Beijing

In 2024, guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, the Beijing Municipal Bureau of Culture and Tourism has deeply studied and implemented Xi Jinping Thought on Culture, and earnestly implemented the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China and the National Tourism Development Conference, promoting the deep integration and high-quality development of culture and tourism. Successfully completed service guarantee tasks for the 2024 Forum on China-Africa Cooperation; Deeply promoted the construction of "the capital of performing arts," with over 50,000 commercial performances across the city; 9 plays were selected for the national performing arts market projects that unify social and economic benefits, and the Peking Opera "Qi Baishi" was selected for the "Five One Project" Excellent Works Award; Carried out 17,000 citizen cultural activities, and held the largest lantern festival in Beijing's history - the Jingcai Lantern Festival; Operated the first municipal public intangible cultural heritage experience center, and the Beijing City Library became a new cultural landmark in the Beijing sub-center; Organized the Beijing Tourism Development Conference, and issued the "Implementation Opinions of Beijing on Promoting the High-Quality Development of the Tourism Industry"; Successfully created the Grand Canal National 5A-level tourist scenic area and the Gubei Water Town National Tourism Resort, and launched 120 "Strolling in Beijing" boutique tourism routes; Achieved "eight firsts" in inbound tourism; Held activities such as the Happy Chinese New Year and the Beijing International Music Festival, and carried out "Hello, Beijing" cultural and tourism exchange activities in 26 countries and regions; Formulated and issued the "Action Plan for Coordinated Development of Cultural and Tourism Industries in the Beijing-Tianjin-Hebei Region," and held the 10th anniversary theme exchange and publicity activities for coordinated development of culture and tourism in the Beijing-Tianjin-Hebei region.

2025 is the closing year of the 14th Five-Year Plan, a crucial year for further comprehensively deepening reforms, and a key year for promoting the deep integration and development of culture and tourism. The Beijing Municipal Bureau of Culture and Tourism will focus on the goals of building a national cultural center and a world-class tourist city, using deepening reforms as a driving force, and taking the construction of a large tourism pattern with deep integration of culture and tourism as the main line, playing the four cards of integration, innovation, technology, and internationalization, giving full play to the leading role of the Party committee and government, the leading role of enterprises, the core role of consumers, the bridging role of industry associations, and the guiding role of the media, continuously promoting new breakthroughs in the creation of capital literary and artistic masterpieces, improvement of public service efficiency, protection and inheritance of intangible cultural heritage, integrated development of industries, cultural and tourism exchanges and cooperation, and cultivation of the cultural and tourism market.

Yu Pengzhou, Secretary of the Party Leadership Group and Director of the Tianjin Municipal Bureau of Culture and Tourism

In 2024, the Tianjin Municipal Bureau of Culture and Tourism deeply studied and publicized and implemented the important speeches of General Secretary Xi Jinping during his inspection of Tianjin, adhering to the principle of using culture to shape tourism and using tourism to highlight culture, comprehensively showcasing a new style of urban, experiential, youthful, and humanistic cultural and tourism. Focusing on showcasing the image and creating scenes, with the overall theme of "Tianjin's Bell Rings for You," successfully held three major series of activities: "Bridge Meets Haihe," "Most Beautiful Street Corners," and "Encountering Tianjin," presenting 100 wonderful performances of "Bridge Meets Haihe, Encountering Romance" - Bridge-side Music Gathering, staging the "Haihe Meets Thames" fashion show on Jiefangbei Road, showcasing the city's cultural characteristics and spiritual temperament. Focusing on promoting culture and benefiting people's livelihood, we carried out the fourth national census of cultural relics, and achieved important results in the archaeological excavation of the Shisi Cang site and the revitalization and utilization of historical and cultural resources, continuing the historical context and empowering urban renewal. Successfully held two major people's livelihood projects: the Classic Public Welfare Performance Season and the Citizens' Cultural and Art Festival, launched "Tianjin-style" cultural activities such as the Tianjin Music Festival, the Haihe Drama Festival, and the Tianjin Crosstalk Festival, creating boutique tourism routes of "same-day return trips," "weekend visits," and "long holiday in-depth tours," achieving "near and far, a continuous stream of good shows." Focusing on improving the level and gathering traffic, successfully held the 2024 China Cultural Tourism Industry Expo, attracting 2,000 enterprises to participate in the exhibition and conference, 282,000 participants, online and offline transaction volume of 390 million yuan, and project signing amount of 30.07 billion yuan. Amplifying the effects of marathons and large-scale concerts, promoting the integrated development and mutual empowerment of culture, tourism, commerce, and sports, and cultivating new productive forces. Focusing on strengthening coordination and establishing a pattern, deepening and implementing the coordinated development of culture and tourism in the Beijing-Tianjin-Hebei region, signing the Tianjin Consensus and a package of cooperation agreements, making "coordinated management, complementary advantages, common image building, and shared customer resources" even closer. Established a "1+2+16+N" work linkage mechanism, a "one general, two divisions, five groups" command and dispatch system, and a municipal six-district cultural and tourism integration development alliance, constructing a cultural and tourism work pattern of "going up mountains and down to the sea, roaming Tianjin, one core, two wings, and multiple points blooming."

In 2025, the Tianjin cultural and tourism system will deeply implement the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, earnestly practice Xi Jinping Thought on Culture, fully implement the important speeches of General Secretary Xi Jinping during his inspection of Tianjin, adhere to the principle of using culture to educate people, benefit people, enrich the city, and revitalize industries, strive to achieve excellence in promoting the inheritance and development of culture, and achieve tangible results in strengthening the deep integration of culture and tourism and promoting the high-quality development of the tourism industry, continuously writing a new chapter in the high-quality development of culture and tourism in Tianjin.

Zhang Cai, Secretary of the Party Leadership Group and Director of the Hebei Provincial Department of Culture and Tourism

Over the past year, we have deeply studied and implemented Xi Jinping Thought on Culture and the important instructions of General Secretary Xi Jinping on tourism work, adhering to systematic deployment, reform and innovation, and coordinated linkage, and the high-quality development of culture and tourism across the province has reached a new level, with "So close, so beautiful, weekend trip to Hebei" becoming a new fashion. We serve national strategies and empower the economic and social development of the province. The Provincial Party Committee and Provincial Government held a promotion conference on the construction of a strong tourism province, established a normalized docking mechanism for coordinated development of culture and tourism in the Beijing-Tianjin-Hebei region, and solidly promoted the construction of the "five corridors," including the Beijing-Zhangjiakou Sports and Culture Tourism Corridor, completed the construction of the Shanhaiguan China Great Wall Museum, and accelerated the promotion of Xiong'an New Area to create a national pilot zone for reform and innovation in culture and tourism. We promote integrated development and fully release the potential of cultural and tourism consumption. We deeply promote the integration of culture and tourism, and the integration of culture and tourism with related industries, promoting the transformation of commercial areas, streets, mining areas, and parks into scenic areas, promoting performances, intangible cultural heritage, food, and cultural creativity into scenic areas, and creating multi-industry integrated consumption scenarios of "culture, commerce, tourism, sports, and health." We innovated the platform mechanism of the tourism industry development conference, and created and upgraded a number of new cultural and tourism consumption formats and scenarios, such as "Only Dream of the Red Chamber, Drama Fantasy City." We innovated marketing and publicity, comprehensively showcasing the beautiful image of Hebei. We carried out all-media promotion on a regular basis. We seized the opportunity of the visa-free policy, jointly launched cross-regional boutique routes with Beijing and Tianjin, held cultural and tourism exchange and promotion activities in Hong Kong, Macao, Japan, South Korea, Southeast Asia, and other places, and told the story of Hebei through multiple channels. We adhere to upholding the right principles and innovation, and prosper the development of cultural undertakings. We strengthen the protection and inheritance of historical and cultural heritage, deeply implement the protection projects of the Great Wall and the Grand Canal, and promote the creative transformation and innovative development of excellent traditional Chinese culture. We focus on the creation of artistic masterpieces, implement the Hebei Cultural Inheritance Action of the Ministry of Culture and Tourism's Old Artists Cultural Volunteer Service Project, promote the "Hebei Library Postal Book" service across the province, and promote high-quality cultural resources to reach the grassroots level.

In 2025, we will target the strategic goals of building a strong cultural province and a strong tourism province, deeply promote cultural empowerment, technological empowerment, and integrated empowerment, and solidly promote the high-quality development of culture and tourism, contributing Hebei's strength to accelerating the construction of a strong cultural country and a strong tourism country.

In 2024, Shanxi's cultural undertakings flourished, the cultural industry accelerated, and tourism showed strong momentum. The launch of activities such as "Following the Monkey King to Tour Shanxi" led to the province topping the charts in tourism-related online discussions and achieving dual growth in tourist reception and revenue.

Over the past year, Shanxi's culture and tourism system has taken new steps towards high-quality development in promoting the new practices of Chinese-style modernization in Shanxi. The "Shanxi Provincial Tourism Development Promotion Regulations" were issued and implemented, strengthening legal safeguards. The art masterpiece strategy continued to be implemented, with "The Great Han Mother and Child" being selected for the Ministry of Culture and Tourism's "2023-2025 Stage Art Creation Action Plan"; 9 projects, including "Wei Stele Past Events" and "Thoughts on the Wooden Pagoda," received funding from the 2024 National Arts Fund; the Shanxi Provincial series of cultural activities celebrating the 75th anniversary of the founding of the People's Republic of China (the 4th Shanxi Arts Festival) was held, and the 18th "Xinghua Award" was selected, promoting famous artists and newcomers, showcasing the image of Sanjin with new stage works of the new era. Solid progress was made in the construction of the public cultural service system, and the "five batches" of public cultural benefit projects for the masses continued to be carried out, with the "10,000 free plays to the countryside" project achieving a completion rate of 150%; 11 provincial model "most beautiful new public cultural spaces" were selected and created, and the evaluation and grading work of the first batch of township (street) comprehensive cultural stations in the province was successfully completed. The "Village Evening" performances in 12 places, including Songjiagou Village, Songjiagou Town, Kelan County, Xinzhou City, were selected as national demonstration points for "Four Seasons Village Evenings," helping to promote the outstanding development of rural cultural revitalization. Activities such as the "Rural Cultural Memory Project" and non-legacy workshops exchange activities, the China Intangible Cultural Heritage Noodle Food Conference, and the Intangible Cultural Heritage New Year series of activities were held to strengthen the protection and inheritance of intangible cultural heritage and enhance the dissemination influence of intangible cultural heritage. The construction of internationally renowned cultural and tourism destinations was accelerated, focusing on building three major tourism hotspots in Taiyuan, Datong, and Yuncheng, and focusing on building four iconic areas: Yungang Grottoes, Wutai Mountain, Pingyao Ancient City, and Guan Gong's Ancestral Home. Taihang Xiya Gorge became Shanxi's first national-level tourism resort, and Jinci Tianlong Mountain successfully created a national 5A-level tourist attraction. Active promotion of convenient payment services for inbound tourism in the province. The "Tourism Satisfaction in Shanxi" construction standard system was compiled to help Taiyuan build a "city of music fans" and improve service efficiency.

In the new year, Shanxi will seize the momentum, focusing on the construction of a strong cultural province and an internationally renowned tourism destination in the new era, based on the upgrading of the "three world cultural heritages" and the construction of the city brand of the "three major tourism hotspots," firmly grasping the new opportunity of the full line opening of the "three No. 1 tourism highways," accelerating the improvement of supporting facilities, enriching the tourism industry, innovating experiential gameplay, and optimizing and improving services, allowing this museum on the land of Shanxi to radiate new brilliance and charm.

Zhang Rui, Party Committee Secretary of the Inner Mongolia Autonomous Region Department of Culture and Tourism

With mountains and rivers as beautiful as brocade, and years full of splendor, looking back at the long scroll of history, 2024 is destined to be a special chapter. Over the past year, the Inner Mongolia Autonomous Region's culture and tourism system has focused on completing the "two major tasks" entrusted to Inner Mongolia by General Secretary Xi Jinping, breaking through difficulties with a spirit of tackling tough problems and creating highlights with a spirit of striving for progress. The development of "Northern Frontier Culture" has been improved and upgraded, and the development of the "Four Tourism Destinations" has taken shape and gained momentum, with good news and frequent reports of success coming from the northern frontier.

This year, we have adhered to the principle of using culture to build the soul and cultivate the foundation, enriching the high-quality cultural needs of the masses with high-quality cultural offerings. Works such as the dance drama "Cavalry" and the television series "Glory of Fathers" have been widely acclaimed; events such as the "National Mass Ice and Snow Season" and "Village Performances" have been enthusiastically launched; IPs such as the Intangible Cultural Heritage New Year Goods Festival, the Happy Ice and Snow Season, and the National Tide New Year's Eve have become popular; various cultural activities such as "Dancing the Northern Frontier," "Singing the Northern Frontier," and "Reading the Northern Frontier" have been rich and colorful; the Ulan Muqi has carried out more than 10,000 grassroots service activities, making Northern Frontier culture more accessible and tangible. This year, we have adhered to the principle of prioritizing protection and upholding innovation, promoting the creative transformation and innovative development of cultural heritage. The fourth national cultural relic census is steadily progressing; more than 140 excellent exhibitions, including the "Strengthening the Awareness of the Community of the Chinese Nation Mongolian Ancient Books Exhibition" and the "Northern Frontier Imprints - Characteristics of Chinese Civilization Exhibition," have been successively launched; 16 museums have been upgraded, and the number of graded museums has entered the middle ranks nationwide; major achievements have been made in the archaeological excavation of the Yuanbaoshan Hongshan Culture Stone Pile Tombs; and archaeological discoveries have continuously made new breakthroughs on the path of exploring the unknown and revealing origins. This year, we have adhered to the principle of tapping potential and leveraging momentum, and the pace of upgrading the culture and tourism industry has been firm and powerful. Badain Jaran Desert was listed in the "World Heritage List"; Arxan was awarded the title of national-level tourism resort; Hulunbuir Grassland - Moergel River and Laoniuwan Yellow River Grand Canyon were upgraded to national 5A-level tourist attractions; the number of tourism camps ranks first in the country; and the total number of ski tourism resorts ranks second in the country. The "Sing and Tour Inner Mongolia" hundreds of millions project was implemented, and the four-season tourism brands of "Romantic Spring," "Cool Summer," "Gorgeous Autumn," and "Fantastic Winter" were launched, striving to build a "poetry and distance" that is shared by both hosts and guests, attracting tourists from all directions.

In 2025, we will unswervingly use Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era to unite hearts and minds; we will be good at considering things from a political perspective and always act within the overall situation; we will be good practitioners of Xi Jinping's thought on culture; we will be promoters of high-quality development of the culture and tourism industry and disseminators of Northern Frontier culture; and we will strive to write a new chapter in the high-quality development of culture and tourism.

Liu Weicai, Party Committee Secretary and Director of the Liaoning Provincial Department of Culture and Tourism

Looking back at 2024, Liaoning's culture and tourism sector actively implemented Xi Jinping's thought on culture, targeting the goal of "building a demonstration area for high-quality integrated development of culture, sports, and tourism," and striving to create a happy industry and people's livelihood industry that meets the spiritual and cultural needs of the people, promoting the integration and development of culture, sports, and tourism on a wider scale and at a deeper level. The 2024 High-Quality Integrated Development Conference of Culture, Sports, and Tourism was successfully held; the 12th National Acrobatic Performance and the main city activities of the Culture and Natural Heritage Day were hosted; the acrobatic drama "First Voice" won the Excellent Work Award of the 17th "Five Ones" Project of Spiritual Civilization Construction; the Hongshan Culture Research Institute was established; and the "Intangible Cultural Heritage in China - Liaoning Chapter" received enthusiastic responses. We continued to do a good job in the "Culture, Sports, Tourism + Hundred Industries" and "Hundred Industries + Culture, Sports, Tourism" articles, innovatively creating new integrated development formats such as culture, sports, tourism, culture, commerce, tourism, and agriculture, culture, and tourism, and optimizing and upgrading new characteristic tourism products such as ice and snow hot spring tourism, ocean and island tourism, industrial tourism, rural tourism, red tourism, research and study tourism, performing arts tourism, and event tourism.

As the year changes and a new chapter unfolds, looking forward to 2025, Liaoning's culture and tourism sector will deeply implement Xi Jinping's thought on culture, adhering to the principle of using culture to shape tourism and tourism to highlight culture, further promoting the high-quality integrated development of culture, sports, and tourism, and striving to advance the construction of a strong cultural province, a strong sports province, and a strong tourism province. We will focus on deepening cultural system and mechanism reform, creating "Liaoning-style" artistic masterpieces, establishing a mechanism for high-quality cultural resources to reach the grassroots level, continuing to increase efforts in cultural relic protection, organizing and implementing the fourth national cultural relic census, and completing the phased goals of the construction of the Great Wall National Cultural Park (Liaoning section). We will adhere to expanding domestic demand, promoting consumption, increasing employment, and ensuring increased income, promoting the in-depth integrated development of culture, sports, and tourism, innovatively creating new integrated development formats of culture, sports, and tourism, and vigorously cultivating a trillion-level culture, sports, and tourism industry. We will expand cultural exchanges, sports events, and tourism exchanges, and continue to promote the "Mountain and Sea Affection, Heavenly Liaoning and Peaceful Ning" tourism brand.

On the occasion of the New Year, the Liaoning Provincial Department of Culture and Tourism extends its highest respect and heartfelt gratitude to the national cultural and tourism front! We sincerely wish the national cultural and tourism industry continued prosperity and even greater achievements!

Jilin

Sun Guangzhi, Director of the Jilin Provincial Department of Culture and Tourism

In 2024, Jilin Province adhered to the goal of building a "strong tourism province and a major ice and snow province." Leveraging high-quality tourism resources, abundant product offerings, and novel tourism experiences, it continued to leverage its four-season resource advantages, continuously striving in "tourism+" and "+tourism" formats. It built a dual-brand driven pattern of "Changbai Mountain Snow" and "Refreshing Jilin, 22℃ Summer," creating a favorable market atmosphere of "winter-summer linkage and whole-region response." Tourism destinations with Jilin characteristics, such as Changbai Mountain, Chagan Lake, Changchun, Jilin City, and Yanji, became popular choices for many tourists. With the continuous rise in the popularity of Jilin's tourism market, various regions within Jilin Province have leveraged their unique tourism resources, boldly explored industrial development paths, accelerated the innovation and upgrading of tourism products, promoted the deep integration of the cultural and tourism industries, and focused on the coordinated development of multiple industries such as ice and snow, ecology, cultural relics and museums, rural areas, red tourism, folk customs, research and study tours, and health tourism. Aiming to create a world-class tourist destination, it focused on shaping a cultural and tourism brand with Jilin characteristics, empowering and contributing to the realization of a trillion-yuan cultural and tourism industry in Jilin.

In 2025, Jilin will continue to implement the spirit of the National Tourism Development Conference and the deployment and arrangements of the Jilin Provincial Tourism Development Conference. Taking the 2024-2025 snow season as an opportunity, it will continue to make good use of "cold resources" and "cool resources," deeply excavate cultural attributes, continuously enrich product offerings, promote deep integration of culture and tourism, optimize and improve service quality, and create distinctive tourism brands. While presenting a colorful Jilin to tourists, it will strive to build Jilin into a world-class ice and snow tourism and summer resort, transforming from a "seasonal boom" to "year-round prosperity."

Jilin is beautiful; I'll be waiting for you in Jilin!

Heilongjiang

He Jing, Party Secretary and Director of the Heilongjiang Provincial Department of Culture and Tourism

Looking back at 2024, the Heilongjiang Provincial culture and tourism system, guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, achieved great results through hard work and dedication. We adhered to the principle of benefiting the people through culture, creating excellent public welfare theatrical works such as "The World" and "Workers' Village," and holding over 20,000 cultural events, including the China-Russia Cultural Fair, the China-Russia Local Culture and Arts Festival, the Golden Autumn Performing Arts Tourism Festival, and "Happy Heilongjiang" and "Bringing Laughter to the Grassroots." Heilongjiang continued to implement archaeological work at the important site of Hailin Shirendong, innovatively launching three cultural relic themed trails and cultural and creative activities such as "Dragon Year Tour Heilongjiang, Cultural Relic Suitcase." Heilongjiang held distinctive cultural and tourism activities such as "Songs of Heilongjiang," "Heilongjiang Through the Lens," "Heilongjiang Tourism Gift Car," and overseas cultural and tourism exchange and promotion activities, continuously polishing the brand of "Beautiful Scenery of the North, Beauty in Heilongjiang."

Over the past year, Heilongjiang has comprehensively promoted high-quality development of "whole-region, all-season" tourism, holding the 6th Tourism Industry Development Conference and the Global Promotion Conference for Characteristic Cultural Tourism, implementing the "100-Day Action" for summer resort tourism and winter ice and snow tourism, achieving warming in spring and autumn and booming in winter and summer. Heilongjiang has made every effort to optimize product offerings, launching distinctive cultural and tourism products such as Northeast China's characteristic food tours, tours of the scenery along rivers and lakes, and tours to watch the Asian Winter Games. It launched new cultural and tourism scenes such as the "Encounter·Harbin" live performance and the Chinese Baroque "Erbin Story." It launched "Heilongjiang Fine Products," "Nine Treasures and Eighteen Products," and "Asian Winter Games Creative Products," which have been favored by the cultural and tourism market. We have increased efforts to expand the ice and snow effect, striving to create new growth points for the ice and snow economy, holding a wide variety of ice and snow sports events such as ice dragon boat racing, cross-country skiing, and snowshoeing, with rapid development in ice and snow clothing, equipment, and materials.

Heilongjiang boasts both green mountains and rivers and ice and snow, with abundant and diverse cultural and tourism resources. In 2025, we will adhere to the principle of using culture to shape tourism and tourism to highlight culture, deeply excavating the unique cultural and tourism resources of Heilongjiang. Using intelligent and networked methods, we will actively cultivate and develop new cultural and tourism productivity, create distinctive cultural and tourism integration brands, and promote the endogenous development of culture and tourism. Through a combination of cultural, service, four-season, ice and snow, border, and innovation strategies, we will enhance the new achievements of deep cultural and tourism integration, create a new environment for the cultural and tourism market, upgrade new cultural and tourism product offerings, optimize new paths for ice and snow cultural and tourism integration, build a new highland for border opening and cooperation, and construct a new pattern for cultural and tourism development.

Shanghai

Zhong Xiaomin, Party Secretary and Director of the Shanghai Municipal Bureau of Culture and Tourism

In 2024, the Shanghai culture and tourism system deeply implemented the important speeches of General Secretary Xi Jinping during his inspection of Shanghai and earnestly implemented the "Action Plan for Building Shanghai into a Best Practice Site for Xi Jinping Thought on Socialism with Chinese Characteristics." It vigorously promoted red culture, Haipai culture, Jiangnan culture, and fashion culture, focusing on promoting the excellent practice of high-quality development of deep integration of culture and tourism.

Over the past year, we have consciously shouldered the new cultural mission of the new era, focusing on enriching the spiritual world of the people and strengthening their spiritual strength, creating a number of original artistic masterpieces that have won national awards such as the "Five One Project" Award. Over the past year, we have firmly established the concept of a people's city, launching the "Why China," "Dialogue with the World," and "What is Haipai" brands of fine art exhibitions, promoting the "Grand Museum Plan," "Grand Art Museum Plan," and "Social Grand Aesthetics Education Plan." In particular, the "Apex of the Pyramid: The Great Exhibition of Ancient Egyptian Civilization" became incredibly popular, guiding people to be centered, to walk with beauty, and to share beauty together, creating a vibrant and warm city. Over the past year, we have deeply grasped the inherent logic of using culture to deepen the connotation of tourism, using tourism to promote the dissemination of culture, and using technology to promote innovation in culture and tourism. Focusing on the prosperity and expansion of service consumption, we have improved quality, innovated scenes, and enriched supply, with the number of domestic tourists, inbound tourism revenue, commercial performances, and the scale of the cultural tourism metaverse reaching record highs.

Shanghai is a highland of cultural construction and an important window for showcasing Chinese culture. In the new year, the Shanghai culture and tourism system will deeply implement Xi Jinping Thought on Socialism with Chinese Characteristics and General Secretary Xi Jinping's important instructions on tourism work, focusing on the people's yearning for a better life. Focusing on developing large products, building large industries, promoting large-scale integration, optimizing large-scale services, implementing large-scale promotion, and deepening large-scale linkage, it will create more artistic masterpieces, build a modern industrial system, optimize the cultural and tourism consumption experience, cultivate new cultural and tourism formats, accelerate the intelligent transformation of culture and tourism, improve the quality of cultural and tourism supply, coordinate urban renewal and cultural relic protection, and work together to build China's first inbound tourism destination, the preferred destination for urban tourism, and a demonstration area for deep integration of culture and tourism, striving to make Shanghai's contribution to the construction of a strong socialist culture and a strong tourism country.

Jiangsu

Yang Zhichun, Party Secretary and Director of the Jiangsu Provincial Department of Culture and Tourism

In 2024, Jiangsu's culture and tourism system deeply studied and implemented Xi Jinping's thoughts on culture, using the study and implementation of General Secretary Xi Jinping's important speeches on Jiangsu's work and the spirit of the 20th CPC Central Committee's Third Plenary Session as the main thread. With firm confidence and strong efforts, it promoted high-quality development in culture and tourism, ensuring steady progress and leading the way. Focusing on becoming a strong force in boosting consumption, it innovatively introduced several policy measures for the high-level opening and high-quality development of museums, and promptly introduced incremental policies in areas such as commercial performances and inbound tourism. It enriched the diversified, high-quality, and digital supply of culture and tourism, holding culture and tourism consumption promotion seasons and rural tourism festivals throughout the year. The provincial culture and tourism market continued to heat up, with culture and tourism consumption accounting for over 10% of the national total, becoming a new highlight of economic and social development and a new practice of humanistic economy. Focusing on enhancing the spiritual strength of the people, it successfully held the Hundred Plays of Chinese Opera (Kunshan) Grand Ceremony, and built a national brand system of art and calligraphy activities themed "Boulder Spirit," "Beihong Style," "San Style," and "Engraving Style." It innovatively launched a series of activities to deliver high-quality cultural resources directly to the grassroots level, such as "Major Exhibitions at Your Doorstep," "Fine Performances at Your Doorstep," and "Intangible Cultural Heritage at Your Doorstep," allowing the people to have a greater sense of cultural gain. Focusing on highlighting the values of civilization and the times, it strengthened the systematic protection and living inheritance of cultural heritage. Four provincial projects were selected for the "Archaeological China" major projects, museums recorded over 130 million visitors, and the wonderful intangible cultural heritage exhibition season was widely praised. Focusing on deepening the integrated development of culture and tourism, it held the 6th Grand Canal Culture and Tourism Expo, using the construction of "two corridors, two belts, and two zones" as a lever to create a new space with all-around tourism appeal and cultivate world-class tourist resorts, promoting characteristic culture and tourism resources through multiple channels. The "Water Rhyme Jiangsu" culture and tourism brand has significantly improved its reputation.

2025 is the final year of the 14th Five-Year Plan. We will more consciously shoulder the new cultural mission of the new era, adhere to upholding the right principles while making innovations, and prioritize practical work. We will deepen reforms in the fields of culture and tourism, promote the continuous recovery and improvement of the culture and tourism market, optimize the supply mechanism of cultural services and products, create more down-to-earth and popular artistic masterpieces, create more new spaces for experiencing cultural heritage integrated into modern life, launch more new products and scenarios integrating culture and tourism and empowered by technology, create a safer and more orderly culture and tourism market environment, accelerate the cultivation of the culture and tourism industry into a pillar industry, and use the achievements and effectiveness of high-quality development in culture and tourism to better contribute to the construction of a strong cultural province and a world-important tourist destination.

Zhejiang

Chen Guangsheng, Party Secretary and Director of the Zhejiang Provincial Department of Culture, Radio, Film, and Tourism

In 2024, the Zhejiang Provincial Culture, Radio, Film, and Tourism system, guided by three "No. 1 projects," vigorously promoted the in-depth integration of culture and tourism, comprehensively implemented the "631" combination punch, and achieved a series of landmark achievements. Investment in culture and tourism projects exceeded 400 billion yuan, adding a number of national-level culture and tourism platforms and carriers. Art and audio-visual works won awards such as the "Five One Project" Award, the "Feitian Award," and the "China Art Award." The game "Black Myth: Wukong" and the Yue Opera "New Dragon Gate Inn" became phenomenal culture and tourism "blockbusters." The second Liangzhu Forum was held.

In the new year, we will deeply study and implement Xi Jinping's thoughts on culture, focusing on building a high-level strong cultural province and a strong tourism province, aiming to better shoulder the cultural mission of the new era, focusing on cultural and publicity soul-building, cultural heritage continuation, cultural and tourism industry development, artistic creation excellence, cultural benefits for the people, and intercultural exchanges. We will meticulously plan and implement paths and carriers such as "Culture + Technology," "Culture + Tourism," and "Culture + People's Livelihood," ensuring that we achieve the goals of the 14th Five-Year Plan to a high standard. First, we will target the core task of building a demonstration zone for high-quality development and common prosperity, cultivating the historical and cultural foundation of common prosperity, launching excellent works that enhance the spiritual strength of the people, implementing a major project-driven strategy, using culture and tourism to empower the reduction of the "three gaps," promoting the equalization of public services through high-quality cultural life circles, and improving the comprehensive contribution rate of culture, radio, film, and tourism. Second, we will vigorously promote the in-depth integrated development of culture and tourism, creating a matrix of culture and tourism "blockbusters," vigorously developing the new culture and tourism economy, promoting the integration of culture and technology, releasing the potential of culture and tourism consumption, building a culture and tourism brand communication matrix, and promoting industrial upgrading and consumption expansion. Third, we will promote reform deepening and opening up expansion, improve the all-media communication system, explore mechanisms for delivering high-quality cultural resources directly to the grassroots level, deepen reforms in management, operation, and service mechanisms, innovate mechanisms for cultural outreach and inbound tourism, and shape new development momentum and advantages, contributing more culture and tourism strength to the vigorous writing of a new chapter of Zhejiang's Chinese-style modernization.

Anhui

Zhou Mingjie, Party Secretary and Director of the Anhui Provincial Department of Culture and Tourism

In 2024, Anhui's culture and tourism system kept in mind General Secretary Xi Jinping's important speech during his inspection of Anhui, studied it deeply, and implemented it without compromise, making solid strides in building a strong cultural province and a strong tourism province.

Solid progress was made in building a strong tourism province. The construction of the Anhui International Culture and Tourism Demonstration Zone, focusing on Mount Huangshan, has strong momentum. World-class leisure, vacation, and health tourism products are booming, the Hefei Metropolitan Science and Technology Innovation Culture and Leisure Tourism Circle is vibrant, and the Dabie Mountain Red-Green Integrated Culture and Tourism Circle and the Northern Anhui Culture and Tourism Integrated Development Circle are writing new chapters. A number of new industries integrating culture and tourism with technology, industry, agriculture, education, sports, and health care have emerged, and the "Everyone is a Welcoming Pine" volunteer service has become a beautiful landscape on the land of Jianghuai.

Steady growth in the culture and tourism industry. The number and total assets of large-scale cultural enterprises have continued to increase. Activities such as the "520" Anhui Culture and Tourism Public Welfare Consumption Season were held, and the number of domestic tourists and tourism consumption both reached record highs. Xiaogang Village was selected as one of the world's best tourism villages. One new national 5A-level tourist attraction and one national-level tourist resort were added. High-grade homestays ranked among the top in the country. The "double recruitment and double introduction" achieved significant results, and fixed asset investment in culture and tourism projects increased by 29.3%.

Prosperous development of cultural undertakings. The archaeological findings of Wu Wangdun showcased the charm of the millennium Chu culture, and the Hualongdong people were confirmed to be the earliest ancient humans in East Asia to evolve into Homo sapiens. Four works won the "Five One Project" Award from the Central Propaganda Department, and the drama "The Furnace Fire Illuminates the World" and other works appeared more than 70 times in national-level performance activities. Public cultural venues served more than 76 million people, and "Sending Plays to Ten Thousand Villages," "Four Seasons Village Evenings," square dance leagues, and other activities were colorful, allowing more grassroots people to enjoy high-quality cultural resources.

Looking forward to 2025, we will keep in mind the entrustment, be grateful and strive forward, further promote the integrated development of culture and tourism, and accelerate the development of the culture and tourism industry into a pillar industry, making contributions to the construction of a strong cultural nation and a strong tourism nation.

Fujian

Zhang Yuansheng, Party Secretary and Director of the Fujian Provincial Department of Culture and Tourism

In 2024, Fujian's cultural and tourism work forged ahead, achieving remarkable progress. General Secretary Xi Jinping's inspection tour of Fujian bestowed upon us the glorious mission of "enhancing cultural influence, showcasing a new image of Fujian," and "promoting the deep integration of culture and tourism, cultivating the cultural tourism industry into a pillar industry." The entire provincial cultural and tourism system was greatly encouraged and energized. This year, we further revitalized the spirit and style of Fujian's culture. We held the 9th Fujian Arts Festival, created a series of artistic masterpieces including the dance drama "Silk Sea Dream Search," and the Gaojia Opera "Weitou Bride" won the "Five One Project" award. We conducted high-standard "Fourth National Census of Cultural Relics" work, and the Pingtan Keqiutou Site Group was selected as one of the top ten new archaeological discoveries in China. This year, we further increased the popularity and reputation of the cultural and tourism market. We launched the themed promotion and industrial development of "Fujian Mountains and Waters, Abundant Resources - Come to Fudi to Enjoy Fuchat and Fuwei," cultivated and created two more national 5A-level tourist attractions, and Nanjing County's Guanyang Village was selected as a "Best Tourism Village" by the United Nations World Tourism Organization. The cultural and tourism economy showed a trend of "strong supply and demand, rising prices and volume, and increasing growth each quarter," with tourism indicators reaching record highs. This year, we further expanded the depth and breadth of cultural and tourism integration. We focused on building a Southeast performing arts and economy highland and a cross-strait popular culture center. "Following the performance to travel" became a new highlight, Quanzhou's "Zhanghua Wei" led a new trend in intangible cultural heritage tourism, and "mountain viewing, sea viewing, Fujian style and happiness tour" became a top scenic spot.

In 2025, we will thoroughly study and implement the important speeches delivered by General Secretary Xi Jinping during his inspection tour of Fujian, maintaining focus on our goals, adhering to a single blueprint, strengthening our work style, promoting innovation, and ensuring implementation. We will vigorously create "Fujian-style" artistic masterpieces and cultural brands, cultivate high-quality cultural resources such as "Weekend Plays" and "Fujian Study Rooms" to reach grassroots demonstration sites, strengthen the protection and inheritance of cultural heritage, deepen cultural and tourism exchanges and mutual learning, and persistently focus on cultural and tourism integration, county-level cultural and tourism, scenic spot linkage, project construction, and digital empowerment. We will work on the three articles of popularity aggregation, industrial integration, and resource integration, accelerating the construction of a higher-level culturally strong province and striving to create a world-renowned tourist destination.

Jiangxi

Mei Yi, Party Secretary and Director of the Jiangxi Provincial Department of Culture and Tourism

In 2024, the Jiangxi cultural and tourism system deeply studied and implemented Xi Jinping's thoughts on culture and the important speeches delivered by General Secretary Xi Jinping during his inspection tour of Jiangxi. All work proceeded steadily and with great momentum. In 2024, the number of tourists and tourism revenue in the province both achieved double-digit growth. Jiangxi, with its "unique scenery," is increasingly becoming a sought-after "poetry and distance" for people. The effectiveness of public cultural services has been continuously improved. We have implemented the "Four Famous Projects" of artistic creation (famous songs, plays, exhibitions, and artists), the "100 Museums Upgrading" project, and the construction of new public cultural spaces. We regularly organized the "Ganpo Good Plays" performances and public cultural activities such as "100 Museums, Ten Million Performances, Sharing Services," continuously enhancing the happiness and sense of fulfillment of the people. The inheritance of Ganpo's cultural heritage has opened a new chapter. We held a high-level provincial symposium on the protection and inheritance of cultural heritage, made every effort to win the battle for Jingdezhen's application for world heritage status, accelerated the construction of the National Cultural Park (Jiangxi section), and continued to deepen strategic cooperation with the Palace Museum. The "Return of Imperial Porcelain" themed exhibition jointly launched with the Palace Museum became a phenomenal exhibition with over one million visitors. The energy level of the cultural and tourism industry has accelerated its rise. We have solidly promoted the selection of famous counties, towns, and villages, and scenic areas with "unique scenery," took the lead in launching the construction of a "Tourism Integrity Province," added one national-level tourism resort area, one national 5A-level tourist attraction, and three national nighttime cultural and tourism consumption gathering areas. The "Unique Scenery" brand has been revitalized. We innovatively launched policies such as "Dragon Soaring, Happy Tour of Jiangxi" and "Global Students' Happy Tour of Jiangxi - Reciting Poems and Traveling in Jiangxi," and deeply implemented the "Attracting Tourists to Jiangxi," cultural and tourism consumption expansion, and "Singing and Traveling" Jiangxi three major plans. We conducted more than 70 promotional and publicity activities in source markets and overseas cultural and tourism promotion activities in 16 countries and regions. The "Unique Scenery" brand has become even more resounding.

In 2025, Jiangxi's cultural and tourism sector will focus on the goals of "being in the forefront, striving to be the best, and acting effectively." We will precisely implement seven major actions: improving the effectiveness of public services, "Intangible Cultural Heritage Illuminates Life," creating a Ganpo cultural identity, revitalizing scenic area formats, expanding cultural and tourism consumption, scenic area overseas expansion, and cultural and tourism reform breakthroughs. This will promote higher-level integration and higher-quality development of cultural and tourism work in the new era and on a new journey.

Shandong

Wang Lei, Party Secretary of the Shandong Provincial Department of Culture and Tourism

In 2024, the Shandong provincial cultural and tourism system earnestly implemented General Secretary Xi Jinping's important instructions during his inspection tour of Shandong, firmly shouldering the mission and responsibility of "being in the forefront and playing a leading role." Cultural and tourism consumption continued to improve and expand. We held the China International Confucius Culture Festival and the Cultural and Tourism Industry High-Quality Development Conference at a high level. The total number of tourists received throughout the year exceeded 900 million, and tourism revenue exceeded one trillion yuan. The cultural and tourism industry has cultivated its development advantages. At the provincial level, 95 key cultural and tourism projects were introduced throughout the year, with a total investment of 54.7 billion yuan. The protection and inheritance of cultural heritage was effective. We held a symposium on the protection and inheritance of cultural heritage. The Yishui Bashan Site Group won the 2023 National Top Ten Archaeological Discoveries, and the number of newly discovered cultural relics in the Fourth National Census of Cultural Relics ranked first in the country. Cultural benefits enriched people's lives. The 13th Shandong Cultural Arts Festival was splendid. Key programs such as the Lu Opera "Bitter Herbs," the national opera "Yimeng Mountain," and the drama "Confucius" continued to be performed and toured. The province held more than 500,000 cultural benefit activities. Cultural and tourism exchanges and dissemination have achieved great success. Qingdao was successfully elected as the first SCO city of tourism and culture in the country. "Meeting the Sea Along the Yellow River" went viral, and the "Hospitable Shandong" brand continued to shine.

In 2025, Shandong will use high-quality development as its strategic guidance and comprehensive deepening reform as its driving force. Focusing on expanding domestic demand and promoting consumption, we will strive to shape, optimize, and strengthen the cultural and tourism industry. We will implement major projects and policies in the cultural and tourism field, continue to "attract tourists to Shandong," and adhere to the dual-engine drive of the Cultural and Tourism Industry High-Quality Development Conference and the China International Confucius Culture Festival, building a provincial cultural and tourism activity system. Focusing on continuing historical and cultural heritage, we will strive to improve the level of protection and inheritance of cultural heritage. We will deeply implement the "Project of Exploring the Origins of Chinese Civilization" and the Shandong research topics of "Archaeological China," and high-quality promote the Fourth National Census of Cultural Relics, improving the protection and management level of world cultural heritage, and polishing the characteristic brand of "the covenant of the river and the sea" intangible cultural heritage protection and inheritance. Focusing on the spiritual enrichment of the people, we will strive to innovate and implement cultural benefit projects. We will create new large-scale stage art works such as the dance drama "Big Dye House" and the drama "Long River into the Sea," polishing the "Good Plays Shandong" brand. Focusing on amplifying brand influence, we will strive to promote cultural and tourism communication and exchanges. We will carry out precise promotion of "Hospitable Shandong" throughout the year, launch the new cultural and tourism brand of "Meeting the Sea Along the Yellow River," and play the "Confucius card" in foreign exchanges.

Henan

In 2024, Henan's culture and tourism system diligently studied and implemented Xi Jinping's thoughts on culture and his important instructions on tourism, comprehensively implementing the spirit of the national and provincial tourism development conferences, marking new strides in building a strong province for culture and tourism. The integration of culture, tourism, and cultural creativity yielded tangible results, with the province receiving over 1 billion tourists and generating over 1 trillion yuan in tourism revenue, representing year-on-year increases of 7.0% and 6.8%, respectively. Cultural undertakings flourished, with the Quju opera "Luzhen" and the Yuju opera "Dahe Anlan" winning the Central Propaganda Department's "Five One Project" award, and the "Yu Chu Cai · Lai Yi Qi" cultural activities serving nearly 30 million people. Cultural heritage protection was deepened and implemented, with the National Xia-Shang Civilization Archaeological Research Center accelerating its construction, the Yin Ruins Museum's new building opening, and two projects being selected among the top ten new archaeological discoveries nationwide. Creative innovations were made in cultural and tourism products and formats, with Xiaoxiang Baoquan, Zhoukou Huayang Taihao Fuxi Mausoleum, and Zhengzhou Yinji International Tourism Resort being rated as national 5A-level tourist attractions and national-level tourism resorts. Henan's culture and tourism continued to gain popularity, highlighting the creation of Anyang's "Yin Ruins Oracle Bone Inscriptions" as a new national cultural landmark. Publicity and promotion activities such as "With Hui Together," "Happy Spring Festival," "Tea and the World," and "China (Henan)-Luxembourg Economic and Trade and Cultural Exchange" yielded significant results, with inbound tourists increasing by 137.47% year-on-year.

In 2025, Henan Province will deeply implement the integration strategy of culture, tourism, and cultural creativity, adhering to innovation-driven development, technological empowerment, project support, and cross-border integration. It will comprehensively promote the integration strategy of culture, tourism, and cultural creativity, focusing on the construction of the Zhengzhou-Kaifeng-Luoyang-Anyang international tourism destination. It will strongly promote the efficient development of cultural relics undertakings, completing the construction of a number of venues including the new Henan Provincial Art Museum and the Han and Wei Luoyang City Ruins Museum. It will earnestly promote the flourishing of cultural and artistic work, creating 10 new plays including "Fu Hao" and "Guandu Battle," launching 2-3 stage art works reflecting the history of the War of Resistance and showcasing national spirit, and focusing on the delivery of high-quality cultural resources to the grassroots level, cultural cooperatives, and rural cultural gatherings (5 pilot programs). It will comprehensively promote the transformation and upgrading of tourism formats, promoting the resort-style development of scenic areas, the artistic development of streets, and the lifestyle development of resorts, and working on the efforts of Shaolin Temple, Longmen Grottoes, and Yin Ruins to become world-class tourist attractions. It will strongly promote the extension and strengthening of the cultural industry chain, focusing on cultivating "strong chain groups" such as performing arts and "short chain groups" such as sports tourism, striving to write a new chapter in the high-quality development of Henan's culture and tourism.

Hubei

Ke Ke, Party Secretary and Director of the Hubei Provincial Department of Culture and Tourism

In 2024, General Secretary Xi Jinping put forward earnest hopes and clear requirements during his inspection of Hubei. Cadres and staff of Hubei's culture and tourism system were greatly encouraged and inspired. Over the past year, we have consolidated the cultural foundation, completed the Jingchu major relic inheritance and development project, and basically completed the construction of the Long March National Cultural Park (Hubei section). We hosted the "Wanli Tea Road" heritage protection roundtable meeting, promoting the three countries of China, Mongolia, and Russia to reach an important consensus on the "Wanli Tea Road" application for World Heritage status. We launched the "Hubei Historical and Cultural Exhibition," and the "Bronze Age Zeng and Chu Art Exhibition" was exhibited in the United States for three months, causing a wave of viewing enthusiasm. The "Splendid Yangtze River Intangible Cultural Heritage Exhibition" showcased 210 intangible cultural heritage projects and over 10,000 exhibits, and Jingchu cultural heritage is being systematically integrated into modern life. We adhered to the principle of benefiting the people through culture, and the first Yangtze River Culture and Art Season recreated the style of Wuhan's opera "big wharf," with 16 classic domestic and foreign plays evoking the youthful memories of the elderly and the cultural inheritance enthusiasm of young people. The Hubei Arts Festival launched 39 newly created plays, showcasing the innovative vitality of Jingchu culture. Over 20,000 mass cultural activities such as the Jingchu Rural Culture and Tourism Festival and "Four Seasons Village Evenings" illuminated the people's spiritual and cultural life. We deepened the integration of culture and tourism, strengthened project construction, enriched format supply, continuously carried out series of themed marketing activities such as "Date with Spring to Admire Cherry Blossoms," "Cool Summer," "Meet Golden Autumn," and "Southern China Ice and Snow Season," vigorously attracting tourists to Hubei, and continuously heating up and boosting the cultural and tourism consumption market. We held the World Wudang Tai Chi Conference and the Global Travel Agents Conference, and conducted overseas brand promotion activities themed "Let the World Understand China Along the Yangtze River," significantly enhancing the international recognition and reputation of the "Knowing Friend Hubei" cultural and tourism image.

In 2025, the Hubei Provincial Culture and Tourism System will keep in mind General Secretary Xi Jinping's earnest instructions and strive to assume its mission in strengthening the protection of cultural resources and promoting the innovative development of culture. We will implement the Jingchu Cultural Heritage Continuation Project. We will adhere to the principle of "protection first, inheritance first," comprehensively improving the protection, inheritance, and revitalization of cultural heritage. We will implement the Artistic Peak and Brilliant Colors Project. We will promote the "three industries" of artistic creation, artistic performances, and artistic space cultivation, allowing art to illuminate the lives of the people. We will implement the project to build a world-renowned cultural tourism destination, creating high-quality cultural tourism brands and routes, accelerating the cultivation of a trillion-yuan cultural tourism pillar industry, and showcasing the vitality of Jingchu culture. We will implement the brand building and communication project. We will use brand image promotion, exhibition promotion, and cultural exchange as a guide to showcase Jingchu culture in a multi-level, multi-channel, and comprehensive manner, telling the story of Hubei. We will implement the public culture "enrichment" project. We will adhere to the combination of "sending culture" and "cultivating culture," bringing more high-quality cultural products and services to the people.

Hunan

Li Aiwu, Party Secretary and Director of the Hunan Provincial Department of Culture and Tourism

In 2024, Hunan's cultural and tourism professionals deeply implemented General Secretary Xi Jinping's important speeches and instructions during his inspection of Hunan, continuously creating a new picture of high-quality development. In the land of three Xiang and four waters, the moving story of "using conferences to revitalize cities" through the tourism development conference continues to be written, and a new chapter of "two integrations" is slowly unfolding. We held the first National Small Plays and Sketches Performance, the eighth Hunan Arts Festival, and a series of activities commemorating the 50th anniversary of the excavation of the Mawangdui Han Tomb. More than 20 new large-scale plays were created, and more than 83,300 various cultural and artistic benefit activities were carried out. We signed 556 cultural and tourism investment projects with an investment of over 10 million yuan, and attracted 37 projects from the "three categories of top 500 companies" and "China's Top 20 Tourism Companies." We launched popular tourism performing arts products such as the Flower Drum Opera "New Liu Hai Cuts Wood," and launched the "Shan Hai" App, a large digital cultural relics platform. We steadily promoted the "six major projects" for the protection and utilization of cultural relics, and made phased progress in the fourth national cultural relics census, the provincial and municipal linkage system reform of museums across the province, and the "museum-park integration" between the Hunan Provincial Museum and Hunan Martyrs Park. We vigorously improved the convenience of inbound tourism. We deeply promoted the creation of high-quality tourism accommodation, the "Tourist Satisfaction in Hunan" campaign, and the comprehensive governance of "stubborn problems" in the tourism sector, and the provincial cultural and tourism market environment continued to improve.

In 2025, we will be bold and innovative in seizing reform, improving mechanisms for delivering high-quality cultural resources to the grassroots level, mechanisms for the construction and development of art troupes, and mechanisms for the creation of high-quality Huxiang culture in the new era, exploring a modern tourism industry system, and earnestly promoting various reform tasks such as the provincial and municipal linkage system reform of museums across the province and tourism statistics reform. We will be determined to promote innovation and integration, continuously expanding the integration space and application scenarios of "culture and tourism +," vigorously developing performing arts tourism, sports tourism, and convention and exhibition tourism, building a large digital cultural relics platform, and creating a world-leading digital museum. We will strengthen our foundation, consolidate our base, and improve efficiency, scientifically formulating the "15th Five-Year Plan," implementing the "five major projects" for cultural and tourism talents such as the incubation of rural cultural and tourism talents, and coordinating various tasks such as the tourism development conference, industrial doubling, heritage protection, resource census, market management, law enforcement supervision, and brand promotion.

Guangdong

Li Bin, Party Secretary and Director of the Guangdong Provincial Department of Culture and Tourism

In 2024, to thoroughly study and implement Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era and General Secretary Xi Jinping's important statements on tourism development, the Guangdong Provincial Committee and Provincial Government held a high-profile provincial tourism development conference to promote the deep integration of culture and tourism, and to achieve new results in building a higher-level cultural and tourism powerhouse province. It is expected that the added value of the province's cultural industry will exceed 5% for ten consecutive years, and tourism revenue will exceed one trillion yuan. The "Measures on Promoting the High-Quality Development of the Tourism Industry and Accelerating the Construction of a Strong Tourism Province" were issued. Heyuan Wanlv Lake and Zhuhai Hengqin Changlong successfully created a national 5A-level tourist attraction and a national-level tourist resort respectively, launching 100 boutique tourism routes and optimizing the supply of cultural and tourism products through a combination of points, lines, and surfaces. The brand image of "Vibrant Guangdong, Fashionable Bay Area" was polished, the first batch of "Guangdong Cultural and Tourism Promotion Ambassadors" were launched, the Guangdong-Hong Kong-Macao Greater Bay Area High Tower Alliance was established, efforts were increased to attract tourists to Guangdong, and the Guangdong-Hong Kong-Macao Greater Bay Area was built into a world-class tourist destination, achieving relatively rapid growth in domestic tourism and the leading recovery of inbound tourism. Ten measures to promote cultural and tourism consumption were implemented, a series of activities such as "Come to Guangdong for the New Year and Watch Dragon Boat Races" were planned and launched, 10 million yuan in cultural and tourism consumption vouchers were issued, and cultural and tourism empowerment of the "Hundred Million and Ten Thousand Project" was promoted, focusing on expanding domestic demand and promoting consumption. The provincial major cultural project, the Bai Etan Bay Area Art Center, was put into use, the "Three Major Projects" of artistic creation were implemented, and hundreds of boutique performances were held. The "Guangdong Provincial Public Cultural Service Promotion Regulations" were revised and passed, a public cultural service community was built, the "Cultural Guangdong" digital platform was launched and operated, and the delivery of high-quality cultural resources to the grassroots level was promoted. The Lingnan Culture "Double Creation" project was promoted, the dynamic inheritance of intangible cultural heritage was strengthened, key archaeological projects such as early Lingnan exploration were implemented, the management, protection, and revitalization of cultural relic resources were strengthened, the fourth national cultural relic census in Guangdong Province exceeded 80%, 1259 new cultural relics were discovered, exceeding the annual target.

In 2025, Guangdong Province, in accordance with the work ideas of "high-quality development, reform-driven, service improvement, and integrated efficiency enhancement," focused on implementing the "Three Hundred" plan for cultural and tourism investment, supporting the construction of major cultural and tourism projects, accelerating the promotion of Guangdong-Hong Kong-Macao yacht free travel, launching a series of measures to promote cultural and tourism consumption, doing a good job in the fourth national cultural relic census, strengthening the protection, inheritance, and utilization of cultural heritage, innovating artistic creation and public cultural services, promoting the comprehensive improvement and upgrading of Guangdong's cultural and tourism industry, and providing strong support for promoting the Guangdong practice of Chinese-style modernization.

Guangxi

Han Liu, Party Secretary of the Guangxi Zhuang Autonomous Region Department of Culture and Tourism

Ou Yujun, Director of the Guangxi Zhuang Autonomous Region Department of Culture and Tourism

In 2024, Guangxi achieved new progress and results in the high-quality development of culture and tourism. The Guangxi Arts Fund launched its first project application and review, and five works, including the ethnic opera "Liu Liu Zhou," were selected for the Ministry of Culture and Tourism's "2023-2025 Stage Arts Creation Action Plan." Guangxi hosted the 2024 National Spring Festival "Village Evening" and "Spring to Thousands of Homes" mass culture main venue activities, the 80th anniversary commemoration of the Southwest Drama Exhibition and the 8th National Excellent Drama Repertoire Exhibition, and the National Local Opera Essence Exhibition. The implementation of the "Guilin World-Class Tourist City Construction and Development Plan" was accelerated, Guilin Yanshan Tourist Resort was rated as a national-level tourist resort; Liuzhou Chengyang Bazhai Scenic Area and Chongzuo City Huashan Rock Paintings Scenic Area were rated as national 5A-level tourist attractions. The first cross-border tourism cooperation zone in the country—the China-Vietnam Detian (Banyue) Waterfall Cross-border Tourism Cooperation Zone—officially opened, and the Beibu Gulf International Cruise Home Port made its maiden voyage. Taking advantage of the online hotspot of "small sugar oranges," we actively "attracted tourists to Guangxi" and promoted "Guangxi products to the countryside," promoting the "breaking-through-the-screen" of Guangxi's culture and tourism and the integrated development of culture, tourism, agriculture, and commerce. The "One-Click Tour of Guangxi" smart cultural tourism platform was optimized and upgraded, with a cumulative number of users exceeding 30 million.

In 2025, the Guangxi culture and tourism system will thoroughly study and implement Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era and General Secretary Xi Jinping's important statements on tourism development, earnestly do a good job in cultural inheritance and protection, continuously prosper the creation of excellent literary and artistic works, vigorously carry out the "Guangxi Tourism Year" activities, deepen cultural and tourism integration, improve cultural and tourism quality, innovate cultural and tourism scenarios, expand cultural and tourism entities, expand cultural and tourism platforms, optimize cultural and tourism services, accelerate the construction of a strong cultural and tourism region and a world tourist destination, and promote the steady and far-reaching high-quality development of culture and tourism throughout the region.

Hainan

Chen Tiejun, Party Secretary and Director of the Hainan Provincial Department of Tourism, Culture, Radio, Film, Television and Sports

2024 was an extraordinary year for Hainan's culture and tourism system. Hainan actively utilized the advantages of the Hainan Free Trade Port, accelerating the integrated development of culture, tourism, sports, and health care industries. International boutique performing arts projects such as the Kanye West world tour listening party and the Philadelphia Orchestra concert landed in Hainan. Hainan conducted positioning analysis of global tourism consumers, fully releasing the dividends of the visa-free policy, accelerating the construction of a global tourism promotion system, opening 69 international passenger routes, successfully holding events such as the "2024 Overseas Travel Agents Hainan Trip," and attracting over one million inbound tourists. The Hainan Provincial Tourism Development Conference was held for the first time, the country's first provincial-level "Rest Assured Tour" platform was built, and tourism service quality was comprehensively improved. At the same time, we actively responded to severe challenges such as super typhoons, quickly promoted post-disaster resumption of work and production, and the tourism economy developed steadily and rapidly. Over the past year, Hainan's cultural and cultural relics undertakings have flourished. The Li ethnic group's traditional dyeing, weaving, and embroidery techniques were successfully included in the Representative List of the Intangible Cultural Heritage of Humanity, the Wuzhishan Li and Miao Children's Choir went abroad and shone on the stage of Sino-French cultural and tourism exchanges; the immersive cultural and tourism performance "Song Rhyme Academy" was successfully planned and held; the Hainan Provincial Institute of Cultural Relics and Archaeology was established, and the archaeological results of the South China Sea shipwreck were fruitful.

2025 is the closing year of the 14th Five-Year Plan and the year when the Hainan Free Trade Port will be closed for operation and open wider. We will keep in mind General Secretary Xi Jinping's instructions, actively protect, utilize, and inherit historical culture, revolutionary culture, marine culture, and folk culture resources, enhance cultural innovation and creativity, and develop and expand the cultural industry. Focusing on the strategic positioning of building an international tourism consumption center, we will accelerate the integrated development of culture, sports, tourism, and health care industries, expand tourism openness and cooperation, accelerate the transformation and upgrading of cultural and tourism consumption, and strive to build the Hainan International Tourism Consumption Center into an important gateway for China's new era cultural and tourism industry to open to the outside world.

Chongqing

Shi Qiang, Party Secretary of the Chongqing Municipal Commission of Culture and Tourism Development

Gao Lin, Director of the Chongqing Municipal Commission of Culture and Tourism Development

Time flies, and a new year dawns. Looking back at 2024, the Chongqing Municipal Culture and Tourism system has diligently studied and implemented Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era and General Secretary Xi Jinping's important statements on tourism. Focusing on the goal of building a strong city for culture and tourism, under the strong guidance of the Ministry of Culture and Tourism and the strong leadership of the Chongqing Municipal Party Committee and Government, we have jointly promoted high-quality development in culture and tourism. Major cultural projects have accelerated, with the construction of the Bashu Cultural Tourism Corridor, the Long March National Cultural Park (Chongqing section), the Yangtze River National Cultural Park (Chongqing section), and the Yangtze Three Gorges National Archaeological Site Park progressing rapidly. Cultural heritage protection has been strengthened, with major projects such as "Archaeological China"'s "Research on the Process of Bashu Civilization in Sichuan and Chongqing" and "Research on the Shu Road Archaeology" progressing rapidly. The National Revolutionary Cultural Relics Collaborative Research Center was successfully established, and the 2024 Yangtze River Civilization Forum was held. Chongqing-style artistic works have achieved remarkable results, with 45 works winning national awards such as the Wenhua Award and the Qunxing Award, 32 works selected for major national art events, the original magic show "Scattering Flowers of the Heavenly Maidens" winning the Golden Chrysanthemum Award, and the number of award-winning, selected, and Beijing exhibition works in the 14th National Art Exhibition ranking first in western China and third nationally, with 4 works winning 1 gold and 3 silver awards in the 4th China Art Award. The influence of the cultural and tourism brand has continued to expand, with over 1,000 cultural and tourism activities organized, including the "360 Bowls of Chongqing Flavor" food selection. Successful events included the 15th China Yangtze Three Gorges International Tourism Festival, the "New Chongqing in Light and Shadow" 2024 Chongqing "Two Rivers and Four Banks" Night View Lighting Linkage Show, and the Lancang-Mekong Tourism City Cooperation Alliance exchange activities.

With favorable winds, it's time to set sail and strive forward. Looking ahead to 2025, Chongqing will fully implement the spirit of the 20th National Congress of the Communist Party of China and the Third Plenary Session of the 20th Central Committee, earnestly study and implement General Secretary Xi Jinping's important speeches and instructions during his inspection of Chongqing, and fully implement the spirit of the Chongqing Municipal Culture and Tourism Development Conference. We will iteratively build the "137445" cultural tourism work system, led by the construction of the Bashu Cultural Tourism Corridor, strengthen the three high-quality cultural and tourism landscape belts of "World Mountain City," "Magnificent Yangtze Three Gorges," and "Colorful and Charming Wuling." We will deeply implement six major actions, including cultural identity construction, major project guidance, and the improvement of cultural and tourism products, to accelerate the construction of a strong city for culture and tourism, striving to build a world-renowned cultural tourism destination, a national demonstration area for high-quality development in culture and tourism, and a leading area for integrated development of culture and tourism in western China, contributing Chongqing's cultural and tourism strength to the creation of Chinese-style modernization.

Sichuan

Chen Guanhao, Party Secretary of the Sichuan Provincial Department of Culture and Tourism

In 2024, the Sichuan culture and tourism system set its sights on the goals of "doubling in two aspects," "three breakthroughs," and "four improvements," vigorously promoting the deep integration of culture and tourism. The four international calling cards of "Land of Abundance," "Relaxed Sichuan," "Panda Home," and "Ancient Shu Civilization" have become increasingly prominent, and the construction of a strong province for culture and tourism has made new strides and opened up a new situation. The joint application for World Heritage status of the Sanxingdui and Jinsha sites achieved significant phased results. The Mengxi River site was selected as one of the top ten archaeological news stories in China in 2024. "Qiang New Year" was successfully included in the Representative List of the Intangible Cultural Heritage of Humanity. The influence of the intangible cultural heritage brands "Sichuan Crafts and Shu Arts" and "Hundred Cities, Hundred Arts" continued to grow. Artistic creation continued to reach new heights, with the magic show "Encounter" winning Sichuan's first Golden Chrysanthemum Award. The "Sichuan Provincial Regulations on the Protection and Inheritance of Sichuan Opera" and the "Chongqing Municipal Regulations on the Protection and Inheritance of Sichuan Opera" were successfully promulgated, creating a precedent for inter-provincial collaborative legislation in the national cultural field. The performing arts market continued to boom, with 218 large-scale performances introduced throughout the year, generating a total consumption of 13 billion yuan, and the performing arts economy becoming a new growth point for cultural and tourism consumption. Taoping Village in Li County, Aba Tibetan and Qiang Autonomous Prefecture, was selected as one of the world's "Best Tourism Villages." Aba Siguniangshan Scenic Area and Chengdu Tiantai Mountain Scenic Area were upgraded to national 5A-level tourist attractions, and the Chengdu Xiling Snow Mountain-Huashuiwan Tourism Resort was included in the national-level tourism resort list, adding new members to Sichuan's brilliant "cultural and tourism family tree."

In 2025, Sichuan will continue to deeply study and implement Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era, fully implement the major decisions and deployments of the Party Central Committee and the State Council on cultural construction and tourism development, consciously shoulder the new cultural mission of the new era, further comprehensively deepen reforms of the cultural system and mechanisms, continuously optimize the supply of cultural and tourism scenarios, ecological supply, cultural supply, and service supply, achieve the "14th Five-Year Plan" goals with high quality, and strive to push the construction of a strong province for culture and tourism to a new level, demonstrating the responsibility and style of cultural and tourism in writing a new chapter of Chinese-style modernization in Sichuan.

The Bashu culture is unique, with Sichuan Opera, Shu embroidery, and colorful lanterns passed down for thousands of years, and Sichuan cuisine, Sichuan liquor, and Sichuan tea renowned throughout the world. The land of Bashu is rich in resources, with Jiuzhaigou, a "fairytale world," Huanglong, a "heavenly pool," and Daocheng Yading, a "Shangri-La," each a wonder of the world. A glimpse of Sichuan is half of China. We sincerely invite everyone to come to Sichuan and experience the unique charm of the "Land of Abundance."

Guizhou

Wu Tao, Party Secretary and Director of the Guizhou Provincial Department of Culture and Tourism

As the year turns and spring returns to the earth, looking back at 2024, under the strong support of the Ministry of Culture and Tourism and the strong leadership of the Guizhou Provincial Party Committee and Government, the Guizhou culture and tourism system focused on the "three major elements" of resources, visitor sources, and services, deeply implemented the "four major actions," and accelerated the promotion of the "four major cultural projects." Guizhou's cultural and tourism work has shown a good situation of steady progress and upward development. The song "Shangchunshan" has made the beautiful scenery of Guizhou famous, "Xiao Xiaoxi is having dinner" has become a hot topic, Xingyi Wanfenglin Scenic Area has been selected as a national 5A-level tourist attraction, activities such as "Village BA" and "Village Super" have continued to be popular, the "Red Ribbon" and the red cultural performance project "The Great Turn" have attracted countless fans, new tourism models such as "small cars and small groups" and "branch-to-branch flights" have been favored by tourists, and events such as the Guizhou Tourism Development Conference, the 2024 International Mountain Tourism and Outdoor Sports Conference, and the 6th China Western Symphony Week have been successfully held. The brand influence, reputation, and attractiveness of "Colorful Guizhou" have continued to improve, and hundreds of thousands of "summer escape troops" have become a beautiful sight in Guizhou.

In 2025, Guizhou will be guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, focusing on the goal of accelerating the creation of a vivid practice ground for Xi Jinping Thought on Socialism with Chinese Characteristics and building Colorful Guizhou into a strong province for culture and a world-class tourism destination. We will adhere to the principles of upholding the right principles and innovating, improving quality and efficiency, and integrated development. Following the work approach of "grasping two external factors, expanding resources, improving quality and efficiency, promoting consumption, and ensuring safety," we will promote high-quality development of culture and tourism throughout the province. Guizhou will adhere to the principle of using culture to shape tourism and using tourism to highlight culture, systematically strengthen the protection, utilization, and inheritance of cultural relics and cultural heritage, deepen the transformation and application of the "four major cultural projects," and promote the deep integration of culture and tourism, sports and tourism, transportation and tourism, and liquor and tourism. We will launch new products such as health and wellness tourism, study tours, and low-altitude tourism. Guizhou will improve the effectiveness of cultural services, create and launch a batch of excellent artistic works, widely carry out grassroots cultural benefit activities, enrich the content of mass activities such as "roadside concerts," "village evenings," and "village songs," and continuously meet the growing needs of the people for a better life. Guizhou will comprehensively deepen reforms of the system and mechanisms in the field of culture and tourism, systematically plan and accelerate the promotion of tourism industrialization mechanisms, optimize the mechanisms for providing cultural services and cultural products, and promote the construction of world-class tourist attractions, world-class tourism resorts, and first-class tourist cities, contributing to the promotion of Chinese-style modernization in Guizhou.

Tibet

Xiao Chuanjiang, Party Secretary of the Tibet Autonomous Region Department of Culture and Tourism

The year's beginning marks a new era. The past year has been extraordinary. The Tibet Autonomous Region's Department of Culture and Tourism completed its merger and reorganization. The regional cultural tourism industry development conference was successfully held. The regional Party committee issued opinions on promoting high-quality development of the cultural tourism industry and formulated a development plan for the Tibet Autonomous Region's cultural tourism industry. This year, Tibet focused on the "four major events" and "four creations," targeting the key tasks of building a strong cultural region and a strong tourism region. It innovated work concepts and mechanisms, optimized work carriers and methods, implemented the "nine major projects," vigorously developed new productive forces, continuously promoted the deep integration of culture and tourism, successfully held the second Tibet Cultural Arts Festival, launched the "Gesang Flower Performance Season," and fully launched the "Winter Tour of Tibet" series of activities. The construction of famous tourist counties and high-quality scenic areas is accelerating, and cultural and tourism public service facilities are becoming increasingly complete. High-quality development of Tibet's culture and tourism has entered a new phase.

With hard work as the priority, we strive for excellence. In 2025, Tibet will continue to adhere to the guidance of Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era and General Secretary Xi Jinping's important instructions on cultural and tourism work. It will adhere to the principle of using culture to shape tourism and tourism to highlight culture, promoting deep integration of culture and tourism. It will uphold the development direction of resources as the foundation, characteristics as the essence, culture as the soul, and market as the guidance. With firm confidence and seizing opportunities, and with a work style of leaving visible marks and lasting imprints, it will guide people of all ethnic groups to enrich both their minds and their pockets in the high-quality development of culture and tourism, continuously strengthening the "five identities." It will actively promote the integration of literature, art, cultural creativity, and intangible cultural heritage into scenic areas, vigorously develop the performing arts economy, cultivate and expand new formats such as immersive performances and interactive experiences, use culture to support the high-quality development of tourism, and infuse tourism with the soul of culture. It will adhere to the principle of characteristic, high-end, and high-quality products, concentrating efforts on building a number of major supporting projects, focusing on implementing the digital cultural tourism project, accelerating the empowerment of the cultural tourism industry with technology to promote high-quality development, continuously improving supporting cultural tourism infrastructure, focusing on building a number of famous tourist counties and high-quality scenic areas, striving to build a strong cultural region and a strong tourism region, and truly transforming Tibet's resource advantages into advantages for high-quality development of culture and tourism.

The new year surpasses the old, with scenery renewed day by day. As various New Year celebrations unfold, the winter in Tibet is filled with lively traditional songs and dances and unique traditional foods. We sincerely invite everyone to visit Tibet, to walk and see its wonders, with the continuous snow-capped mountains as our khata (ceremonial scarf).

Shaanxi

Gao Yang, Party Secretary and Director of the Shaanxi Provincial Department of Culture and Tourism

He Xiaozu, Party Secretary and Director of the Gansu Provincial Department of Culture and Tourism

In 2024, Gansu's cultural and tourism work achieved fruitful results and pleasing effects. It is expected that the province will receive 450 million tourist visits and tourism spending of 345 billion yuan, with year-on-year increases of 15% and 25%, respectively. Adhering to the principle of striving for advanced positions in comprehensive work and creating benchmarks in individual work, a series of phenomenal cultural and tourism hotspots have emerged, such as Tianshui Mala Tang, the 10,000-person stargazing music concert, and the Yellow River grand chorus, striving to create 214 national and international honors and brands. Adhering to high-level promotion and planning guidance, it held the provincial tourism development promotion conference and issued policy documents such as "Several Measures to Promote the Expansion and Upgrading of Cultural and Tourism Consumption," using pragmatic measures to accelerate the construction of a strong province in culture and tourism. Adhering to the principle of using culture to shape tourism and tourism to highlight culture, it has deeply promoted the construction of the "eight-in-one" cultural brand, planned and held the research and study travel conference, the "Poetic Gansu—Three Thousand Miles of Silk Road Wind" series of poetry meetings, and other promotional activities, launching 399 high-quality research and study routes that combine cultural experience and natural appreciation, ensuring that tourists come with high spirits and leave satisfied. Adhering to project-driven development and financial empowerment, it held 651 investment promotion events throughout the year, signing 220 projects with a total contract value of 43.731 billion yuan, implementing 824 key cultural and tourism projects, and completing investments of 18.596 billion yuan.

Embarking on a new journey, demonstrating new responsibilities. In 2025, full of hope, the Gansu cultural and tourism system will deeply study and implement the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China and Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, continuing to strive and forge ahead, using extraordinary measures to promote higher-level and higher-quality integrated development of culture and tourism, striving to provide more high-quality cultural and tourism products and services, continuously improving the reputation of "Symphony Silk Road, Happy Gansu," and striving to create a new situation for cultural and tourism work.

Dong Fuhai, Party Secretary and Director of the Qinghai Provincial Department of Culture and Tourism

In 2024, Qinghai Province's culture and tourism system deeply studied and implemented Xi Jinping's thoughts on culture, vigorously cultivating and promoting the "five cultures," and promoting the prosperity and development of cultural undertakings and industries to empower and support the creation of an international ecological tourism destination. Artistic creations were innovative, with the creation of the dance drama "Kunlun's Questions," based on Kunlun culture and the spirit of the "Two Routes," and the opera "Youth Forging Swords 221" selected for the "Keeping Pace with the Times, Keeping Pace with the People" - New Era Excellent Stage Art Works Exhibition. Six projects were selected for the "National Arts Fund (General Projects) 2025 Funding Project List." Public service quality and efficiency were improved, deepening the construction of the "total-branch" system for cultural centers and libraries, implementing the smart library and public culture cloud construction projects, and continuing to invest 20 million yuan to equip 400 villages (communities) with cultural equipment. The 21st Northwest Five Provinces and Regions Flower Singing Concert resounded in "Beautiful Qinghai." Intangible cultural heritage protection was revitalized, with a four-level catalog system established, the construction of cultural ecological protection experimental areas steadily advanced, and the digital recording of intangible cultural heritage successfully accepted. The protection and utilization of cultural relics achieved significant results, with the "Fourth National Census" work steadily advancing, five proactive archaeological excavations of Dingdu Puba, Zongri site, etc., carried out in an orderly manner, innovative temple cultural relic management mechanisms established, the construction of the Great Wall, Long March, Yellow River, and Yangtze River National Cultural Parks actively promoted, and phased results achieved in the research of Liubowan painted pottery symbols, with the "striped painted pottery boots" selected as a "National Treasure" symbol of Chinese civilization.

In 2025, Qinghai will deepen reforms in cultural systems and mechanisms, improve the creation of new-era literary and artistic masterpieces, implement the "Guiding Opinions on Promoting the High-Quality Development of Tourism Public Services," focus on "high quality" and "direct access" to promote high-quality and equitable public cultural services, promote the creation of a national-level Hexiang cultural ecological protection experimental area, explore the establishment of provincial-level mechanisms and methods for the management and protection of Qutan Temple, compile the "Qinghai-Tibet Highway Red Culture Protection and Development Plan (tentative name),", and do a good job in protecting and inheriting cultural heritage to help improve the quality and efficiency of the construction of an international ecological tourism destination.

Ningxia

Cai Ju, Party Secretary and Director of the Ningxia Hui Autonomous Region Culture and Tourism Bureau

In 2024, Ningxia's cultural and tourism work achieved remarkable results. The vitality of literary and artistic creation and production has significantly increased, with four works, including the Peking opera "Red Sorghum," winning the 17th "Five One Project" Excellent Works Award of the Central Propaganda Department. Ningxia Art Museum exhibitions were selected for the National Art Museum Young Curator Support Program, and support was given to national tours of plays such as "Minning Town Immigrant Song." Significant achievements were made in cultural heritage preservation, with the Western Xia Mausoleum successfully completing the on-site acceptance inspection by the international organization for World Heritage applications. The discovery of a Paleolithic site in Youfangyuan, Haiyuan County, dating back approximately 22,000 years, provided new data for the study of Paleolithic culture in northern China. 39 items were assessed as the seventh batch of autonomous region-level intangible cultural heritage representative projects, and 29 items were added to the expanded project list. 93 intangible cultural heritage workshops were newly identified and announced. Public cultural services for the people were improved, with support for the creation of 100 new public cultural spaces, completion of the assessment and grading of 245 township (street) comprehensive cultural stations, and 12 autonomous region-level "Village Evening" demonstration points selected for the national "Village Evening" demonstration activities. The construction of an international tourism destination reached a new level, with the Zhongwei Desert Yellow River (Shapotou) Tourism Resort being rated as a national-level tourism resort, and the Qingtongxia Yellow River Grand Canyon Tourism Area, etc., being rated as a national 5A-level tourist attraction. Industrial integration empowerment added new impetus, with the holding of Ningxia cultural tourism industry project docking meetings and other activities, and the signing of four agreements with relevant enterprises in Fujian, which is expected to attract one million tourists in the next three years.

In 2025, the Ningxia culture and tourism system will be guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, with the main line of strengthening the consciousness of the community of the Chinese nation, and focusing on meeting the cultural needs of the people and enhancing the spiritual strength of the people. It aims to achieve new breakthroughs in literary and artistic masterpiece creation, improvement of public service efficiency, protection and revitalization of cultural heritage, improvement of quality and efficiency of the cultural tourism industry, regulation of the cultural tourism industry, and improvement of the international influence of cultural tourism, focusing on promoting the construction of a strong cultural region in the new era, and making new contributions to the comprehensive construction of a socialist modern beautiful new Ningxia.

Xinjiang

Guli Ablim, Deputy Secretary of the Party Group and Director of the Xinjiang Uygur Autonomous Region Culture and Tourism Bureau

2024 was an important year for the high-quality development of culture and tourism in Xinjiang. Xinjiang has deeply carried out the strategy of "cultural enrichment" and vigorously implemented the strategy of "tourism revitalization." It has steadily advanced reforms in cultural systems and mechanisms, issued a series of policies and measures, including the "Autonomous Region's Three-Year Action Plan for Accelerating the High-Quality Development of the Tourism Industry" and the "Kashgar Ancient City Protection Regulations," and studied and formulated a development plan for cultural tourism industry clusters, laying a solid foundation for institutional guarantees. A number of excellent literary and artistic works have emerged, with the acrobatic drama "Tianshan Snow" and "My Altay" winning the "Five One Project" award. A number of new platforms and carriers have been created, including the planning and holding of the first China Xinjiang Folk Art Season. A number of new brands have been created, including the addition of one national 5A-level tourist attraction, three national cultural industry demonstration bases, and three national-level nighttime cultural and tourism consumption gathering areas. A number of publicity and promotion activities have been upgraded, with the "inviting in and going out" approach used to tell the story of Xinjiang in the new era. Cross-border cooperation between "QQ Speed" and Xinjiang's cultural tourism, and themed activities such as "Hot Kiss Xinjiang," have become popular. An international travel agency conference and a European country travel agency familiarization trip were held, and the large-scale song and dance poem "Lift Your Veil - Xinjiang is a Good Place" was organized for domestic and international tours. In 2024, the regional party committee included the cultural tourism industry as one of Xinjiang's "top ten industrial clusters." The cultural tourism industry has played an important role in expanding employment, benefiting the people, and promoting exchanges and integration among various ethnic groups.

In 2025, we will adhere to Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, focusing on major events such as the series of activities celebrating the 70th anniversary of the establishment of the autonomous region, the 7th China Xinjiang International Ethnic Dance Festival, and the autonomous region's tourism development conference. We will focus on public cultural services, artistic creation and performance, and the protection and research and revitalization of cultural heritage. We will accelerate the construction of cultural tourism industry clusters and plan and promote the work of culture and tourism in Xinjiang to a new level with a higher position and more practical measures.

Yunnan

Yunnan Provincial Department of Culture and Tourism

In 2024, Yunnan Province's high-quality development of culture and tourism showed steady and positive progress, with both quantity and quality improving. The "There's a Life Called Yunnan" tourism brand continued to gain popularity and become established, with "living in Yunnan" becoming a new fashion. New products and formats such as wedding and travel photography, outdoor sports, and performing arts economy emerged one after another, and the role of cultural tourism in promoting employment, increasing income, and stimulating consumption became more prominent. From January to November, Yunnan received 1.132 billion tourists and achieved tourism spending of 1.49 trillion yuan, with year-on-year increases of 14.1% and 20.7% respectively, achieving double-digit growth for three consecutive years. Among them, the proportion of tourists from outside the province exceeded 50%, the number of tourists living in Yunnan exceeded 3.2 million, and the number of inbound tourists reached more than 6 million. The vitality of cultural innovation and creation continued to be stimulated, with cultural benefit projects, cultural industry development, and cultural heritage protection being promoted together. The drama "Lancang River Flows Long" national tour caused a warm response, and the 2024 "Tea and the World, Sharing Intangible Cultural Heritage" main venue activities were held in Yunnan. The capacity of cultural service supply was comprehensively improved, and the pace of building a strong cultural province continued to accelerate.

In 2025, Yunnan will target the "3815" strategic development goal, learn and make good use of the experience of the "Ten Million Project," continue to deepen reforms in the fields of culture and tourism, and deeply promote the "Cultural Revitalization of Yunnan" action and the "Living in Yunnan" three-year action. It will accelerate the transformation of Yunnan tourism from sightseeing tours to in-depth tours, cultivate and expand tourism operators, further enrich the experience scenarios of "There's a Life Called Yunnan," and use tourism upgrades to drive consumption and expand domestic demand, making cultural and tourism contributions to writing a Yunnan chapter of Chinese-style modernization.

Xinjiang Production and Construction Corps

Xinjiang Production and Construction Corps Bureau of Culture, Sports, Radio, Film, and Tourism

Seventy years of spring and autumn, seventy years of wind and rain, 2024 marks the 70th anniversary of the founding of the Xinjiang Production and Construction Corps. Over the past year, the Corps has adhered to the inheritance and promotion of the Corps spirit, the Populus euphratica spirit, and the veteran spirit, implementing the "Cultural Enrichment of Xinjiang" project with the goal of enhancing identity. A number of artistic works reflecting the new image of the Corps in the new era, such as "For the Harvest of the Land" and "Living Boundary Stone", have been brilliantly presented, effectively solidifying the awareness of the Chinese nation as a community with a shared future. Over the past year, we have persisted in strengthening the protection and utilization of cultural heritage, accelerating the progress of archaeological excavation and display projects such as the Tang Wangcheng and Baiyanggou Buddhist Temple sites, powerfully interpreting that Xinjiang has always been an inalienable part of the great motherland; we have persisted in the deep integration of culture and tourism, successfully holding events such as the final of the 14th National College Students' Red Tourism Creative Planning Competition and the reception ceremony for the Red Tourism Aid-Xinjiang special train, successfully establishing the Wujiaqu Qinggedahu Tourism Resort, the Corps' first national-level tourism resort, and initial results have been seen in the joint efforts of the Corps and local governments to create the Xinjiang Kunlun Mountain Scenic Area as a national 5A-level tourist attraction, further enhancing the Corps' tourism reputation and influence.

In 2025, the Corps will deeply study and implement Xi Jinping's thoughts on culture, taking the strengthening of the awareness of the Chinese nation as a community with a shared future as the main line, deeply implementing the Cultural Enrichment of Xinjiang project and the Tourism Development of Xinjiang strategy, flourishing the development of the Corps' culture and tourism industry, continuously promoting the construction of the Corps' advanced culture demonstration area, and contributing more cultural and tourism strength to the high-quality advancement of the Corps' practice of Chinese-style modernization.

Dalian

Dalian Municipal Bureau of Culture and Tourism Party Committee Secretary and Director Shan Meina

In 2024, the Dalian Municipal Bureau of Culture and Tourism deeply studied and implemented Xi Jinping's thoughts on culture. Focusing on the provincial goal of "building a high-quality demonstration area for the integrated development of culture, sports, and tourism" and the city's work tasks of "building a livable, workable, and tour-able international coastal tourism destination," and following the overall requirements of "coordinated resources, unified planning, unified management, and unified marketing," we used the high-level hosting of the 2024 Liaoning Provincial High-Quality Culture, Sports, and Tourism Integration Development Conference as a driving force, and carried out in-depth work to improve the culture, sports, and tourism industry and service quality. The planning and implementation of four key areas, including the southern coastal tourism belt, were completed. Sixty-two industrial projects, including Dalian's nighttime sea tour and the Dongguan Street historical and cultural district, were put into operation. Thirteen "small-scale, precise efforts" were made, improving the quality of "Dalian service." A series of 746 city-themed marketing activities throughout the four seasons, including the Acacia Flower Festival, Beer Festival, Qingyi Week, and Winter Tourism Season, activated the culture and tourism market. The slogan "Meet Dalian, Infinite Heartbeat" has been continuously promoted, and the "tangible and accessible" aspects of Dalian's culture and tourism have been effectively disseminated.

In 2025, Dalian will use high-quality Party building as a guide, deepen reforms as a driving force, and boost consumption as a priority. We will innovate the "four unified" work mechanism, promote the deep integration of culture, sports, tourism, commerce, health, and exhibitions, and create high-quality and rich project products, cultivate high-quality urban cultural heritage, build high-standard "Dalian service," and create high-level "one season, one festival" cultural and tourism brands. We will vigorously develop the concert economy, event economy, convention and exhibition economy, cruise economy, ice and snow economy, and low-altitude economy, striving to transform Dalian into a characteristic cruise city in Northeast Asia, a MICE center city in Northeast Asia, an important inbound tourism city in Northeast Asia and a cultural exchange center city, and the preferred city for concerts in Northeast China. We will continue to amplify the city's humanistic connotation and fashionable characteristics and tell the Dalian chapter of the Chinese story.

Qingdao

Qingdao Municipal Bureau of Culture and Tourism Party Committee Secretary and Director Pan Feng

Continuing to expand upon past successes and reaching new heights. In 2024, the Qingdao Municipal Bureau of Culture and Tourism deeply implemented the spirit of the 20th CPC National Congress' Third Plenary Session, improved the system and mechanism for the deep integration of culture and tourism development, focused on shaping characteristics, promoting consumption, and improving services, and the culture and tourism industry showed a new situation of vigorous development, helping Qingdao to successfully be elected as the "2024-2025 SCO Tourism and Culture Capital." Ocean tourism has become extremely popular, with the opening of the first "multi-stop" route, a significant increase in the number of sea voyages and passenger volume, and a significant increase in the number of tourists received by cruise tourism. The Olympic Sailing Center Ocean Culture Tourism Area was rated as a national 5A-level tourist attraction, and Qingdao was selected as one of the top ten cities with the highest tourist satisfaction in the country for two consecutive years. The enthusiasm for cultural and tourism consumption was high, a sound leadership mechanism for the high-quality development of the tourism industry was established, a breakthrough was achieved in large-scale tourism performances, the number of large-scale concerts and music festivals with more than 5,000 people reached a new high, the number of inbound tourists doubled, and Qingdao was successively selected for many lists, including the top ten most popular tourist destinations in China and the top ten most popular cities for inbound tourism. Cultural benefits for the people have been innovative and outstanding, the National Maritime Archaeology Museum has started construction, the Asian Cultural Heritage Protection Alliance Council's second meeting was successfully held, and characteristic activities such as the Courtyard Comedy Festival and the Citizens' Cultural Night School were innovatively created. Five "Qingdao-produced" film and television dramas, including "South and North," won seven major awards, including the "Five One Project" award.

With strong winds and full sails, we are competing for success. In 2025, the Qingdao Municipal Bureau of Culture and Tourism will focus on building an international coastal tourism destination, fully excavating the resource advantages of mountains, seas, cities, and bays, continuously improving the modern cultural and tourism industry system, boosting cultural and tourism consumption, optimizing facilities and services, polishing the city's brand, and accelerating the construction of a strong tourism city, better meeting the people's new expectations for a better life.

Ningbo

Ningbo Municipal Bureau of Culture, Radio, Film, and Tourism Party Committee Secretary and Director Ying Jianyong

In 2024, Ningbo's culture and tourism system focused on its main responsibilities and businesses of "culture, civilization, and culture and tourism," striving to promote the three major brands of "A Strong Cultural Nation, Ningbo Plays a Role," "Ocean Civilization, Ningbo's Origin," and "Chinese Tourism, Ningbo's Opening," and the tourism image slogan "Ningbo, Come and Be Happy," promoting high-quality development of culture and tourism. Over the past year, the supply of cultural products has continued to be enriched, with the innovative launch of public cultural brand activities such as "Reading Through the Night" and "Singing on Sundays." Ningbo became the first "Youth Aesthetic Education Capital" in the country, the Ningbo Symphony Orchestra's European tour was a complete success, major cultural landmark construction made breakthroughs, primary and secondary schools in the city have fully established children's libraries, 1,584 "15-minute quality cultural life circles" and tens of thousands of "artistic beautification" activities covered urban and rural areas, providing services to the masses at close range; the inheritance and innovation of civilization has been comprehensively carried out, the "fourth national census" of cultural relics has been fully launched, the "Cultural Relics Safety New Infrastructure Project" is at the forefront of Zhejiang Province, high-quality exhibitions such as "The Starting Point of the East—A National Exhibition of Maritime and Land Silk Roads" have created a wave of enthusiasm, the "Happy Ningbo" intangible cultural heritage exhibition has been held at the National Centre for the Performing Arts to great acclaim; the integration of culture and tourism has gone deeper and more practically, major cultural and tourism projects such as the "Thousands of Projects and Trillions of Investments" and the "Double Hundred Plan" are leading the province, new scenarios, new formats, and new models of "tourism + various industries" are constantly emerging, and cultural and tourism activities are colorful throughout the four seasons. The intertwined resonance of culture, civilization, and culture and tourism depicts the vibrant and flourishing culture and tourism of Ningbo in 2024.

In 2025, we will fully implement the spirit of the Third Plenary Session of the 20th CPC National Congress, build a "141" work system, target the goal of achieving a new level in core cultural and tourism development indicators, taking products as the foundation, activities as the bridge, promotion as the medium, and projects as the king, innovatively implementing a series of reforms, actively carrying out work measures such as upward efforts, internal reforms, external coordination, and downward implementation, and promoting the steady and far-reaching high-quality development of Ningbo's culture and tourism.

Xiamen

Xiamen Municipal Bureau of Culture and Tourism Party Committee Secretary and Director Huang Bishang

In 2024, Xiamen's cultural and tourism sector deepened reforms and pursued innovation. Reforms of state-owned art troupes effectively revitalized the arts, resulting in 84 performances receiving provincial and above awards. A high-level city tourism development conference was held, comprehensively promoting the annual action plan to enhance tourism quality, further forming a "large tourism, large supervision, large development" pattern; adhering to the principle of cultivating people through culture and improving quality and efficiency, innovative implementation of cultural benefits for the people, construction of new cultural spaces, activities such as "Fragrant Island" national reading, intangible cultural heritage folk performances, Mid-Autumn Festival tourism carnival, and public archaeology season were splendid, with more than 3,000 Xiamen citizen cultural series activities throughout the year, bringing art to every corner of the city, and Xiamen's public cultural service satisfaction ranking first among 113 cities nationwide. Adhering to diversified empowerment and integrated development, national cultural events such as the "Feitian Award" and "Xingguang Award" shone brightly on Gulangyu Island, achieving a new leap in the city's image. Successfully cultivated new formats such as "performing arts+", "music+", and "cultural relics+", large-scale commercial performances showed explosive growth, entering the first echelon of the national performing arts market. "Maritime Garden, Dynamic Xiamen" was selected as one of the top ten cases of urban cultural tourism brand innovation in 2024. The inbound tourism market remained hot, and it was selected for the "2024 Global 100 Tourist Destinations" list.

Entering 2025, Xiamen will deeply study and implement Xi Jinping's thoughts on culture, thoroughly implement the important speeches made by General Secretary Xi Jinping during his inspection of Fujian, strengthen the protection and inheritance of cultural heritage, and strive to enhance the influence of Minnan culture; implement the peak project of literature and art, so that "Xiamen products" can better showcase cultural charm and bloom with the times; promote cross-strait cultural exchanges, and accelerate the construction of a world-class Minnan cultural exchange center; promote the deep integration of culture and tourism, and strive to build a "cultural center, city of art, island of music" and a world-class tourism and leisure city.

Shenzhen

Liu Lei, Party Secretary and Director of Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports

In 2024, the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports set its sights on building a cultural highland, a world-class sightseeing tourism and leisure destination, and an internationally renowned sports city, promoting the prosperity of cultural undertakings and industries. The dance drama "Wing Chun" won the "Five One Project" Excellent Work Award. The city added 200,000 square meters of new public cultural facilities, and the 20th China (Shenzhen) International Cultural Industries Fair achieved record-high exhibition and transaction scales; the modern public cultural service system is more sound, promoting the construction and operation innovation of major cultural facilities, signing a cooperation agreement with the National Museum to support the high-quality development of the Qianhai Museum, with more than 60,000 hours of public art training courses, and the number of participants in the one-click reservation platform for sports venues exceeding 40 million; high-quality cultural tourism activities and sports and leisure events contain the city's genes, reflect the city's characteristics, and highlight the city's advantages. City tourism activities such as "Spend the New Year in Shenzhen, Shenzhen is Fun" and "Shenzhen is Possible," as well as a series of concerts and major sporting events, continuously ignited the enthusiasm for "traveling with performances" and "traveling with events"; city publicity and marketing showed a new look, with the dance drama "Wing Chun" overseas tour "showing the world the cultural responsibility of Chinese youth rooted in tradition and breaking through innovation," the drone National Day show creating two Guinness World Records, and the global launch of "Hiking Shenzhen" and "Cycling Shenzhen" showcasing the unique charm of "mountain-sea city, green and beautiful Shenzhen".

In 2025, the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports will use reform to solve problems, seek breakthroughs, and achieve success, continuously stimulating the vitality of cultural innovation and creation, improving the modern tourism system, using the opportunity of hosting the 15th Games to build an internationally renowned sports city, and making every effort to contribute cultural and tourism strength to building Shenzhen into a more globally influential economic center city and a modern international metropolis.