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Summary of OCT's Cultural Tourism Development in 2024

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2025-01-20


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Editor-in-Chief | Yang Ming
Editor | Liu Kaiye
Come Source | China Overseas Development Group


Time flies. As the curtain of 2024 slowly falls, looking back over the past year, China Overseas Development Group has used innovation as its pen and culture as its ink, freely expressing itself on the scroll of cultural and tourism integration; over the past year, China Overseas Development Group has been guided by market demand and driven by service upgrades, forging ahead on the path of cultural and tourism development. Let us together look back on 2024, recount those memorable moments of China Overseas Development Group's cultural and tourism highlights, and feel the boundless vitality and hope contained in this year.



January


China Overseas Development Group's Cultural and Tourism Technology Selected as a Fifth Batch of National Demonstration Bases for the Integration of Culture and Technology

On January 18, the Ministry of Industry and Information Technology, the Central Propaganda Department, the Central Cyberspace Administration, the Ministry of Culture and Tourism, and the State Administration of Radio and Television jointly issued a document announcing the list of the fifth batch of national demonstration bases for the integration of culture and technology. A total of 22 units were selected in this batch, among which Shenzhen China Overseas Development Group Cultural Tourism Technology Co., Ltd. was successfully selected as a single demonstration base. In accordance with the requirements for the establishment of the base, China Overseas Development Group's cultural and tourism technology is continuously deepening its own core scientific and technological innovation, promoting the deep integration of culture and technology in the full life cycle service of cultural and tourism projects, the development of cultural content and products and cross-border innovation of IPs, and the research and development of special amusement equipment, and giving full play to the role of industry demonstration and driving force.

Construction of Chuzhou China Overseas Development Group Cultural Tourism Equipment Industrial Park Commences

On January 24, the groundbreaking ceremony for the Chuzhou China Overseas Development Group Cultural Tourism Equipment Industrial Park was held. The industrial park is located in the core area of the national-level economic and technological development zone in Chuzhou City, Anhui Province, and mainly produces various types of large-scale special amusement equipment, implementing the important practice of "intelligent manufacturing capabilities of special equipment".


▲China Overseas Development Group's Cultural and Tourism Technology Selected as a Fifth Batch of National Demonstration Bases for the Integration of Culture and Technology


▲Construction of Chuzhou China Overseas Development Group Cultural Tourism Equipment Industrial Park Commences


February


Xiangyang China Overseas Development Group Awarded Outstanding Contribution Unit and Civilized Unit Titles in Xiangyang City's Dongjin New District

In February, the Xiangyang Dongjin New District Management Committee awarded Xiangyang China Overseas Development Group Cultural Tourism Development Co., Ltd. the honorary titles of Outstanding Contribution Unit and Civilized Unit in Dongjin New District in 2023, commending Xiangyang China Overseas Development Group Cultural Tourism Development Co., Ltd. for its deep cultivation in Xiangyang, its undertaking of central enterprise responsibilities, its continuous commitment to the integrated development of culture and tourism, and its positive contributions to the construction of the new city center in Dongjin New District, the high-quality development of the cultural and tourism industry, and the creation of a civilized city in Xiangyang.

Jinan China Overseas Development Group Happy Hui National Treasure Fantasy Space Project Selected as a National Key Project

On February 22, the Ministry of Culture and Tourism, the National Development and Reform Commission, and the Ministry of Industry and Information Technology jointly issued a document announcing the list of the first batch of national pilot projects for immersive experience new spaces in smart tourism. The Jinan Happy Hui National Treasure Fantasy Space project was successfully selected, exploring models and accumulating experience for the industrialization, standardization, and large-scale development of national immersive experience new spaces in smart tourism.


▲Xiangyang China Overseas Development Group Fantasy Resort

▲Jinan Happy Hui National Treasure Fantasy Space


March


China Overseas Development Group Hotel Brand Refreshed and Launched; Shenzhen Seascape Jiatu Hotel Officially Opens

On March 25, China Overseas Development Group Hotel Company held a brand launch conference and opening ceremony for the Shenzhen Seascape Jiatu Hotel, themed "New Era, New Inspiration, New Journey," and launched the refreshed and upgraded proprietary brand "Jiatu." At the same time, the "Jiatu" brand business flagship store—the Shenzhen Seascape Jiatu Hotel—officially opened. Currently, "Jiatu" has been deployed in multiple regions of South China, Central China, and Western China, bringing rich travel experiences to travelers through deep integration with local culture.

China Overseas Development Group Successfully Passes Review of National Cultural Industry Demonstration Base

On March 26, the Ministry of Culture and Tourism announced the list of newly approved and reviewed national cultural industry demonstration bases. China Overseas Development Group successfully passed the review, and its subsidiary, Yunnan World Dinosaur Valley Tourism Co., Ltd., was named a new national cultural industry demonstration base. As a pioneer in the development of the domestic culture and tourism industry, China Overseas Development Group, since being named a first batch of national cultural industry demonstration bases in 2004, has always adhered to excellent traditional Chinese culture as its core, focusing on cultural inheritance and innovation, and using modern technological means to transform cultural resources and elements into tourism products deeply loved by the public.

Two Units of China Overseas Development Group Yunnan Company Awarded "Provincial Civilized Tourism Demonstration Units"

In March, the Yunnan Provincial Department of Culture and Tourism issued the "Announcement on Provincial Civilized Tourism Demonstration Units in Yunnan Province from 2022 to 2023." Yunnan Zhujia Garden Tourism Development Co., Ltd. and Yunnan Wenchan Shangri-La Balagezong Tourism Development Co., Ltd., subsidiaries of China Overseas Development Group Yunnan Company, were awarded "Provincial Civilized Tourism Demonstration Units."


▲Shenzhen Seascape Jiatu Hotel Opening Ceremony

▲Yunnan World Dinosaur Valley Tourism Area

▲Yunnan Zhujia Garden Tourism Development Co., Ltd. and Yunnan Wenchan Shangri-La Balagezong Tourism Development Co., Ltd. Awarded "Provincial Civilized Tourism Demonstration Units"


April


Guangming Cultural and Art Center Wins National "Luban Award"

In April, the Guangming Cultural and Art Center, a project built by Huaguang Company under China Overseas Development Group, won the 2022-2023 China Construction Engineering Luban Award (National Quality Engineering) awarded by the China Construction Industry Association. This project became the only project of China Overseas Development Group to win the Luban Award, the highest honor for engineering quality in the Chinese construction industry.

China Overseas Development Group Culture Company Wins Bid for the New Sports and Cultural Venue in Bantou, Creating a New Benchmark for Standardized Operations

In April, China Overseas Development Group Culture Company, relying on its venue operation advantages, successfully obtained the ten-year operation and management rights of the Bantou Sports and Cultural Center. This is the first sports and cultural complex venue that China Overseas Development Group has obtained the operation rights for through market-oriented means, and it is also a benchmark product for the company's standardized venue operation, laying the foundation for the realization of China Overseas Development Group Culture's "3+1" business expansion.

Shenzhen Happy Coast Receives Special Funds for "Supporting the Construction of a World-Class Commercial and Consumption Street District Project"

In April, guided by the Shenzhen Municipal Government's document "Several Measures on Accelerating the Construction of an International Consumption Center City," Shenzhen OCT Happy Coast successfully obtained special funds from the Shenzhen Municipal Bureau of Commerce for the "Project to Support the Construction of a World-Class Commercial Consumption Street," promoting high-quality development of commerce and consumption.


▲ Guangming Cultural and Art Center

▲ Concept map of the Bantou Culture and Sports Center

▲ Shenzhen OCT Happy Coast


May


2024 OCT Tourism Carnival Kicks Off

On May 19th, on the 14th China Tourism Day, the "2024 OCT Tourism Carnival" was officially launched. The event focuses on Shenzhen, covers the whole country, and runs throughout the summer and autumn. OCT, together with its theme parks, natural and cultural attractions, characteristic businesses, tourism hotels, tourism technology, and comprehensive cultural venues, explores cross-border integration of "tourism + culture," "tourism + city," and "tourism + nature." It launched five chapters of activities: culture, art, music, life, and nature, offering thousands of affordable products and over 200 themed activities to meet the personalized needs of tourism consumers.

OCT Tourism Development Company Signs Strategic Cooperation Framework Agreement with Gansu Provincial Department of Culture and Tourism

On May 24th, OCT (Shenzhen) Tourism Development Group Co., Ltd. and the Gansu Provincial Department of Culture and Tourism signed a strategic cooperation framework agreement at the Gansu Cultural Tourism Resources and Industrial Chain Investment Promotion Conference held in Shenzhen. The two parties will carry out in-depth cooperation and exchanges in tourism service improvement, product innovation cooperation, talent cultivation and team building, and the establishment of a high-level mutual visit mechanism. This will enrich high-quality tourism offerings, unleash tourism consumption potential, leverage Gansu's rich cultural heritage and abundant cultural and tourism resources, practice OCT's tourism central enterprise mission and professional capabilities, strengthen government-enterprise cooperation, jointly create culturally and touristically themed projects with local characteristics, comprehensively enhance the awareness and influence of Gansu's cultural tourism, and contribute to the high-quality development of Gansu's cultural tourism industry.

OCT Culture Company's Original Multifaceted Fantasy Children's Play "Qi · Ji" Trial Performance

On May 31st, the Shenzhen original multifaceted fantasy children's play "Qi · Ji," carefully created by Shenzhen OCT Culture and Performing Arts Co., Ltd., was successfully trial performed, resulting in a significant increase in the number of tourists visiting Longgang Children's Park. The play also went to Guizhou for a support performance, helping to revitalize rural culture. The success of the original play marks OCT Culture Company's ability to operate plays throughout the entire process, forming a three-major industry synergy development model of "content + carrier," and further enhancing its brand influence.


▲ 2024 OCT Tourism Carnival

▲ On-site signing of the strategic cooperation framework agreement between OCT Tourism Development Company and the Gansu Provincial Department of Culture and Tourism

▲ Fantasy children's play "Qi · Ji"


June


"Double Four-Link Platform Reversal Dynamic Flight Cinema" Awarded 2024 National Cultural and Tourism Equipment Technology Improvement Excellent Case

On June 12th, the Office of the Ministry of Culture and Tourism and the Office of the Ministry of Industry and Information Technology issued a notice announcing the list of excellent cases of national cultural and tourism equipment technology improvement in 2024. The case of "Double Four-Link Platform Reversal Dynamic Flight Cinema" submitted by OCT Cultural Tourism Technology was successfully selected. This equipment uses a globally pioneering technology, reaching an internationally leading level, and has been granted two invention patents and one utility model patent.

Maya Beach Brand Renewal Launch Conference and Opening Ceremony of Beijing Maya Beach Water Park Held in Beijing

On June 15th, the Maya Beach brand renewal launch conference and the opening ceremony of the Beijing Maya Beach Water Park, under OCT, were held. The Beijing Maya Beach Water Park, which opened to welcome guests this time, is the 12th water park operated by OCT, aiming to become a new urban entertainment center integrating themed culture, water entertainment, festival celebrations, and colorful performances.

OCT Hotel Company Listed Among "Top 60 Chinese Hotel Groups" for 6 Consecutive Years

From June 17th to 19th, the list of "Top 60 Chinese Hotel Groups" was announced, and OCT Hotel Company was selected for six consecutive years. As an important part of OCT's new development pattern of "two cores, three dimensions, and multiple points" tourism business, OCT Hotel Company, relying on years of experience accumulation, is committed to becoming a leading domestic "investment-financing-construction-management-withdrawal" full-chain professional hotel operator, continuously empowering a better life with high-quality products and services.

Shenzhen Window of the World Celebrates 30th Anniversary

On June 18th, the Shenzhen night sky presented a combined performance of "drones + fireworks" for the first time. Nearly a thousand drones and tens of thousands of fireworks soared into the sky above the Eiffel Tower and Arc de Triomphe at Shenzhen Window of the World, transforming into a beautiful picture of flowing light and color, bringing visitors and citizens a "sound, light, and electricity" perfectly integrated audio-visual feast. This performance was specially planned by Shenzhen Window of the World to celebrate its 30th anniversary. On the same day, the park's 29th International Beer Festival and the new amusement project Jurassic Water World were also launched.

Huangshi Dinosaur Wonder Tourism Resort Completed and Operational

On June 21st, the Huangshi Dinosaur Wonder Resort officially opened. Relying on the advantages of Yunnan Tourism's dinosaur IP resources, the Huangshi Dinosaur Wonder Resort uses dinosaurs as its theme, combining local Huangshi cultural IP for content construction. The park has more than 30 large-scale outdoor amusement equipment, large-scale indoor immersive digital experience equipment, large-scale indoor + outdoor and real-scene + theater performances, among which 11 large-scale amusement facilities in the park are independently researched and manufactured by OCT Cultural Tourism Technology.

"Dinosaurs Have Arrived" - Lufeng Dragon National Tour Exhibition · Shenzhen Station Concludes Successfully

On June 29th, the opening ceremony of the "Dinosaurs Have Arrived" Lufeng Dragon genuine fossil national tour exhibition was held at Shenzhen OCT Creative Cultural Park. This exhibition uses genuine fossils from Lufeng, Yunnan, as its core exhibits, using technology to empower cultural tourism, and creating educational and entertaining cultural tourism products combining science popularization research and study, VR interaction, and immersive classrooms, bringing a wonderful cultural feast to tourists from Guangdong, Hong Kong, and Macao, and allowing the cultural charm of Lufeng dinosaurs to be known by more people.


▲ Double Four-Link Platform Reversal Dynamic Flight Cinema

▲ Opening scene of Beijing Maya Beach Water Park

▲ OCT Hotel Company listed among "Top 60 Chinese Hotel Groups"

▲ Shenzhen Window of the World 30th Anniversary Celebration

▲ Huangshi Dinosaur Wonder Resort

▲ "Dinosaurs Have Arrived" - Lufeng Dragon National Tour Exhibition · Shenzhen Station


July


Shenzhen Qianhai Happy Harbor Wins "National 4A-Level Tourist Scenic Area" Award

In July, Shenzhen Qianhai Happy Harbor was awarded "National 4A-Level Tourist Scenic Area." This honor signifies that Shenzhen Qianhai Happy Harbor has reached the industry's leading level in tourism service quality, scenic area management capabilities, and visitor satisfaction. It also demonstrates that Shenzhen Qianhai Happy Harbor is an indispensable and brilliant highlight in the tourism economic development of the Guangdong-Hong Kong-Macao Greater Bay Area city cluster.

OCT Commercial Management Company Joins Hands with Wuxi High-tech Zone to Build a New Cultural, Commercial, and Tourism Landmark in East China

On July 31, OCT Commercial Management Company and Wuxi High-tech Zone Cultural, Commercial, and Tourism Industry Group Co., Ltd. signed a cooperation agreement, marking the official commencement of cooperation between OCT Commercial Management Company and the Wuxi High-tech Zone Cultural, Commercial, and Tourism Group. Both parties will jointly undertake the Wuxi Symphony Hall, one of Wuxi's "three major cultural landmarks." By constructing a commercial ecosystem and integrating the Wuxi Symphony Hall, high-end commercial establishments, and urban public functions, they will create a new commercial complex encompassing culture, performing arts, retail, dining, and leisure.


▲Shenzhen Qianhai Happy Harbor

▲Wuxi Symphony Hall Project Rendering


August


Original Dance Drama "Return from Dunhuang" Goes from Shenzhen to Nationwide

On August 3, the original dance drama "Return from Dunhuang" premiered at the Guangming Cultural and Art Center, marking the successful launch of another masterpiece by OCT Group in the field of cultural innovation. Jointly produced by Shenzhen OCT Culture and Sports Industry Management Co., Ltd., the Publicity Department of the CPC Guangming District Committee of Shenzhen, and the Guangming District Bureau of Culture, Radio, Television, Tourism, and Sports of Shenzhen, the drama received funding from the Shenzhen Guangming District's special fund for the development of propaganda and cultural undertakings. It is a commissioned project for the 23rd China Shanghai International Arts Festival and is included in the 2024 key creation catalog of the China Federation of Literary and Art Circles. It will begin its national tour in 2025.

Phase 1 of Tea Creek Cloud Sea Landscape Project in Shenzhen OCT East Officially Opens

On August 8, Phase 1 of the Tea Creek Cloud Sea landscape project in Shenzhen OCT East officially opened, marking significant progress in the upgrade and renovation of Shenzhen OCT East. This upgrade comprehensively improved iconic landscapes such as the Tea Creek Valley entrance, the welcome avenue, the forest train square, the starry sky stage square, and the wedding lawn. Meanwhile, the Kunpeng Trail has been fully connected within Shenzhen OCT East, further integrating the scenic area into Shenzhen's eastern suburban trail network, providing visitors with a "close-to-nature" green and beautiful experience.

Dreamlike Tengchong Theatre Completes Construction and Holds Premiere

On August 8, the completion and premiere ceremony of the Dreamlike Tengchong Grand Theatre was held in the OCT Dreamlike Tengchong International Hot Spring Resort Town in Tengchong City, Yunnan Province. The over 10,000㎡ Dreamlike Tengchong Grand Theatre, meticulously crafted by OCT Yunnan Company with an investment of 130 million yuan, incorporates abstract imagery of "mountains" and "forests" in its facade design, blending into the "forest secret realm." It is one of the highest-specification theaters in western Yunnan, capable of accommodating nearly 1,000 people simultaneously. The theater is also equipped with internationally advanced audio-visual equipment, creating unique scenes and providing an immersive viewing experience for the audience.


▲Original Dance Drama "Return from Dunhuang"

▲Shenzhen OCT East Tea Creek Cloud Sea Resort

▲Completion of Dreamlike Tengchong Grand Theatre

September


Shenzhen OCT Tourism Resort Successfully Passes National 5A-Level Scenic Area Review

In September, Shenzhen OCT Tourism Resort successfully passed the national 5A-level scenic area review. Shenzhen OCT Tourism Resort has always taken on the responsibility of showcasing and promoting excellent traditional Chinese culture, adhering to a culture-centric approach, continuously innovating products, launching numerous new projects and products, and planning and organizing a series of new festivals and performing arts events, providing rich tourism experiences for a large number of visitors. The resort receives over 30 million visitors and citizens annually for leisure, tourism, and vacation purposes.

Shenzhen Splendid China Folk Culture Village Awarded "Second Batch of Central Enterprises Patriotism Education Base"

In September, to celebrate the 75th anniversary of the founding of the People's Republic of China, the State-owned Assets Supervision and Administration Commission of the State Council officially named and released the list of the second batch of central enterprises' patriotism education bases. Among them, Shenzhen Splendid China Folk Culture Village, with its unique cultural charm and profound patriotic education connotation, was awarded this honor.


▲Shenzhen OCT Tourism Resort

▲Shenzhen Splendid China Folk Culture Village


October


OCT Yunnan Company's Series of Works Achieve Excellent Results in the 3rd Yunnan Original Dance Performance

From October 14 to 18, the 3rd Yunnan Original Dance Works Performance, hosted by the Yunnan Provincial Federation of Literary and Art Circles and undertaken by the Yunnan Provincial Dancers Association, with the theme of "Raising the Banner of Thought, Dancing the Light of Youth," was held at the Honghe Grand Theatre. Yunnan Performing Arts Co., Ltd. (Yunnan Song and Dance Theatre), under OCT Yunnan Company, continued to creatively transform and innovatively develop, and in the final evaluation and performance activities, "Forest Spirit" won the first prize, and "On the Mekong River," "Looking at Songshan Mountain," and "Redemption" won the shortlisted awards.


▲Dance "Forest Spirit"


November


OCT Culture and Tourism Technology's "Theme Park Facility Integration and Intelligent Management Ministry of Culture and Tourism Technology Innovation Center" Passes Acceptance

On November 12, the Ministry of Culture and Tourism officially released the "Notice on Announcing the First Batch of Ministry of Culture and Tourism Technology Innovation Centers." The "Theme Park Facility Integration and Intelligent Management Ministry of Culture and Tourism Technology Innovation Center," jointly established by Shenzhen OCT Culture and Tourism Technology Group Co., Ltd., China United Network Communications Co., Ltd. Shenzhen Branch, and Shenzhen Technology University, successfully passed the acceptance and became one of the first 11 officially operating Ministry of Culture and Tourism Technology Innovation Centers.

Shenzhen OCT East Black Forest Jiatu Hotel Reopens After Renovation

On November 23, Shenzhen OCT East Black Forest Jiatu Hotel held its reopening celebration after renovation. As the flagship family hotel of OCT Hotel's "Jiatu" brand, Shenzhen OCT East Black Forest Jiatu Hotel actively responds to the family tourism market, using a "hotel + resort" product combination model, combining unique family-themed design, a natural ecological accommodation environment, and fun and colorful family activities to create a new family vacation landmark in a mountain and sea secret realm.

OCT Yunnan Company's "Vibrant Drum Rhyme" Wins First Prize at National Ethnic Games

In November, 19 athletes from Yunnan Performing Arts Company, a subsidiary of OCT Yunnan Company, participated in the 12th National Traditional Games of Ethnic Minorities as representatives of Yunnan Province with their program 'Rhythmic Drums'. The athletes, with their exquisite skills and outstanding performance, made a stunning debut in the first match with a high score of 9.00. In the subsequent second round, they achieved 8.91 points, winning high praise from the judges and audience, and ultimately secured the 'First Prize' in the skill category.


▲ OCT East Shenzhen The Interlaken Hotel

▲ Acceptance of the Technical Innovation Center for Theme Park Facilities Integration and Intelligent Management by the Ministry of Culture and Tourism

▲ 'Rhythmic Drums'


December


Xiangyang OCT Yunhai Hotel Crowned Five-Star Tourist Hotel

On December 2, the National Tourism Star-Rated Hotel Rating Committee announced the latest nationally rated five-star tourist hotels, and Xiangyang OCT Yunhai Hotel was honorably listed. Xiangyang OCT Yunhai Hotel opened in December 2021, with a total investment of 460 million yuan and a building area of 36,000 square meters. It is an ocean-themed hotel featuring a super-large 360° panoramic underwater world. The hotel is adjacent to Fantasy Valley and Fantawild Water Park, and is equipped with Yunhai Hot Spring. Since its opening, it has been well-received by tourists and is a great one-stop leisure and holiday destination for the general public.

OCT Again Honored as 'Top 20 Chinese Tourism Group', Reform Results Continue to Emerge

From December 9-10, the 2024 China Tourism Group Development Forum, hosted by the China Tourism Academy and the China Tourism Association, with the theme 'Building a Strong Tourism Nation with Responsibility', was successfully held. The forum released the '2024 Top 20 Chinese Tourism Groups' list, and OCT Group was once again on the list, ranking among the top for 16 consecutive years. OCT actively explores new development ideas for cultural business with the '1231' model and builds a new development pattern for tourism business with 'two cores, three dimensions, and multiple points', continuously promoting specialized integration. The operational and management functions of OCT's subdivided businesses, such as theme parks, natural and cultural scenic spots, commercial properties, hotels, and cultural venues, are concentrated in specialized subsidiaries like Happy Valley Company, Tourism Development Company, Commercial Management Company, Hotel Company, and Culture Company, continuously enhancing the core competitiveness of its cultural tourism business. From January to October, OCT cumulatively received 124 million tourists, and the results of the reforms continued to emerge.

The St. Regis Shenzhen Qianhai OCT Commences Trial Operations

On December 26, the 'Bay Area Landmark, A New Chapter' trial operation celebration of The St. Regis Shenzhen Qianhai OCT was successfully held. The St. Regis Shenzhen Qianhai OCT is another masterpiece created by OCT in collaboration with Marriott International. Inspired by 'Encounter of Two Cities', the hotel blends the timeless elegance of the St. Regis brand with the innovative vitality of the Shenzhen Special Economic Zone, bringing more diverse accommodation options to the Qianhai Bao'an Central area and injecting more dynamism into Shenzhen's cultural tourism development.


▲ OCT Again Honored as 'Top 20 Chinese Tourism Groups'

▲ Xiangyang OCT Yunhai Hotel

▲ The St. Regis Shenzhen Qianhai OCT


As time flows, the new year gracefully approaches. Looking ahead to 2025, under the continuous deep cultivation in areas such as market embrace, cultural-tourism integration, and technology empowerment, OCT will continue to use cultural tourism as its pen and creativity as its ink to write a chapter of high-quality development for OCT's cultural tourism, bringing diverse and high-quality cultural tourism experiences to more people and fulfilling their aspirations for a better life.


Recommended Important Cultural and Tourism Events

(3 days, 13 forums, 100+ guest speakers)



China Tourism Association will be held The 2025 China Tourism, Leisure, and Entertainment Industry Annual Conference will be held in Beijing from March 18-20 the annual conference will feature 10+ special forums covering safety, theme parks, urban parks, immersive experiences, cultural business tourism, tourist attractions, parent-child cultural tourism, resource revitalization, cultural tourism planning, new cultural tourism species, and cultural, sports, and tourism (non-powered). Concurrently with the annual conference (March 19-21), there will be the 2025 China (Beijing) International Attractions Expo (Beijing International Tourism, Leisure & Entertainment Industry Expo), with over 600 cultural tourism equipment and creative enterprises exhibiting, helping you upgrade your cultural tourism projects with new scenes and experiences in a one-stop manner. Click the poster for details, scan the QR code to register for the forum and exhibition for free.


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