On March 19, 2025, the 2025 Cultural, Commercial, and Tourism Integration Empowerment Forum, jointly hosted by the China Association of Amusement Parks and Attractions (CAAPA) and the China Chamber of Commerce, was successfully held in Beijing.

Wang Min, Executive President and Secretary-General of the China Chamber of Commerce

In his address, Wang Min, Executive President of the China Chamber of Commerce, stated that the "14th Five-Year Plan" of the Ministry of Culture and Tourism proposed "using culture to shape tourism and tourism to highlight commerce," promoting the revitalization of cultural heritage, encouraging the development of cultural and tourism IPs and cross-border cooperation with commercial brands. The Dunhuang murals have been transformed into digital art exhibitions, and the sales of Palace Museum IP co-branded products have exceeded 10 billion yuan. The chemical reaction between traditional culture and commercial value has already become apparent. The "Consumption Center City 2.0" construction promoted by the National Development and Reform Commission further integrates community, commercial, and cultural and tourism resources into a network, and the coverage rate of smart tourism facilities will increase by 40% this year. These policies send a clear signal: the integration of culture, commerce, and tourism is not a multiple-choice question, but a must-answer question; it is not a single-soldier operation, but a systematic campaign; it is not a temporary phenomenon, but a long-term trend. When culture, tourism, commerce, and industries such as sports, art, and health care collide and merge deeply, they will surely bloom with the brilliant sparks of "1+1>2." The China Chamber of Commerce is willing to be a "supporter" and "connector" of industry innovation, working together with everyone to create the future.

Tian Zhen, Director of the Industrial Integration Division, Industrial Development Department, Ministry of Culture and Tourism

China Amusement Machine Amusement Park Association Vice President Zhao Jingtao

Zhao Jingtao, vice president of the China Amusement Machine and Amusement Park Association, said in his speech that General Secretary Xi Jinping pointed out that "tourism is a comprehensive industry and an important driving force for economic development," and called for "promoting the deep integration of culture and tourism and cultivating the cultural tourism industry into a pillar industry." Minister Sun Yeli of the Ministry of Culture and Tourism proposed "Culture and Tourism + All Industries" and "All Industries + Culture and Tourism," emphasizing the important role of culture and tourism in promoting high-quality economic and social development. This year's Two Sessions work report proposed "vigorously boosting consumption, improving investment efficiency, and comprehensively expanding domestic demand," and clearly stated tasks such as "deepening the construction of international consumption center cities and improving the county-level commercial system." This provides strong policy guidance and market support for the further deep integration and empowerment development of culture, commerce, and tourism. Driven by factors such as technological progress, industry iteration, and changes in demand, the three major industries of culture, commerce, and tourism are accelerating their integration, restructuring the value chain, and continuously giving birth to new industries, products, and services. The China Tourism Association has always attached great importance to and is committed to promoting the integration of culture, commerce, and tourism industries and industrial innovation. It gives full play to the association's resource advantages in content supply, and through holding tourism, leisure, and entertainment industry expositions, special forums on culture, commerce, and tourism, and establishing professional committees on culture, commerce, and tourism, it continuously promotes the technological equipment upgrades, scene content improvements, operational management innovations, and business model optimizations of the culture, commerce, and tourism industry, giving cultural, commercial, and tourism products new added value and development momentum, and helping the prosperity of "Culture and Tourism + All Industries." It is hoped that in the next step, we will deepen cooperation with the China Chamber of Commerce to further enrich the high-quality supply of cultural, commercial, and tourism products and services, cultivate new industries and new scenarios for consumption, boost the vitality of commercial consumption, renew the momentum of economic development, and promote the overall upgrading and high-quality development of the cultural, commercial, and tourism industry.

Shang Xiuli, Deputy Secretary-General of the China Chamber of Commerce and President of the Outlet Mall Branch

Shenzhen OCT Commercial Management Co., Ltd.

Feng Hui, Executive Director, Party Secretary, and General Manager

Xu Weixin, General Manager of Yu Garden Co., Ltd. Office

Zhang Xiaoyan, Executive Deputy General Manager of Far East Group Beijing Company

Zhao Zhuo, Assistant General Manager of Jingtou Development Commercial Management

Qi Zheng, Co-founder of Dalian Botao Culture and Technology Co., Ltd.

Xu Dajin, Vice President of the China Chamber of Commerce Shopping Center Branch and Chairman of Shanghai Yuanrong Group

Deng Ailin, Chief Brand Officer of Hongkun Cultural Tourism Group

Yang Pengyu, General Manager of Midea Building Technology Industry Development Department

Liu Xuefeng, Deputy General Manager of Tangshan Nanhu Kailuan Tourism Scenic Area

Wang Hongyan, Design Director of Meet the Mountain and Sea Nezha Makes Trouble in the Sea

Zhao Yifan, General Manager of Shanglian Baifu Commercial Management Company, former General Manager of Marketing at SCO Outlet

Host: Zhang Jie, Director and Deputy General Manager of Shanglian Cultural Tourism Company under the China Chamber of Commerce

Feng Hui, Executive Director, Party Secretary, and General Manager of Shenzhen OCT Commercial Management Co., Ltd., Xu Weixin, General Manager of Yu Garden Co., Ltd. Office, Zhang Xiaoyan, Executive Deputy General Manager of Far East Group Beijing Company, Zhao Zhuo, Assistant General Manager of Jingtou Development Commercial Management, Qi Zheng, Co-founder of Dalian Botao Culture and Technology Co., Ltd., Xu Dajin, Vice President of the China Chamber of Commerce Shopping Center Branch and Chairman of Shanghai Yuanrong Group, Deng Ailin, Chief Brand Officer of Hongkun Cultural Tourism Group, Yang Pengyu, General Manager of Midea Building Technology Industry Development Department, Liu Xuefeng, Deputy General Manager of Tangshan Nanhu Kailuan Tourism Scenic Area, Ms. Wang Hongyan, Design Director of Meet the Mountain and Sea Nezha Makes Trouble in the Sea, and Zhao Yifan, General Manager of Shanglian Baifu Commercial Management Company, former General Manager of Marketing at SCO Outlet, respectively shared their insights on the themes of "Creating Perceptible Surprises," "Culture, Tourism, and Commerce Integration: Knocking on the Global Door with Oriental Aesthetics," "Strong Professionalism and Light Asset Construction Empowering Culture, Commerce, Tourism, and Urban Renewal," "The Practice of Culture, Commerce, and Tourism Integration in Tangu," "Xiong Dong Street Super IP: Turning Traffic into Retention," "Multi-Industry Integration: Creating Landmark Commercial Projects," "Land Cruise Ships: Redefining Urban Micro-Vacations," "Green Practices in the Development of Culture, Commerce, and Tourism Integration," "Accelerating the Integrated Development of Culture, Commerce, and Tourism to Stimulate New Urban Consumption Vitality," "Meet the Mountain and Sea Resort: Urban Vacation Aesthetics Scene Innovation," and "Multi-Dimensional Traffic Generation, Empowering Commerce: The Secret of Integrated Marketing."

Concurrent with the conference, the 2025 China (Beijing) International Amusement Facilities and Equipment Expo (2025 Beijing International Tourism, Leisure and Entertainment Industry Expo), the 2025 Amusement Industry Safety Special Conference, the 2025 "Low-Altitude + Culture and Tourism" Innovation Development Seminar, the 2025 China Theme Park Innovation Development Forum, the 2025 China Urban Park Experience Upgrade Forum, the 2025 Tourism Scenic Area Experience Upgrade Forum, and the 2025 Parent-Child Cultural Tourism Project Innovation Forum were held.