, Ancient Building Treasures," "Appointment with North Xinjiang, Enjoying the Snowfield," "Happy Ice and Snow, Winter Rhyme Liaoning," "Dream Ice and Snow, 'Ji' to the World," "Beautiful Heilongjiang, Sports Ice and Snow," "Winter Tour of Central Plains, Henan Home," "Knowing Hubei, Southern Ice and Snow," "Bayu Snow Rhyme, Dream Journey," "Shushan Ice and Snow, Easy Sichuan," "Winter Rhyme Shaanxi, Snow Spring Dance," and "Beautiful Xinjiang, North Xinjiang Snow Valley," as the 2024-2025 National Ice and Snow Tourism Boutique Routes.

On December 27, the Ministry of Culture and Tourism, in accordance with the national standard of the People's Republic of China "Classification and Evaluation of Tourist Attraction Quality Grades" and the "Management Measures for Tourist Attraction Quality Grades," and after recommendations from the cultural and tourism administrative departments of relevant provinces (autonomous regions and municipalities), determined 19 tourist attractions as national 5A-level tourist attractions.

Among the 19 newly promoted national 5A-level tourist attractions, Peak Wisdom has provided 5A creation guidance, upgrade planning, full-process consulting, or cultural and creative product development and specialized training services for six scenic areas: Da'an Nenjiang Bay Tourist Area in Baicheng City, Jilin Province; Zhalong Ecological Tourist Area in Qiqihar City, Heilongjiang Province; Zhoucun Ancient Commercial City Scenic Area in Zibo City, Shandong Province; Wanlv Lake Scenic Area in Heyuan City, Guangdong Province; Huashan Rock Paintings Scenic Area in Chongzuo City, Guangxi Zhuang Autonomous Region; and Tiantai Mountain Scenic Area in Chengdu City, Sichuan Province.

The above is an incomplete list of 61 policies in the tourism industry. It is not difficult to find that since 2024, the release of tourism policies has been frequent and has had a profound impact on the high-quality development of the tourism industry. At the same time, the National Development and Reform Commission and some local governments have launched preliminary research topics for the "15th Five-Year Plan". The policies mentioned in this article also play a certain guiding role in the preliminary research.

The "15th Five-Year Plan" has begun. Since its establishment in 2001, Peak Wisdom has compiled more than 100 provincial, municipal, and county-level "Eleventh Five-Year Plan", "Twelfth Five-Year Plan", "Thirteenth Five-Year Plan", and "Fourteenth Five-Year Plan" tourism development plans, tourism industry development plans, tourism integration development plans, research topics, special plans, and mid-term evaluations. If you have any needs related to the "15th Five-Year Plan", you can obtain contact information below.