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The 2025 Tourism Scenic Spot Experience Upgrade Forum was successfully held!

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2025-03-19


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On March 19, the 2025 China Tourism, Leisure and Entertainment Industry Annual Conference— 2025 Tourism Scenic Area Experience Upgrade Forum was successfully held in Beijing.


Sun Ruofeng, former director of the Department of Science, Technology and Education, Ministry of Culture and Tourism

Yue Feng, Deputy General Manager of Shenzhen Splendid China

Liao Qing, General Manager of Jiuzhaigou Tourism Group Co., Ltd.

Zhang Xiaofeng, Dean of Zhejiang Tourism Research Institute

Yang Duoyi, General Manager of Oriental Wendou, CEO of Yongchang Culture and Tourism, and General Manager of China Communication University Culture and Tourism


Sun Mengxiao, Intelligent Network Product Manager of Yutong Bus

Mu Xiaoyi, Director of the Business Department of Shanghai Shandiang Intelligent Technology Co., Ltd.


Sun Ruofeng, former director of the Department of Science, Technology and Education, Ministry of Culture and Tourism; Yue Feng, Deputy General Manager of Shenzhen Splendid China; Liao Qing, General Manager of Jiuzhaigou Tourism Group Co., Ltd.; Zhang Xiaofeng, Dean of Zhejiang Tourism Research Institute; Yang Duoyi, General Manager of Oriental Wendou, CEO of Yongchang Culture and Tourism, and General Manager of China Communication University Culture and Tourism; Sun Mengxiao, Intelligent Network Product Manager of Yutong Bus; and Mu Xiaoyi, Director of the Business Department of Shanghai Shandiang Intelligent Technology Co., Ltd. shared their insights on topics including "Digital Experience Enhancement of Tourist Attractions," "Immersive Creation and Innovation of Tourist Attractions," "Creation of 'Tourism+' Business Models and Experience Enhancement in Traditional Scenic Areas," "How Tourist Attractions Can Enhance Theme Scenes and Ambiance," "Upgrading and Enhancement of Scenic Areas in the New Cultural Tourism Era," "Informationization Construction and Management Improvement of Tourist Attractions," and "Integrated Transformation of Cultural Tourism Operation and Control."



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