During this year's May Day holiday, the concert & music festival market showed significant consumption growth. Performances sparked a wave of celebration, activating fans' enthusiasm for travel. Meituan data shows that during the May Day period, nationwide 5,000 people More than 100 large-scale commercial performances are expected, with an audience exceeding 2 million attendances expected to drive hotel and tourism consumption exceeding 2 billion yuan Platform concert & music festival exclusive scenic spot ticket product orders year-on-year nearly doubled 。 Music performances boost consumption, becoming new opportunities for the tourism economy. Popular domestic concert destinations during May Day showed the trend of 'tier-one cities dominating, regional expansion, and boundary extension' trend, with the top 5 cities for growth in popular destination hotel & travel orders being Beijing, Qingdao, Yinchuan, Guangzhou, and Wuhan The top overseas concert destinations for May Day were Hong Kong (China), Macao (China), Singapore, Japan, Malaysia, South Korea, and Thailand with strong immediate/in-trip consumption demand for travel to Hong Kong and Singapore.

Music performances drive travel, leading to soaring business for hotel and travel merchants. In 2025 Meituan's attractions and leisure business launched 'Music Travel + Culture & Tourism' linkage model, taking Nanjing Happy Valley's exclusive concert tickets and Xiangyang Fantawild's [G.E.M. Concert Exclusive Tickets] as benchmark cases, achieving 16.8% exclusive ticket conversion rate, successfully driving secondary consumption growth at Nanjing Happy Valley and forming a 'performance-driven traffic - regional linkage' new path for cultural and tourism consumption. Meituan Travel and Vacation based on 'low-barrier music scenes + in-depth cultural experiences' developed music performance group tour products, driving double growth in sales and per-customer transactions for hotel and scenic spot merchants. Meituan's inbound and outbound ticket business in 2025, created a 'superstar concert' as the core carrier for a 'Tickets + Music Performance' bundled product achieving an ecological transformation from entertainment consumption to tourism consumption. Meituan data shows that users aged 20-30 searching for concert products on Meituan increased year-on-year 89% and searching for music festival products increased year-on-year 107% while tourists booking hotel and scenic spot tickets more than 8 days in advance increased year-on-year 11%。 Traveling to a city for a concert is gradually becoming a new choice for young people today.

A relevant person in charge at Meituan Travel stated that to better meet consumers' demand for viewing performances and travel, and combining with the new travel trends like music festivals and concerts favored by Gen Z tourists, the platform has launched a special activity ， On the Meituan App, search for for popular domestic music festival and concert destinations during the May Day period, providing tourists with one-stop affordable services for dining, accommodation, transportation, sightseeing, shopping, and entertainment ， Multiple channels help the