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Beijing's tourism and culture sector collaborates with KFC to launch a themed restaurant

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2025-01-20

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Editor-in-Chief | Yang Ming

Editor | Liu Kaiye

Come Source | Beijing Tourism and Culture

Recently, the Beijing Municipal Bureau of Culture and Tourism and Beijing KFC have joined hands to officially launch the KFC Cultural Tourism themed restaurant in Haidian Huangzhuang. Beijing's tourism and culture, "Beijing Gifts," and Beijing intangible cultural heritage have entered 500 KFC restaurants in Beijing, as well as their APP, website, and social media platforms, showcasing Beijing's intangible cultural heritage and promoting "Beijing Gifts." They are also carrying out online and offline promotional activities under the theme of "Discover Beijing's Tourism and Culture at KFC," actively achieving a win-win situation for tourism promotion and corporate development.

Discover Beijing's Tourism and Culture at KFC

Cultural Tourism Themed Restaurant Opens in Haidian Huangzhuang

The KFC Cultural Tourism themed restaurant has set up a Beijing intangible cultural heritage display area showcasing works of Beijing lacquerware and Beijing embroidery, and has created a rest area inspired by the design elements of intangible cultural heritage inheritors, allowing consumers to experience the charm of Beijing's intangible cultural heritage while enjoying their food.

Beijing Tourism and Culture and Beijing KFC

Sending New Year's Blessings in the Form of Intangible Cultural Heritage

The main background of the restaurant incorporates the four seasons, Beijing's landmark buildings, and elements of Beijing's intangible cultural heritage, narrating the deliciousness of Beijing's tourism and cultural life.

The "Beijing Gifts" interactive area features displays of products such as "Shè Dūn Dūn," and during the Spring Festival, "Beijing Gifts" and Spring Festival blessings will be given to consumers through a fun claw machine, a method popular with young consumers.

Fun Claw Machine

"Shè Dūn Dūn" and other Beijing Gifts IP interaction

Both parties hope that in the future, domestic and foreign tourists will be able to surprisingly discover the scenic spots and local culture of Beijing during their travels, easily and everywhere. Next, the Municipal Bureau of Culture and Tourism and Beijing KFC will jointly launch a series of promotional plans for Beijing's tourism and culture. They will focus on promoting "The Capital of Performing Arts," world cultural heritage sites, Beijing's intangible cultural heritage, "Beijing Gifts," Beijing cuisine, 240-hour visa-free transit, and tax refunds for foreign tourists at KFC restaurants in airports, train stations, and major transportation hubs. This will bring consumers a new consumption experience, promoting KFC restaurants in Beijing to become a base for the integrated development and promotion of culture, commerce, and tourism, attracting more domestic and foreign tourists to experience the charm of Beijing, and actively contributing to cultural exchanges and the continuous development of Beijing's inbound tourism market.

Recommended Important Cultural and Tourism Events

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The China Tourism Association will hold the 2025 China Tourism, Leisure and Entertainment Industry Annual Conference in Beijing from March 18-20 . The conference will feature 10+ special forums on safety, theme parks, urban parks, immersive experiences, culture, commerce and tourism, tourist attractions, parent-child tourism, resource revitalization, tourism planning, new tourism species, and sports, tourism and culture (non-motorized). At the same time (March 19-21), the 2025 China (Beijing) International Amusement Facilities and Equipment Expo (Beijing International Tourism, Leisure and Entertainment Industry Expo) will be held, with 600+ tourism equipment and creative companies exhibiting, helping you upgrade your tourism projects with new scenes and experiences in one stop. 。 Click the poster to view details and scan the QR code to register for the forum and exhibition for free.

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CHINA ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS

E-mail:cae@caapa.org

Tel:+86-010-57690332

Address: Room405 Building#5 Gucheng South Street Shijingshan District Beijing China

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