Overview of the Specialized Committee on Theme Park Brand Marketing 

of CAAPA Seventh Council

In today's world defined by "everything is cultural tourism, and cultural tourism enables everything," we see a constant flow of new types and business models within the cultural tourism sector. Established marketing rules are being upended. To explore new branding and marketing strategies for theme parks in this new cultural tourism age and to promote industry communication and innovation, the China Association of Amusement Parks and Attractions (CAAPA) has established the Specialized Committee on Theme Park Brand Marketing, aligning with industry trends.

Among the members of the committee are: Times Cultural Tourism (Guangzhou) Brand Marketing Consulting Co., Ltd., Grandview Enterprise Group Co., Ltd., Central China, HHAn Entertainment, Shanghai Haichang Polar Ocean World Co., Ltd., Huai'an Xiyou World of Adventure Co., Ltd., ENJOY Cultural Tourism Group, Guangdong Shunde OCT Harbour Commercial Management Co., Ltd., Kunming Colorful Yunnan Ancient Dian Kingdom Investment and Development Co., Ltd., CTG International, and Dinosaur Land Group.

The members are leading operators in China's top-tier theme park brands and marketing. Their projects include cultural and commercial resort theme parks, theatrical theme parks, animal theme parks, marine theme parks, amusement parks, and traditional cultural theme parks. The committee will continually explore and develop the most suitable branding and marketing strategies for Chinese theme parks, contributing to the growth of China’s theme park and cultural tourism sectors.

Membership of the Specialized Committee on Theme Park Brand Marketing

(In the order of the number of strokes in their surnames)

Chair

Xiong Xiaojie Chairman of Times Cultural Tourism (Guangzhou) Brand Marketing Consulting Co., Ltd.

Vice Chair

Yao Pei  Vice President of Central China and General Manager of Central China Cultural Tourism

Vice Chair

Xie Meng Vice Chairperson and CEO of Grandview Enterprise Group Co., Ltd.

Member

Li Shaojun Co-General Manager of Shanghai Haichang Polar Ocean World Co., Ltd.

Member

Yang Haijuan Deputy General Manager of CTG International's Operation Center

Member

Yao Chao General Manager of the Marketing Management Center at Kunming Colorful Yunnan Ancient Dian Kingdom Investment and Development Co., Ltd.

Member

Xiao Sunü Vice President and CMO of HHAn Group

Member

Zhang Han Deputy General Manager of Huai'an Xiyou World of Adventure Co., Ltd.

Member

Chen Meiyan Vice President and CMO of ENJOY Cultural Tourism Group

Member

Ha Jing Vice President of Dinosaur Land Group

Member

Xie Yifei Deputy General Manager of Guangdong Shunde OCT Harbour Commercial Management Co., Ltd.