CAAPA

The 2025 Cultural Tourism Creative Planning Forum was successfully held!

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2025-03-20


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On March 20, 2025, the China Association of Amusement Parks and Attractions (CAAPA) successfully held the 2025 China Tourism, Leisure and Entertainment Industry Annual Conference and the 2025 Cultural Tourism Creative Planning Forum in Beijing. The 2025 Cultural Tourism Creative Planning Forum was successfully held in Beijing.



Li Yichong, founder of the Chinese concept national style cultural tourism brand "Ruhua Jian"; founder of the Chinese cultural, commercial and tourism industry's "scenario collection" brand; joint chief planner, director, and commander of China's Village BA; and curator of China's "Village Play"



Shen Tianyu, Deputy General Manager of Operations, Beijing Universal Studios


He Dongchao, General Manager of Social Responsibility Department, Fliggy Travel


Ren Lijiao, General Manager of International Business Department, Weixiang International


Yin Cheng, Deputy Director of the Indoor Amusement Park Professional Committee of the China Association of Amusement Parks and Attractions, and Chairman of Da Wei Ke Ke


Tan Yinghui, Chairman of Heshan Zhiyuan (Beijing) Cultural Tourism Development Co., Ltd.


Mao Yun, Head of Short Drama, Mango TV Micro-Innovation Center


Zhou Mingjun, Founder and General Manager of Jinghong Creative


Li Yichong, founder of the Chinese concept national style cultural tourism brand "Ruhua Jian"; founder of the Chinese cultural, commercial and tourism industry's "scenario collection" brand; joint chief planner, director, and commander of China's Village BA; and curator of China's "Village Play"; Shen Tianyu, Deputy General Manager of Operations, Beijing Universal Studios; He Dongchao, General Manager of Social Responsibility Department, Fliggy Travel; Ren Lijiao, General Manager of International Business Department, Weixiang International; Yin Cheng, Deputy Director of the Indoor Amusement Park Professional Committee of the China Association of Amusement Parks and Attractions, and Chairman of Da Wei Ke Ke; Tan Yinghui, Chairman of Heshan Zhiyuan (Beijing) Cultural Tourism Development Co., Ltd.; Mao Yun, Head of Short Drama, Mango TV Micro-Innovation Center; and Zhou Mingjun, Founder and General Manager of Jinghong Creative, respectively shared their insights on topics such as "How can brand activities activate urban cultural tourism?", "Large-scale event planning and operation in tourist resorts", "Creation of explosive products in rural tourism from a platform perspective", "Planning and design of new species cultural tourism projects", "Creative planning of parent-child projects", "Planning and design logic and practical methods of cultural tourism + health preservation products", "Cultural tourism explosive product creation: content innovation and cross-border integration of micro-short dramas", and "The true 'needs', 'creativity', and 'value' of cultural tourism." Themed sharing.



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