CAAPA

Xu Jun, General Manager of the Dinosaur Park Group's Industrial Development Division—Introduction of Guests at the 2025 China Tourism, Leisure and Entertainment Industry Annual Conference

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2025-02-17


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CAAPA

To thoroughly study and implement General Secretary Xi Jinping's important instructions and directives on tourism work, implement the relevant work deployments of the National Tourism Development Conference, and promote adherence to orthodoxy and innovation, quality improvement and efficiency enhancement, and deep integration, the China Amusement Machine and Amusement Park Association will hold the 2025 China Tourism, Leisure and Entertainment Industry Annual Conference in Beijing from March 18-20 。This conference will be themed Innovation Leading Industrial Development, Creating a Better Life Through Service ”, aiming to stimulate innovation, creativity, and consumer vitality in the tourism, leisure, and entertainment industry, promote the empowerment of economic and social high-quality development by culture and tourism, and better meet the people's needs for a better life.

Xu Jun, General Manager of the Dinosaur Park Group's Industrial Development Department, will attend the conference and participate in the roundtable discussion: "Culture and Tourism + All Industries" and "All Industries + Culture and Tourism" innovative development.





Guest Introduction:

Xu Jun has been deeply involved in the development and operation of tourism scenic areas and commercial entertainment projects for many years. He has participated in and led the construction and transformation of many landmark areas and projects in China Dinosaur Park, and has also been deeply involved in the development of the two major projects, Oriental Salt Lake City and Dinosaur Planet. In addition, he led his team to successfully develop and operate Dinosaur People Clubs in Changzhou, Shanghai, and Hangzhou, as well as the unique Dinosaur People Club Hotel and Dinosaur People Disaster Prevention and Mitigation Experience Hall, putting into practice the current trend of "tourism becoming life-like and commercial entertainment becoming life-like" in cultural and tourism development, providing tourists with unprecedented entertainment and educational experiences.

Through dual exploration in theory and practice, he actively participated in and formulated the "AB Matrix Method" for scenic area development. This innovative strategy successfully transformed rich cultural content into engaging experience projects, greatly enhancing visitor participation and satisfaction. In recent years, in the daily operation of the China Dinosaur Park scenic area, through a series of refined management strategies, he has successfully promoted a significant increase in secondary consumption (secondary consumption) in the scenic area, injecting new vitality into the sustainable profitability of the scenic area.


Today, as the vanguard of the Dinosaur Park Group's innovative business, he actively explores and promotes business development, focusing on the research and development of Dinosaur Park modular products and national strategic layout, boldly trying in new technologies, new fields, and new markets, striving to open up a new world of development for the Dinosaur Park Group.





Main Forum Agenda







Concurrent Event Schedule



(3 days, 13 forums, 100+ guest speakers, invite you to participate!)






Concurrent Exhibition




(Click on the picture to learn more about the exhibition details)



The 41st CAAPA Expo - 2025 China (Beijing) International Amusement Facilities and Equipment Expo (Beijing International Tourism, Leisure and Entertainment Industry Expo) will be held from March 19-21, 2025 at the China International Exhibition Center (Shunyi Hall) in Beijing. The exhibition will cover approximately 60,000 square meters, with an estimated 600+ exhibitors and 60,000 professional buyers. The China International Amusement Facilities and Equipment Expo (CAE) has been successfully held for 40 sessions. It is a brand event created by the China Amusement Machine and Amusement Park Association (CAAPA), attracting more than 100,000 professional buyers from more than 40 countries and regions around the world to visit and purchase every year. It is one of the most reputable and influential professional brand exhibitions in the international tourism, leisure and entertainment industry.





Registration Method






1. Scan the QR code above for free Pre-registration
2. Staff will contact you to fill out the formal reply form. The number of participants will be confirmed by the formal reply form;
3. Members of the China Amusement Machine and Amusement Park Association will be given priority;
4. There is no conference fee for this conference; food and accommodation are at your own expense.

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