Ambiance creation is the core of the park scene, and "surprise elements" design is a plus
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2025-01-11
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The atmosphere of a theme park is its unique and exclusive characteristic. For example, the atmosphere of Disneyland is centered around the Disney theme, using spatial separation and other design techniques to allow visitors to unknowingly play their roles in the park according to a designed "script," thus creating a unique atmosphere.
The creation of a theme park atmosphere involves two aspects: one is the atmosphere created by the exterior and installations, creating a fun and interesting atmosphere from the perception of the outside world, such as the entrance gate and various small landscape features; the other is the atmosphere created by operational activities, such as parade floats.
Entrance Gate Design
In terms of exterior design, the entrance gate design is very important. Emotionally, it helps to transport visitors from the real-world environment outside the park into the dreamy themed environment of the park experience. With careful design, the entrance gate can clearly express the story conveyed by the theme park, setting expectations for the scenes that will be seen within the park.
After entering the entrance, as they walk into the park, if there is a long view into the park with a landmark or focal point, it can leave a deep impression and attract visitors' attention. Alternatively, using a non-linear street layout to restrict the initial line of sight might be more interesting and create a sense of surprise and discovery as visitors pause on the main street. The goal is to create an amazing scene before them. Some parks use iconic buildings or monumental peaks as the main focal point, while others showcase a particularly exciting themed ride. Whatever the strategy, this important overall landscape view needs to be carefully designed and visually striking.
Graffiti walls are a cost-effective way to express individuality and can be used to integrate IPs and storylines into the park's scenery. They can enrich the blank areas of the park or create custom interactive scenes.
1) Color has the power to make a first impression, allowing visitors to quickly perceive the atmosphere and theme of the park scene;
2) Low-cost photo check-in points;
3) The theme packaging within the park is relatively light, using graffiti walls to enhance the story atmosphere.
No matter what method is used to create the atmosphere, the core is to package and embed content around the theme.
Surprise is the feeling that exceeds people's expectations. The surprise elements in our park are more about using unexpected facilities or landscapes to create memorable moments for visitors. For example, the detailed design of the queuing area, as long waits can wear down visitors' patience. In Disney's Animal Kingdom's Navi River Journey, using small boats, the queuing area is built with "branches," "leaves," and "vines," and "luminous plants" serve as lighting fixtures. Attentive visitors will discover many surprises during this waiting time; during the queuing time, visitors have already been immersed in the life of the Na'vi people through various landscape details and entered the story.
In addition to landscape techniques, some interactive devices can also bring surprises to visitors. For example, a jumping fountain, using sensor devices to achieve interaction between people and water features.
Many other interactive devices can bring interesting surprises to visitors, and can be used in combination with the actual project situation.
Finally, in terms of event operations, the addition of readily visible IP character floats and random interactions with visitors increases the sense of surprise.
Special Research on Investment in the Tourism Industry
To gain a deeper understanding of the investment and development of the tourism industry, the China Tourism Academy, in conjunction with the China Amusement Machine and Theme Park Association and other organizations, is conducting a special research activity on investment in the tourism industry, and sincerely invites all member units and tourism enterprises to participate in the research.
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