On May 9th, the "2025 Happy Tour Festival" was successfully held in Guangzhou. This festival was guided by the Indoor Amusement Park Professional Committee of the China Association of Amusement Parks and Attractions (CAAPA), and jointly organized by Happy Tour Bang and Guangzhou Youcai Flower Information Technology Co., Ltd. This forum, themed "Upgrading," aimed to promote the quality improvement, efficiency enhancement, and sustainable development of indoor amusement parks.
Representative of China Association of Amusement Parks and Attractions Wang Chengzhan
Wang Chengzhan, representative of the China Amusement Parks and Attractions Association, delivered a speech at the meeting, stating that indoor amusement parks are important products of the modern tourism and leisure industry and have made positive contributions to meeting the needs of families for leisure, entertainment, and a better life. At present, China's indoor amusement park industry is entering a critical period of transformation and development. We need to firmly grasp the guidance of important national policies such as "Opinions on Promoting the Construction of Child-Friendly Cities," continuously cultivate the industry, innovate products, optimize experiences, and continuously meet the people's new expectations for a better life.
Su Dandan, Deputy General Manager, Retail Brand Division, Winshang Holdings
Su Dandan, Deputy General Manager, Retail Brand Division, Winshang Holdings Based on the macroeconomic context, Themed "National Commercial Market Trends in the First Quarter of 2025" Through big data analysis reports, it shared the policy orientation and opening and closing store data of the amusement industry, Analyzing the commercial trends and consumer dynamics at the beginning of 2025 to help amusement industry operators make scientific decisions.
Yang Rongjie, City Head, Douyin Life Services
Yang Rongjie, City Head, Douyin Life Services, with the theme of Douyin Marketing Innovation and Opportunities shared the trends and innovative gameplay of the Douyin platform, and using Happy Tour Bang as a case study, introduced how brands can leverage the trend to create popular products and build user mindsets in the context of the continuous evolution of the Douyin traffic ecosystem.
Yang Jiewen, Product Director, Guangzhou Youcai Flower Information Technology Co., Ltd.
Yang Jiewen, Product Director, Guangzhou Youcai Flower Information Technology Co., Ltd., with the theme of How to Break Through Growth Under the Trend of Low Currency Value ”为主题， Shared how stores can leverage lottery machine operations, user operations, and atmosphere systems to achieve improvements in user experience value and operational innovation breakthroughs, creating a new logic for growth in an environment where low currency value and cost pressures coexist.
Standing Committee Member, Indoor Amusement Park Professional Committee, China Amusement Parks and Attractions Association
Shen Yongle, Executive Dean, Happy Tour Academy
Shen Yongle, Standing Committee Member of the Indoor Amusement Park Professional Committee of the China Amusement Parks and Attractions Association and Executive Dean of Happy Tour Academy, with the theme of How to Expand Stores and Finance and Reduce Costs Under Low Profit Margins Shared practical experience from multiple dimensions, including asset structure optimization, financing path selection, and financing institution negotiation techniques. It was suggested that only by mastering the balance between financing and cost control can steady store expansion and counter-cyclical growth be achieved in a low-profit margin environment.
Liao Hongbin, CFO, Wanda Cultural Tourism Group; General Manager, Baby King Company
Liao Hongbin, CFO, Wanda Cultural Tourism Group; General Manager, Baby King Company, with the theme of Diversified IP Products + Precise Site Selection, Allowing Good Docks to 'Automatically Generate Gold' for Your Investment ”为 shared Wanda Baby King combined big data site selection and using strong IP content to drive experience upgrades practical experience; it was suggested that by building an investment closed loop of "customers come automatically, profits generate automatically," the golden window period of the amusement industry can be opened.
Zhou Jingjing, Deputy General Manager, Guangzhou Happy Tour Bang Technology Co., Ltd.
Zhou Jingjing, Deputy General Manager of Guangzhou Happy Tour Bang Technology Co., Ltd., with the theme of "How to Break Through Online in the Second Half of Traffic?" shared how Happy Tour Bang will help stores achieve a closed loop of traffic conversion through event planning and creative content ideas in the future, creating a new online breakthrough engine.
Qin Zhongyun, Marketing Director, Huanwu She; Qin Hao, Executive President, Jiaji (Zhejiang) Holdings; Chen Shenglu, Founder, Xiwu International Culture Little Deer's House
Qin Zhongyun, Marketing Director of Huanwu She; Qin Hao, Executive President of Jiaji (Zhejiang) Holdings; and Chen Shenglu, Founder of Xiwu International Culture Little Deer's House, participated in a roundtable discussion themed "New Ways Out for Claw Machines." They discussed how claw machine stores can optimize product configuration and operational strategies by introducing social elements, IP collaborations and themes, and data-driven approaches to improve operational efficiency in the face of declining traffic, severe homogeneity, and single profit models.
Xiong Zejian, Marketing Director, Zhenkuaile, Hubei Daxing Entertainment Management Co., Ltd.
Xiong Zejian, Marketing Director of Zhenkuaile, Hubei Daxing Entertainment Management Co., Ltd., with the theme of Reshaping Experience: Deep Product Operation, Breaking Through Revenue Limits Shared use cases of functions such as Youcai Flower centralized procurement mall, holiday check-in cards, and lottery masters, suggesting that content, community, and refinement should be used as tools to reshape user relationships and activate new revenue growth points.
Cui Jianan, Deputy General Manager, Baby King Engineering Design Center; Chief Designer, Baby King Group
Cui Jianan, Deputy General Manager of Baby King Engineering Design Center and Chief Designer of Baby King Group, with the theme of "From Design to Implementation : Amusement Park Project Engineering Quality Control and Operational Synergy ”为主题， Combining years of experience in building Wanda projects, it shared how amusement park construction can find the optimal solution in terms of cost, efficiency, and effect, and proposed solutions for creating high-quality, replicable store spaces through focusing on modular design, standardized construction, and pre-operational synergy.
