CAAPA

This week, 53 key cultural and tourism projects were signed and updated, with the highest investment reaching 5 billion yuan | CAAPA Cultural and Tourism Investment Weekly Report

Source:

Author:

Release time:

2025-01-18


Click to view details

Recommended Important Cultural and Tourism Events

(3 days, 13 forums, 100+ guest speakers)

←Swipe left and right to view details→




Editor-in-chief | Yang Ming

Editor | Jing Xiangyuan

Source |
Internet


According to incomplete statistics from the China Tourism Association (CAAPA), this week (January 11-17), there were 53 key cultural and tourism projects with signed or updated contracts domestically. The highest contract value was 5 billion yuan. The signing brief is as follows:




Total investment of 5 billion

Supplementary agreement signed for Gushan Cultural Tourism and Leisure Characteristic Town project





On January 15, the Wugang Municipal People's Government and Shaoyang Yuanfu Cultural Tourism Development Co., Ltd. signed a supplementary investment agreement for the Wugang Gushan Cultural Tourism and Leisure Characteristic Town project.

It is understood that the Wugang Gushan Cultural Tourism and Leisure Characteristic Town project covers an area of over 1,000 mu and has a total investment of 5 billion yuan. The project takes comprehensive cultural tourism as its core, deeply mining Wugang's rich natural resources and profound cultural heritage, and strives to create a comprehensive cultural tourism town integrating cultural experience, tourism sightseeing, leisure vacation, and health preservation. After completion, the project will effectively promote the multi-dimensional and in-depth integrated development of Wugang's cultural tourism industry.


Planned total investment of 560 million
Four cultural tourism projects signed in Duanzhou District, Zhaoqing, Guangdong




On January 12, the 2025 Duanzhou District Homestay Industry Empowerment "Hundred Million Project" Cultural Tourism Resource Promotion Conference was held, and four cultural tourism projects with a planned total investment of 560 million yuan were simultaneously signed. The signed projects cover catering homestays, cultural tourism health preservation, low-altitude economy, and traditional cultural research and study projects in the cultural tourism industry chain, including the "Pangu Culture Theme Industrial Park Project," "Lianhu Bay Cultural Tourism Town Block Project," "Chutou Xingyue Lakeside Homestay," and "Zijing·Shiguang Homestay."


Total investment of nearly 200 million
Lijiang Jade Dragon Snow Mountain·Blue Moon Valley (downstream)
Tourism infrastructure construction project signing




On January 9, the Yulong County People's Government of Lijiang City and Hainan Songyouhe Tourism Development Group Co., Ltd. signed an investment agreement for the Lijiang Jade Dragon Snow Mountain·Blue Moon Valley (downstream) tourism infrastructure construction project and held a signing ceremony.

It is understood that the Blue Moon Valley downstream tourism project has a planned total investment of nearly 200 million yuan, is expected to increase the number of tourists by more than 2 million annually, and provide more than 500 jobs. The project will open up the sightseeing traffic loop in the downstream area of Blue Moon Valley, combine high-end reception restaurants, build a wedding photography and water scene performance platform, build a hydrophilic humanistic landscape trail, create a dam waterfall cluster, and create a series of high-tech, internet-famous check-in projects to fully meet the needs of different tourists.


Total investment of 180 million
Guangdong Guangning Luxu Fantasy Treehouse World project signing




On January 8, the Guangdong Guangning Luxu Fantasy Treehouse World project was signed.

It is understood that Luxu Guangning Fantasy Treehouse World takes Guangning's beautiful natural mountains and rivers as its foundation and treehouses as its core theme IP, integrating various business formats such as accommodation, catering, and entertainment, aiming to create a tourism and health resort in the Guangdong-Hong Kong-Macao Greater Bay Area with distinctive themes, interesting and dreamy content, and novel and extraordinary experiences. The project will be developed and constructed in two phases. The first phase will cover an area of approximately 700 mu, with a total investment of approximately 180 million yuan, and is planned to be completed and put into operation in 2026.


Planned total investment of 180 million
Mingci National Style Art Valley Cultural Tourism Integration Project Signing




On the morning of January 11, Yongshan Town held a signing ceremony for the Mingci National Style Art Valley Cultural Tourism Integration Project.

It is understood that the project is expected to start construction in mid-to-late January, with a planned total investment of 180 million yuan. Located in Laoya Chong, Minkou Village, Yongshan Town, Leping City, it is invested and constructed by Yici Mountain Valley (Leping) Tourism Culture Co., Ltd. The project includes the creation of characteristic viewing homestays, an L-shaped characteristic mountain villa, a ceramic art boutique exhibition hall, a ceramic art production experience hall, a characteristic agricultural and sideline product distribution base, and more than 10 large chimneys and observation towers with a height of about 100 meters, equipped with light and shadow and graffiti art design. After the project is completed, the annual revenue is expected to exceed 100 million yuan, receiving 500,000 tourists, and will drive employment for 200 households of farmers.


Multiple cultural tourism projects signed in Huzhou




On January 13, the "Lake and Mountain Scenery, Vacation State" product (Shanghai) launch conference was held. Huzhou and Shanghai's districts and counties, cultural tourism departments, cultural tourism associations, and enterprises reached a consensus and signed cooperation agreements on 22 projects, including enterprise-school co-construction, customer source delivery, market promotion, and product development, jointly creating a cultural tourism brand with regional characteristics and promoting the sharing of cultural tourism resources and market win-win.


Land Cruise Ship·Jilin Shennong Hot Spring Project Signing




On January 13, the Land Cruise Ship·Jilin Shennong Hot Spring project was signed.

The Jilin Shennong Hot Spring project covers a total area of 5 million square meters, with a planned main building area of over 110,000 square meters. As a national 4A-level tourist attraction, the project boasts the tranquility of tens of thousands of acres of rice paddies and the snow-covered scenery of the winter ice rink, with every scene reflecting the harmonious coexistence of nature and humanity.


“Aerial View of Dalian” project officially signed





On January 14, the "Dalian Low-Altitude Economy High-Quality Development Conference" was successfully held, and a number of major projects in the low-altitude economy industry, including the "Aerial View of Dalian," were collectively signed at the conference.

It is understood that a development plan for aerial sightseeing services has been formulated, planning to coordinate and comprehensively develop the application scenarios of cultural tourism + aerial sightseeing around "sea sightseeing in Dalian," island sightseeing, and the southern coastal tourism zone scenic resources in an orderly manner.

After preliminary discussions and negotiations, the Culture, Sports, Tourism Group has established a strategic cooperative relationship with Dalian Eurasia Helicopter Co., Ltd. to jointly develop the "See Dalian from the Air" project. The plan is to set up helicopter landing points along the southern coastal tourism belt, scientifically plan and offer products and services such as aerial views of Dalian's mountains and seas, and panoramic views of the coastal city's beautiful scenery. This will seamlessly connect with the "Tour Dalian by Sea" project, enabling interactive scenic tours of both airspace and sea areas. Currently, both parties are deepening the project proposal, negotiating, and finalizing cooperation details. The "See Dalian from the Air" project is expected to be unveiled in late April 2025.


Chengdu Sunac Land Large-scale Original Dance Drama
"Worshiping Dujiangyan Water" Project Signing




On January 10, the signing ceremony for the large-scale original dance drama "Worshiping Dujiangyan Water" project was held at Chengdu Sunac Land. Chengdu Sunac Land has teamed up with the Shanghai Theatre Academy to jointly create a new cultural tourism performance landmark for Dujiangyan, based on the dance drama "Worshiping Dujiangyan Water" совместно.

According to the agreement, both parties will build upon historical heritage, promote Bashu culture, and take the "Li Bing spirit" as the main theme. Through rich stage performance forms and modern stage design, they will break spatial and temporal limitations to jointly create a high-standard cultural tourism performance project, "Worshiping Dujiangyan Water," to bring immersive performance experiences to tourists, further enrich the cultural performance market product supply in Dujiangyan City, enhance regional cultural attractiveness, and boost the performance market.



Puy du Fou and Mahua FunAge Sign Memorandum of Cooperation





On January 15, Puy du Fou and Mahua FunAge signed a cultural cooperation letter of intent in Beijing, announcing the official commencement of their theatrical cultural cooperation.

The agreement stipulates that Puy du Fou will fully assist Mahua FunAge in its localization and development in the French market, helping Chinese comedy be presented to French audiences in diverse forms, and promoting Chinese culture onto the international stage. The cooperation content includes, but is not limited to, stage plays, films and TV series, and other forms of performance creation, aiming to showcase the unique charm and contemporary vitality of Chinese culture to French audiences through a deep integration of Chinese traditional culture and French artistic aesthetics.

At the same time, Mahua FunAge will provide localized guidance and suggestions for Puy du Fou's projects in China, assisting them in better adapting to the demands and cultural characteristics of the Chinese market. Furthermore, Puy du Fou and Mahua FunAge will jointly and actively introduce more excellent stage productions, bringing unique French-style immersive artistic experiences to Chinese audiences and further enriching the content ecosystem of the Chinese theater market.


Project Progress Update


Total Investment of 3 Billion
Shenzhen International · Zhenyue Tiandi Fully Topped Out




On the morning of January 9, Shenzhen International · Zhenyue Tiandi, located in Zhengding County, Shijiazhuang City, achieved full topping-out.

It is reported that the Shenzhen International · Zhenyue Tiandi project is the first large-scale "logistics + commercial" complex in China and a key project for Hebei Province. With a total investment of 3 billion yuan and a construction area of over 600,000 square meters, the project integrates diverse business formats such as a digital intelligent logistics industrial park, ice and snow sports, international hotels, cultural blocks, commercial complexes, and entrepreneurship incubation. It is the first new type of industrial-city complex in China that combines logistics and commercial operations, and it is expected to be fully operational by the end of 2025. The project introduces the "Hot Snow Miracle" fourth-generation ski resort, with a maximum vertical drop of 46 meters. Upon completion, it will become the largest indoor ski resort in North China, scheduled for completion and operation on July 1st this year.


Total Investment of 550 Million
Dongguan Memory · Shijie Town Zhongshan Road Historic and Cultural Block Protection and Enhancement Project Commences




On January 15, the groundbreaking ceremony for the Dongguan Memory · Shijie Town Zhongshan Road Historic and Cultural Block Protection and Enhancement Project was held at Shijie People's Square.

The Zhongshan Road project has a total investment of 550 million yuan. The scope of renovation covers approximately 15.91 hectares (with a development planning and research area of about 47.05 hectares). Based on the core protection area of the Zhongshan Road historic and cultural block (approx. 8.75 hectares), parts of the buildings along Zhongshan Road, Taiping Road, Xuncha Lane, and Nanan Park are included as key renovation targets, forming a "two axes, one belt, four cores" regional planning structure.


Total Investment of 500 Million
Guangzhou Xingji World · Nanhu Park Launches Internal Operational Testing




On January 11, Guangzhou Xingji World · Nanhu Park commenced internal operational testing, with an estimated opening before the 2025 Chinese New Year. Xingji World · Nanhu Park was formerly the 40-year-old Nanhu Amusement Park. In 2020, Guangdong Tourism Holdings Group began its renovation and upgrading, and official construction started in July 2023.

The park is built as a sci-fi themed world based on a parallel universe, innovatively introducing a live-action RPG park gameplay. Upon entering the park, visitors will first be guided by staff and NPCs (non-player characters) to the faction registration desk to purchase a wristband. By scanning the wristband's QR code and creating a character on a mini-program, they can then choose a faction offline and embark on a fantastic and challenging RPG journey.

After joining a faction, visitors can view character quests via the mini-program, complete main and side quests as instructed, or freely explore the park. The core devices of the amusement facilities within the park interact closely with the wristbands, precisely pushing task details to visitors, such as raising hands high in the 'Photon Voyage' or riding the 'Star Chariot' to unlock virtual pets. Upon completing tasks, visitors will receive multiple surprises including physical cards, computing power, story fragments, achievements, and virtual pets.



Investment of 500 Million Yuan
OCOCO Mingbao Chocolate Dream Town Officially Opens




On January 11, OCOCO Mingbao Chocolate Dream Town, a key project in Quanzhou City and a new cultural tourism landmark in Shishi City, officially opened its doors to visitors.

According to reports, the park covers an area of 83 mu and cost 500 million yuan to build. It integrates themed tourism elements such as European-style architecture, the Maritime Silk Road Park, the World Chocolate Culture Park & Museum, the Magical Cocoa Forest, and the Chocolate DIY Kitchen. Designed to national A-level scenic area and provincial-level sightseeing factory standards, it aims to become Fujian Province's first chocolate cultural sightseeing factory, creating a "one-stop" comprehensive chocolate experience platform that combines production, R&D, sightseeing, interaction, leisure, entertainment, and popular science.



Total Investment Approximately 3.8 Billion Yuan
Beijing Haichang Ocean Park Project Commences Construction




It is reported that the highly anticipated first international-level large-scale marine cultural tourism project in the sub-center, Beijing Haichang Ocean Park, recently commenced construction.

Beijing Haichang Ocean Park project is located in the northern industrial belt of the Cultural Tourism Zone. It is a new type of marine theme park launched by Tongcheng Construction Group in cooperation with Haichang Ocean Park, with a total land area of 4.11 hectares and a total construction area of approximately 90,000 square meters. The estimated total investment is about 3.8 billion yuan, and the annual visitor flow is expected to exceed 3.5 million.


Multiple projects in Wuhan City commence construction




On January 12, 235 major projects in Wuhan City commenced construction, with a total investment of 234.66 billion yuan. This includes multiple parks and commercial districts.

Film Studio Phase II E2 Plot New Commercial Service Facility Project Located at the intersection of Qingnian Road and Hangkong Road in Jianghan District, on the original site of Hubei Film Studio. In the future, this area will be developed into the first multi-dimensional ecological commercial district in the Wansongyuan area, a composite commercial complex integrating pocket parks, underground commercial streets, and above-ground commercial blocks. Five themed pocket parks will be added, including themes such as children's fun, theater, pets, healing, and art. The commercial buildings will incorporate local cultural elements, such as retaining the circular arches of the old film studio to preserve historical memory. The project includes a commercial street and cultural facilities venues, a two-story underground parking lot, and supporting facilities. The total construction area is 45,362 square meters, with a commercial area of 15,000 square meters and a cultural facility area of 4,448 square meters. The commercial street portion of this project is expected to be completed in June 2026.

Wuchang District Sheshan North Slope Gulou Cave Urban Renewal Project Construction has begun, aiming to create a cultural tourism commercial district centered around fashion design display. It is reported that the total investment for this project is 400 million yuan, with an expected completion in June 2026. Measures such as optimizing traffic organization, improving landscape environment, and perfecting supporting facilities will be implemented to enhance the appearance of the Gulou Cave area on the north slope of Sheshan, providing residents and tourists with a more convenient and comfortable travel and visiting environment.


Total investment of 30 billion yuan, Shenzhen LEGOLAND Resort
Major themed areas are nearing completion of civil construction




According to reports, the major themed areas of Shenzhen LEGOLAND Resort are nearing completion of civil construction. Among them, the most iconic themed area,

Shenzhen LEGOLAND Resort is a LEGO-themed park and hotel integrated resort specifically designed for families with children aged 2-12, covering an area of approximately 580,000 square meters. The resort includes 1 LEGOLAND Theme Park, 1 LEGOLAND Water Park, and 3 themed hotels. The theme park will offer over 100 interactive rides, shows, and attractions.



Total investment of 160 million yuan
Tianfu Olive Valley Gongjiashan Rafting Project commences construction




On January 15, the groundbreaking ceremony for the Tianfu Olive Valley Gongjiashan Rafting Project was held.

It is reported that the Tianfu Olive Valley Gongjiashan Rafting Project is located within the Gongjia Village area of Huaikou Street, Jintang County, with an estimated total investment of 160 million yuan. The project content includes, but is not limited to, forest mountain torrent rafting, glass slides, pumping and storage ponds, visitor service centers, parking areas, leisure areas, water parks, visitor waiting areas, and other comprehensive rafting support facilities. The total planned rafting distance is about 5 kilometers, with a drop of approximately 430 meters.



Investment of 120 million yuan
Wudang Mountain Tourism Economic Special Zone Langmeixigu Resort Farm Project commences construction




On January 10, the Langmeixigu Resort Farm Project in Wudang Mountain Tourism Economic Special Zone participated in the concentrated groundbreaking ceremony for major projects in Shiyan City in the first quarter of 2025.

It is reported that the Langmeixigu Resort Farm Project is located in Longwanggou Village, Wudang Mountain Special Zone, with an investment of 120 million yuan by Wudang Mountain Cultural Tourism Group Co., Ltd. The construction content includes renovating 120 boutique guesthouses, building a 13-mu pet paradise, a 3.5-mu pond for fish, a 6.5-mu open-air picking classroom, and a 40-mu rice field landscape. With the unique vision of



Total investment approximately 100 million yuan, Hunan Hengzhou Park opens




On January 12, Hengzhou Park, the largest amusement park in southern Hunan, located within Linghu Park, opened its doors to visitors.

The project is planned for three phases of construction, with a total investment of approximately 100 million yuan. Currently, the park features 21 large-scale powered amusement rides, including an 88-meter-high Ferris wheel, a 40-meter-high Xiaoman's Waist viewing platform + a 38-meter-high water slide rapid descent, a 500-meter-long space walk tour track, a naked-eye 9D panoramic cinema, a large four-ring roller coaster, and more. In the future, the second phase (non-powered park) and third phase (water park) will continue to be built.


Shanghai Disney Resort's third
Theme hotel completes main structure construction




On January 15, the main structure construction of Shanghai Disney Resort's third theme hotel was completed. The successful completion of the main structure construction phase will lay a solid foundation for subsequent interior construction.

As one of the current major expansion projects at Shanghai Disney Resort, this high-end and elegant hotel stands nine stories tall and features 400 guest rooms and suites. While reflecting the unique architectural style of early Shanghai, it fully integrates the resort's design philosophy of

In addition to the third theme hotel, the resort's current expansion projects also include a Spider-Man-themed roller coaster, which will be the first major attraction telling a Marvel story within Shanghai Disneyland. Its preliminary construction preparation work began in early 2024.



Hunan





On January 15, the

It is understood that the "Time City Hengyang 1944" project highly restores the urban landscape of old Hengyang. In the future, it will use progressive performances and immersive interactive experiences to allow tourists to experience the history and culture of old Hengyang firsthand. In addition, the project also incorporates high-end hotels, characteristic guesthouses, themed cinemas, internet-famous bookstores, old tea houses, intangible cultural heritage skills, research and study education, and travel photography, providing tourists with diverse choices.



Chongzuo Inspark in Guangxi officially reopens




On January 11, the 2025 Chongzuo City "Promoting Consumption, Benefiting People's Livelihood" New Year Consumption Season launch ceremony and the Chongzuo Inspark reopening officially commenced.

It is understood that the Chongzuo Inspark project covers an area of 44,300 square meters, with a total construction area of 88,000 square meters and a commercial area of 35,000 square meters, featuring 39 independent shops with different functions. The project will adhere to the positioning of "combining commercial retail with cultural tourism and local characteristics," with a mission to create a space of infinite happiness. It focuses on multi-category, high-quality, and characteristic industries and brands, integrating local ethnic culture into construction design and project operation, and is committed to creating a "one-stop" leisure shopping center with local Chongzuo characteristics, integrating retail, catering, entertainment, leisure, and culture.



Tongshan County Four modern service industry projects commence construction





On January 10, Tongshan County held a concentrated commencement ceremony for major projects in the first quarter of 2025. Among them, four are modern service industry projects: the Taiping Mountain Cultural Tourism Comprehensive Development Project, the Hongqi Mountain Cultural Tourism Project, the Zhoubushan Health Tourism Scenic Area Project, and the Tea Industry Development Pilot Project.



Tangshan Oceanarium in Hebei opens for business




On January 16, the Tangshan Oceanarium in Hebei officially opened for business.

As Tangshan's first comprehensive oceanarium integrating biological interaction, scientific exploration, parent-child entertainment, and diving instruction, the Tangshan Oceanarium is located in the Tangshan Flower Sea Scenic Area. With a total construction area of 23,000 square meters, it is divided into two floors and includes six themed exhibition areas: touching the seabed, deep-sea exploration, rainforest exploration, polar treasure hunt, jellyfish maze, and fun pets. The museum features highlights such as a fully transparent underwater tunnel, a giant floor-to-ceiling glass ocean pool, and a sea lion theater, showcasing over 200 species and 10,000 marine animals, including deep-sea fish, marine animals, polar animals, and rare birds.


Harry Potter theme park expected to land in Shanghai





On January 14, the 14th session of the Shanghai Municipal Committee of the Chinese People's Political Consultative Conference held an on-site consultation activity. At the consultation site, Zhang Qi, deputy director of the Shanghai Municipal Bureau of Culture and Tourism, revealed: "This year, our Legoland will officially open in May. In addition, a Harry Potter (theme park) may also be located in Shanghai, and a Peppa Pig (theme park) will also be located in Shanghai. These resources may make Shanghai an increasingly "internet-famous," increasingly charming, and increasingly international international cultural and tourism metropolis."



Recommended Important Cultural and Tourism Events

(3 days, 13 forums, 100+ guest speakers)



China Tourism Association will hold the 2025 China Tourism, Leisure and Entertainment Industry Annual Conference in Beijing from March 18-20 The annual conference will feature 10+ special forums, including safety, theme parks, urban parks, immersive experiences, cultural tourism and commerce, tourist attractions, parent-child cultural tourism, resource revitalization, cultural tourism planning, new cultural tourism species, and cultural sports tourism (non-powered). The annual conference will be held concurrently (March 19-21) with the 2025 China (Beijing) International Amusement Facilities and Equipment Expo (Beijing International Tourism, Leisure and Entertainment Industry Expo), with 600+ cultural tourism equipment and creative companies exhibiting, helping you upgrade your cultural tourism projects with new scenes and experiences in one stop. Click the poster to view details, scan the QR code to register for the forum and exhibition for free.


←Swipe left and right to view details→

Key words: